# Allies of Skin vs the purest

Page: https://lovi.care/skincare/it/compare/allies-of-skin-vs-the-purest

The Lovi Fit is the same in every country; only the stores and prices differ, and the ones here are for Italy.

Allies of Skin and the purest are two distinct skincare lines offering thoughtful daily support and targeted treatments. Allies of Skin is loved for its luxurious moisturizers, potent [serums](https://lovi.care/skincare/it/ingredients/serum), and targeted eye products formulated with powerhouse ingredients like [niacinamide](https://lovi.care/skincare/it/ingredients/niacinamide), suiting dry skin and acne-prone skin best thanks to their deeply nourishing and clarifying formulations. Meanwhile, the purest is deeply cherished for its gentle moisturizers and thoughtfully composed formulas, suiting sensitive, dry, and combination skin best owing to their mild nature. While both provide reliable daily care, they differ in their formulation intensity, with the first brand emphasizing active transformation and the second offering consistent, understated performance.

This page compares some of the most popular Allies of Skin and the purest products; for every product of both brands, with a fit score for your own skin, [use the Lovi app](https://app.pora.ai/vqqJ/j1xj2b6o?af_sub2=compare&af_sub3=selection_note&af_sub4=pgfc971e6eae).

### Popular Allies of Skin vs the purest products

#### Allies of Skin

- [Copper Tripeptide & Ectoin Advanced Repair Serum](https://lovi.care/skincare/it/p/allies-of-skin/copper-tripeptide-and-ectoin-advanced-repair-serum/for/oily-acne-prone-skin) — High fit — [€145.62 at Amazon](https://www.amazon.it/dp/B0DDXZB2BJ?tag=lovi-care-web-product09-21&linkCode=osi&th=1&psc=1)
- [Tranexamic & Arbutin Advanced Brightening Serum](https://lovi.care/skincare/it/p/allies-of-skin/tranexamic-and-arbutin-advanced-brightening-serum/for/acne-prone-skin) — High fit — [€84.90 at Notino](https://www.notino.it/allies-of-skin/tranexamic-arbutin-advanced-siero-illuminante-contro-le-imperfezioni-della-pelle/p-16290575/)
- [Retinal & Peptides Repair Night Cream](https://lovi.care/skincare/it/p/allies-of-skin/retinal-and-peptides-repair-night-cream/for/acne-prone-skin) — Average fit
- [Peptides & Omegas Firming Eye Cream](https://lovi.care/skincare/it/p/allies-of-skin/peptides-and-omegas-firming-eye-cream/for/dry-skin) — Superior fit — [€94.30 at Lookfantastic](https://www.lookfantastic.it/p/allies-of-skin-peptides-omegas-firming-eye-cream-15ml/13175615/)
- [Peptides & Antioxidants Firming Daily Treatment](https://lovi.care/skincare/it/p/allies-of-skin/peptides-and-antioxidants-firming-daily-treatment/for/mature-skin) — Superior fit — [€103.95 at Amazon](https://www.amazon.it/dp/B0D4DV8CY3?tag=lovi-care-web-product09-21&linkCode=osi&th=1&psc=1)
- [Molecular Saviour Probiotics Treatment Mist](https://lovi.care/skincare/it/p/allies-of-skin/molecular-saviour-probiotics-treatment-mist/for/acne-prone-skin) — Superior fit — [€56.90 at Notino](https://www.notino.it/allies-of-skin/molecular-saviour-probiotics-treatment-mist-essenza-viso-in-spray-nebulizzato-con-effetto-antiossidante/p-16301638/)

#### the purest

- [solutions](https://lovi.care/skincare/it/p/the-purest/solutions/for/sensitive-skin) — High fit

## Questions and answers

### Allies of Skin or the purest: which is better?

Allies of Skin is the better choice for the products on this page, as it features fragrance-free formulas and high Lovi fit levels across multiple skin types like dry, acne-prone, and mature skin. In contrast, the purest offers only one product on this page, which contains fragrance and has lower fit levels for most skin types.

### What is the difference between Allies of Skin and the purest?

Allies of Skin is generally a better fit for dry, acne-prone, and mature skin types with its fragrance-free products on this page, while the purest features a moisturizer that contains fragrance and has lower fit levels for oily and acne-prone skin.

### Allies of Skin or the purest: which moisturizer is better?

Allies of Skin is the better choice for a moisturizer because the products on this page list no fragrance and feature key ingredients like [niacinamide](https://lovi.care/skincare/it/ingredients/niacinamide), whereas the purest includes fragrance and achieves a lower Lovi fit for most skin types.

[The British Journal of Dermatology, 2002](https://pubmed.ncbi.nlm.nih.gov/12100180/)

### Which is more affordable, Allies of Skin or the purest?

The purest is more affordable, whereas Allies of Skin carries a high price point according to reviewers.

### Which causes fewer breakouts, Allies of Skin or the purest?

Allies of Skin is the better choice for acne-prone skin because the products on this page achieve High fits for that skin type, whereas the purest has a Low fit. Allies of Skin formulas feature Niacinamide, which helps regulate oil and reduce blemishes.

[The British Journal of Dermatology, 2002](https://pubmed.ncbi.nlm.nih.gov/12100180/)

### How do the founding years and parent companies of Allies of Skin and the purest compare?

Allies of Skin was founded in 2016 and is owned by Allies Group Pte. Ltd., whereas the purest was founded in 2020 and is owned by Evly Pharma Cosmetics.

### Which brand offers products with no fragrance, Allies of Skin or the purest?

Allies of Skin offers products with no fragrance, as every product on this page lists no fragrance in its ingredients, whereas the purest includes fragrance in its products.

### How many products are listed for Allies of Skin compared to the purest?

Allies of Skin has six products listed on this page, whereas the purest features only one. Allies of Skin covers a much wider variety of [serums](https://lovi.care/skincare/it/ingredients/serum), moisturizers, and treatments across different skin types.

## Research behind their key ingredients

- [The effect of niacinamide on reducing cutaneous pigmentation and suppression of melanosome transfer](https://pubmed.ncbi.nlm.nih.gov/12100180/) Niacinamide · The British Journal of Dermatology, 2002
- [Cosmetic benefits of astaxanthin on humans subjects](https://pubmed.ncbi.nlm.nih.gov/22428137/) Astaxanthin · Acta Biochimica Polonica, 2012
- [Benefits of topical hyaluronic acid for skin quality and signs of skin aging: From literature review to clinical evidence](https://pubmed.ncbi.nlm.nih.gov/36200921/) Hyaluronic acid · Dermatologic Therapy, 2022
- [Topical use of dexpanthenol in skin disorders](https://pubmed.ncbi.nlm.nih.gov/12113650/) Panthenol · American Journal of Clinical Dermatology, 2002
- [Regulatory effects of Lactobacillus plantarum-GMNL6 on human skin health by improving skin microbiome](https://pubmed.ncbi.nlm.nih.gov/33526970/) Probiotics · International Journal of Medical Sciences, 2021
- [Lactobacillus reuteri DSM 17938-A comparative study on the effect of probiotics and lysates on human skin](https://pubmed.ncbi.nlm.nih.gov/31021014/) Probiotics · Experimental Dermatology, 2019
- [The Effect of Lactobacillus plantarum Extracellular Vesicles from Korean Women in Their 20s on Skin Aging](https://pubmed.ncbi.nlm.nih.gov/35723322/) Probiotics · Current Issues in Molecular Biology, 2022
- [Prospective, randomized, double-blind assessment of topical bakuchiol and retinol for facial photoageing](https://pubmed.ncbi.nlm.nih.gov/29947134/) Bakuchiol · The British Journal of Dermatology, 2019
- [Moisturizing and Antiinflammatory Properties of Cosmetic Formulations Containing Centella asiatica Extract](https://pubmed.ncbi.nlm.nih.gov/27168678/) Centella asiatica · Indian Journal of Pharmaceutical Sciences, 2016
- [Design, characterization, and clinical evaluation of argan oil nanostructured lipid carriers to improve skin hydration](https://pubmed.ncbi.nlm.nih.gov/25143733/) Argania spinosa kernel oil · International Journal of Nanomedicine, 2014
- [The 24-hour skin hydration and barrier function effects of a hyaluronic 1%, glycerin 5%, and Centella asiatica stem cells extract moisturizing fluid: an intra-subject, randomized, assessor-blinded study](https://pubmed.ncbi.nlm.nih.gov/28860834/) Glycerin · Clinical, Cosmetic and Investigational Dermatology, 2017
- [Randomized controlled study for the anti-aging effect of human adipocyte-derived mesenchymal stem cell media combined with niacinamide after laser therapy](https://pubmed.ncbi.nlm.nih.gov/33103316/) Niacinamide · Journal of Cosmetic Dermatology, 2021
- [A new topical panthenol-containing emollient: Results from two randomized controlled studies assessing its skin moisturization and barrier restoration potential, and the effect on skin microflora](https://pubmed.ncbi.nlm.nih.gov/27425824/) Panthenol · The Journal of Dermatological Treatment, 2017
- [Senomorphic activity of a combination of niacinamide and hyaluronic acid: correlation with clinical improvement of skin aging](https://pubmed.ncbi.nlm.nih.gov/39009698/) Niacinamide · Scientific Reports, 2024
- [Sunscreens and Cosmetic Formulations Containing Ascorbyl Tetraisopalmitate and Rice Peptides for the Improvement of Skin Photoaging: A Double-blind, Randomized Placebo-controlled Clinical Study](https://pubmed.ncbi.nlm.nih.gov/33529350/) Tetrahexyldecyl ascorbate · Photochemistry and Photobiology, 2021
- [Clinical evidence of the efficacy and safety of a new 3-in-1 anti-aging topical night serum-in-oil containing melatonin, bakuchiol, and ascorbyl tetraisopalmitate: 103 females treated from 28 to 84 days](https://pubmed.ncbi.nlm.nih.gov/30924254/) Tetrahexyldecyl ascorbate · Journal of Cosmetic Dermatology, 2019
- [High molecular compounds (polysaccharides and proanthocyanidins) from Hamamelis virginiana bark: influence on human skin keratinocyte proliferation and differentiation and influence on irritated skin](https://pubmed.ncbi.nlm.nih.gov/11684194/) Witch hazel · Phytochemistry, 2001
- [A comparative study of gluconolactone versus benzoyl peroxide in the treatment of acne](https://pubmed.ncbi.nlm.nih.gov/1303072/) Gluconolactone · The Australasian Journal of Dermatology, 1992
- [Systematic Study of Paeonol/Madecassoside Co-Delivery Nanoemulsion Transdermal Delivery System for Enhancing Barrier Repair and Anti-Inflammatory Efficacy](https://pubmed.ncbi.nlm.nih.gov/37446936/) Centella asiatica · Molecules, 2023
- [Evaluation of dermal extracellular matrix and epidermal-dermal junction modifications using matrix-assisted laser desorption/ionization mass spectrometric imaging, in vivo reflectance confocal microscopy, echography, and histology: effect of age and peptide applications](https://pubmed.ncbi.nlm.nih.gov/25817264/) Palmitoyl tripeptide-1, Palmitoyl tetrapeptide-7 · Journal of Cosmetic Dermatology, 2015
- [Comparison of clinical efficacies of sodium ascorbyl phosphate, retinol and their combination in acne treatment](https://pubmed.ncbi.nlm.nih.gov/19134126/) Sodium ascorbyl phosphate · International Journal of Cosmetic Science, 2009
- [A Lipid Mixture Enriched by Ceramide NP with Fatty Acids of Diverse Chain Lengths Contributes to Restore the Skin Barrier Function Impaired by Topical Corticosteroid](https://pubmed.ncbi.nlm.nih.gov/34348350/) Ceramide np · Skin Pharmacology and Physiology, 2022
- [Encapsulation of alpha arbutin, a depigmenting agent, in nanosized ethosomes: Invitro and invivo human studies](https://pubmed.ncbi.nlm.nih.gov/37681127/) Alpha-arbutin · Heliyon, 2023
- [A dermocosmetic containing bakuchiol, Ginkgo biloba extract and mannitol improves the efficacy of adapalene in patients with acne vulgaris: result from a controlled randomized trial](https://pubmed.ncbi.nlm.nih.gov/25914553/) Bakuchiol · Clinical, Cosmetic and Investigational Dermatology, 2015
- [Antioxidant-based topical formulations influence on the inflammatory response of Japanese skin: A clinical study using non-invasive techniques](https://pubmed.ncbi.nlm.nih.gov/28385617/) Tetrahexyldecyl ascorbate · European Journal of Pharmaceutics and Biopharmaceutics, 2017
- [Evaluating the Safety and Efficacy of a Topical Formulation Containing Epidermal Growth Factor, Tranexamic Acid, Vitamin C, Arbutin, Niacinamide and Other Ingredients as Hydroquinone 4% Alternatives to Improve Hyperpigmentation: A Prospective, Randomized, Controlled Split Face Study](https://pubmed.ncbi.nlm.nih.gov/33022197/) Alpha arbutin · Journal of Cosmetic Science, 2020
- [Efficacy and Tolerability of Topical Nicotinamide Plus Antibacterial Adhesive Agents and Zinc-Pyrrolidone Carboxylic Acid Versus Placebo as an Adjuvant Treatment for Moderate Acne Vulgaris in Indonesia: A Multicenter, Double-blind, Randomized, Controlled Trial](https://pubmed.ncbi.nlm.nih.gov/32983333/) Zinc pca · The Journal of Clinical and Aesthetic Dermatology, 2020
- [Effects of 1,3-propanediol associated, or not, with butylene glycol and/or glycerol on skin hydration and skin barrier function](https://pubmed.ncbi.nlm.nih.gov/37699769/) Propanediol · International Journal of Cosmetic Science, 2024
- [Whitening effect of alpha-bisabolol in Asian women subjects](https://pubmed.ncbi.nlm.nih.gov/20642768/) Bisabolol · International Journal of Cosmetic Science, 2010
- [Assessment of Combined Ascorbyl Palmitate (AP) and Sodium Ascorbyl Phosphate (SAP) on Facial Skin Sebum Control in Female Healthy Volunteers](https://pubmed.ncbi.nlm.nih.gov/27756097/) Sodium ascorbyl phosphate · Drug Research, 2017
- [A clinical evaluation of the efficacy and tolerability of a novel topical antioxidant formulation featuring vitamin C, astaxanthin, and fermented turmeric](https://pubmed.ncbi.nlm.nih.gov/37608511/) Astaxanthin · Journal of Cosmetic Dermatology, 2023
- [Antiaging, Brightening, and Antioxidant Efficacy of Fermented Bilberry Extract (Vaccinium myrtillus): A Randomized, Double-Blind, Placebo-Controlled Trial](https://pubmed.ncbi.nlm.nih.gov/39064646/) Vaccinium myrtillus · Nutrients, 2024
- [Supramolecular collagen nanoparticles for anti-wrinkle, skin whitening, and moisturizing effects](https://pubmed.ncbi.nlm.nih.gov/39383579/) Palmitoyl tripeptide-5 · Colloids and Surfaces. B, Biointerfaces, 2025
- [Comparative physicochemical stability and clinical anti-wrinkle efficacy of transdermal emulgel preparations of 5% sodium ascorbyl phosphate and or ascorbic acid on human volunteers](https://pubmed.ncbi.nlm.nih.gov/32383548/) Sodium ascorbyl phosphate · Journal of Cosmetic Dermatology, 2021
- [Evaluation of the Efficacy and Safety of a Panthenol-Enriched Mask for Skin Barrier Recovery After Facial Laser Treatment: Results of a Double-Blind Randomized Controlled Study](https://pubmed.ncbi.nlm.nih.gov/40613435/) Panthenol · Journal of Cosmetic Dermatology, 2025
- [Preparation and characterization of astaxanthin-loaded biodegradable polyhydroxybutyrate (PHB) microbeads for personal care and cosmetic applications](https://pubmed.ncbi.nlm.nih.gov/38072340/) Astaxanthin · International Journal of Biological Macromolecules, 2024
- [Prospective randomized double-blind comparative study of topical acetyl zingerone with tetrahexyldecyl ascorbate versus tetrahexyldecyl ascorbate alone on facial photoaging](https://pubmed.ncbi.nlm.nih.gov/38525606/) Tetrahexyldecyl ascorbate · Journal of Cosmetic Dermatology, 2024
- [Clinical efficacy of facial masks containing yoghurt and Opuntia humifusa Raf. (F-YOP)](https://pubmed.ncbi.nlm.nih.gov/22152494/) Yogurt · Journal of Cosmetic Science, 2011
- [A Randomized Controlled Trial of the Genistein Plus Bakuchiol and Vitamins (GEN+) Product for Male Facial Skin: Effects on Skin Appearance and Properties](https://pubmed.ncbi.nlm.nih.gov/41562471/) Bakuchiol · Skin Research and Technology, 2026
- [Augmented Skin Beneficial Effects of Thermus Thermophilus and Bacillus Subtilis Mixed-Culture Ferment Extract by Tripeptide GHK-Cu](https://pubmed.ncbi.nlm.nih.gov/42573538/) Copper tripeptide-1 · Skin Research and Technology, 2026
- [Efficacy and safety of combination cream of stimu-tex AS™ (spent grain wax, Argania Spinosa Kernel oil, Butyrospermum Parkii (shea butter) extract), and saccharide isomerate after fractional CO2 laser procedure: split-face, double blinded, randomized controlled trial](https://pubmed.ncbi.nlm.nih.gov/41134387/) Shea butter · Lasers in Medical Science, 2025
- [Targeting Circadian Rhythm for the Regulation of Skin Collagen Metabolism](https://pubmed.ncbi.nlm.nih.gov/41527525/) Palmitoyl tripeptide-1 · Journal of Cosmetic Dermatology, 2026
- [Mechanistic understanding and peptide ingredient screening for type III collagen via biological knowledge graph and molecular docking](https://pubmed.ncbi.nlm.nih.gov/42683869/) Palmitoyl tripeptide-1 · International Journal of Cosmetic Science, 2026
- [Prospective, Randomized, Double-Blind Assessment of Supramolecular Bakuchiol and Terminalia Chebula Extract for Facial Photoaging in Chinese Sensitive Skin Population](https://pubmed.ncbi.nlm.nih.gov/41424674/) Bakuchiol · Health Science Reports, 2025
- [Simmondsia chinensis (jojoba) cake fermentation: A new, sustainable technology for advanced skin and scalp care ingredients](https://pubmed.ncbi.nlm.nih.gov/42698229/) Lactobacillus ferment · International Journal of Cosmetic Science, 2026
- [Split-face evaluation: Gluconolactone plus oxybrasion versus gluconolactone plus microneedling. The effects on skin parameters](https://pubmed.ncbi.nlm.nih.gov/37357656/) Gluconolactone · Skin Research and Technology, 2023
- [Effects of a Greek Yoghurt-based Complex on the Human Facial Skin Microbiome](https://pubmed.ncbi.nlm.nih.gov/42049453/) Yogurt · In Vivo, 2026

## The brands

- Skincare: [Allies of Skin](https://lovi.care/skincare/it/brands/allies-of-skin)
- Skincare: [the purest](https://lovi.care/skincare/it/brands/the-purest)

## More comparisons

- [SKIN1004 vs Allies of Skin](https://lovi.care/skincare/it/compare/skin1004-vs-allies-of-skin)
- [SKIN1004 vs the purest](https://lovi.care/skincare/it/compare/skin1004-vs-the-purest)
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- [Medicube vs Allies of Skin](https://lovi.care/skincare/it/compare/medicube-vs-allies-of-skin)
- [Medicube vs the purest](https://lovi.care/skincare/it/compare/medicube-vs-the-purest)
- [The Ordinary vs Allies of Skin](https://lovi.care/skincare/it/compare/the-ordinary-vs-allies-of-skin)
- [The Ordinary vs the purest](https://lovi.care/skincare/it/compare/the-ordinary-vs-the-purest)
- [Beauty of Joseon vs Allies of Skin](https://lovi.care/skincare/it/compare/beauty-of-joseon-vs-allies-of-skin)
- [Beauty of Joseon vs the purest](https://lovi.care/skincare/it/compare/beauty-of-joseon-vs-the-purest)
- [COSRX vs Allies of Skin](https://lovi.care/skincare/it/compare/cosrx-vs-allies-of-skin)
- [COSRX vs the purest](https://lovi.care/skincare/it/compare/cosrx-vs-the-purest)
- [CeraVe vs Allies of Skin](https://lovi.care/skincare/it/compare/cerave-vs-allies-of-skin)
- [CeraVe vs the purest](https://lovi.care/skincare/it/compare/cerave-vs-the-purest)
- [La Roche-Posay vs Allies of Skin](https://lovi.care/skincare/it/compare/la-roche-posay-vs-allies-of-skin)
- [La Roche-Posay vs the purest](https://lovi.care/skincare/it/compare/la-roche-posay-vs-the-purest)
- [Dr. Althea vs Allies of Skin](https://lovi.care/skincare/it/compare/dr-althea-vs-allies-of-skin)
- [Dr. Althea vs the purest](https://lovi.care/skincare/it/compare/dr-althea-vs-the-purest)
- [Some By Mi vs Allies of Skin](https://lovi.care/skincare/it/compare/some-by-mi-vs-allies-of-skin)
- [Some By Mi vs the purest](https://lovi.care/skincare/it/compare/some-by-mi-vs-the-purest)

## About the Lovi Fit

Lovi: Unbiased, science-based skincare AI trained on real user outcomes.

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules its dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update. Levels from best to worst: Superior, High, Average, Low, Caution, Warning.

Behind this comparison: Nadia Kapleva, MS (Co-founder, Medical Director); Alexey Shagraev, PhD (Co-founder, CEO and CTO); Dr. Sofía Perea Pérez, MD, MSc (Medical Board); Aishani Shah, MD (Medical Board); Asya Zubkova, MS (Medical Board); Hanna Kurets, MD (Medical Board, Medical Advisor); Elina Nazarenko, MD (Medical Board); Victoria Derkova, MS (Medical Board).

Page built Nov 8, 2026.

More from Lovi: https://lovi.care/skincare/llms.txt

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