# TruSkin skincare Page: https://lovi.care/skincare/it/brands/truskin The Lovi Fit is the same in every country; only the stores and prices differ, and the ones here are for Italy. TruSkin is an American skincare brand founded in 2013 and owned by American Pacific Group since 2021. [pitchbook.com](https://pitchbook.com/profiles/company/466623-73) [truskin.com](https://truskin.com/blogs/general/10-reasons-why-our-vitamin-c-facial-serum-is-the-best) [tracxn.com](https://tracxn.com/d/companies/truskin/__T-Gem8KhqsJOy2zJPPX5jn4mvFWmavfDoMhj-PrtPH4) TruSkin is warmly embraced for its botanical-infused [serums](https://lovi.care/skincare/it/ingredients/serum) and balanced formulas. Its products suit combination, dry, and sensitive skin best because of their gentle botanical infusions. The standout products for particular concerns include the Facial Serum for acne-prone skin, the [Vitamin C](https://lovi.care/skincare/it/ingredients/vitamin-c) Super Serum for hyperpigmentation, and the [Tea Tree](https://lovi.care/skincare/it/ingredients/tea-tree) Clear Skin Serum for blemishes. These treatments deliver targeted care for everyday skin health. This page covers some of the most popular TruSkin products; for the whole TruSkin range, with a fit score for every product, [use the Lovi app](https://app.pora.ai/vqqJ/j1xj2b6o?af_sub2=brand&af_sub3=selection_note&af_sub4=pg80022c3677). ### TruSkin [serums](https://lovi.care/skincare/it/ingredients/serum) and treatments #### Serums and treatments - [Facial Serum](https://lovi.care/skincare/it/p/truskin/facial-serum/for/dry-skin) — High fit ## Questions and answers ### Is TruSkin worth it? Yes, TruSkin is worth it because Lovi rates the TruSkin-focused routine Superior for dry, oily, sensitive, combination, and acne-prone skin. Additionally, the TruSkin products on this page list no fragrance in their ingredients. ### What are TruSkin's best products? Facial [Serum](https://lovi.care/skincare/it/ingredients/serum) is a top product for dry, mature, sensitive, and acne-prone skin, where Lovi rates it High. For oily and combination skin, it is rated Average. ### Does TruSkin cause breakouts? TruSkin is unlikely to cause breakouts, and Lovi rates the brand-focused routine Superior for acne-prone skin. The TruSkin products on this page list no fragrance in their ingredients, helping keep skin calm. ### Is TruSkin fragrance-free? Yes, every product from the TruSkin products on this page lists no fragrance in its ingredients, making them scent-free for your skin. ### What are the key ingredients in TruSkin products? TruSkin products feature key ingredients such as [vitamin C](https://lovi.care/skincare/it/ingredients/vitamin-c), [vitamin E](https://lovi.care/skincare/it/ingredients/vitamin-e), [sodium hyaluronate](https://lovi.care/skincare/it/ingredients/hyaluronic-acid), [glycerin](https://lovi.care/skincare/it/ingredients/glycerin), and [Centella asiatica](https://lovi.care/skincare/it/ingredients/centella-asiatica). These components help brighten skin, smooth fine lines, and keep skin feeling soft and moisturized. [Journal of Cosmetic Dermatology, 2020](https://pubmed.ncbi.nlm.nih.gov/31975502/) [Dermatologic Therapy, 2022](https://pubmed.ncbi.nlm.nih.gov/36200921/) ### How do I build a TruSkin skincare routine? To build a TruSkin routine, start by cleansing the face and then apply the Facial Serum to keep skin soft and smooth. Lovi rates the TruSkin-focused routine Superior for dry, oily, sensitive, combination, and acne-prone skin. ### What are good alternatives to TruSkin? CeraVe, Cetaphil, Paula's Choice, Neutrogena, Kiehl's, and Dermalogica are good alternatives to TruSkin. Lovi rates the CeraVe-focused routines High to Superior depending on the skin type, closely matching TruSkin. ### TruSkin vs CeraVe: which is better? TruSkin and CeraVe both fit dry skin well, but the TruSkin products on this page rate Superior while CeraVe rates High. For oily, sensitive, combination, and acne-prone skin, routines focused on TruSkin rate Superior while CeraVe-focused routines rate High or Superior. ### Who owns TruSkin, and where is it from? TruSkin is an American brand founded in 2013, owned by American Pacific Group since 2021. [pitchbook.com](https://pitchbook.com/profiles/company/466623-73) [truskin.com](https://truskin.com/blogs/general/10-reasons-why-our-vitamin-c-facial-serum-is-the-best) [tracxn.com](https://tracxn.com/d/companies/truskin/__T-Gem8KhqsJOy2zJPPX5jn4mvFWmavfDoMhj-PrtPH4) ### Is TruSkin cruelty-free? PETA, Leaping Bunny, and Cruelty Free International, the registries Lovi checks, do not list TruSkin as cruelty-free. ## Research behind TruSkin's key ingredients - [Benefits of topical hyaluronic acid for skin quality and signs of skin aging: From literature review to clinical evidence](https://pubmed.ncbi.nlm.nih.gov/36200921/) Sodium hyaluronate · Dermatologic Therapy, 2022 - [Anti-aging and brightening effects of a topical treatment containing vitamin C, vitamin E, and raspberry leaf cell culture extract: A split-face, randomized controlled trial](https://pubmed.ncbi.nlm.nih.gov/31975502/) Ascorbic acid · Journal of Cosmetic Dermatology, 2020 - [Moisturizing and Antiinflammatory Properties of Cosmetic Formulations Containing Centella asiatica Extract](https://pubmed.ncbi.nlm.nih.gov/27168678/) Centella asiatica · Indian Journal of Pharmaceutical Sciences, 2016 - [Effect of a topical antioxidant serum containing vitamin C, vitamin E, and ferulic acid after Q-switched 1064-nm Nd:YAG laser for treatment of environment-induced skin pigmentation](https://pubmed.ncbi.nlm.nih.gov/32052907/) Ascorbic acid · Journal of Cosmetic Dermatology, 2020 - [The 24-hour skin hydration and barrier function effects of a hyaluronic 1%, glycerin 5%, and Centella asiatica stem cells extract moisturizing fluid: an intra-subject, randomized, assessor-blinded study](https://pubmed.ncbi.nlm.nih.gov/28860834/) Glycerin · Clinical, Cosmetic and Investigational Dermatology, 2017 - [Systematic Study of Paeonol/Madecassoside Co-Delivery Nanoemulsion Transdermal Delivery System for Enhancing Barrier Repair and Anti-Inflammatory Efficacy](https://pubmed.ncbi.nlm.nih.gov/37446936/) Centella asiatica · Molecules, 2023 - [Fatty acids based α-Tocopherol loaded nanostructured lipid carrier gel: In vitro and in vivo evaluation for moisturizing and anti-aging effects](https://pubmed.ncbi.nlm.nih.gov/32129554/) Vitamin e · Journal of Cosmetic Dermatology, 2020 - [Efficacy of a topical serum containing L-ascorbic acid, neohesperidin, pycnogenol, tocopherol, and hyaluronic acid in relation to skin aging signs](https://pubmed.ncbi.nlm.nih.gov/35150043/) Vitamin e · Journal of Cosmetic Dermatology, 2022 - [Development of stable tocopherol succinate-loaded ethosomes to enhance transdermal permeation: In vitro and in vivo characterizations](https://pubmed.ncbi.nlm.nih.gov/35274433/) Vitamin e · Journal of Cosmetic Dermatology, 2022 - [Tocopherol succinate-loaded ethosomal gel synthesized by cold method technique: Deeper biophysical characterizations for translational application on human skin](https://pubmed.ncbi.nlm.nih.gov/38268219/) Vitamin e · Journal of Cosmetic Dermatology, 2024 - [Nanostructured Lipid Carrier Based Gel Containing α-Tocopherol and α-Tocopheryl Acetate for Synergistic Cutaneous Antiaging Efficacy](https://pubmed.ncbi.nlm.nih.gov/41309687/) Vitamin e tocopheryl acetate · Scientific Reports, 2025 - [Safety assessment on comedogenicity of dermatological products containing d-alpha tocopheryl acetate in Asian subjects: A double-blind randomized controlled trial](https://pubmed.ncbi.nlm.nih.gov/34471722/) Vitamin e tocopheryl acetate · Contemporary Clinical Trials Communications, 2021 ## Similar brands - American skincare: [CeraVe](https://lovi.care/skincare/it/brands/cerave) - American skincare: [Cetaphil](https://lovi.care/skincare/it/brands/cetaphil) - American skincare: [Paula's Choice](https://lovi.care/skincare/it/brands/paula-s-choice) - American skincare: [Neutrogena](https://lovi.care/skincare/it/brands/neutrogena) - American skincare: [Kiehl's](https://lovi.care/skincare/it/brands/kiehl-s) - American skincare: [Dermalogica](https://lovi.care/skincare/it/brands/dermalogica) - American skincare: [Good Molecules](https://lovi.care/skincare/it/brands/good-molecules) - American skincare: [Clinique](https://lovi.care/skincare/it/brands/clinique) - American skincare: [SkinCeuticals](https://lovi.care/skincare/it/brands/skinceuticals) - American skincare: [Estée Lauder](https://lovi.care/skincare/it/brands/estee-lauder) ## Popular brands - Korean skincare: [SKIN1004](https://lovi.care/skincare/it/brands/skin1004) - Korean skincare: [Anua](https://lovi.care/skincare/it/brands/anua) - Korean skincare: [Medicube](https://lovi.care/skincare/it/brands/medicube) - Canadian skincare: [The Ordinary](https://lovi.care/skincare/it/brands/the-ordinary) - Korean skincare: [Beauty of Joseon](https://lovi.care/skincare/it/brands/beauty-of-joseon) - Korean skincare: [COSRX](https://lovi.care/skincare/it/brands/cosrx) - French skincare: [La Roche-Posay](https://lovi.care/skincare/it/brands/la-roche-posay) - Korean skincare: [Dr. Althea](https://lovi.care/skincare/it/brands/dr-althea) - Korean skincare: [Some By Mi](https://lovi.care/skincare/it/brands/some-by-mi) - Korean skincare: [Torriden](https://lovi.care/skincare/it/brands/torriden) - Korean skincare: [celimax](https://lovi.care/skincare/it/brands/celimax) - Korean skincare: [Purito](https://lovi.care/skincare/it/brands/purito) - Korean skincare: [ROUND LAB](https://lovi.care/skincare/it/brands/round-lab) - Korean skincare: [AXIS-Y](https://lovi.care/skincare/it/brands/axis-y) - Korean skincare: [d'Alba](https://lovi.care/skincare/it/brands/d-alba) - Korean skincare: [LANEIGE](https://lovi.care/skincare/it/brands/laneige) - Korean skincare: [Haruharu Wonder](https://lovi.care/skincare/it/brands/haruharu-wonder) - Korean skincare: [Pyunkang Yul](https://lovi.care/skincare/it/brands/pyunkang-yul) - Korean skincare: [innisfree](https://lovi.care/skincare/it/brands/innisfree) - French skincare: [Caudalie](https://lovi.care/skincare/it/brands/caudalie) ## About the Lovi Fit Lovi: Unbiased, science-based skincare AI trained on real user outcomes. Lovi rates every product from its full ingredient list with brand-independent rules its dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update. Levels from best to worst: Superior, High, Average, Low, Caution, Warning. Behind these ratings: Nadia Kapleva, MS (Co-founder, Medical Director); Alexey Shagraev, PhD (Co-founder, CEO and CTO); Dr. Sofía Perea Pérez, MD, MSc (Medical Board); Aishani Shah, MD (Medical Board); Asya Zubkova, MS (Medical Board); Hanna Kurets, MD (Medical Board, Medical Advisor); Elina Nazarenko, MD (Medical Board); Victoria Derkova, MS (Medical Board). Page built Nov 8, 2026. More from Lovi: https://lovi.care/skincare/llms.txt ## This page in other countries - United States: https://lovi.care/skincare/brands/truskin - United Kingdom: https://lovi.care/skincare/uk/brands/truskin - Ireland: https://lovi.care/skincare/ie/brands/truskin - Germany: https://lovi.care/skincare/de/brands/truskin - France: https://lovi.care/skincare/fr/brands/truskin - Italy: https://lovi.care/skincare/it/brands/truskin (this page) - Netherlands: https://lovi.care/skincare/nl/brands/truskin - Spain: https://lovi.care/skincare/es/brands/truskin - Canada: https://lovi.care/skincare/ca/brands/truskin - Australia: https://lovi.care/skincare/au/brands/truskin - Singapore: https://lovi.care/skincare/sg/brands/truskin - Saudi Arabia: https://lovi.care/skincare/sa/brands/truskin - United Arab Emirates: https://lovi.care/skincare/ae/brands/truskin