# Tower 28 skincare Page: https://lovi.care/skincare/it/brands/tower-28 The Lovi Fit is the same in every country; only the stores and prices differ, and the ones here are for Italy. Tower 28 is an American skincare brand founded in 2019 and owned by Tower 28 Beauty, Inc.. [tracxn.com](https://tracxn.com/d/companies/tower-28-beauty/__Fcz3xc-PlrnpbirXmDIPaoYlO5CuoZceuebuIUcvd1s) [pitchbook.com](https://pitchbook.com/profiles/company/463001-59) Tower 28's products on this page cover [serums](https://lovi.care/skincare/it/ingredients/serum). For acne-prone skin, Lovi rates the SOS Daily Rescue Facial Spray highest. This page covers some of the most popular Tower 28 products; for the whole Tower 28 range, with a fit score for every product, [use the Lovi app](https://app.pora.ai/vqqJ/j1xj2b6o?af_sub2=brand&af_sub3=selection_note&af_sub4=pgf78c1078dc). ### Tower 28 [serums](https://lovi.care/skincare/it/ingredients/serum) and treatments #### Serums and treatments - [SOS Daily Rescue Facial Spray](https://lovi.care/skincare/it/p/tower-28/sos-daily-rescue-facial-spray/for/sensitive-skin) — Superior fit ## Questions and answers ### Is Tower 28 worth it? Tower 28 is worth it for sensitive skin, as Lovi rates its fit Superior for that skin type and High for dry skin. The Tower 28 products on this page list no fragrance in their ingredients, and their formulas help calm and soothe the skin. [Journal of Drugs in Dermatology, 2023](https://pubmed.ncbi.nlm.nih.gov/38051837/) [Journal of Cosmetic Dermatology, 2025](https://pubmed.ncbi.nlm.nih.gov/40832716/) ### What are Tower 28's best products? Tower 28 features the SOS Daily Rescue Facial Spray, which Lovi rates Superior for sensitive skin and High for dry, oily, and acne-prone skin. The Tower 28 products on this page list no fragrance in their ingredients. Lovi rates the Tower 28-focused routine Superior for dry, oily, sensitive, combination, and acne-prone skin. ### Does Tower 28 cause breakouts? Tower 28 is unlikely to cause breakouts, as its products help calm redness and irritation. Lovi rates the Tower 28-focused routine Superior for acne-prone skin. [Journal of Drugs in Dermatology, 2023](https://pubmed.ncbi.nlm.nih.gov/38051837/) [Journal of Cosmetic Dermatology, 2025](https://pubmed.ncbi.nlm.nih.gov/40832716/) ### Is Tower 28 fragrance-free? Yes, every one of the Tower 28 products on this page lists no fragrance in its ingredients. ### What are the key ingredients in Tower 28 products? The key ingredient in the Tower 28 products on this page is [hypochlorous acid](https://lovi.care/skincare/it/ingredients/hypochlorous-acid), which helps calm the skin and supports healing. Additionally, [sodium chloride](https://lovi.care/skincare/it/ingredients/salt) is included to help improve skin moisture and comfort. [Journal of Drugs in Dermatology, 2023](https://pubmed.ncbi.nlm.nih.gov/38051837/) [Journal of Cosmetic Dermatology, 2025](https://pubmed.ncbi.nlm.nih.gov/40832716/) ### How do I build a Tower 28 skincare routine? To build a Tower 28 skincare routine, start by cleansing the face, then apply the SOS Daily Rescue Facial Spray to help calm and soothe the skin. [Journal of Drugs in Dermatology, 2023](https://pubmed.ncbi.nlm.nih.gov/38051837/) [Journal of Cosmetic Dermatology, 2025](https://pubmed.ncbi.nlm.nih.gov/40832716/) ### What are good alternatives to Tower 28? Good alternatives to Tower 28 include brands with pages on Lovi like CeraVe, Cetaphil, Paula's Choice, Neutrogena, Kiehl's, and Dermalogica. These brands offer options that may suit similar skin needs. ### Tower 28 vs CeraVe: which is better? Tower 28 beats CeraVe with Superior routines for dry, oily, sensitive, combination, and acne-prone skin. Lovi rates the Tower 28-focused routine Superior across all five of those skin types. ### Who owns Tower 28, and where is it from? Tower 28 is an American brand founded in 2019, owned by Tower 28 Beauty, Inc.. [tracxn.com](https://tracxn.com/d/companies/tower-28-beauty/__Fcz3xc-PlrnpbirXmDIPaoYlO5CuoZceuebuIUcvd1s) [pitchbook.com](https://pitchbook.com/profiles/company/463001-59) ### Is Tower 28 cruelty-free? PETA, Leaping Bunny, and Cruelty Free International, the registries Lovi checks, do not list Tower 28 as cruelty-free. ## Research behind Tower 28's key ingredients - [Topical Stabilized Super-Oxidized Hypochlorous Acid for Wound Healing in Hair Restoration Surgery: A Real-Time Usage-Controlled Trial Evaluating Safety, Efficacy, and Tolerability](https://pubmed.ncbi.nlm.nih.gov/38051837/) Hypochlorous acid · Journal of Drugs in Dermatology, 2023 - [Periprocedural Use of Hypochlorous Acid Mist for Improving Healing and Cosmesis of the Face After Laser](https://pubmed.ncbi.nlm.nih.gov/40832716/) Hypochlorous acid · Journal of Cosmetic Dermatology, 2025 ## Similar brands - American skincare: [CeraVe](https://lovi.care/skincare/it/brands/cerave) - American skincare: [Cetaphil](https://lovi.care/skincare/it/brands/cetaphil) - American skincare: [Paula's Choice](https://lovi.care/skincare/it/brands/paula-s-choice) - American skincare: [Neutrogena](https://lovi.care/skincare/it/brands/neutrogena) - American skincare: [Kiehl's](https://lovi.care/skincare/it/brands/kiehl-s) - American skincare: [Dermalogica](https://lovi.care/skincare/it/brands/dermalogica) - American skincare: [Good Molecules](https://lovi.care/skincare/it/brands/good-molecules) - American skincare: [Clinique](https://lovi.care/skincare/it/brands/clinique) - American skincare: [SkinCeuticals](https://lovi.care/skincare/it/brands/skinceuticals) - American skincare: [Estée Lauder](https://lovi.care/skincare/it/brands/estee-lauder) ## Popular brands - Korean skincare: [SKIN1004](https://lovi.care/skincare/it/brands/skin1004) - Korean skincare: [Anua](https://lovi.care/skincare/it/brands/anua) - Korean skincare: [Medicube](https://lovi.care/skincare/it/brands/medicube) - Canadian skincare: [The Ordinary](https://lovi.care/skincare/it/brands/the-ordinary) - Korean skincare: [Beauty of Joseon](https://lovi.care/skincare/it/brands/beauty-of-joseon) - Korean skincare: [COSRX](https://lovi.care/skincare/it/brands/cosrx) - French skincare: [La Roche-Posay](https://lovi.care/skincare/it/brands/la-roche-posay) - Korean skincare: [Dr. Althea](https://lovi.care/skincare/it/brands/dr-althea) - Korean skincare: [Some By Mi](https://lovi.care/skincare/it/brands/some-by-mi) - Korean skincare: [Torriden](https://lovi.care/skincare/it/brands/torriden) - Korean skincare: [celimax](https://lovi.care/skincare/it/brands/celimax) - Korean skincare: [Purito](https://lovi.care/skincare/it/brands/purito) - Korean skincare: [ROUND LAB](https://lovi.care/skincare/it/brands/round-lab) - Korean skincare: [AXIS-Y](https://lovi.care/skincare/it/brands/axis-y) - Korean skincare: [d'Alba](https://lovi.care/skincare/it/brands/d-alba) - Korean skincare: [LANEIGE](https://lovi.care/skincare/it/brands/laneige) - Korean skincare: [Haruharu Wonder](https://lovi.care/skincare/it/brands/haruharu-wonder) - Korean skincare: [Pyunkang Yul](https://lovi.care/skincare/it/brands/pyunkang-yul) - Korean skincare: [innisfree](https://lovi.care/skincare/it/brands/innisfree) - French skincare: [Caudalie](https://lovi.care/skincare/it/brands/caudalie) ## About the Lovi Fit Lovi: Unbiased, science-based skincare AI trained on real user outcomes. Lovi rates every product from its full ingredient list with brand-independent rules its dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update. Levels from best to worst: Superior, High, Average, Low, Caution, Warning. Behind these ratings: Nadia Kapleva, MS (Co-founder, Medical Director); Alexey Shagraev, PhD (Co-founder, CEO and CTO); Dr. Sofía Perea Pérez, MD, MSc (Medical Board); Aishani Shah, MD (Medical Board); Asya Zubkova, MS (Medical Board); Hanna Kurets, MD (Medical Board, Medical Advisor); Elina Nazarenko, MD (Medical Board); Victoria Derkova, MS (Medical Board). Page built Nov 8, 2026. More from Lovi: https://lovi.care/skincare/llms.txt ## This page in other countries - United States: https://lovi.care/skincare/brands/tower-28 - United Kingdom: https://lovi.care/skincare/uk/brands/tower-28 - Ireland: https://lovi.care/skincare/ie/brands/tower-28 - Germany: https://lovi.care/skincare/de/brands/tower-28 - France: https://lovi.care/skincare/fr/brands/tower-28 - Italy: https://lovi.care/skincare/it/brands/tower-28 (this page) - Netherlands: https://lovi.care/skincare/nl/brands/tower-28 - Spain: https://lovi.care/skincare/es/brands/tower-28 - Canada: https://lovi.care/skincare/ca/brands/tower-28 - Australia: https://lovi.care/skincare/au/brands/tower-28 - Singapore: https://lovi.care/skincare/sg/brands/tower-28 - Saudi Arabia: https://lovi.care/skincare/sa/brands/tower-28 - United Arab Emirates: https://lovi.care/skincare/ae/brands/tower-28