# TIRTIR skincare

Page: https://lovi.care/skincare/it/brands/tirtir

The Lovi Fit is the same in every country; only the stores and prices differ, and the ones here are for Italy.

TIRTIR is a Korean skincare brand founded in 2017 and owned by Goodai Global Inc. since 2024.

[pitchbook.com](https://pitchbook.com/profiles/company/469860-40) [goodai-global.com](https://www.goodai-global.com/en/company/history) [tracxn.com](https://tracxn.com/d/companies/tirtir/__PPLhvxuSMp2zGwrn3gyckmmTwdGAw9hLgFEsGw_HFuc) [en.namu.wiki](https://en.namu.wiki/w/%ED%8B%B0%EB%A5%B4%ED%8B%B0%EB%A5%B4)

TIRTIR is loved for its thoughtful range of toners, moisturizers, [serums](https://lovi.care/skincare/it/ingredients/serum), and exfoliants, all crafted with gentle and nourishing formulas. Its products suit dry skin and acne-prone skin best because the brand balances deep hydration with soothing care. For specific skin concerns, the brand offers standout solutions such as the Milk Skin Toner Light for acne-prone skin, the Milk Skin Toner for skin with dark spots, and the SOS Serum for mature skin. Through these carefully formulated offerings, its products help users achieve a healthy, balanced complexion.

This page covers some of the most popular TIRTIR products; for the whole TIRTIR range, with a fit score for every product, [use the Lovi app](https://app.pora.ai/vqqJ/j1xj2b6o?af_sub2=brand&af_sub3=selection_note&af_sub4=pgea7cbd5b73).

### Other TIRTIR products

#### Other products

- [Milk Skin Toner](https://lovi.care/skincare/it/p/tirtir/milk-skin-toner/for/sensitive-skin) — High fit — [€20.09 at Amazon](https://www.amazon.it/dp/B0CG1H8YRS?tag=lovi-care-web-product09-21&linkCode=osi&th=1&psc=1)
- [Milk Skin Toner Light](https://lovi.care/skincare/it/p/tirtir/milk-skin-toner-light/for/acne-prone-skin) — Superior fit — [€12.90 at Amazon](https://www.amazon.it/dp/B0CW4N7Y6L?tag=lovi-care-web-product09-21&linkCode=osi&th=1&psc=1)
- [Ceramic Cream](https://lovi.care/skincare/it/p/tirtir/ceramic-cream/for/dry-sensitive-skin) — Average fit — [€27.00 at Amazon](https://www.amazon.it/dp/B08B16L82R?tag=lovi-care-web-product09-21&linkCode=osi&th=1&psc=1)
- [SOS Serum](https://lovi.care/skincare/it/p/tirtir/sos-serum/for/dry-skin) — Superior fit — [€25.00 at Notino](https://www.notino.it/tirtir/sos-serum-siero-idratante-intenso-effetto-antirughe/p-16282021/)
- [Hydro Boost Enzyme Cleansing Powder](https://lovi.care/skincare/it/p/tirtir/hydro-boost-enzyme-cleansing-powder/for/acne-prone-skin) — Average fit — [€14.50 at Notino](https://www.notino.it/tirtir/hydro-boost-enzyme-powder-wash-scrub-in-polvere-con-enzimi-per-una-pelle-luminosa-e-liscia/p-16294467/)
- [Glossy Coating Mist](https://lovi.care/skincare/it/p/tirtir/glossy-coating-mist/for/dry-skin) — High fit

## People Say

★4.5

Overall rating based on 4.2k+ reviews

Reviewers most often praise TIRTIR for deep hydration, a glass skin glow, and improved skin texture. The most common complaints are a sticky or heavy finish and potential for breakouts.

### Highlights

- Intense hydration toners Mostly Mentioned “skin felt soft, plump, and well-moisturized — Milk Skin Toner” “quenched my dehydrated skin — Milk Skin Toner Light”
- Deep hydration moisturizers Mostly Mentioned “deeply moisturizes — SOS Serum” “lifesaver for dry skin — Ceramic Cream”
- Glass skin glow toners Mostly Mentioned “gives you glass skin — Milk Skin Toner” “gave me instant glass skin — Milk Skin Toner Light”
- Soothing toners Mostly Mentioned “calming and soothing effects — Milk Skin Toner” “calmed my redness — Milk Skin Toner Light”
- Expensive for quantity Sometimes Noted “Pricey for quantity — Glossy Coating Mist” “Pricy — Hydro Boost Enzyme Cleansing Powder”
- Breakout-causing toners Sometimes Noted “started developing closed comedones — Milk Skin Toner” “caused tiny whiteheads — Milk Skin Toner Light”

Sources: lovi.care, iherb.com, ulta.com, olivekollection.com, yesstyle.com, reddit.com, and more

## Questions and answers

### Is TIRTIR good for oily skin?

Yes, TIRTIR is well-suited for oily skin because Lovi rates the TIRTIR-focused routine High for oily skin. The Milk Skin Toner Light is rated Superior for oily skin, helping to keep oily skin balanced and smooth.

### Is TIRTIR worth it?

TIRTIR may be worth it for shoppers seeking intense hydration and a smooth glow, as Lovi rates the brand-focused routines Superior for dry and sensitive skin and High for oily and combination skin. The TIRTIR products on this page list no fragrance in their ingredients.

### What are TIRTIR's best products?

TIRTIR's best products for the skin are the SOS [Serum](https://lovi.care/skincare/it/ingredients/serum) and Milk Skin Toner Light, which Lovi rates Superior for several skin types. Reviewers frequently mention these items for giving a glass skin glow and delivering intense, deep hydration. Additionally, all TIRTIR products on this page list no fragrance in their ingredients.

### Which TIRTIR moisturizer is best for dry skin?

The TIRTIR moisturizers for dry skin are SOS Serum, which Lovi rates Superior for dry skin, and Ceramic Cream, which Lovi rates Average for dry skin.

### Does TIRTIR cause breakouts?

Reviewers sometimes note that the toners may cause breakouts, though the TIRTIR products on this page list no fragrance. Lovi rates Milk Skin Toner High for acne-prone skin and Milk Skin Toner Light as Superior.

### Is TIRTIR fragrance-free?

Yes, every product from the TIRTIR products on this page lists no fragrance in its ingredients. Reviewers note that these items provide intense hydration and soothing care for everyday routines.

### What are the key ingredients in TIRTIR products?

TIRTIR products use ingredients like [niacinamide](https://lovi.care/skincare/it/ingredients/niacinamide), [sodium hyaluronate](https://lovi.care/skincare/it/ingredients/hyaluronic-acid), and [panthenol](https://lovi.care/skincare/it/ingredients/panthenol). Niacinamide helps control skin aging and pigmentation, while sodium hyaluronate and panthenol support skin hydration and quality.

[Antioxidants, 2021](https://pubmed.ncbi.nlm.nih.gov/34439563/) [Dermatologic Therapy, 2022](https://pubmed.ncbi.nlm.nih.gov/36200921/)

### How do I build a TIRTIR skincare routine?

To build a TIRTIR skincare routine for dry skin in the morning, use a hydrating facial cleanser, apply Milk Skin Toner Light, follow with SOS Serum, and finish with a sunscreen. In the evening, use a pre-cleanser followed by the cleanser, a serum, and SOS Serum. Once a week, add a nourishing mask into the evening steps before the serum.

### Where can I buy TIRTIR, and how much does it cost?

TIRTIR products are available on this page from stores in Italy, with prices ranging from €12.90 to €27.00 and most falling between €14.50 and €25.00.

### What are good alternatives to TIRTIR?

SKIN1004, Anua, Medicube, Beauty of Joseon, COSRX, and Dr. Althea are good alternatives to TIRTIR because they have similar brand pages on Lovi.

### TIRTIR vs SKIN1004: which is better?

TIRTIR and SKIN1004 are both top choices, as Lovi rates both brands Superior for dry skin and sensitive skin, while TIRTIR is Superior and SKIN1004 is High for acne-prone skin. For oily skin and combination skin, TIRTIR and SKIN1004 both rate High.

### Who owns TIRTIR, and where is it from?

TIRTIR is a Korean brand founded in 2017, owned by Goodai Global Inc. since 2024.

[pitchbook.com](https://pitchbook.com/profiles/company/469860-40) [goodai-global.com](https://www.goodai-global.com/en/company/history) [tracxn.com](https://tracxn.com/d/companies/tirtir/__PPLhvxuSMp2zGwrn3gyckmmTwdGAw9hLgFEsGw_HFuc) [en.namu.wiki](https://en.namu.wiki/w/%ED%8B%B0%EB%A5%B4%ED%8B%B0%EB%A5%B4)

### Is TIRTIR cruelty-free?

PETA, Leaping Bunny, and Cruelty Free International, the registries Lovi checks, do not list TIRTIR as cruelty-free.

### Is TIRTIR good for dry skin?

Yes, TIRTIR is good for dry skin because Lovi rates the TIRTIR-focused routine Superior for this skin type. Reviewers frequently mention that the brand offers intense hydration toners and deep hydration moisturizers.

### Is TIRTIR good for sensitive skin?

Yes, TIRTIR is good for sensitive skin because its targeted routines are rated Superior by Lovi, and the TIRTIR products on this page list no fragrance in their ingredients. Reviewers frequently mention that the brand offers soothing toners that help keep skin calm and comfortable.

### Is TIRTIR good for acne-prone skin?

Yes, TIRTIR is good for acne-prone skin because Lovi rates the TIRTIR-focused routine Superior for this skin type. Reviewers frequently mention the intense hydration and soothing feel of its toners.

### Is TIRTIR good for skin with dark spots?

Yes, TIRTIR is good for skin with dark spots, as Lovi rates products like Milk Skin Toner Light and SOS Serum High for this skin type, and the TIRTIR products on this page help improve skin tone.

[The British Journal of Dermatology, 2002](https://pubmed.ncbi.nlm.nih.gov/12100180/)

### Is TIRTIR good for mature skin?

TIRTIR is generally less suited for mature skin overall, as Lovi rates the Milk Skin Toner Low and the Ceramic Cream Average for this skin type. However, the SOS Serum and Glossy Coating Mist both rate High, and the SOS Serum reaches a Superior fit for mature skin.

## Research behind TIRTIR's key ingredients

- [The effect of niacinamide on reducing cutaneous pigmentation and suppression of melanosome transfer](https://pubmed.ncbi.nlm.nih.gov/12100180/) Niacinamide · The British Journal of Dermatology, 2002
- [Skin delivery of epigallocatechin-3-gallate (EGCG) and hyaluronic acid loaded nano-transfersomes for antioxidant and anti-aging effects in UV radiation induced skin damage](https://pubmed.ncbi.nlm.nih.gov/28155509/) Sodium hyaluronate · Drug Delivery, 2017
- [Mechanistic Basis and Clinical Evidence for the Applications of Nicotinamide (Niacinamide) to Control Skin Aging and Pigmentation](https://pubmed.ncbi.nlm.nih.gov/34439563/) Niacinamide · Antioxidants, 2021
- [Benefits of topical hyaluronic acid for skin quality and signs of skin aging: From literature review to clinical evidence](https://pubmed.ncbi.nlm.nih.gov/36200921/) Sodium hyaluronate · Dermatologic Therapy, 2022
- [Topical use of dexpanthenol in skin disorders](https://pubmed.ncbi.nlm.nih.gov/12113650/) Panthenol · American Journal of Clinical Dermatology, 2002
- [Collagen Supplements for Aging and Wrinkles: A Paradigm Shift in the Fields of Dermatology and Cosmetics](https://pubmed.ncbi.nlm.nih.gov/35223163/) Collagen · Dermatology Practical & Conceptual, 2022
- [Moisturizing and Antiinflammatory Properties of Cosmetic Formulations Containing Centella asiatica Extract](https://pubmed.ncbi.nlm.nih.gov/27168678/) Centella asiatica extract, Centella asiatica leaf water · Indian Journal of Pharmaceutical Sciences, 2016
- [Use of Collagen in Cosmetic Products](https://pubmed.ncbi.nlm.nih.gov/38534748/) Collagen · Current Issues in Molecular Biology, 2024
- [Ceramide 1 and ceramide 3 act synergistically on skin hydration and the transepidermal water loss of sodium lauryl sulfate-irritated skin](https://pubmed.ncbi.nlm.nih.gov/18717861/) Ceramide np · International Journal of Dermatology, 2008
- [Licochalcone A activates Nrf2 in vitro and contributes to licorice extract-induced lowered cutaneous oxidative stress in vivo](https://pubmed.ncbi.nlm.nih.gov/25381913/) Licorice root extract · Experimental Dermatology, 2015
- [Green tea extract reduces induction of p53 and apoptosis in UVB-irradiated human skin independent of transcriptional controls](https://pubmed.ncbi.nlm.nih.gov/18631247/) Camellia sinensis leaf extract · Experimental Dermatology, 2009
- [The 24-hour skin hydration and barrier function effects of a hyaluronic 1%, glycerin 5%, and Centella asiatica stem cells extract moisturizing fluid: an intra-subject, randomized, assessor-blinded study](https://pubmed.ncbi.nlm.nih.gov/28860834/) Glycerin · Clinical, Cosmetic and Investigational Dermatology, 2017
- [Randomized controlled study for the anti-aging effect of human adipocyte-derived mesenchymal stem cell media combined with niacinamide after laser therapy](https://pubmed.ncbi.nlm.nih.gov/33103316/) Niacinamide · Journal of Cosmetic Dermatology, 2021
- [The Effects of a Standardized Extract of Centella asiatica on Postlaser Resurfacing Wound Healing on the Face: A Split-Face, Double-Blind, Randomized, Placebo-Controlled Trial](https://pubmed.ncbi.nlm.nih.gov/32310680/) Centella asiatica leaf water · Journal of Alternative and Complementary Medicine, 2020
- [Cytotoxicity of lecithin-based nanoemulsions on human skin cells and ex vivo skin permeation: Comparison to conventional surfactant types](https://pubmed.ncbi.nlm.nih.gov/31158455/) Hydrogenated lecithin · International Journal of Pharmaceutics, 2019
- [The anti-wrinkle efficacy of argireline, a synthetic hexapeptide, in Chinese subjects: a randomized, placebo-controlled study](https://pubmed.ncbi.nlm.nih.gov/23417317/) Acetyl hexapeptide-8 · American Journal of Clinical Dermatology, 2013
- [A new topical panthenol-containing emollient: Results from two randomized controlled studies assessing its skin moisturization and barrier restoration potential, and the effect on skin microflora](https://pubmed.ncbi.nlm.nih.gov/27425824/) Panthenol · The Journal of Dermatological Treatment, 2017
- [Senomorphic activity of a combination of niacinamide and hyaluronic acid: correlation with clinical improvement of skin aging](https://pubmed.ncbi.nlm.nih.gov/39009698/) Niacinamide · Scientific Reports, 2024
- [Adenosine-loaded dissolving microneedle patches to improve skin wrinkles, dermal density, elasticity and hydration](https://pubmed.ncbi.nlm.nih.gov/29574973/) Adenosine · International Journal of Cosmetic Science, 2018
- [Effects of lecithin-based nanoemulsions on skin: Short-time cytotoxicity MTT and BrdU studies, skin penetration of surfactants and additives and the delivery of curcumin](https://pubmed.ncbi.nlm.nih.gov/32165223/) Hydrogenated lecithin · International Journal of Pharmaceutics, 2020
- [High molecular compounds (polysaccharides and proanthocyanidins) from Hamamelis virginiana bark: influence on human skin keratinocyte proliferation and differentiation and influence on irritated skin](https://pubmed.ncbi.nlm.nih.gov/11684194/) Witch hazel extract · Phytochemistry, 2001
- [Efficacy of a topical gel containing chitosan, chlorhexidine, allantoin and dexpanthenol for pain and inflammation control after third molar surgery: A randomized and placebo-controlled clinical trial](https://pubmed.ncbi.nlm.nih.gov/32683390/) Allantoin · Medicina Oral, Patologia Oral Y Cirugia Bucal, 2020
- [Systematic Study of Paeonol/Madecassoside Co-Delivery Nanoemulsion Transdermal Delivery System for Enhancing Barrier Repair and Anti-Inflammatory Efficacy](https://pubmed.ncbi.nlm.nih.gov/37446936/) Centella asiatica extract, Centella asiatica leaf water · Molecules, 2023
- [The pivotal role of Bifida Ferment Lysate on reinforcing the skin barrier function and maintaining homeostasis of skin defenses in vitro](https://pubmed.ncbi.nlm.nih.gov/37218728/) Bifida ferment filtrate · Journal of Cosmetic Dermatology, 2023
- [A Lipid Mixture Enriched by Ceramide NP with Fatty Acids of Diverse Chain Lengths Contributes to Restore the Skin Barrier Function Impaired by Topical Corticosteroid](https://pubmed.ncbi.nlm.nih.gov/34348350/) Ceramide np · Skin Pharmacology and Physiology, 2022
- [Lecithin-based nanoemulsions of traditional herbal wound healing agents and their effect on human skin cells](https://pubmed.ncbi.nlm.nih.gov/34798283/) Hydrogenated lecithin · European Journal of Pharmaceutics and Biopharmaceutics, 2022
- [Botulinum toxin injection as a single or combined treatment with non-cross-linked high molecular weight and low molecular weight hyaluronic acid gel for neck rejuvenation: A randomized clinical trial](https://pubmed.ncbi.nlm.nih.gov/35775872/) Hydrolyzed hyaluronic acid · Dermatologic Therapy, 2022
- [Antiacne and antiblotch activities of a formulated combination of Aloe barbadensis leaf powder, Garcinia mangostana peel extract, and Camellia sinensis leaf extract](https://pubmed.ncbi.nlm.nih.gov/31239743/) Camellia sinensis leaf extract · Clinical, Cosmetic and Investigational Dermatology, 2019
- [The efficacy study of the combination of tripeptide-10-citrulline and acetyl hexapeptide-3. A prospective, randomized controlled study](https://pubmed.ncbi.nlm.nih.gov/28150423/) Acetyl hexapeptide-8 · Journal of Cosmetic Dermatology, 2017
- [Administration of skin care regimens containing β-glucan for skin recovery after fractional laser therapy: A split-face, double-blinded, vehicle-controlled study](https://pubmed.ncbi.nlm.nih.gov/33128496/) Beta-glucan · Journal of Cosmetic Dermatology, 2021
- [Effect of a botanical cleansing lotion on skin sebum and erythema of the face: A randomized controlled blinded half-side comparison](https://pubmed.ncbi.nlm.nih.gov/30022595/) Willow bark extract · Journal of Cosmetic Dermatology, 2019
- [Synergetic Effects of Aloe Vera Extract with Trimethylglycine for Targeted Aquaporin 3 Regulation and Long-Term Skin Hydration](https://pubmed.ncbi.nlm.nih.gov/38611819/) Aloe barbadensis flower extract, Betaine · Molecules, 2024
- [Two-phase delivery using a horse oil and adenosine-loaded dissolving microneedle patch for skin barrier restoration, moisturization, and wrinkle improvement](https://pubmed.ncbi.nlm.nih.gov/30160014/) Adenosine · Journal of Cosmetic Dermatology, 2019
- [Epigallocatechin Gallate Enzymatic Alpha Glucosylation Potentiates Its Skin-Lightening Activity-Involvement of Skin Microbiota](https://pubmed.ncbi.nlm.nih.gov/39598779/) Camellia sinensis leaf extract · Molecules, 2024
- [Treatment of mild to moderate acne with a fixed combination of hydroxypinacolone retinoate, retinol glycospheres and papain glycospheres](https://pubmed.ncbi.nlm.nih.gov/25876142/) Papain · Giornale Italiano Di Dermatologia E Venereologia, 2015
- [The use of different concentrations of betaine as a reducing irritation agent in soaps monitored visually and non-invasively](https://pubmed.ncbi.nlm.nih.gov/12535284/) Betaine · Skin Research and Technology, 2003
- [Evaluation of the Efficacy and Safety of a Panthenol-Enriched Mask for Skin Barrier Recovery After Facial Laser Treatment: Results of a Double-Blind Randomized Controlled Study](https://pubmed.ncbi.nlm.nih.gov/40613435/) Panthenol · Journal of Cosmetic Dermatology, 2025
- [The anti wrinkle efficacy of synthetic hexapeptide (Argireline) in Chinese Subjects](https://pubmed.ncbi.nlm.nih.gov/23607739/) Acetyl hexapeptide-8 · Journal of Cosmetic and Laser Therapy, 2013
- [Efficacy and Tolerability of Stable Hybrid Cooperative Complexes of High- and Low-Molecular Weight Hyaluronic Acid in Asian Patients: An Open-Label Study](https://pubmed.ncbi.nlm.nih.gov/40921777/) Hydrolyzed hyaluronic acid · Aesthetic Plastic Surgery, 2026
- [Poly-γ-Glutamic Acid from a Novel Bacillus subtilis Strain: Strengthening the Skin Barrier and Improving Moisture Retention in Keratinocytes and a Reconstructed Skin Model](https://pubmed.ncbi.nlm.nih.gov/39940752/) Polyglutamic acid · International Journal of Molecular Sciences, 2025
- [Upcycled Cocoa Pod Husk: A Sustainable Source of Phenol and Polyphenol Ingredients for Skin Hydration, Whitening, and Anti-Aging](https://pubmed.ncbi.nlm.nih.gov/40724627/) Theobroma cacao seed extract · Life, 2025
- [Translational Evaluation of a Disodium Adenosine Monophosphate (AMP2Na)-Based Topical Formulation for Physiology-Aligned Skin Rejuvenation: Integrated In Vitro, Ex Vivo, and Clinical Evidence](https://pubmed.ncbi.nlm.nih.gov/42278371/) Adenosine · International Journal of Molecular Sciences, 2026
- [Efficacy of a Topical Formulation on Skin Hydration and Barrier Function in Individuals With Xerosis: A 28-Day Randomized, Split-Leg, Untreated-Controlled Trial](https://pubmed.ncbi.nlm.nih.gov/42108609/) Dipotassium glycyrrhizate · Journal of Cosmetic Dermatology, 2026

## TIRTIR routines

- 96% fit: [Routine for dry skin](https://lovi.care/skincare/it/brands/tirtir/skincare-routine/for/dry-skin)
- 89% fit: [Routine for oily skin](https://lovi.care/skincare/it/brands/tirtir/skincare-routine/for/oily-skin)
- 86% fit: [Routine for combination skin](https://lovi.care/skincare/it/brands/tirtir/skincare-routine/for/combination-skin)
- 90% fit: [Routine for sensitive skin](https://lovi.care/skincare/it/brands/tirtir/skincare-routine/for/sensitive-skin)
- 92% fit: [Routine for acne-prone skin](https://lovi.care/skincare/it/brands/tirtir/skincare-routine/for/acne-prone-skin)
- 89% fit: [Routine for mature skin](https://lovi.care/skincare/it/brands/tirtir/skincare-routine/for/mature-skin)
- 85% fit: [Routine for skin with dark spots](https://lovi.care/skincare/it/brands/tirtir/skincare-routine/for/dark-spots)
- 88% fit: [Routine for dry sensitive skin](https://lovi.care/skincare/it/brands/tirtir/skincare-routine/for/dry-sensitive-skin)
- 88% fit: [Routine for oily acne-prone skin](https://lovi.care/skincare/it/brands/tirtir/skincare-routine/for/oily-acne-prone-skin)

## Similar brands

- Korean skincare: [SKIN1004](https://lovi.care/skincare/it/brands/skin1004)
- Korean skincare: [Anua](https://lovi.care/skincare/it/brands/anua)
- Korean skincare: [Medicube](https://lovi.care/skincare/it/brands/medicube)
- Korean skincare: [Beauty of Joseon](https://lovi.care/skincare/it/brands/beauty-of-joseon)
- Korean skincare: [COSRX](https://lovi.care/skincare/it/brands/cosrx)
- Korean skincare: [Dr. Althea](https://lovi.care/skincare/it/brands/dr-althea)
- Korean skincare: [Some By Mi](https://lovi.care/skincare/it/brands/some-by-mi)
- Korean skincare: [Torriden](https://lovi.care/skincare/it/brands/torriden)
- Korean skincare: [celimax](https://lovi.care/skincare/it/brands/celimax)
- Korean skincare: [Purito](https://lovi.care/skincare/it/brands/purito)

## Popular brands

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- Korean skincare: [ROUND LAB](https://lovi.care/skincare/it/brands/round-lab)
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- Korean skincare: [Pyunkang Yul](https://lovi.care/skincare/it/brands/pyunkang-yul)
- Korean skincare: [innisfree](https://lovi.care/skincare/it/brands/innisfree)
- French skincare: [Caudalie](https://lovi.care/skincare/it/brands/caudalie)
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- American skincare: [Dermalogica](https://lovi.care/skincare/it/brands/dermalogica)
- American skincare: [Good Molecules](https://lovi.care/skincare/it/brands/good-molecules)
- Korean skincare: [Centellian24](https://lovi.care/skincare/it/brands/centellian24)
- British skincare: [BYOMA](https://lovi.care/skincare/it/brands/byoma)

## About the Lovi Fit

Lovi: Unbiased, science-based skincare AI trained on real user outcomes.

Lovi rates every product from its full ingredient list with brand-independent rules its dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update. Levels from best to worst: Superior, High, Average, Low, Caution, Warning.

Behind these ratings: Nadia Kapleva, MS (Co-founder, Medical Director); Alexey Shagraev, PhD (Co-founder, CEO and CTO); Dr. Sofía Perea Pérez, MD, MSc (Medical Board); Aishani Shah, MD (Medical Board); Asya Zubkova, MS (Medical Board); Hanna Kurets, MD (Medical Board, Medical Advisor); Elina Nazarenko, MD (Medical Board); Victoria Derkova, MS (Medical Board).

Page built Nov 8, 2026.

More from Lovi: https://lovi.care/skincare/llms.txt

## This page in other countries

- United States: https://lovi.care/skincare/brands/tirtir
- United Kingdom: https://lovi.care/skincare/uk/brands/tirtir
- Ireland: https://lovi.care/skincare/ie/brands/tirtir
- Germany: https://lovi.care/skincare/de/brands/tirtir
- France: https://lovi.care/skincare/fr/brands/tirtir
- Italy: https://lovi.care/skincare/it/brands/tirtir (this page)
- Netherlands: https://lovi.care/skincare/nl/brands/tirtir
- Spain: https://lovi.care/skincare/es/brands/tirtir
- Canada: https://lovi.care/skincare/ca/brands/tirtir
- Australia: https://lovi.care/skincare/au/brands/tirtir
- Singapore: https://lovi.care/skincare/sg/brands/tirtir
- Saudi Arabia: https://lovi.care/skincare/sa/brands/tirtir
- United Arab Emirates: https://lovi.care/skincare/ae/brands/tirtir
