# The Face Shop skincare Page: https://lovi.care/skincare/it/brands/the-face-shop The Lovi Fit is the same in every country; only the stores and prices differ, and the ones here are for Italy. The Face Shop is a Korean skincare brand founded in 2003 and owned by LG Corp since 2009. [cosmeticsbusiness.com](https://cosmeticsbusiness.com/south-korea-s-lg-buys-fruits-passion-89591) [ms.wikipedia.org](https://ms.wikipedia.org/wiki/The_Face_Shop) [tracxn.com](https://tracxn.com/d/companies/the-face-shop/__2tEID49gXpeczoCUmj8msWaWPNzMdQaT_7g3aZWX9FU) [en.namu.wiki](https://en.namu.wiki/w/LG%EC%83%9D%ED%99%9C%EA%B1%B4%EA%B0%95) The Face Shop is beloved for its thoughtful range of cleansers, makeup removers, moisturizers, and toners, all elevated by nourishing formulas. Its products suit sensitive skin and dry sensitive skin best thanks to these gentle, carefully crafted ingredients. For specific concerns, the brand offers standout solutions such as the [Rice](https://lovi.care/skincare/it/ingredients/rice) & Ceramide Moisturizing Toner for acne-prone skin, the Rice Water Bright for skin with dark spots, and the Rice Water Bright Light Cleansing Oil for mature skin. Each offering works quietly to support and comfort the complexion. This page covers some of the most popular The Face Shop products; for the whole The Face Shop range, with a fit score for every product, [use the Lovi app](https://app.pora.ai/vqqJ/j1xj2b6o?af_sub2=brand&af_sub3=selection_note&af_sub4=pgde92c78bf7). ### Other The Face Shop products #### Other products - [Rice Water Bright Light Cleansing Oil](https://lovi.care/skincare/it/p/the-face-shop/rice-water-bright-light-cleansing-oil/for/dark-spots) — High fit — [€14.95 at Amazon](https://www.amazon.it/dp/B0999FKSKC?tag=lovi-care-web-product09-21&linkCode=osi&th=1&psc=1) - [Rice & Ceramide Moisturizing Toner](https://lovi.care/skincare/it/p/the-face-shop/rice-and-ceramide-moisturizing-toner/for/sensitive-skin) — High fit — [€13.99 at Amazon](https://www.amazon.it/dp/B07DSRHN7M?tag=lovi-care-web-product09-21&linkCode=osi&th=1&psc=1) - [Rice & Ceramide Moisturizing Cream](https://lovi.care/skincare/it/p/the-face-shop/rice-and-ceramide-moisturizing-cream/for/dry-sensitive-skin) — High fit — [€18.00 at Amazon](https://www.amazon.it/dp/B077VHKVZG?tag=lovi-care-web-product09-21&linkCode=osi&th=1&psc=1) - [Rice Water Bright](https://lovi.care/skincare/it/p/the-face-shop/rice-water-bright/for/dry-skin) — High fit ## People Say ★4.4 Overall rating based on 13.6k+ reviews Reviewers most often praise The Face Shop for deep hydration, effective makeup removal, and brightening effects. The most common complaints are strong fragrance and skin irritation. ### Highlights - Good value skincare products Mostly Mentioned “Bottle lasts for months — Rice Water Bright” “bottle lasts forever — Rice Water Bright Light Cleansing Oil” “Great price for quality — Rice & Ceramide Moisturizing Cream” - Overpowering fragrance Mostly Mentioned “smell is overpowering — Rice Water Bright Light Cleansing Oil” “Smell is too strong — Rice & Ceramide Moisturizing Cream” “smells like old lady perfume — Rice & Ceramide Moisturizing Toner” Sources: lovi.care, amazon.com, iherb.com, reddit.com, youtube.com, yesstyle.com, and more ## Questions and answers ### Is The Face Shop good for oily skin? Yes, The Face Shop is good for oily skin and the brand-focused routine rates High for oily skin. The [Rice](https://lovi.care/skincare/it/ingredients/rice) & Ceramide Moisturizing Toner rates High for oily skin and helps keep skin feeling balanced. Reviewers note that the The Face Shop products on this page have an overpowering fragrance. ### Is The Face Shop worth it? The Face Shop offers good value skincare products, though reviewers note that some items have an overpowering fragrance. Lovi rates the brand-focused routines High for dry skin and sensitive skin. Additionally, the The Face Shop products on this page list no fragrance in their ingredients. [International Journal of Dermatology, 2008](https://pubmed.ncbi.nlm.nih.gov/18717861/) ### What are The Face Shop's best products? The Face Shop's best products are the Rice Water Bright cleanser, which Lovi rates High for dry and sensitive skin, and the Rice & Ceramide Moisturizing Toner, which Lovi rates High for sensitive and mature skin. Reviewers often mention that these products offer good value, though some find the scent overpowering. [International Journal of Cosmetic Science, 2020](https://pubmed.ncbi.nlm.nih.gov/32812663/) [International Journal of Dermatology, 2008](https://pubmed.ncbi.nlm.nih.gov/18717861/) ### Which The Face Shop moisturizer is best for dry skin? Rice & Ceramide [Moisturizing Cream](https://lovi.care/skincare/it/ingredients/moisturizing-cream) is the best moisturizer on this page for dry skin, where Lovi rates it High. The Face Shop products on this page list no fragrance in their ingredients, though reviewers note that overpowering fragrance can be a drawback for the brand overall. [International Journal of Dermatology, 2008](https://pubmed.ncbi.nlm.nih.gov/18717861/) ### Does The Face Shop cause breakouts? The Face Shop products on this page are unlikely to cause breakouts, as Lovi rates acne-prone skin High for the brand-focused routine and Average to High for the individual products. Reviewers mention that these are good value skincare products. ### Is The Face Shop fragrance-free? Yes, the The Face Shop products on this page list no fragrance in their ingredients. Reviewers note that shoppers sometimes encounter overpowering fragrance from other lines, but this selection is completely free of added scents. ### What are the key ingredients in The Face Shop products? The key ingredients in The Face Shop products on this page are rice extract and rice water, which help keep the skin smooth. Additionally, the products feature ceramide NP to support hydration, and [glycerin](https://lovi.care/skincare/it/ingredients/glycerin) to help calm dry skin. [International Journal of Cosmetic Science, 2020](https://pubmed.ncbi.nlm.nih.gov/32812663/) [International Journal of Dermatology, 2008](https://pubmed.ncbi.nlm.nih.gov/18717861/) ### How do I build a The Face Shop skincare routine? To build a dry skin routine with The Face Shop, start your morning with Rice Water Bright, Rice & Ceramide Moisturizing Toner, and Rice & Ceramide Moisturizing Cream. In the evening, use Rice Water Bright Light Cleansing Oil first, followed by Rice Water Bright and Rice & Ceramide Moisturizing Cream. Lovi rates this brand-focused routine High for dry skin. [International Journal of Dermatology, 2008](https://pubmed.ncbi.nlm.nih.gov/18717861/) ### Where can I buy The Face Shop, and how much does it cost? The Face Shop products on this page are available at stores in Italy, with prices ranging from €13.99 to €18.00 and most falling between those amounts. ### What are good alternatives to The Face Shop? Good alternatives to The Face Shop include SKIN1004, Anua, Medicube, Beauty of Joseon, COSRX, and Dr. Althea. These similar brands also have pages on Lovi. ### The Face Shop vs SKIN1004: which is better? SKIN1004 is generally better, as Lovi rates the SKIN1004-focused routine as Superior for dry and sensitive skin, compared to High for The Face Shop. For other skin types like oily, combination, and acne-prone skin, both brands match with High fit levels. ### Who owns The Face Shop, and where is it from? The Face Shop is a Korean brand founded in 2003, owned by LG Corp since 2009. [cosmeticsbusiness.com](https://cosmeticsbusiness.com/south-korea-s-lg-buys-fruits-passion-89591) [ms.wikipedia.org](https://ms.wikipedia.org/wiki/The_Face_Shop) [tracxn.com](https://tracxn.com/d/companies/the-face-shop/__2tEID49gXpeczoCUmj8msWaWPNzMdQaT_7g3aZWX9FU) [en.namu.wiki](https://en.namu.wiki/w/LG%EC%83%9D%ED%99%9C%EA%B1%B4%EA%B0%95) ### Is The Face Shop cruelty-free? PETA, Leaping Bunny, and Cruelty Free International, the registries Lovi checks, do not list The Face Shop as cruelty-free. ### Is The Face Shop good for dry skin? Yes, The Face Shop is good for dry skin, and Lovi rates the brand-focused routine High for dry skin. The Face Shop products on this page list no fragrance, which helps keep dry sensitive skin calm. Rice extract and rice water help maintain skin hydration. [International Journal of Cosmetic Science, 2020](https://pubmed.ncbi.nlm.nih.gov/32812663/) ### Which The Face Shop cleanser is best for oily skin? Rice Water Bright is the best cleanser on this page for oily skin, with an average fit. ### Is The Face Shop good for sensitive skin? Yes, The Face Shop is good for sensitive skin, and Lovi rates the brand-focused routine High for sensitive skin. Reviewers mention that the The Face Shop products on this page offer good value, though some find the fragrance overpowering despite every product listing no fragrance in its ingredients. ### Is The Face Shop good for acne-prone skin? Yes, The Face Shop is a good option for acne-prone skin, where Lovi rates the brand's focused routine High. Reviewers also note that the products provide good value. ### Is The Face Shop good for skin with dark spots? Yes, The Face Shop is good for skin with dark spots because the brand features products like Rice Water Bright and Rice Water Bright Light Cleansing Oil that Lovi rates High for dark spots. Rice extract and rice water help improve skin appearance and texture. Lovi rates the brand-focused routine High for several skin types. [International Journal of Cosmetic Science, 2020](https://pubmed.ncbi.nlm.nih.gov/32812663/) ### Is The Face Shop good for mature skin? Yes, The Face Shop is good for mature skin because the brand-focused routine fits this skin type well and the products help keep skin smooth and soft. Lovi rates Rice Water Bright High for mature skin, while Rice Water Bright Light Cleansing Oil and Rice & Ceramide Moisturizing Cream both rate Average. Additionally, Rice & Ceramide Moisturizing Toner rates High for mature skin. [International Journal of Cosmetic Science, 2020](https://pubmed.ncbi.nlm.nih.gov/32812663/) ## Research behind The Face Shop's key ingredients - [Formation and stability of oil-in-water nanoemulsions containing rice bran oil: in vitro and in vivo assessments](https://pubmed.ncbi.nlm.nih.gov/21952107/) Rice bran oil · Journal of Nanobiotechnology, 2011 - [Ceramide 1 and ceramide 3 act synergistically on skin hydration and the transepidermal water loss of sodium lauryl sulfate-irritated skin](https://pubmed.ncbi.nlm.nih.gov/18717861/) Ceramide np · International Journal of Dermatology, 2008 - [The 24-hour skin hydration and barrier function effects of a hyaluronic 1%, glycerin 5%, and Centella asiatica stem cells extract moisturizing fluid: an intra-subject, randomized, assessor-blinded study](https://pubmed.ncbi.nlm.nih.gov/28860834/) Glycerin · Clinical, Cosmetic and Investigational Dermatology, 2017 - [Effect of topically applied lipids on surfactant-irritated skin](https://pubmed.ncbi.nlm.nih.gov/8746332/) Canola oil · The British Journal of Dermatology, 1996 - [In vivo anti-ageing activity of cream containing niosomes loaded with purple glutinous rice (Oryza sativa Linn.) extract](https://pubmed.ncbi.nlm.nih.gov/32812663/) Rice extract, Rice water · International Journal of Cosmetic Science, 2020 - [A Lipid Mixture Enriched by Ceramide NP with Fatty Acids of Diverse Chain Lengths Contributes to Restore the Skin Barrier Function Impaired by Topical Corticosteroid](https://pubmed.ncbi.nlm.nih.gov/34348350/) Ceramide np · Skin Pharmacology and Physiology, 2022 - [Nanogel Containing Gamma-Oryzanol-Loaded Nanostructured Lipid Carriers and TiO2/MBBT: A Synergistic Nanotechnological Approach of Potent Natural Antioxidants and Nanosized UV Filters for Skin Protection](https://pubmed.ncbi.nlm.nih.gov/37242453/) Rice bran oil · Pharmaceuticals, 2023 - [Black rice (Oryza sativa L.) extract modulates ultraviolet-induced expression of matrix metalloproteinases and procollagen in a skin cell model](https://pubmed.ncbi.nlm.nih.gov/29484380/) Rice extract · International Journal of Molecular Medicine, 2018 - [In Vitro and Randomized, Double-Blind, Placebo-Controlled Trial to Determine the Efficacy and Safety of Nine Antiacne Medicinal Plants](https://pubmed.ncbi.nlm.nih.gov/32695206/) Saponaria officinalis leaf extract · Evidence-based Complementary and Alternative Medicine, 2020 - [Topical application of highly concentrated water-in-oil emulsions: Physiological skin parameters and skin penetration in vivo - A pilot study](https://pubmed.ncbi.nlm.nih.gov/31525444/) Isopropyl myristate · International Journal of Pharmaceutics, 2019 - [Effect of an Emollient Emulsion Containing 15.0% of Caprylic/Capric Triglyceride on the Urocanic Acid of the Stratum Corneum](https://pubmed.ncbi.nlm.nih.gov/37109405/) Caprylic capric triglyceride · Life, 2023 - [Evaluation of Saponin-Rich Callus from Saponaria officinalis L. as a Novel Scrub Material with Significant Exfoliating and Anti-Inflammatory Effects](https://pubmed.ncbi.nlm.nih.gov/40431100/) Saponaria officinalis leaf extract · Plants, 2025 ## The Face Shop routines - 86% fit: [Routine for dry skin](https://lovi.care/skincare/it/brands/the-face-shop/skincare-routine/for/dry-skin) - 82% fit: [Routine for oily skin](https://lovi.care/skincare/it/brands/the-face-shop/skincare-routine/for/oily-skin) - 81% fit: [Routine for combination skin](https://lovi.care/skincare/it/brands/the-face-shop/skincare-routine/for/combination-skin) - 88% fit: [Routine for sensitive skin](https://lovi.care/skincare/it/brands/the-face-shop/skincare-routine/for/sensitive-skin) - 84% fit: [Routine for acne-prone skin](https://lovi.care/skincare/it/brands/the-face-shop/skincare-routine/for/acne-prone-skin) - 87% fit: [Routine for mature skin](https://lovi.care/skincare/it/brands/the-face-shop/skincare-routine/for/mature-skin) - 85% fit: [Routine for skin with dark spots](https://lovi.care/skincare/it/brands/the-face-shop/skincare-routine/for/dark-spots) - 88% fit: [Routine for dry sensitive skin](https://lovi.care/skincare/it/brands/the-face-shop/skincare-routine/for/dry-sensitive-skin) - 82% fit: [Routine for oily acne-prone skin](https://lovi.care/skincare/it/brands/the-face-shop/skincare-routine/for/oily-acne-prone-skin) ## Similar brands - Korean skincare: [SKIN1004](https://lovi.care/skincare/it/brands/skin1004) - Korean skincare: [Anua](https://lovi.care/skincare/it/brands/anua) - Korean skincare: [Medicube](https://lovi.care/skincare/it/brands/medicube) - Korean skincare: [Beauty of Joseon](https://lovi.care/skincare/it/brands/beauty-of-joseon) - Korean skincare: [COSRX](https://lovi.care/skincare/it/brands/cosrx) - Korean skincare: [Dr. Althea](https://lovi.care/skincare/it/brands/dr-althea) - Korean skincare: [Some By Mi](https://lovi.care/skincare/it/brands/some-by-mi) - Korean skincare: [Torriden](https://lovi.care/skincare/it/brands/torriden) - Korean skincare: [celimax](https://lovi.care/skincare/it/brands/celimax) - Korean skincare: [Purito](https://lovi.care/skincare/it/brands/purito) ## Popular brands - Canadian skincare: [The Ordinary](https://lovi.care/skincare/it/brands/the-ordinary) - American skincare: [CeraVe](https://lovi.care/skincare/it/brands/cerave) - French skincare: [La Roche-Posay](https://lovi.care/skincare/it/brands/la-roche-posay) - Korean skincare: [ROUND LAB](https://lovi.care/skincare/it/brands/round-lab) - American skincare: [Cetaphil](https://lovi.care/skincare/it/brands/cetaphil) - American skincare: [Paula's Choice](https://lovi.care/skincare/it/brands/paula-s-choice) - American skincare: [Neutrogena](https://lovi.care/skincare/it/brands/neutrogena) - Korean skincare: [AXIS-Y](https://lovi.care/skincare/it/brands/axis-y) - American skincare: [Kiehl's](https://lovi.care/skincare/it/brands/kiehl-s) - Korean skincare: [d'Alba](https://lovi.care/skincare/it/brands/d-alba) - Korean skincare: [LANEIGE](https://lovi.care/skincare/it/brands/laneige) - Korean skincare: [Haruharu Wonder](https://lovi.care/skincare/it/brands/haruharu-wonder) - Korean skincare: [Pyunkang Yul](https://lovi.care/skincare/it/brands/pyunkang-yul) - Korean skincare: [innisfree](https://lovi.care/skincare/it/brands/innisfree) - French skincare: [Caudalie](https://lovi.care/skincare/it/brands/caudalie) - Korean skincare: [MISSHA](https://lovi.care/skincare/it/brands/missha) - American skincare: [Dermalogica](https://lovi.care/skincare/it/brands/dermalogica) - American skincare: [Good Molecules](https://lovi.care/skincare/it/brands/good-molecules) - Korean skincare: [Centellian24](https://lovi.care/skincare/it/brands/centellian24) - British skincare: [BYOMA](https://lovi.care/skincare/it/brands/byoma) ## About the Lovi Fit Lovi: Unbiased, science-based skincare AI trained on real user outcomes. Lovi rates every product from its full ingredient list with brand-independent rules its dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update. Levels from best to worst: Superior, High, Average, Low, Caution, Warning. Behind these ratings: Nadia Kapleva, MS (Co-founder, Medical Director); Alexey Shagraev, PhD (Co-founder, CEO and CTO); Dr. Sofía Perea Pérez, MD, MSc (Medical Board); Aishani Shah, MD (Medical Board); Asya Zubkova, MS (Medical Board); Hanna Kurets, MD (Medical Board, Medical Advisor); Elina Nazarenko, MD (Medical Board); Victoria Derkova, MS (Medical Board). Page built Nov 8, 2026. More from Lovi: https://lovi.care/skincare/llms.txt ## This page in other countries - United States: https://lovi.care/skincare/brands/the-face-shop - United Kingdom: https://lovi.care/skincare/uk/brands/the-face-shop - Ireland: https://lovi.care/skincare/ie/brands/the-face-shop - Germany: https://lovi.care/skincare/de/brands/the-face-shop - France: https://lovi.care/skincare/fr/brands/the-face-shop - Italy: https://lovi.care/skincare/it/brands/the-face-shop (this page) - Netherlands: https://lovi.care/skincare/nl/brands/the-face-shop - Spain: https://lovi.care/skincare/es/brands/the-face-shop - Canada: https://lovi.care/skincare/ca/brands/the-face-shop - Australia: https://lovi.care/skincare/au/brands/the-face-shop - Singapore: https://lovi.care/skincare/sg/brands/the-face-shop - Saudi Arabia: https://lovi.care/skincare/sa/brands/the-face-shop - United Arab Emirates: https://lovi.care/skincare/ae/brands/the-face-shop