# SU:M37 skincare Page: https://lovi.care/skincare/it/brands/su-m37 The Lovi Fit is the same in every country; only the stores and prices differ, and the ones here are for Italy. SU:M37 is a Korean skincare brand founded in 2007 and owned by LG Corp. [koreaherald.com](https://www.koreaherald.com/article/946115) [en.wikipedia.org](https://en.wikipedia.org/wiki/LG_H%26H) SU:M37's products on this page cover moisturizers. For acne-prone skin, Lovi rates the Secret Essence highest. This page covers some of the most popular SU:M37 products; for the whole SU:M37 range, with a fit score for every product, [use the Lovi app](https://app.pora.ai/vqqJ/j1xj2b6o?af_sub2=brand&af_sub3=selection_note&af_sub4=pg7d45024e05). ### SU:M37 moisturizers #### Moisturizers - [Secret Essence](https://lovi.care/skincare/it/p/su-m37/secret-essence/for/dry-skin) — High fit ## Questions and answers ### Is SU:M37 worth it? Yes, SU:M37 is worth considering because Lovi rates the SU:M37-focused routine Superior for dry, oily, sensitive, combination, and acne-prone skin. Additionally, all of the SU:M37 products on this page list no fragrance in their ingredients. ### What are SU:M37's best products? Secret Essence is SU:M37's featured product on this page. Lovi rates it High for dry skin and dry sensitive skin. ### Which SU:M37 moisturizer is best for dry skin? Secret Essence is the best SU:M37 moisturizer for dry skin. Lovi rates Secret Essence High for dry skin. Every SU:M37 product on this page lists no fragrance in its ingredients. ### Does SU:M37 cause breakouts? SU:M37 is unlikely to cause breakouts, as Lovi rates acne-prone skin Average for Secret Essence and Superior for the SU:M37-focused routine. In addition, the SU:M37 products on this page list no fragrance in their ingredients. ### Is SU:M37 fragrance-free? Yes, every SU:M37 product on this page lists no fragrance in its ingredients. ### What are the key ingredients in SU:M37 products? SU:M37 products feature key ingredients like Secret Essence, which helps maintain soft and smooth skin. Additionally, the SU:M37 products on this page list no fragrance in their ingredients. ### How do I build a SU:M37 skincare routine? To build a SU:M37 routine, apply Secret Essence to hydrate the skin. Lovi rates the SU:M37-focused routines Superior for dry, oily, sensitive, combination, and acne-prone skin. Additionally, all the SU:M37 products on this page list no fragrance in their ingredients. ### What are good alternatives to SU:M37? Good alternatives to SU:M37 include SKIN1004, Anua, Medicube, Beauty of Joseon, COSRX, and Dr. Althea, which all have brand pages on Lovi. For dry skin, the SKIN1004-focused routine is a strong option alongside the SU:M37-focused routine. ### SU:M37 vs SKIN1004: which is better? SU:M37 is better than SKIN1004, as Lovi rates the SU:M37-focused routine Superior for dry, oily, sensitive, combination, and acne-prone skin. Lovi rates the SKIN1004-focused routine Superior for dry and sensitive skin, but only High for oily, combination, and acne-prone skin. ### Who owns SU:M37, and where is it from? SU:M37 is a Korean brand founded in 2007, owned by LG Corp. [koreaherald.com](https://www.koreaherald.com/article/946115) [en.wikipedia.org](https://en.wikipedia.org/wiki/LG_H%26H) ### Is SU:M37 cruelty-free? PETA, Leaping Bunny, and Cruelty Free International, the registries Lovi checks, do not list SU:M37 as cruelty-free. ## Research behind SU:M37's key ingredients - [The effect of niacinamide on reducing cutaneous pigmentation and suppression of melanosome transfer](https://pubmed.ncbi.nlm.nih.gov/12100180/) Niacinamide · The British Journal of Dermatology, 2002 - [Benefits of topical hyaluronic acid for skin quality and signs of skin aging: From literature review to clinical evidence](https://pubmed.ncbi.nlm.nih.gov/36200921/) Sodium hyaluronate · Dermatologic Therapy, 2022 - [Moisturizing and Antiinflammatory Properties of Cosmetic Formulations Containing Centella asiatica Extract](https://pubmed.ncbi.nlm.nih.gov/27168678/) Centella asiatica extract · Indian Journal of Pharmaceutical Sciences, 2016 - [Ceramide 1 and ceramide 3 act synergistically on skin hydration and the transepidermal water loss of sodium lauryl sulfate-irritated skin](https://pubmed.ncbi.nlm.nih.gov/18717861/) Ceramide np · International Journal of Dermatology, 2008 - [Licochalcone A activates Nrf2 in vitro and contributes to licorice extract-induced lowered cutaneous oxidative stress in vivo](https://pubmed.ncbi.nlm.nih.gov/25381913/) Licorice root extract · Experimental Dermatology, 2015 - [The 24-hour skin hydration and barrier function effects of a hyaluronic 1%, glycerin 5%, and Centella asiatica stem cells extract moisturizing fluid: an intra-subject, randomized, assessor-blinded study](https://pubmed.ncbi.nlm.nih.gov/28860834/) Glycerin · Clinical, Cosmetic and Investigational Dermatology, 2017 - [Systematic Study of Paeonol/Madecassoside Co-Delivery Nanoemulsion Transdermal Delivery System for Enhancing Barrier Repair and Anti-Inflammatory Efficacy](https://pubmed.ncbi.nlm.nih.gov/37446936/) Centella asiatica extract · Molecules, 2023 - [A Lipid Mixture Enriched by Ceramide NP with Fatty Acids of Diverse Chain Lengths Contributes to Restore the Skin Barrier Function Impaired by Topical Corticosteroid](https://pubmed.ncbi.nlm.nih.gov/34348350/) Ceramide np · Skin Pharmacology and Physiology, 2022 ## Similar brands - Korean skincare: [SKIN1004](https://lovi.care/skincare/it/brands/skin1004) - Korean skincare: [Anua](https://lovi.care/skincare/it/brands/anua) - Korean skincare: [Medicube](https://lovi.care/skincare/it/brands/medicube) - Korean skincare: [Beauty of Joseon](https://lovi.care/skincare/it/brands/beauty-of-joseon) - Korean skincare: [COSRX](https://lovi.care/skincare/it/brands/cosrx) - Korean skincare: [Dr. Althea](https://lovi.care/skincare/it/brands/dr-althea) - Korean skincare: [Some By Mi](https://lovi.care/skincare/it/brands/some-by-mi) - Korean skincare: [Torriden](https://lovi.care/skincare/it/brands/torriden) - Korean skincare: [celimax](https://lovi.care/skincare/it/brands/celimax) - Korean skincare: [Purito](https://lovi.care/skincare/it/brands/purito) ## Popular brands - Canadian skincare: [The Ordinary](https://lovi.care/skincare/it/brands/the-ordinary) - American skincare: [CeraVe](https://lovi.care/skincare/it/brands/cerave) - French skincare: [La Roche-Posay](https://lovi.care/skincare/it/brands/la-roche-posay) - Korean skincare: [ROUND LAB](https://lovi.care/skincare/it/brands/round-lab) - American skincare: [Cetaphil](https://lovi.care/skincare/it/brands/cetaphil) - American skincare: [Paula's Choice](https://lovi.care/skincare/it/brands/paula-s-choice) - American skincare: [Neutrogena](https://lovi.care/skincare/it/brands/neutrogena) - Korean skincare: [AXIS-Y](https://lovi.care/skincare/it/brands/axis-y) - American skincare: [Kiehl's](https://lovi.care/skincare/it/brands/kiehl-s) - Korean skincare: [d'Alba](https://lovi.care/skincare/it/brands/d-alba) - Korean skincare: [LANEIGE](https://lovi.care/skincare/it/brands/laneige) - Korean skincare: [Haruharu Wonder](https://lovi.care/skincare/it/brands/haruharu-wonder) - Korean skincare: [Pyunkang Yul](https://lovi.care/skincare/it/brands/pyunkang-yul) - Korean skincare: [innisfree](https://lovi.care/skincare/it/brands/innisfree) - French skincare: [Caudalie](https://lovi.care/skincare/it/brands/caudalie) - Korean skincare: [MISSHA](https://lovi.care/skincare/it/brands/missha) - American skincare: [Dermalogica](https://lovi.care/skincare/it/brands/dermalogica) - American skincare: [Good Molecules](https://lovi.care/skincare/it/brands/good-molecules) - Korean skincare: [Centellian24](https://lovi.care/skincare/it/brands/centellian24) - British skincare: [BYOMA](https://lovi.care/skincare/it/brands/byoma) ## About the Lovi Fit Lovi: Unbiased, science-based skincare AI trained on real user outcomes. Lovi rates every product from its full ingredient list with brand-independent rules its dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update. Levels from best to worst: Superior, High, Average, Low, Caution, Warning. Behind these ratings: Nadia Kapleva, MS (Co-founder, Medical Director); Alexey Shagraev, PhD (Co-founder, CEO and CTO); Dr. Sofía Perea Pérez, MD, MSc (Medical Board); Aishani Shah, MD (Medical Board); Asya Zubkova, MS (Medical Board); Hanna Kurets, MD (Medical Board, Medical Advisor); Elina Nazarenko, MD (Medical Board); Victoria Derkova, MS (Medical Board). Page built Nov 8, 2026. More from Lovi: https://lovi.care/skincare/llms.txt ## This page in other countries - United States: https://lovi.care/skincare/brands/su-m37 - United Kingdom: https://lovi.care/skincare/uk/brands/su-m37 - Ireland: https://lovi.care/skincare/ie/brands/su-m37 - Germany: https://lovi.care/skincare/de/brands/su-m37 - France: https://lovi.care/skincare/fr/brands/su-m37 - Italy: https://lovi.care/skincare/it/brands/su-m37 (this page) - Netherlands: https://lovi.care/skincare/nl/brands/su-m37 - Spain: https://lovi.care/skincare/es/brands/su-m37 - Canada: https://lovi.care/skincare/ca/brands/su-m37 - Australia: https://lovi.care/skincare/au/brands/su-m37 - Singapore: https://lovi.care/skincare/sg/brands/su-m37 - Saudi Arabia: https://lovi.care/skincare/sa/brands/su-m37 - United Arab Emirates: https://lovi.care/skincare/ae/brands/su-m37