# SOOU skincare Page: https://lovi.care/skincare/it/brands/soou The Lovi Fit is the same in every country; only the stores and prices differ, and the ones here are for Italy. SOOU is a Korean skincare brand founded in 2015 and owned by G1 BIO Co., Ltd.. SOOU is loved for its nourishing moisturizers and carefully balanced formulas. Its products suit dry, normal, and combination skin best. The standout products for particular concerns include the [Rice](https://lovi.care/skincare/it/ingredients/rice) Cream for acne-prone skin. Daily use leaves the complexion feeling comfortably hydrated and balanced. This page covers some of the most popular SOOU products; for the whole SOOU range, with a fit score for every product, [use the Lovi app](https://app.pora.ai/vqqJ/j1xj2b6o?af_sub2=brand&af_sub3=selection_note&af_sub4=pg9dd57dd306). ### SOOU moisturizers #### Moisturizers - [Rice Cream](https://lovi.care/skincare/it/p/soou/rice-cream/for/mature-skin) — Average fit ## Questions and answers ### Is SOOU worth it? Yes, SOOU is worth considering because Lovi rates the SOOU-focused routine Superior for dry, oily, sensitive, combination, and acne-prone skin. The SOOU products on this page include the [Rice](https://lovi.care/skincare/it/ingredients/rice) Cream, which contains fragrance. ### What are SOOU's best products? The SOOU products on this page do not stand out individually, as Rice Cream rates Average across all skin types. However, Lovi rates the SOOU-focused routines Superior for dry, oily, sensitive, combination, and acne-prone skin. ### Which SOOU moisturizer is best for dry skin? The Rice Cream is the moisturizer on this page for dry skin, where Lovi rates it Average. The SOOU-focused routine for dry skin is rated Superior. ### Does SOOU cause breakouts? SOOU is unlikely to cause breakouts, as Lovi rates the brand-focused routine Superior for acne-prone skin. The SOOU products on this page include the Rice Cream, which has an Average fit for acne-prone skin. ### Is SOOU fragrance-free? No, the SOOU products on this page include fragrance. ### What are the key ingredients in SOOU products? SOOU features rice extract in its products, such as in the Rice Cream, which helps with anti-aging benefits. [International Journal of Cosmetic Science, 2020](https://pubmed.ncbi.nlm.nih.gov/32812663/) ### How do I build a SOOU skincare routine? To build a SOOU skincare routine, apply the Rice Cream as your daily moisturizer. Lovi rates the SOOU-focused routine Superior for dry skin, oily skin, sensitive skin, combination skin, and acne-prone skin. ### What are good alternatives to SOOU? Good alternatives to SOOU include SKIN1004, Anua, Medicube, Beauty of Joseon, COSRX, and Dr. Althea, which all have brand pages on Lovi. ### SOOU vs SKIN1004: which is better? Lovi rates SOOU as Superior for dry, oily, sensitive, combination, and acne-prone skin, while SKIN1004 is rated Superior for dry and sensitive skin, and High for the rest. Both brands offer strong choices depending on specific skin needs. ### Who owns SOOU, and where is it from? SOOU is a Korean brand founded in 2015, owned by G1 BIO Co., Ltd.. ### Is SOOU cruelty-free? PETA, Leaping Bunny, and Cruelty Free International, the registries Lovi checks, do not list SOOU as cruelty-free. ## Research behind SOOU's key ingredients - [The effect of niacinamide on reducing cutaneous pigmentation and suppression of melanosome transfer](https://pubmed.ncbi.nlm.nih.gov/12100180/) Niacinamide · The British Journal of Dermatology, 2002 - [The 24-hour skin hydration and barrier function effects of a hyaluronic 1%, glycerin 5%, and Centella asiatica stem cells extract moisturizing fluid: an intra-subject, randomized, assessor-blinded study](https://pubmed.ncbi.nlm.nih.gov/28860834/) Glycerin · Clinical, Cosmetic and Investigational Dermatology, 2017 - [Randomized controlled study for the anti-aging effect of human adipocyte-derived mesenchymal stem cell media combined with niacinamide after laser therapy](https://pubmed.ncbi.nlm.nih.gov/33103316/) Niacinamide · Journal of Cosmetic Dermatology, 2021 - [Senomorphic activity of a combination of niacinamide and hyaluronic acid: correlation with clinical improvement of skin aging](https://pubmed.ncbi.nlm.nih.gov/39009698/) Niacinamide · Scientific Reports, 2024 - [In vivo anti-ageing activity of cream containing niosomes loaded with purple glutinous rice (Oryza sativa Linn.) extract](https://pubmed.ncbi.nlm.nih.gov/32812663/) Rice extract · International Journal of Cosmetic Science, 2020 - [A randomized controlled trial to compare the effectiveness and safety of adsorbent lotion containing tapioca starch, spent grain wax, Butyrospermum parkii extract, argania spinosa kernel oil, aloe barbadensis, rosehip oil, and allantoin with a low-potency topical corticosteroid in the treatment of intertrigo](https://pubmed.ncbi.nlm.nih.gov/33811776/) Shea butter · Journal of Cosmetic Dermatology, 2022 - [Efficacy and safety of combination cream of stimu-tex AS™ (spent grain wax, Argania Spinosa Kernel oil, Butyrospermum Parkii (shea butter) extract), and saccharide isomerate after fractional CO2 laser procedure: split-face, double blinded, randomized controlled trial](https://pubmed.ncbi.nlm.nih.gov/41134387/) Shea butter · Lasers in Medical Science, 2025 ## Similar brands - Korean skincare: [SKIN1004](https://lovi.care/skincare/it/brands/skin1004) - Korean skincare: [Anua](https://lovi.care/skincare/it/brands/anua) - Korean skincare: [Medicube](https://lovi.care/skincare/it/brands/medicube) - Korean skincare: [Beauty of Joseon](https://lovi.care/skincare/it/brands/beauty-of-joseon) - Korean skincare: [COSRX](https://lovi.care/skincare/it/brands/cosrx) - Korean skincare: [Dr. Althea](https://lovi.care/skincare/it/brands/dr-althea) - Korean skincare: [Some By Mi](https://lovi.care/skincare/it/brands/some-by-mi) - Korean skincare: [Torriden](https://lovi.care/skincare/it/brands/torriden) - Korean skincare: [celimax](https://lovi.care/skincare/it/brands/celimax) - Korean skincare: [Purito](https://lovi.care/skincare/it/brands/purito) ## Popular brands - Canadian skincare: [The Ordinary](https://lovi.care/skincare/it/brands/the-ordinary) - American skincare: [CeraVe](https://lovi.care/skincare/it/brands/cerave) - French skincare: [La Roche-Posay](https://lovi.care/skincare/it/brands/la-roche-posay) - Korean skincare: [ROUND LAB](https://lovi.care/skincare/it/brands/round-lab) - American skincare: [Cetaphil](https://lovi.care/skincare/it/brands/cetaphil) - American skincare: [Paula's Choice](https://lovi.care/skincare/it/brands/paula-s-choice) - American skincare: [Neutrogena](https://lovi.care/skincare/it/brands/neutrogena) - Korean skincare: [AXIS-Y](https://lovi.care/skincare/it/brands/axis-y) - American skincare: [Kiehl's](https://lovi.care/skincare/it/brands/kiehl-s) - Korean skincare: [d'Alba](https://lovi.care/skincare/it/brands/d-alba) - Korean skincare: [LANEIGE](https://lovi.care/skincare/it/brands/laneige) - Korean skincare: [Haruharu Wonder](https://lovi.care/skincare/it/brands/haruharu-wonder) - Korean skincare: [Pyunkang Yul](https://lovi.care/skincare/it/brands/pyunkang-yul) - Korean skincare: [innisfree](https://lovi.care/skincare/it/brands/innisfree) - French skincare: [Caudalie](https://lovi.care/skincare/it/brands/caudalie) - Korean skincare: [MISSHA](https://lovi.care/skincare/it/brands/missha) - American skincare: [Dermalogica](https://lovi.care/skincare/it/brands/dermalogica) - American skincare: [Good Molecules](https://lovi.care/skincare/it/brands/good-molecules) - Korean skincare: [Centellian24](https://lovi.care/skincare/it/brands/centellian24) - British skincare: [BYOMA](https://lovi.care/skincare/it/brands/byoma) ## About the Lovi Fit Lovi: Unbiased, science-based skincare AI trained on real user outcomes. Lovi rates every product from its full ingredient list with brand-independent rules its dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update. Levels from best to worst: Superior, High, Average, Low, Caution, Warning. Behind these ratings: Nadia Kapleva, MS (Co-founder, Medical Director); Alexey Shagraev, PhD (Co-founder, CEO and CTO); Dr. Sofía Perea Pérez, MD, MSc (Medical Board); Aishani Shah, MD (Medical Board); Asya Zubkova, MS (Medical Board); Hanna Kurets, MD (Medical Board, Medical Advisor); Elina Nazarenko, MD (Medical Board); Victoria Derkova, MS (Medical Board). Page built Nov 8, 2026. More from Lovi: https://lovi.care/skincare/llms.txt ## This page in other countries - United States: https://lovi.care/skincare/brands/soou - United Kingdom: https://lovi.care/skincare/uk/brands/soou - Ireland: https://lovi.care/skincare/ie/brands/soou - Germany: https://lovi.care/skincare/de/brands/soou - France: https://lovi.care/skincare/fr/brands/soou - Italy: https://lovi.care/skincare/it/brands/soou (this page) - Netherlands: https://lovi.care/skincare/nl/brands/soou - Spain: https://lovi.care/skincare/es/brands/soou - Canada: https://lovi.care/skincare/ca/brands/soou - Australia: https://lovi.care/skincare/au/brands/soou - Singapore: https://lovi.care/skincare/sg/brands/soou - Saudi Arabia: https://lovi.care/skincare/sa/brands/soou - United Arab Emirates: https://lovi.care/skincare/ae/brands/soou