# Shu Uemura skincare Page: https://lovi.care/skincare/it/brands/shu-uemura The Lovi Fit is the same in every country; only the stores and prices differ, and the ones here are for Italy. Shu Uemura is a Japanese skincare brand founded in 1967 and owned by L'Oréal S.A. since 2003. [loreal-finance.com](https://www.loreal-finance.com/eng/2024-universal-registration-document/en/article/12/) [pitchbook.com](https://pitchbook.com/profiles/company/168869-71) [en.wikipedia.org](https://en.wikipedia.org/wiki/Shu_Uemura) [sec.gov](https://www.sec.gov/Archives/edgar/vprr/0303/03037595.pdf) Shu Uemura is deeply loved for its transformative makeup removers and meticulously crafted formulas. Its products suit all skin types best, owing to their gentle and effective nature. The standout products for particular concerns include the cleansing oil, which is ideal for acne-prone skin. Users appreciate how these carefully balanced offerings maintain skin comfort. This page covers some of the most popular Shu Uemura products; for the whole Shu Uemura range, with a fit score for every product, [use the Lovi app](https://app.pora.ai/vqqJ/j1xj2b6o?af_sub2=brand&af_sub3=selection_note&af_sub4=pgc2b2dd3b6c). ### Shu Uemura makeup removers and cleansing oils #### Makeup removers and cleansing oils - [cleansing oil](https://lovi.care/skincare/it/p/shu-uemura/cleansing-oil/for/dry-sensitive-skin) — Average fit — [€40.00 at Amazon](https://www.amazon.it/dp/B0DNJKPSB8?tag=lovi-care-web-product09-21&linkCode=osi&th=1&psc=1) ## Questions and answers ### Is Shu Uemura worth it? Shu Uemura is worth considering as a high-performing choice, since Lovi rates routines featuring the brand Superior for dry, oily, sensitive, combination, and acne-prone skin. Every product on this page also lists no fragrance in its ingredients. ### What are Shu Uemura's best products? Shu Uemura's best product on this page is the cleansing oil, which serves as a makeup remover. Lovi rates the Shu Uemura-focused routine Superior for dry, oily, sensitive, combination, and acne-prone skin. ### Does Shu Uemura cause breakouts? Shu Uemura products on this page are unlikely to cause breakouts because every product on this page lists no fragrance in its ingredients, though the cleansing oil is rated Caution for oily acne-prone skin. [The Journal of Investigative Dermatology, 2006](https://pubmed.ncbi.nlm.nih.gov/16778793/) ### Is Shu Uemura fragrance-free? Yes, every product on the Shu Uemura page lists no fragrance in its ingredients. ### What are the key ingredients in Shu Uemura products? Shu Uemura products feature key ingredients like [camellia seed oil](https://lovi.care/skincare/it/ingredients/camellia-oil), which helps support the skin barrier, and squalane, which may assist in protecting skin from UV-related [collagen](https://lovi.care/skincare/it/ingredients/collagen) loss. [Journal of Ethnopharmacology, 2007](https://pubmed.ncbi.nlm.nih.gov/17386986/) [Molecules, 2025](https://pubmed.ncbi.nlm.nih.gov/40363772/) ### How do I build a Shu Uemura skincare routine? To build a Shu Uemura skincare routine, you start by using their cleansing oil to take off makeup. Lovi rates the Shu Uemura-focused routine Superior for dry skin, oily skin, sensitive skin, combination skin, and acne-prone skin. ### Where can I buy Shu Uemura, and how much does it cost? Shu Uemura products are sold on this page in Italy, with prices starting from €40.00. ### What are good alternatives to Shu Uemura? Good alternatives to Shu Uemura that also have pages on Lovi include Biore, Hada Labo, Shiseido, SK-II, Shiseido Senka, and DHC. ### Shu Uemura vs Biore: which is better? For dry skin, Lovi rates the Shu Uemura-focused routine Superior and the Biore-focused routine High. For oily skin, Lovi rates the Shu Uemura-focused routine Superior and the Biore-focused routine High. For sensitive skin, Lovi rates the Shu Uemura-focused routine Superior and the Biore-focused routine High. ### Who owns Shu Uemura, and where is it from? Shu Uemura is a Japanese brand founded in 1967, owned by L'Oréal S.A. since 2003. [loreal-finance.com](https://www.loreal-finance.com/eng/2024-universal-registration-document/en/article/12/) [pitchbook.com](https://pitchbook.com/profiles/company/168869-71) [en.wikipedia.org](https://en.wikipedia.org/wiki/Shu_Uemura) [sec.gov](https://www.sec.gov/Archives/edgar/vprr/0303/03037595.pdf) ### Is Shu Uemura cruelty-free? PETA, Leaping Bunny, and Cruelty Free International, the registries Lovi checks, do not list Shu Uemura as cruelty-free. ## Research behind Shu Uemura's key ingredients - [Peroxidated squalene induces the production of inflammatory mediators in HaCaT keratinocytes: a possible role in acne vulgaris](https://pubmed.ncbi.nlm.nih.gov/16778793/) Squalane · The Journal of Investigative Dermatology, 2006 - [Effect of Camellia japonica oil on human type I procollagen production and skin barrier function](https://pubmed.ncbi.nlm.nih.gov/17386986/) Camellia japonica seed oil · Journal of Ethnopharmacology, 2007 - [Squalane as a Promising Agent Protecting UV-Induced Inhibition of Collagen Biosynthesis and Wound Healing in Human Dermal Fibroblast](https://pubmed.ncbi.nlm.nih.gov/40363772/) Squalane · Molecules, 2025 ## Similar brands - Japanese skincare: [Biore](https://lovi.care/skincare/it/brands/biore) - Japanese skincare: [Hada Labo](https://lovi.care/skincare/it/brands/hada-labo) - Japanese skincare: [Shiseido](https://lovi.care/skincare/it/brands/shiseido) - Japanese skincare: [SK-II](https://lovi.care/skincare/it/brands/sk-ii) - Japanese skincare: [Shiseido Senka](https://lovi.care/skincare/it/brands/shiseido-senka) - Japanese skincare: [DHC](https://lovi.care/skincare/it/brands/dhc) - Japanese skincare: [Pair](https://lovi.care/skincare/it/brands/pair) - Japanese skincare: [Anessa](https://lovi.care/skincare/it/brands/anessa) - Japanese skincare: [FANCL](https://lovi.care/skincare/it/brands/fancl) - Japanese skincare: [Kose](https://lovi.care/skincare/it/brands/kose) ## Compare Shu Uemura - [SKIN1004 vs Shu Uemura](https://lovi.care/skincare/it/compare/skin1004-vs-shu-uemura) - [Anua vs Shu Uemura](https://lovi.care/skincare/it/compare/anua-vs-shu-uemura) - [Medicube vs Shu Uemura](https://lovi.care/skincare/it/compare/medicube-vs-shu-uemura) - [The Ordinary vs Shu Uemura](https://lovi.care/skincare/it/compare/the-ordinary-vs-shu-uemura) - [Beauty of Joseon vs Shu Uemura](https://lovi.care/skincare/it/compare/beauty-of-joseon-vs-shu-uemura) - [COSRX vs Shu Uemura](https://lovi.care/skincare/it/compare/cosrx-vs-shu-uemura) - [CeraVe vs Shu Uemura](https://lovi.care/skincare/it/compare/cerave-vs-shu-uemura) - [La Roche-Posay vs Shu Uemura](https://lovi.care/skincare/it/compare/la-roche-posay-vs-shu-uemura) - [Dr. Althea vs Shu Uemura](https://lovi.care/skincare/it/compare/dr-althea-vs-shu-uemura) - [Some By Mi vs Shu Uemura](https://lovi.care/skincare/it/compare/some-by-mi-vs-shu-uemura) - [Torriden vs Shu Uemura](https://lovi.care/skincare/it/compare/torriden-vs-shu-uemura) - [celimax vs Shu Uemura](https://lovi.care/skincare/it/compare/celimax-vs-shu-uemura) - [Purito vs Shu Uemura](https://lovi.care/skincare/it/compare/purito-vs-shu-uemura) - [Cetaphil vs Shu Uemura](https://lovi.care/skincare/it/compare/cetaphil-vs-shu-uemura) - [Paula's Choice vs Shu Uemura](https://lovi.care/skincare/it/compare/paula-s-choice-vs-shu-uemura) - [Neutrogena vs Shu Uemura](https://lovi.care/skincare/it/compare/neutrogena-vs-shu-uemura) - [Kiehl's vs Shu Uemura](https://lovi.care/skincare/it/compare/kiehl-s-vs-shu-uemura) - [Caudalie vs Shu Uemura](https://lovi.care/skincare/it/compare/caudalie-vs-shu-uemura) - [Dermalogica vs Shu Uemura](https://lovi.care/skincare/it/compare/dermalogica-vs-shu-uemura) - [Good Molecules vs Shu Uemura](https://lovi.care/skincare/it/compare/good-molecules-vs-shu-uemura) ## Popular brands - Korean skincare: [SKIN1004](https://lovi.care/skincare/it/brands/skin1004) - Korean skincare: [Anua](https://lovi.care/skincare/it/brands/anua) - Korean skincare: [Medicube](https://lovi.care/skincare/it/brands/medicube) - Canadian skincare: [The Ordinary](https://lovi.care/skincare/it/brands/the-ordinary) - Korean skincare: [Beauty of Joseon](https://lovi.care/skincare/it/brands/beauty-of-joseon) - Korean skincare: [COSRX](https://lovi.care/skincare/it/brands/cosrx) - American skincare: [CeraVe](https://lovi.care/skincare/it/brands/cerave) - French skincare: [La Roche-Posay](https://lovi.care/skincare/it/brands/la-roche-posay) - Korean skincare: [Dr. Althea](https://lovi.care/skincare/it/brands/dr-althea) - Korean skincare: [Some By Mi](https://lovi.care/skincare/it/brands/some-by-mi) - Korean skincare: [Torriden](https://lovi.care/skincare/it/brands/torriden) - Korean skincare: [celimax](https://lovi.care/skincare/it/brands/celimax) - Korean skincare: [Purito](https://lovi.care/skincare/it/brands/purito) - Korean skincare: [ROUND LAB](https://lovi.care/skincare/it/brands/round-lab) - American skincare: [Cetaphil](https://lovi.care/skincare/it/brands/cetaphil) - American skincare: [Paula's Choice](https://lovi.care/skincare/it/brands/paula-s-choice) - American skincare: [Neutrogena](https://lovi.care/skincare/it/brands/neutrogena) - Korean skincare: [AXIS-Y](https://lovi.care/skincare/it/brands/axis-y) - American skincare: [Kiehl's](https://lovi.care/skincare/it/brands/kiehl-s) - Korean skincare: [d'Alba](https://lovi.care/skincare/it/brands/d-alba) ## About the Lovi Fit Lovi: Unbiased, science-based skincare AI trained on real user outcomes. Lovi rates every product from its full ingredient list with brand-independent rules its dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update. Levels from best to worst: Superior, High, Average, Low, Caution, Warning. Behind these ratings: Nadia Kapleva, MS (Co-founder, Medical Director); Alexey Shagraev, PhD (Co-founder, CEO and CTO); Dr. Sofía Perea Pérez, MD, MSc (Medical Board); Aishani Shah, MD (Medical Board); Asya Zubkova, MS (Medical Board); Hanna Kurets, MD (Medical Board, Medical Advisor); Elina Nazarenko, MD (Medical Board); Victoria Derkova, MS (Medical Board). Page built Nov 8, 2026. More from Lovi: https://lovi.care/skincare/llms.txt ## This page in other countries - United States: https://lovi.care/skincare/brands/shu-uemura - United Kingdom: https://lovi.care/skincare/uk/brands/shu-uemura - Ireland: https://lovi.care/skincare/ie/brands/shu-uemura - Germany: https://lovi.care/skincare/de/brands/shu-uemura - France: https://lovi.care/skincare/fr/brands/shu-uemura - Italy: https://lovi.care/skincare/it/brands/shu-uemura (this page) - Netherlands: https://lovi.care/skincare/nl/brands/shu-uemura - Spain: https://lovi.care/skincare/es/brands/shu-uemura - Canada: https://lovi.care/skincare/ca/brands/shu-uemura - Australia: https://lovi.care/skincare/au/brands/shu-uemura - Singapore: https://lovi.care/skincare/sg/brands/shu-uemura - Saudi Arabia: https://lovi.care/skincare/sa/brands/shu-uemura - United Arab Emirates: https://lovi.care/skincare/ae/brands/shu-uemura