# Shiseido skincare

Page: https://lovi.care/skincare/it/brands/shiseido

The Lovi Fit is the same in every country; only the stores and prices differ, and the ones here are for Italy.

Shiseido is a Japanese skincare brand founded in 1872 and owned by Shiseido Company, Limited.

[corp.shiseido.com](https://corp.shiseido.com/en/company/info/) [en.wikipedia.org](https://en.wikipedia.org/wiki/Shiseido) [marketscreener.com](https://www.marketscreener.com/quote/stock/SHISEIDO-COMPANY-LIMITED-6492328/news/Shiseido-Company-Limited-Announces-CEO-Changes-Effective-January-1-2025-47501230/)

Shiseido is beloved for its thoughtful array of moisturizers, cleansers, sunscreens, [serums](https://lovi.care/skincare/it/ingredients/serum), and more, all formulated with nourishing [glycerin](https://lovi.care/skincare/it/ingredients/glycerin). Its products suit mature skin and skin with dark spots best, owing to their targeted formulations. For specific concerns, the brand offers the Treatment Softener for acne-prone skin, the Benefiance Wrinkle Smoothing Day Cream for skin with dark spots, and the Essential Energy Hydrating Cream for mature skin. Through these selections, its key ingredients actively provide benefits such as glycerin significantly improving stratum corneum hydration.

- [Glycerin](https://lovi.care/skincare/it/ingredients/glycerin)
- [Hyaluronic acid](https://lovi.care/skincare/it/ingredients/hyaluronic-acid)

This page covers some of the most popular Shiseido products; for the whole Shiseido range, with a fit score for every product, [use the Lovi app](https://app.pora.ai/vqqJ/j1xj2b6o?af_sub2=brand&af_sub3=selection_note&af_sub4=pgd299f314c6).

### Shiseido moisturizers

#### Moisturizers

- [VITAL PERFECTION](https://lovi.care/skincare/it/p/shiseido/vital-perfection/for/mature-skin) — Average fit — [€55.99 at Amazon](https://www.amazon.it/dp/B0FFNGPX46?tag=lovi-care-web-product09-21&linkCode=osi&th=1&psc=1)
- [Essential Energy Hydrating Cream](https://lovi.care/skincare/it/p/shiseido/essential-energy-hydrating-cream/for/mature-skin) — Superior fit — [€44.82 at Amazon](https://www.amazon.it/dp/B09SBSPXTY?tag=lovi-care-web-product09-21&linkCode=osi&th=1&psc=1)
- [FUTURE SOLUTION LX](https://lovi.care/skincare/it/p/shiseido/future-solution-lx/for/sensitive-skin) — High fit
- [Benefiance Wrinkle Smoothing Cream Enriched](https://lovi.care/skincare/it/p/shiseido/benefiance-wrinkle-smoothing-cream-enriched/for/mature-skin) — Superior fit — [€68.50 at Amazon](https://www.amazon.it/dp/B07MZ7MJJ8?tag=lovi-care-web-product09-21&linkCode=osi&th=1&psc=1)
- [Bio-Performance Advanced Super Revitalizing Cream](https://lovi.care/skincare/it/p/shiseido/bio-performance-advanced-super-revitalizing-cream/for/dry-skin) — Warning fit — [€99.99 at Amazon](https://www.amazon.it/dp/B0H275MK21?tag=lovi-care-web-product09-21&linkCode=osi&th=1&psc=1)
- [White Lucent Brightening Gel Cream](https://lovi.care/skincare/it/p/shiseido/white-lucent-brightening-gel-cream/for/dark-spots) — High fit
- [Bio-Performance Skin Filler](https://lovi.care/skincare/it/p/shiseido/bio-performance-skin-filler/for/dark-spots) — High fit
- [Benefiance NutriPerfect Night Cream](https://lovi.care/skincare/it/p/shiseido/benefiance-nutriperfect-night-cream/for/dry-skin) — Warning fit

### Other Shiseido products

#### Other products

- [Ultimune Power Infusing Concentrate](https://lovi.care/skincare/it/p/shiseido/ultimune-power-infusing-concentrate/for/sensitive-skin) — Average fit — [€140.71 at Amazon](https://www.amazon.it/dp/B09MKR9HXR?tag=lovi-care-web-product09-21&linkCode=osi&th=1&psc=1)
- [Activating Essence](https://lovi.care/skincare/it/p/shiseido/activating-essence/for/dry-skin) — High fit
- [Clarifying Cleansing Foam](https://lovi.care/skincare/it/p/shiseido/clarifying-cleansing-foam/for/mature-skin) — Average fit — [€39.99 at Amazon](https://www.amazon.it/dp/B0H4NPLD9T?tag=lovi-care-web-product09-21&linkCode=osi&th=1&psc=1)
- [Complete Cleansing Microfoam](https://lovi.care/skincare/it/p/shiseido/complete-cleansing-microfoam/for/mature-skin) — Average fit
- [Deep Cleansing Foam](https://lovi.care/skincare/it/p/shiseido/deep-cleansing-foam/for/oily-skin) — High fit — [€49.95 at Amazon](https://www.amazon.it/dp/B0HD8DFZ9M?tag=lovi-care-web-product09-21&linkCode=osi&th=1&psc=1)
- [Extra Rich Cleansing Milk](https://lovi.care/skincare/it/p/shiseido/extra-rich-cleansing-milk/for/dry-sensitive-skin) — Average fit
- [Benefiance Wrinkle Smoothing Eye Cream](https://lovi.care/skincare/it/p/shiseido/benefiance-wrinkle-smoothing-eye-cream/for/mature-skin) — High fit — [€59.95 at Amazon](https://www.amazon.it/dp/B0C9RXV1VY?tag=lovi-care-web-product09-21&linkCode=osi&th=1&psc=1)
- [Eudermine Revitalizing Essence](https://lovi.care/skincare/it/p/shiseido/eudermine-revitalizing-essence/for/sensitive-skin) — High fit
- [Treatment Softener](https://lovi.care/skincare/it/p/shiseido/treatment-softener/for/oily-skin) — High fit
- [Ultimate Sun Protector Lotion](https://lovi.care/skincare/it/p/shiseido/ultimate-sun-protector-lotion/for/sensitive-skin) — Average fit
- [Benefiance Wrinkle Smoothing Day Cream](https://lovi.care/skincare/it/p/shiseido/benefiance-wrinkle-smoothing-day-cream/for/dry-sensitive-skin) — Superior fit
- [Essential Energy Hydrating Day Cream](https://lovi.care/skincare/it/p/shiseido/essential-energy-hydrating-day-cream/for/mature-skin) — Superior fit

## People Say

★4.6

Overall rating based on 26.8k+ reviews

Reviewers most often praise Shiseido for intense hydration, lightweight textures, and making the skin feel soft. The most common complaints are strong fragrance and skin irritation.

### Highlights

- Deep hydration Mostly Mentioned “Immediate sensation of comfort — Benefiance Wrinkle Smoothing Eye Cream” “skin feels plump, soft and nourished, eliminates dryness, bouncy feel — VITAL PERFECTION” “Skin feels more hydrated — Activating Essence”
- Deep-cleansing and efficient cleansers Mostly Mentioned “face feels squeaky clean — Clarifying Cleansing Foam” “skin feels squeaky clean — Deep Cleansing Foam” “pea-sized amount is enough — Clarifying Cleansing Foam”
- Luxurious textures Often Mentioned “silky smooth, rich but non-greasy, absorbs quickly, melts into skin — VITAL PERFECTION” “Velvety, rich cream texture — Benefiance Wrinkle Smoothing Eye Cream” “Velvety texture — FUTURE SOLUTION LX”
- Improves radiance Often Mentioned “Skin looks brighter, more radiant, and "glowy." — Ultimune Power Infusing Concentrate” “faded pimple marks — White Lucent Brightening Gel Cream” “Eyes look more awake — Benefiance Wrinkle Smoothing Eye Cream”
- Lightweight and effective moisturizers Often Mentioned “Airy-soft texture — Essential Energy Hydrating Cream” “absorbs quickly — White Lucent Brightening Gel Cream” “Skin feels plump — Essential Energy Hydrating Cream”
- Firming and line-reducing moisturizers Often Mentioned “tighter jawline, lifted appearance, improved elasticity, less sagging — VITAL PERFECTION” “wrinkles look softer — Benefiance Wrinkle Smoothing Cream Enriched” “Diminished appearance of fine lines — Bio-Performance Advanced Super Revitalizing Cream”
- High price point Mostly Mentioned “Very expensive for the size — Benefiance Wrinkle Smoothing Eye Cream” “Expensive, pricey, high cost for the amount. — Ultimune Power Infusing Concentrate” “expensive, investment piece, pricey for the amount, luxury cost — VITAL PERFECTION”
- Strong fragrance Often Mentioned “old lady smell — Eudermine Revitalizing Essence” “Strong scent, alcohol smell, potential irritation for sensitive skin. — Ultimune Power Infusing Concentrate” “overpowering scent, too perfumed, smell lingers, headache-inducing — VITAL PERFECTION”
- Skin irritation Sometimes Noted “Caused some irritation — Bio-Performance Advanced Super Revitalizing Cream” “Stings eyes — Ultimate Sun Protector Lotion” “Caused burning and redness — Benefiance Wrinkle Smoothing Eye Cream”
- Packaging issues Sometimes Noted “heavy to travel — Eudermine Revitalizing Essence” “Heavy bottle but plastic pump, cannot see remaining product, straw too short to get last drops. — Ultimune Power Infusing Concentrate” “heavy jar, waste of plastic, faulty pump (on dispenser versions) — VITAL PERFECTION”

Sources: lovi.care, sephora.com, macys.com, shiseido.com, ulta.com, amazon.com, and more

## Questions and answers

### Is Shiseido good for oily skin?

Yes, Shiseido is well-suited for oily skin, as Lovi rates the Shiseido-focused routine High for oily skin. Products like Deep Cleansing Foam and Essential Energy Hydrating Day Cream fit oily skin well.

### Is Shiseido worth it?

Shiseido is often considered worth it for shoppers seeking luxurious textures and deep hydration, though the Shiseido products on this page come at a high price point and may feature strong fragrance. Lovi rates Shiseido routines High for dry skin, oily skin, sensitive skin, combination skin, and acne-prone skin.

[Dermatologic Therapy, 2022](https://pubmed.ncbi.nlm.nih.gov/36200921/)

### What are Shiseido's best products?

Shiseido's best products are those that rate High or Superior for specific skin needs, such as Essential Energy Hydrating Cream and Benefiance Wrinkle Smoothing Day Cream for dry skin. These moisturizers help provide deep hydration and improve radiance, though some formulas may cause skin irritation.

[Dermatologic Therapy, 2022](https://pubmed.ncbi.nlm.nih.gov/36200921/)

### Which Shiseido moisturizer is best for dry skin?

Essential Energy Hydrating Cream is the best option, as Lovi rates it High for dry skin. Benefiance Wrinkle Smoothing Cream Enriched is also a High fit, while Bio-Performance Skin Filler is an Average fit for dry skin.

### Does Shiseido cause breakouts?

Shiseido is unlikely to cause breakouts, and Lovi rates acne-prone skin High for the Shiseido-focused routine. Some products may help keep pores clear, though skin irritation is sometimes noted by reviewers.

[The Journal of Investigative Dermatology, 2006](https://pubmed.ncbi.nlm.nih.gov/16778793/)

### Is Shiseido fragrance-free?

No, the Shiseido products on this page are not fragrance-free, as fifteen out of the twenty items list added fragrance.

### What are the key ingredients in Shiseido products?

Shiseido products feature [glycerin](https://lovi.care/skincare/it/ingredients/glycerin) and [hyaluronic acid](https://lovi.care/skincare/it/ingredients/hyaluronic-acid) as their key ingredients. Hyaluronic acid helps improve skin quality and signs of skin aging.

[Dermatologic Therapy, 2022](https://pubmed.ncbi.nlm.nih.gov/36200921/)

### How do I build a Shiseido skincare routine?

To build a Shiseido skincare routine for dry skin, start your morning with Clarifying Cleansing Foam, Calming Deep Moisture Toner, Essential Energy Hydrating Cream, and a sunscreen, then follow an evening routine of Ultra Hyalon Cleansing Cream, Clarifying Cleansing Foam, Ultimune Power Infusing Concentrate, and Essential Energy Hydrating Cream. Lovi rates the Shiseido-focused routine High for dry skin.

### Where can I buy Shiseido, and how much does it cost?

Shiseido products on this page are available in stores across Italy. Prices range from €39.99 to €140.71, with most items costing between €49.95 and €99.99.

### What are good alternatives to Shiseido?

Lovi rates Biore as a good alternative to Shiseido, as Biore-focused routines achieve a High fit across dry, oily, sensitive, combination, and acne-prone skin types. Other similar brands with pages on Lovi include Hada Labo, SK-II, Shiseido Senka, DHC, and Pair.

### Shiseido vs Biore: which is better?

Lovi rates the Shiseido-focused routine High for dry skin, oily skin, sensitive skin, combination skin, and acne-prone skin, which matches the High fit levels of the Biore-focused routine across those same skin types. Reviewers often mention that Shiseido offers luxurious textures and deep hydration, though it also comes with a higher price point compared to many other brands.

### Who owns Shiseido, and where is it from?

Shiseido is a Japanese brand founded in 1872, owned by Shiseido Company, Limited.

[corp.shiseido.com](https://corp.shiseido.com/en/company/info/) [en.wikipedia.org](https://en.wikipedia.org/wiki/Shiseido) [marketscreener.com](https://www.marketscreener.com/quote/stock/SHISEIDO-COMPANY-LIMITED-6492328/news/Shiseido-Company-Limited-Announces-CEO-Changes-Effective-January-1-2025-47501230/)

### Is Shiseido cruelty-free?

PETA, Leaping Bunny, and Cruelty Free International, the registries Lovi checks, do not list Shiseido as cruelty-free.

### Is Shiseido good for dry skin?

Lovi rates the Shiseido-focused routine High for dry skin. Topical hyaluronic acid helps improve skin quality and hydration for dry skin types.

[Dermatologic Therapy, 2022](https://pubmed.ncbi.nlm.nih.gov/36200921/)

### Which Shiseido cleanser is best for oily skin?

Lovi rates Deep Cleansing Foam High for oily skin, making it the best option among the cleansers on this page. Clarifying Cleansing Foam has an Average fit, while Complete Cleansing Microfoam has a Low fit.

### Is Shiseido good for sensitive skin?

Yes, Shiseido is well-suited for sensitive skin, as Lovi rates the Shiseido-focused routine High for sensitive skin. The Shiseido products on this page include options like Eudermine Revitalizing Essence and Treatment Softener, which rate High for sensitive skin.

### Which Shiseido sunscreen is best for sensitive skin?

Lovi rates Benefiance Wrinkle Smoothing Day Cream as Superior for sensitive skin. Essential Energy Hydrating Day Cream is rated High, and Ultimate Sun Protector Lotion is rated Average for sensitive skin.

### Is Shiseido good for acne-prone skin?

Lovi rates Shiseido as High for acne-prone skin. Reviewers often mention deep hydration and efficient cleansers, though some note skin irritation.

### Is Shiseido good for skin with dark spots?

Lovi rates Shiseido High for skin with dark spots, as key products like Essential Energy Hydrating Cream and White Lucent Brightening Gel Cream are well-suited for this concern. Hyaluronic acid helps improve overall skin quality and hydration.

[Dermatologic Therapy, 2022](https://pubmed.ncbi.nlm.nih.gov/36200921/)

### Is Shiseido good for mature skin?

Yes, Shiseido is well-suited for mature skin. Lovi rates the brand-focused routines High for mature skin, and key products like Benefiance Wrinkle Smoothing Day Cream achieve a Superior fit.

[Dermatologic Therapy, 2022](https://pubmed.ncbi.nlm.nih.gov/36200921/) [Journal of Ethnopharmacology, 2007](https://pubmed.ncbi.nlm.nih.gov/16890388/)

## Research behind Shiseido's key ingredients

- [The effect of niacinamide on reducing cutaneous pigmentation and suppression of melanosome transfer](https://pubmed.ncbi.nlm.nih.gov/12100180/) Niacinamide · The British Journal of Dermatology, 2002
- [Mechanistic Basis and Clinical Evidence for the Applications of Nicotinamide (Niacinamide) to Control Skin Aging and Pigmentation](https://pubmed.ncbi.nlm.nih.gov/34439563/) Niacinamide · Antioxidants, 2021
- [Benefits of topical hyaluronic acid for skin quality and signs of skin aging: From literature review to clinical evidence](https://pubmed.ncbi.nlm.nih.gov/36200921/) Sodium hyaluronate · Dermatologic Therapy, 2022
- [Caffeine's mechanisms of action and its cosmetic use](https://pubmed.ncbi.nlm.nih.gov/23075568/) Caffeine · Skin Pharmacology and Physiology, 2013
- [Peroxidated squalene induces the production of inflammatory mediators in HaCaT keratinocytes: a possible role in acne vulgaris](https://pubmed.ncbi.nlm.nih.gov/16778793/) Squalane · The Journal of Investigative Dermatology, 2006
- [Anti-aging and brightening effects of a topical treatment containing vitamin C, vitamin E, and raspberry leaf cell culture extract: A split-face, randomized controlled trial](https://pubmed.ncbi.nlm.nih.gov/31975502/) Tocopherol · Journal of Cosmetic Dermatology, 2020
- [Psychophysical study of the effects of topical application of menthol in healthy volunteers](https://pubmed.ncbi.nlm.nih.gov/16527405/) Menthol · Pain, 2006
- [Evaluation of efficacy and tolerance of a nighttime topical antioxidant containing resveratrol, baicalin, and vitamin e for treatment of mild to moderately photodamaged skin](https://pubmed.ncbi.nlm.nih.gov/25607790/) Scutellaria baicalensis root extract · Journal of Drugs in Dermatology, 2014
- [Ethanol extracts of Sanguisorba officinalis L. suppress TNF-α/IFN-γ-induced pro-inflammatory chemokine production in HaCaT cells](https://pubmed.ncbi.nlm.nih.gov/26655409/) Sanguisorba officinalis root extract · Phytomedicine, 2015
- [Skin barrier disruption by sodium lauryl sulfate-exposure alters the expressions of involucrin, transglutaminase 1, profilaggrin, and kallikreins during the repair phase in human skin in vivo](https://pubmed.ncbi.nlm.nih.gov/18007579/) Sodium lauryl sulfate · The Journal of Investigative Dermatology, 2008
- [Panax ginseng induces human Type I collagen synthesis through activation of Smad signaling](https://pubmed.ncbi.nlm.nih.gov/16890388/) Panax ginseng root extract · Journal of Ethnopharmacology, 2007
- [Vitamin C-squalene bioconjugate promotes epidermal thickening and collagen production in human skin](https://pubmed.ncbi.nlm.nih.gov/33037252/) Squalane · Scientific Reports, 2020
- [Green tea extract reduces induction of p53 and apoptosis in UVB-irradiated human skin independent of transcriptional controls](https://pubmed.ncbi.nlm.nih.gov/18631247/) Camellia sinensis leaf extract · Experimental Dermatology, 2009
- [A review of topical high-concentration L-menthol as a translational model of cold allodynia and hyperalgesia](https://pubmed.ncbi.nlm.nih.gov/23963768/) Menthol · European Journal of Pain, 2014
- [Design, preparation, and evaluation of liposomal gel formulations for treatment of acne: in vitro and in vivo studies](https://pubmed.ncbi.nlm.nih.gov/30442066/) Lauric acid · Drug Development and Industrial Pharmacy, 2019
- [The 24-hour skin hydration and barrier function effects of a hyaluronic 1%, glycerin 5%, and Centella asiatica stem cells extract moisturizing fluid: an intra-subject, randomized, assessor-blinded study](https://pubmed.ncbi.nlm.nih.gov/28860834/) Glycerin · Clinical, Cosmetic and Investigational Dermatology, 2017
- [Randomized controlled study for the anti-aging effect of human adipocyte-derived mesenchymal stem cell media combined with niacinamide after laser therapy](https://pubmed.ncbi.nlm.nih.gov/33103316/) Niacinamide · Journal of Cosmetic Dermatology, 2021
- [In vitro antioxidant, collagenase inhibition, and in vivo anti-wrinkle effects of combined formulation containing Punica granatum, Ginkgo biloba, Ficus carica, and Morus alba fruits extract](https://pubmed.ncbi.nlm.nih.gov/26203268/) Ginkgo biloba leaf extract · Clinical, Cosmetic and Investigational Dermatology, 2015
- [Senomorphic activity of a combination of niacinamide and hyaluronic acid: correlation with clinical improvement of skin aging](https://pubmed.ncbi.nlm.nih.gov/39009698/) Niacinamide · Scientific Reports, 2024
- [Another Reason for Using Caffeine in Dermocosmetics: Sunscreen Adjuvant](https://pubmed.ncbi.nlm.nih.gov/31130869/) Caffeine · Frontiers in Physiology, 2019
- [High molecular compounds (polysaccharides and proanthocyanidins) from Hamamelis virginiana bark: influence on human skin keratinocyte proliferation and differentiation and influence on irritated skin](https://pubmed.ncbi.nlm.nih.gov/11684194/) Witch hazel leaf extract · Phytochemistry, 2001
- [Evaluation of dermal extracellular matrix and epidermal-dermal junction modifications using matrix-assisted laser desorption/ionization mass spectrometric imaging, in vivo reflectance confocal microscopy, echography, and histology: effect of age and peptide applications](https://pubmed.ncbi.nlm.nih.gov/25817264/) Palmitoyl tetrapeptide-7, Palmitoyl tripeptide-1 · Journal of Cosmetic Dermatology, 2015
- [Changes in Skin Barrier Function after Repeated Exposition to Phospholipid-Based Surfactants and Sodium Dodecyl Sulfate In Vivo and Corneocyte Surface Analysis by Atomic Force Microscopy](https://pubmed.ncbi.nlm.nih.gov/33804924/) Sodium lauryl sulfate · Pharmaceutics, 2021
- [A novel model of inflammatory pain in human skin involving topical application of sodium lauryl sulfate](https://pubmed.ncbi.nlm.nih.gov/20358390/) Sodium lauryl sulfate · Inflammation Research, 2010
- [Subclinical, non-erythematous irritation with an open assay model (washing): sodium lauryl sulfate (SLS) versus sodium laureth sulfate (SLES)](https://pubmed.ncbi.nlm.nih.gov/11278060/) Sodium laureth sulfate · Food and Chemical Toxicology, 2001
- [Antiacne and antiblotch activities of a formulated combination of Aloe barbadensis leaf powder, Garcinia mangostana peel extract, and Camellia sinensis leaf extract](https://pubmed.ncbi.nlm.nih.gov/31239743/) Camellia sinensis leaf extract · Clinical, Cosmetic and Investigational Dermatology, 2019
- [In vivo and in vitro evaluation of octyl methoxycinnamate liposomes](https://pubmed.ncbi.nlm.nih.gov/24376350/) Ethylhexyl methoxycinnamate · International Journal of Nanomedicine, 2013
- [A retrospective assessment and comparison of the effectiveness of benzoyl peroxide; the combination of topical niacinamide, gallic acid, and lauric acid; and the combination of benzoyl peroxide and erythromycin in acne vulgaris](https://pubmed.ncbi.nlm.nih.gov/32390309/) Lauric acid · Dermatologic Therapy, 2020
- [Squalane as a Promising Agent Protecting UV-Induced Inhibition of Collagen Biosynthesis and Wound Healing in Human Dermal Fibroblast](https://pubmed.ncbi.nlm.nih.gov/40363772/) Squalane · Molecules, 2025
- [Synergetic Effects of Aloe Vera Extract with Trimethylglycine for Targeted Aquaporin 3 Regulation and Long-Term Skin Hydration](https://pubmed.ncbi.nlm.nih.gov/38611819/) Betaine · Molecules, 2024
- [Microbicidal activity of tripotassium phosphate and fatty acids toward spoilage and pathogenic bacteria associated with poultry](https://pubmed.ncbi.nlm.nih.gov/16013388/) Myristic acid · Journal of Food Protection, 2005
- [Clinical Development and Evaluation of a Multi-Component Dissolving Microneedle Patch for Skin Pigmentation Disorders](https://pubmed.ncbi.nlm.nih.gov/37571190/) 2-o-ethyl ascorbic acid · Polymers, 2023
- [Synergistic approach for acne vulgaris treatment using glycerosomes loaded with lincomycin and lauric acid: Formulation, in silico, in vitro, LC-MS/MS skin deposition assay and in vivo evaluation](https://pubmed.ncbi.nlm.nih.gov/37805147/) Lauric acid · International Journal of Pharmaceutics, 2023
- [Effect of hydroxypropyl-β-cyclodextrin in fluid and semi-solid submicron emulsions on physiological skin parameters during regular in vivo application](https://pubmed.ncbi.nlm.nih.gov/33236374/) Cyclodextrin · International Journal of Cosmetic Science, 2021
- [Formulation of Ascorbic Acid and Betaine-based Therapeutic Deep Eutectic System for Enhanced Transdermal Delivery of Ascorbic Acid](https://pubmed.ncbi.nlm.nih.gov/38794349/) Betaine · Pharmaceutics, 2024
- [Influence of vitamin E acetate on stratum corneum hydration](https://pubmed.ncbi.nlm.nih.gov/9706379/) Tocopheryl acetate · Arzneimittel-Forschung, 1998
- [Anatomical site differences of sodium lauryl sulfate-induced irritation: randomized controlled trial](https://pubmed.ncbi.nlm.nih.gov/30637727/) Sodium lauryl sulfate · The British Journal of Dermatology, 2019
- [A controlled, three-part trial to investigate the barrier function and skin hydration properties of six skin protectants](https://pubmed.ncbi.nlm.nih.gov/16439809/) Dimethicone · Ostomy/wound Management, 2005
- [The use of different concentrations of betaine as a reducing irritation agent in soaps monitored visually and non-invasively](https://pubmed.ncbi.nlm.nih.gov/12535284/) Betaine · Skin Research and Technology, 2003
- [Skin recovery by Lavandula angustifolia leaf callus extract: Redox control of Nrf2 signaling](https://pubmed.ncbi.nlm.nih.gov/40345503/) Lavandula angustifolia oil lavender oil · Free Radical Biology & Medicine, 2025
- [Moisturizing Effects of Diglycerol Combined with Glycerol on Human Stratum Corneum](https://pubmed.ncbi.nlm.nih.gov/27430380/) Diglycerin · Journal of Oleo Science, 2016
- [Ginkgo biloba leaves extract's cosmeceutical evaluation: a preliminary assessments on human volunteers towards achieving improved skin condition and rejuvenation](https://pubmed.ncbi.nlm.nih.gov/37074796/) Ginkgo biloba leaf extract · Drug Development and Industrial Pharmacy, 2023
- [Combining Topical and Oral Botanicals for Skin Redness, Pigmentation, Sleep, and Mood: A Randomized Controlled Study](https://pubmed.ncbi.nlm.nih.gov/36431167/) Theanine · Journal of Clinical Medicine, 2022
- [Antioxidant and membrane-protective effects of the 3-O-ethyl ascorbic acid-cannabigerol system on UVB-irradiated human keratinocytes](https://pubmed.ncbi.nlm.nih.gov/39778604/) 2-o-ethyl ascorbic acid · Free Radical Biology & Medicine, 2025
- [Functional properties and skin care effects of sodium trehalose sulfate](https://pubmed.ncbi.nlm.nih.gov/38606717/) Trehalose · Skin Research and Technology, 2024
- [Nanostructured Lipid Carrier Based Gel Containing α-Tocopherol and α-Tocopheryl Acetate for Synergistic Cutaneous Antiaging Efficacy](https://pubmed.ncbi.nlm.nih.gov/41309687/) Tocopheryl acetate · Scientific Reports, 2025
- [Transdermal Delivery of Baicalin Based on Bio-Vesicles and Its Efficacy in Antiaging of the Skin](https://pubmed.ncbi.nlm.nih.gov/39946269/) Scutellaria baicalensis root extract · Journal of Cosmetic Dermatology, 2025
- [Effect of an Emollient Emulsion Containing 15.0% of Caprylic/Capric Triglyceride on the Urocanic Acid of the Stratum Corneum](https://pubmed.ncbi.nlm.nih.gov/37109405/) Caprylic capric triglyceride · Life, 2023
- [Effect of isosecotanapartholide isolated from Artemisia princeps Pampanini on IL‑33 production and STAT‑1 activation in HaCaT keratinocytes](https://pubmed.ncbi.nlm.nih.gov/28447741/) Artemisia princeps leaf extract · Molecular Medicine Reports, 2017
- [Liposomal formulation of a vitamin C derivative: a promising strategy to increase skin permeability](https://pubmed.ncbi.nlm.nih.gov/39985147/) 2-o-ethyl ascorbic acid · Journal of Liposome Research, 2025
- [Thermostable hyaluronic acid-based dissolving microneedles with high-loading capacity: design, optimization, and transdermal delivery of anti-aging ingredients](https://pubmed.ncbi.nlm.nih.gov/41628877/) 2-o-ethyl ascorbic acid · International Journal of Biological Macromolecules, 2026
- [Safety assessment on comedogenicity of dermatological products containing d-alpha tocopheryl acetate in Asian subjects: A double-blind randomized controlled trial](https://pubmed.ncbi.nlm.nih.gov/34471722/) Tocopheryl acetate · Contemporary Clinical Trials Communications, 2021
- [Potassium 4-Methoxysalicylate (4MSK) Exerts a Skin Lightening Effect by Acting on Melanocytes and Keratinocytes](https://pubmed.ncbi.nlm.nih.gov/40071590/) Potassium methoxysalicylate · Journal of Cosmetic Dermatology, 2025
- [New Chalcone-Derived Molecule for the Topical Regulation of Hyperpigmentation and Skin Aging](https://pubmed.ncbi.nlm.nih.gov/39598529/) Angelica keiskei leaf extract · Pharmaceutics, 2024
- [Mitigation of ultraviolet-induced erythema and inflammation by para-hydroxycinnamic acid in human skin](https://pubmed.ncbi.nlm.nih.gov/39138602/) Ethylhexyl methoxycinnamate · International Journal of Cosmetic Science, 2025
- [Facial disbiosis and UV filters](https://pubmed.ncbi.nlm.nih.gov/39499337/) Ethylhexyl methoxycinnamate, Octocrylene · Archives of Dermatological Research, 2024
- [Targeting Circadian Rhythm for the Regulation of Skin Collagen Metabolism](https://pubmed.ncbi.nlm.nih.gov/41527525/) Palmitoyl tripeptide-1 · Journal of Cosmetic Dermatology, 2026
- [Mechanistic understanding and peptide ingredient screening for type III collagen via biological knowledge graph and molecular docking](https://pubmed.ncbi.nlm.nih.gov/42683869/) Palmitoyl tetrapeptide-7, Palmitoyl tripeptide-1 · International Journal of Cosmetic Science, 2026
- [Efficacy of anti-sebum moisturizing cream containing 2% l-carnitine and 5% epigallocatechin gallate in seborrhea: A randomized clinical trial](https://pubmed.ncbi.nlm.nih.gov/37194909/) Uji green tea extract · Journal of Cosmetic Dermatology, 2023
- [Efficacy of a Topical Formulation on Skin Hydration and Barrier Function in Individuals With Xerosis: A 28-Day Randomized, Split-Leg, Untreated-Controlled Trial](https://pubmed.ncbi.nlm.nih.gov/42108609/) Dipotassium glycyrrhizate · Journal of Cosmetic Dermatology, 2026
- [Impact of dermal emulsions containing diacyl phospholipids, mono acyl phospholipids, sodium lauryl ether sulfate and polysorbate 80 in combination with UVA irradiation on human skin physiology in vivo: A pilot study](https://pubmed.ncbi.nlm.nih.gov/42617898/) Sodium laureth sulfate · International Journal of Pharmaceutics, 2026
- [Retrospective Review of Dermal Safety Studies of Organic Sunscreens](https://pubmed.ncbi.nlm.nih.gov/40911743/) Homosalate · Journal of Drugs in Dermatology, 2025

## Shiseido routines

- 80% fit: [Routine for dry skin](https://lovi.care/skincare/it/brands/shiseido/skincare-routine/for/dry-skin)
- 86% fit: [Routine for oily skin](https://lovi.care/skincare/it/brands/shiseido/skincare-routine/for/oily-skin)
- 85% fit: [Routine for combination skin](https://lovi.care/skincare/it/brands/shiseido/skincare-routine/for/combination-skin)
- 87% fit: [Routine for sensitive skin](https://lovi.care/skincare/it/brands/shiseido/skincare-routine/for/sensitive-skin)
- 85% fit: [Routine for acne-prone skin](https://lovi.care/skincare/it/brands/shiseido/skincare-routine/for/acne-prone-skin)
- 89% fit: [Routine for mature skin](https://lovi.care/skincare/it/brands/shiseido/skincare-routine/for/mature-skin)
- 88% fit: [Routine for skin with dark spots](https://lovi.care/skincare/it/brands/shiseido/skincare-routine/for/dark-spots)
- 80% fit: [Routine for dry sensitive skin](https://lovi.care/skincare/it/brands/shiseido/skincare-routine/for/dry-sensitive-skin)
- 85% fit: [Routine for oily acne-prone skin](https://lovi.care/skincare/it/brands/shiseido/skincare-routine/for/oily-acne-prone-skin)

## Similar brands

- Japanese skincare: [Biore](https://lovi.care/skincare/it/brands/biore)
- Japanese skincare: [Hada Labo](https://lovi.care/skincare/it/brands/hada-labo)
- Japanese skincare: [SK-II](https://lovi.care/skincare/it/brands/sk-ii)
- Japanese skincare: [Shiseido Senka](https://lovi.care/skincare/it/brands/shiseido-senka)
- Japanese skincare: [DHC](https://lovi.care/skincare/it/brands/dhc)
- Japanese skincare: [Pair](https://lovi.care/skincare/it/brands/pair)
- Japanese skincare: [Anessa](https://lovi.care/skincare/it/brands/anessa)
- Japanese skincare: [FANCL](https://lovi.care/skincare/it/brands/fancl)
- Japanese skincare: [Shu Uemura](https://lovi.care/skincare/it/brands/shu-uemura)
- Japanese skincare: [Kose](https://lovi.care/skincare/it/brands/kose)

## Compare Shiseido

- [SKIN1004 vs Shiseido](https://lovi.care/skincare/it/compare/skin1004-vs-shiseido)
- [Anua vs Shiseido](https://lovi.care/skincare/it/compare/anua-vs-shiseido)
- [Medicube vs Shiseido](https://lovi.care/skincare/it/compare/medicube-vs-shiseido)
- [The Ordinary vs Shiseido](https://lovi.care/skincare/it/compare/the-ordinary-vs-shiseido)
- [Beauty of Joseon vs Shiseido](https://lovi.care/skincare/it/compare/beauty-of-joseon-vs-shiseido)
- [COSRX vs Shiseido](https://lovi.care/skincare/it/compare/cosrx-vs-shiseido)
- [CeraVe vs Shiseido](https://lovi.care/skincare/it/compare/cerave-vs-shiseido)
- [La Roche-Posay vs Shiseido](https://lovi.care/skincare/it/compare/la-roche-posay-vs-shiseido)
- [Dr. Althea vs Shiseido](https://lovi.care/skincare/it/compare/dr-althea-vs-shiseido)
- [Some By Mi vs Shiseido](https://lovi.care/skincare/it/compare/some-by-mi-vs-shiseido)
- [Torriden vs Shiseido](https://lovi.care/skincare/it/compare/torriden-vs-shiseido)
- [celimax vs Shiseido](https://lovi.care/skincare/it/compare/celimax-vs-shiseido)
- [Purito vs Shiseido](https://lovi.care/skincare/it/compare/purito-vs-shiseido)
- [Cetaphil vs Shiseido](https://lovi.care/skincare/it/compare/cetaphil-vs-shiseido)
- [Paula's Choice vs Shiseido](https://lovi.care/skincare/it/compare/paula-s-choice-vs-shiseido)
- [Neutrogena vs Shiseido](https://lovi.care/skincare/it/compare/neutrogena-vs-shiseido)
- [Kiehl's vs Shiseido](https://lovi.care/skincare/it/compare/kiehl-s-vs-shiseido)
- [Caudalie vs Shiseido](https://lovi.care/skincare/it/compare/caudalie-vs-shiseido)
- [Dermalogica vs Shiseido](https://lovi.care/skincare/it/compare/dermalogica-vs-shiseido)
- [Good Molecules vs Shiseido](https://lovi.care/skincare/it/compare/good-molecules-vs-shiseido)

## Popular brands

- Korean skincare: [SKIN1004](https://lovi.care/skincare/it/brands/skin1004)
- Korean skincare: [Anua](https://lovi.care/skincare/it/brands/anua)
- Korean skincare: [Medicube](https://lovi.care/skincare/it/brands/medicube)
- Canadian skincare: [The Ordinary](https://lovi.care/skincare/it/brands/the-ordinary)
- Korean skincare: [Beauty of Joseon](https://lovi.care/skincare/it/brands/beauty-of-joseon)
- Korean skincare: [COSRX](https://lovi.care/skincare/it/brands/cosrx)
- American skincare: [CeraVe](https://lovi.care/skincare/it/brands/cerave)
- French skincare: [La Roche-Posay](https://lovi.care/skincare/it/brands/la-roche-posay)
- Korean skincare: [Dr. Althea](https://lovi.care/skincare/it/brands/dr-althea)
- Korean skincare: [Some By Mi](https://lovi.care/skincare/it/brands/some-by-mi)
- Korean skincare: [Torriden](https://lovi.care/skincare/it/brands/torriden)
- Korean skincare: [celimax](https://lovi.care/skincare/it/brands/celimax)
- Korean skincare: [Purito](https://lovi.care/skincare/it/brands/purito)
- Korean skincare: [ROUND LAB](https://lovi.care/skincare/it/brands/round-lab)
- American skincare: [Cetaphil](https://lovi.care/skincare/it/brands/cetaphil)
- American skincare: [Paula's Choice](https://lovi.care/skincare/it/brands/paula-s-choice)
- American skincare: [Neutrogena](https://lovi.care/skincare/it/brands/neutrogena)
- Korean skincare: [AXIS-Y](https://lovi.care/skincare/it/brands/axis-y)
- American skincare: [Kiehl's](https://lovi.care/skincare/it/brands/kiehl-s)
- Korean skincare: [d'Alba](https://lovi.care/skincare/it/brands/d-alba)

## About the Lovi Fit

Lovi: Unbiased, science-based skincare AI trained on real user outcomes.

Lovi rates every product from its full ingredient list with brand-independent rules its dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update. Levels from best to worst: Superior, High, Average, Low, Caution, Warning.

Behind these ratings: Nadia Kapleva, MS (Co-founder, Medical Director); Alexey Shagraev, PhD (Co-founder, CEO and CTO); Dr. Sofía Perea Pérez, MD, MSc (Medical Board); Aishani Shah, MD (Medical Board); Asya Zubkova, MS (Medical Board); Hanna Kurets, MD (Medical Board, Medical Advisor); Elina Nazarenko, MD (Medical Board); Victoria Derkova, MS (Medical Board).

Page built Nov 8, 2026.

More from Lovi: https://lovi.care/skincare/llms.txt

## This page in other countries

- United States: https://lovi.care/skincare/brands/shiseido
- United Kingdom: https://lovi.care/skincare/uk/brands/shiseido
- Ireland: https://lovi.care/skincare/ie/brands/shiseido
- Germany: https://lovi.care/skincare/de/brands/shiseido
- France: https://lovi.care/skincare/fr/brands/shiseido
- Italy: https://lovi.care/skincare/it/brands/shiseido (this page)
- Netherlands: https://lovi.care/skincare/nl/brands/shiseido
- Spain: https://lovi.care/skincare/es/brands/shiseido
- Canada: https://lovi.care/skincare/ca/brands/shiseido
- Australia: https://lovi.care/skincare/au/brands/shiseido
- Singapore: https://lovi.care/skincare/sg/brands/shiseido
- Saudi Arabia: https://lovi.care/skincare/sa/brands/shiseido
- United Arab Emirates: https://lovi.care/skincare/ae/brands/shiseido