# Purito skincare

Page: https://lovi.care/skincare/it/brands/purito

The Lovi Fit is the same in every country; only the stores and prices differ, and the ones here are for Italy.

Purito is a Korean skincare brand founded in 2017 and owned by Corstone Capital since 2022.

[preqin.com](https://www.preqin.com/data/profile/asset/purito/526264) [tracxn.com](https://tracxn.com/d/companies/purito/__Q3dgyn7p8V7kxg-ygxhmyr_lVBcQy1iHz3oUZdRXhC8) [mk.co.kr](https://www.mk.co.kr/en/business/11344042) [v.daum.net](https://v.daum.net/v/Kg10z0B3aJ)

Purito is cherished for thoughtful moisturizers, [serums](https://lovi.care/skincare/it/ingredients/serum), sunscreens, makeup removers, and more, which rely on gentle formulas. Its products suit dry skin and sensitive skin best, offering soothing daily care. For acne-prone skin, the standout choice is the [Centella](https://lovi.care/skincare/it/ingredients/centella-asiatica) Unscented Toner, while skin with dark spots benefits from the Daily Soft Touch Sunscreen, and mature skin finds support in the Centella Unscented Serum. The brand continues to provide reliable nourishment for a calm complexion.

This page covers some of the most popular Purito products; for the whole Purito range, with a fit score for every product, [use the Lovi app](https://app.pora.ai/vqqJ/j1xj2b6o?af_sub2=brand&af_sub3=selection_note&af_sub4=pgf95918b0f8).

### Other Purito products

#### Other products

- [Oat-in Calming Gel Cream](https://lovi.care/skincare/it/p/purito/oat-in-calming-gel-cream/for/sensitive-skin) — High fit — [€18.40 at Lookfantastic](https://www.lookfantastic.it/p/purito-oat-in-calming-gel-cream-100ml/13455611/)
- [Mighty Bamboo Panthenol Cream](https://lovi.care/skincare/it/p/purito/mighty-bamboo-panthenol-cream/for/acne-prone-skin) — High fit — [€16.90 at Notino](https://www.notino.it/purito/mighty-bamboo-panthenol-cream-crema-rigenerante-intensa-per-ripristinare-la-barriera-cutanea/p-16274593/)
- [Deep Sea Pure Water Cream](https://lovi.care/skincare/it/p/purito/deep-sea-pure-water-cream/for/dry-skin) — Superior fit — [€16.09 at Amazon](https://www.amazon.it/dp/B086WVRZBJ?tag=lovi-care-web-product09-21&linkCode=osi&th=1&psc=1)
- [Centella Unscented Serum](https://lovi.care/skincare/it/p/purito/centella-unscented-serum/for/sensitive-skin) — Superior fit — [€17.60 at Amazon](https://www.amazon.it/dp/B0CST174J1?tag=lovi-care-web-product09-21&linkCode=osi&th=1&psc=1)
- [Pure Vitamin C Serum](https://lovi.care/skincare/it/p/purito/pure-vitamin-c-serum/for/combination-skin) — Superior fit — [€12.39 at Amazon](https://www.amazon.it/dp/B091561ZZJ?tag=lovi-care-web-product09-21&linkCode=osi&th=1&psc=1)
- [Daily Soft Touch Sunscreen](https://lovi.care/skincare/it/p/purito/daily-soft-touch-sunscreen/for/dry-skin) — Superior fit — [€12.98 at Amazon](https://www.amazon.it/dp/B0CYCBVBTR?tag=lovi-care-web-product09-21&linkCode=osi&th=1&psc=1)
- [From Green Cleansing Oil](https://lovi.care/skincare/it/p/purito/from-green-cleansing-oil/for/dry-skin) — High fit — [€16.80 at Amazon](https://www.amazon.it/dp/B0BLHDJZNV?tag=lovi-care-web-product09-21&linkCode=osi&th=1&psc=1)
- [Wonder Releaf Centella Eye Cream](https://lovi.care/skincare/it/p/purito/wonder-releaf-centella-eye-cream/for/oily-acne-prone-skin) — High fit — [€12.65 at Amazon](https://www.amazon.it/dp/B0CSSZBTKM?tag=lovi-care-web-product09-21&linkCode=osi&th=1&psc=1)
- [Centella Unscented Toner](https://lovi.care/skincare/it/p/purito/centella-unscented-toner/for/acne-prone-skin) — Superior fit — [€27.23 at Amazon](https://www.amazon.it/dp/B0CST12NYJ?tag=lovi-care-web-product09-21&linkCode=osi&th=1&psc=1)

## People Say

★4.6

Overall rating based on 15.6k+ reviews

Reviewers most often praise Purito for lightweight hydration, soothing redness, and gentle formulations for sensitive skin. The most common complaints are insufficient moisture for dry skin and clogged pores or breakouts on acne-prone skin.

### Highlights

- Lightweight moisturizers Mostly Mentioned “absorbs instantly into skin — Oat-in Calming Gel Cream” “perfect weight, not too light not too heavy — Mighty Bamboo Panthenol Cream” “sinks in instantly without residue — Deep Sea Pure Water Cream”
- Soothing and calming moisturizers Mostly Mentioned “calmed my redness immediately — Oat-in Calming Gel Cream” “helped calm down my acne — Mighty Bamboo Panthenol Cream” “calms down my redness immediately — Deep Sea Pure Water Cream”
- Gentle and lightweight serums Mostly Mentioned “calmed my redness instantly — Centella Unscented Serum” “no stinging on sensitive skin — Centella Unscented Serum” “absorbs immediately — Centella Unscented Serum”
- Acne-safe and barrier-supporting moisturizers Mostly Mentioned “fungal acne safe — Oat-in Calming Gel Cream” “love that it has no scent — Oat-in Calming Gel Cream” “strengthens moisture barrier — Mighty Bamboo Panthenol Cream”
- Insufficient moisture in moisturizers Sometimes Noted “skin felt tight after an hour — Oat-in Calming Gel Cream” “incredibly drying for me — Mighty Bamboo Panthenol Cream” “not moisturizing enough for winter — Deep Sea Pure Water Cream”
- Serum performance and finish issues Sometimes Noted “metallic scent — Pure Vitamin C Serum” “turned brown quickly — Pure Vitamin C Serum” “didn't see any difference — Centella Unscented Serum”

Sources: lovi.care, iherb.com, yesstyle.com, reddit.com, skinsort.com, stylevana.com, and more

## Questions and answers

### Is Purito good for oily skin?

Yes, Purito is good for oily skin. Lovi rates the Purito-focused routine High for oily skin, and the brand offers several lightweight, acne-safe moisturizers and high-performing toners and [serums](https://lovi.care/skincare/it/ingredients/serum) that suit this skin type well.

### Is Purito worth it?

Purito is worth it for shoppers seeking gentle and lightweight moisturizers and serums that help soothe and calm the skin. Lovi rates the Purito-focused routine Superior for dry and sensitive skin. Additionally, every Purito product on this page is fragrance-free.

### What are Purito's best products?

Purito's best products are the [Centella](https://lovi.care/skincare/it/ingredients/centella-asiatica) Unscented Serum and the Daily Soft Touch Sunscreen, which both rate Superior for sensitive skin and dry skin. Reviewers often mention that these lightweight serums and calming moisturizers help keep skin soft and smooth without heavy finishes. Lovi rates the Purito-focused routines overall as Superior for dry skin, sensitive skin, and acne-prone skin.

[Indian Journal of Pharmaceutical Sciences, 2016](https://pubmed.ncbi.nlm.nih.gov/27168678/) [Pharmaceutics, 2024](https://pubmed.ncbi.nlm.nih.gov/39458583/)

### Which Purito moisturizer is best for dry skin?

The Deep Sea Pure [Water](https://lovi.care/skincare/it/ingredients/water) Cream is the best Purito moisturizer for dry skin, followed by the Oat-in Calming Gel Cream and the Mighty [Bamboo](https://lovi.care/skincare/it/ingredients/bamboo) [Panthenol](https://lovi.care/skincare/it/ingredients/panthenol) Cream.

### Does Purito cause breakouts?

Purito is unlikely to cause breakouts, as reviewers mostly mention that the brand's moisturizers are acne-safe. Lovi rates the Purito-focused routine Superior for acne-prone skin.

### Is Purito fragrance-free?

Yes, every Purito product on this page lists no fragrance in its ingredients, keeping the range gentle and free of added scents.

### What are the key ingredients in Purito products?

Purito uses key ingredients like centella asiatica extract to calm the skin, [niacinamide](https://lovi.care/skincare/it/ingredients/niacinamide) to brighten dark spots, and panthenol to support the skin barrier.

[Indian Journal of Pharmaceutical Sciences, 2016](https://pubmed.ncbi.nlm.nih.gov/27168678/) [Pharmaceutics, 2024](https://pubmed.ncbi.nlm.nih.gov/39458583/)

### How do I build a Purito skincare routine?

To build a Purito routine for dry skin, start your morning with the Centella Unscented Toner, followed by the Deep Sea Pure Water Cream, and finish with the Daily Soft Touch Sunscreen. In the evening, use the From Green Cleansing Oil as a first step, apply the Centella Unscented Serum, and lock it in with the Deep Sea Pure Water Cream. Once a week, add a nourishing mask into your evening routine before applying your serum and moisturizer.

### Where can I buy Purito, and how much does it cost?

Purito products can be bought on this page in stores in Italy. Prices on this page range from €12.39 to €27.23, with most falling between €12.98 and €17.60.

### What are good alternatives to Purito?

Similar brands with pages on Lovi that make good alternatives to Purito include SKIN1004, Anua, Medicube, Beauty of Joseon, COSRX, and Dr. Althea.

### Purito vs SKIN1004: which is better?

Both Purito and SKIN1004 rate similarly across skin types, with Purito offering a Superior fit for dry, sensitive, and acne-prone skin and High fit for oily and combination skin. Lovi rates the Purito-focused routine as Superior for dry skin, sensitive skin, and acne-prone skin, and High for oily and combination skin.

### Who owns Purito, and where is it from?

Purito is a Korean brand founded in 2017, owned by Corstone Capital since 2022.

[preqin.com](https://www.preqin.com/data/profile/asset/purito/526264) [tracxn.com](https://tracxn.com/d/companies/purito/__Q3dgyn7p8V7kxg-ygxhmyr_lVBcQy1iHz3oUZdRXhC8) [mk.co.kr](https://www.mk.co.kr/en/business/11344042) [v.daum.net](https://v.daum.net/v/Kg10z0B3aJ)

### Is Purito cruelty-free?

PETA, Leaping Bunny, and Cruelty Free International, the registries Lovi checks, do not list Purito as cruelty-free.

### Is Purito good for dry skin?

Yes, Purito is well suited for dry skin, which is one of the skin types the brand fits best. Lovi rates the Purito-focused routine for dry skin as Superior. Reviewers mostly mention that the moisturizers are lightweight and soothing, helping to keep dry skin calm and comfortable.

[Indian Journal of Pharmaceutical Sciences, 2016](https://pubmed.ncbi.nlm.nih.gov/27168678/) [Pharmaceutics, 2024](https://pubmed.ncbi.nlm.nih.gov/39458583/)

### Which Purito sunscreen is best for sensitive skin?

The Daily Soft Touch Sunscreen is the best choice among the sunscreens on this page for sensitive skin, where Lovi rates it Superior.

### Is Purito good for sensitive skin?

Yes, Purito fits sensitive skin very well as the brand-focused routine rates Superior for sensitive skin. Reviewers often mention its soothing and calming moisturizers, and the Purito products on this page list no fragrance.

[Indian Journal of Pharmaceutical Sciences, 2016](https://pubmed.ncbi.nlm.nih.gov/27168678/) [Pharmaceutics, 2024](https://pubmed.ncbi.nlm.nih.gov/39458583/)

### Is Purito good for acne-prone skin?

Yes, Purito is well suited for acne-prone skin, as Lovi rates the brand-focused routine for acne-prone skin as Superior. Reviewers often mention that the brand provides acne-safe and barrier-supporting moisturizers, and the Centella Unscented Toner rates as Superior for this skin type.

[Indian Journal of Pharmaceutical Sciences, 2016](https://pubmed.ncbi.nlm.nih.gov/27168678/) [Pharmaceutics, 2024](https://pubmed.ncbi.nlm.nih.gov/39458583/)

### Is Purito good for skin with dark spots?

Yes, Purito is good for skin with dark spots, with the Centella Unscented Toner, Centella Unscented Serum, and Daily Soft Touch Sunscreen all rating Superior for this skin type. Niacinamide and [vitamin C](https://lovi.care/skincare/it/ingredients/vitamin-c) in the formulas help brighten the skin and reduce pigmentation. Lovi rates the brand-focused routine High for skin with dark spots.

[The British Journal of Dermatology, 2002](https://pubmed.ncbi.nlm.nih.gov/12100180/) [Antioxidants, 2021](https://pubmed.ncbi.nlm.nih.gov/34439563/)

### Is Purito good for mature skin?

Yes, Purito is good for mature skin, and Lovi rates the Centella Unscented Serum and Daily Soft Touch Sunscreen as Superior for this skin type. Reviewers mostly mention that the brand offers gentle and lightweight serums that feel smooth. Additionally, topical ingredients such as vitamin C and niacinamide found in the range help support skin quality and address signs of aging.

[The British Journal of Dermatology, 2002](https://pubmed.ncbi.nlm.nih.gov/12100180/) [Antioxidants, 2021](https://pubmed.ncbi.nlm.nih.gov/34439563/)

## Research behind Purito's key ingredients

- [The effect of niacinamide on reducing cutaneous pigmentation and suppression of melanosome transfer](https://pubmed.ncbi.nlm.nih.gov/12100180/) Niacinamide · The British Journal of Dermatology, 2002
- [Mechanistic Basis and Clinical Evidence for the Applications of Nicotinamide (Niacinamide) to Control Skin Aging and Pigmentation](https://pubmed.ncbi.nlm.nih.gov/34439563/) Niacinamide · Antioxidants, 2021
- [Benefits of topical hyaluronic acid for skin quality and signs of skin aging: From literature review to clinical evidence](https://pubmed.ncbi.nlm.nih.gov/36200921/) Sodium hyaluronate · Dermatologic Therapy, 2022
- [Topical use of dexpanthenol in skin disorders](https://pubmed.ncbi.nlm.nih.gov/12113650/) Panthenol · American Journal of Clinical Dermatology, 2002
- [Anti-aging and brightening effects of a topical treatment containing vitamin C, vitamin E, and raspberry leaf cell culture extract: A split-face, randomized controlled trial](https://pubmed.ncbi.nlm.nih.gov/31975502/) Tocopherol, Ascorbic acid · Journal of Cosmetic Dermatology, 2020
- [Skin-whitening and skin-condition-improving effects of topical oxidized glutathione: a double-blind and placebo-controlled clinical trial in healthy women](https://pubmed.ncbi.nlm.nih.gov/25378941/) Glutathione · Clinical, Cosmetic and Investigational Dermatology, 2014
- [Moisturizing and Antiinflammatory Properties of Cosmetic Formulations Containing Centella asiatica Extract](https://pubmed.ncbi.nlm.nih.gov/27168678/) Centella asiatica extract, Madecassic acid, Madecassoside, Asiaticoside · Indian Journal of Pharmaceutical Sciences, 2016
- [Topical Application of Centella asiatica in Wound Healing: Recent Insights into Mechanisms and Clinical Efficacy](https://pubmed.ncbi.nlm.nih.gov/39458583/) Centella asiatica extract · Pharmaceutics, 2024
- [The effects of a topical gel containing chitosan, 0,2% chlorhexidine, allantoin and despanthenol on the wound healing process subsequent to impacted lower third molar extraction](https://pubmed.ncbi.nlm.nih.gov/27475700/) Allantoin · Medicina Oral, Patologia Oral Y Cirugia Bucal, 2016
- [Alteration of barrier properties, stratum corneum ceramides and microbiome composition in response to lotion application on cosmetic dry skin](https://pubmed.ncbi.nlm.nih.gov/35340018/) Ceramide · Scientific Reports, 2022
- [Ceramide 1 and ceramide 3 act synergistically on skin hydration and the transepidermal water loss of sodium lauryl sulfate-irritated skin](https://pubmed.ncbi.nlm.nih.gov/18717861/) Ceramide np · International Journal of Dermatology, 2008
- [Effect of a topical antioxidant serum containing vitamin C, vitamin E, and ferulic acid after Q-switched 1064-nm Nd:YAG laser for treatment of environment-induced skin pigmentation](https://pubmed.ncbi.nlm.nih.gov/32052907/) Tocopherol, Ascorbic acid · Journal of Cosmetic Dermatology, 2020
- [Injectable thermo-sensitive and wide-crack self-healing hydrogel loaded with antibacterial anti-inflammatory dipotassium glycyrrhizate for full-thickness skin wound repair](https://pubmed.ncbi.nlm.nih.gov/35245682/) Dipotassium glycyrrhizate · Acta Biomaterialia, 2022
- [Anti-inflammatory activities of colloidal oatmeal (Avena sativa) contribute to the effectiveness of oats in treatment of itch associated with dry, irritated skin](https://pubmed.ncbi.nlm.nih.gov/25607907/) Avena sativa seed oat seed water seed · Journal of Drugs in Dermatology, 2015
- [Green tea extract reduces induction of p53 and apoptosis in UVB-irradiated human skin independent of transcriptional controls](https://pubmed.ncbi.nlm.nih.gov/18631247/) Camellia sinensis leaf extract · Experimental Dermatology, 2009
- [The clinical effect of glutathione on skin color and other related skin conditions: A systematic review](https://pubmed.ncbi.nlm.nih.gov/30895708/) Glutathione · Journal of Cosmetic Dermatology, 2019
- [The 24-hour skin hydration and barrier function effects of a hyaluronic 1%, glycerin 5%, and Centella asiatica stem cells extract moisturizing fluid: an intra-subject, randomized, assessor-blinded study](https://pubmed.ncbi.nlm.nih.gov/28860834/) Glycerin, Madecassoside, Madecassic acid · Clinical, Cosmetic and Investigational Dermatology, 2017
- [The Effects of a Standardized Extract of Centella asiatica on Postlaser Resurfacing Wound Healing on the Face: A Split-Face, Double-Blind, Randomized, Placebo-Controlled Trial](https://pubmed.ncbi.nlm.nih.gov/32310680/) Madecassoside, Asiaticoside, Madecassic acid · Journal of Alternative and Complementary Medicine, 2020
- [Randomized controlled study for the anti-aging effect of human adipocyte-derived mesenchymal stem cell media combined with niacinamide after laser therapy](https://pubmed.ncbi.nlm.nih.gov/33103316/) Niacinamide · Journal of Cosmetic Dermatology, 2021
- [A new topical panthenol-containing emollient: Results from two randomized controlled studies assessing its skin moisturization and barrier restoration potential, and the effect on skin microflora](https://pubmed.ncbi.nlm.nih.gov/27425824/) Panthenol · The Journal of Dermatological Treatment, 2017
- [Senomorphic activity of a combination of niacinamide and hyaluronic acid: correlation with clinical improvement of skin aging](https://pubmed.ncbi.nlm.nih.gov/39009698/) Niacinamide · Scientific Reports, 2024
- [Preparation of novel apigenin-enriched, liposomal and non-liposomal, antiinflammatory topical formulations as substitutes for corticosteroid therapy](https://pubmed.ncbi.nlm.nih.gov/20641055/) Extracts flower · Phytotherapy Research, 2011
- [Adenosine-loaded dissolving microneedle patches to improve skin wrinkles, dermal density, elasticity and hydration](https://pubmed.ncbi.nlm.nih.gov/29574973/) Adenosine · International Journal of Cosmetic Science, 2018
- [Efficacy of a topical gel containing chitosan, chlorhexidine, allantoin and dexpanthenol for pain and inflammation control after third molar surgery: A randomized and placebo-controlled clinical trial](https://pubmed.ncbi.nlm.nih.gov/32683390/) Allantoin, Panthenol · Medicina Oral, Patologia Oral Y Cirugia Bucal, 2020
- [Topical glutathione amino acid precursors protect skin against environmental and oxidative stress](https://pubmed.ncbi.nlm.nih.gov/38189670/) Glutathione · Journal of the European Academy of Dermatology and Venereology, 2024
- [Systematic Study of Paeonol/Madecassoside Co-Delivery Nanoemulsion Transdermal Delivery System for Enhancing Barrier Repair and Anti-Inflammatory Efficacy](https://pubmed.ncbi.nlm.nih.gov/37446936/) Centella asiatica extract, Madecassoside · Molecules, 2023
- [A Lipid Mixture Enriched by Ceramide NP with Fatty Acids of Diverse Chain Lengths Contributes to Restore the Skin Barrier Function Impaired by Topical Corticosteroid](https://pubmed.ncbi.nlm.nih.gov/34348350/) Ceramide np · Skin Pharmacology and Physiology, 2022
- [Clay jojoba oil facial mask for lesioned skin and mild acne--results of a prospective, observational pilot study](https://pubmed.ncbi.nlm.nih.gov/22585103/) Jojoba seed oil · Forschende Komplementarmedizin, 2012
- [Effects of 1,3-propanediol associated, or not, with butylene glycol and/or glycerol on skin hydration and skin barrier function](https://pubmed.ncbi.nlm.nih.gov/37699769/) Propanediol · International Journal of Cosmetic Science, 2024
- [Antiacne and antiblotch activities of a formulated combination of Aloe barbadensis leaf powder, Garcinia mangostana peel extract, and Camellia sinensis leaf extract](https://pubmed.ncbi.nlm.nih.gov/31239743/) Camellia sinensis leaf extract · Clinical, Cosmetic and Investigational Dermatology, 2019
- [Administration of skin care regimens containing β-glucan for skin recovery after fractional laser therapy: A split-face, double-blinded, vehicle-controlled study](https://pubmed.ncbi.nlm.nih.gov/33128496/) Beta-glucan · Journal of Cosmetic Dermatology, 2021
- [Two-phase delivery using a horse oil and adenosine-loaded dissolving microneedle patch for skin barrier restoration, moisturization, and wrinkle improvement](https://pubmed.ncbi.nlm.nih.gov/30160014/) Adenosine · Journal of Cosmetic Dermatology, 2019
- [Development of solid lipid microparticles (SLMs) containing asiatic acid for topical treatment of acne: Characterization, stability, in vitro and in vivo anti-acne assessment](https://pubmed.ncbi.nlm.nih.gov/38460769/) Asiatic acid · International Journal of Pharmaceutics, 2024
- [Evaluation of the Efficacy and Safety of a Panthenol-Enriched Mask for Skin Barrier Recovery After Facial Laser Treatment: Results of a Double-Blind Randomized Controlled Study](https://pubmed.ncbi.nlm.nih.gov/40613435/) Panthenol · Journal of Cosmetic Dermatology, 2025
- [Propanediol (and) Caprylic Acid (and) Xylitol as a New Single Topical Active Ingredient against Acne: In Vitro and In Vivo Efficacy Assays](https://pubmed.ncbi.nlm.nih.gov/34771112/) Propanediol · Molecules, 2021
- [Dead Sea minerals: New findings on skin and the biology beyond](https://pubmed.ncbi.nlm.nih.gov/30903724/) Deep sea water · Experimental Dermatology, 2019
- [Effect of an Emollient Emulsion Containing 15.0% of Caprylic/Capric Triglyceride on the Urocanic Acid of the Stratum Corneum](https://pubmed.ncbi.nlm.nih.gov/37109405/) Caprylic capric triglyceride · Life, 2023
- [Translational Evaluation of a Disodium Adenosine Monophosphate (AMP2Na)-Based Topical Formulation for Physiology-Aligned Skin Rejuvenation: Integrated In Vitro, Ex Vivo, and Clinical Evidence](https://pubmed.ncbi.nlm.nih.gov/42278371/) Adenosine · International Journal of Molecular Sciences, 2026
- [Functional properties and skin care effects of sodium trehalose sulfate](https://pubmed.ncbi.nlm.nih.gov/38606717/) Trehalose · Skin Research and Technology, 2024
- [Evaluation of additive effects of hydrolyzed jojoba (Simmondsia chinensis) esters and glycerol: a preliminary study](https://pubmed.ncbi.nlm.nih.gov/19146603/) Hydrolyzed jojoba esters · Journal of Cosmetic Dermatology, 2008
- [Noninvasive Monitoring of Palmitoyl Hexapeptide-12 in Human Skin Layers: Mechanical Interaction with Skin Components and Its Potential Skincare Benefits](https://pubmed.ncbi.nlm.nih.gov/39964201/) Palmitoyl hexapeptide-12 · ACS Applied Bio Materials, 2025
- [Efficacy of a Topical Formulation on Skin Hydration and Barrier Function in Individuals With Xerosis: A 28-Day Randomized, Split-Leg, Untreated-Controlled Trial](https://pubmed.ncbi.nlm.nih.gov/42108609/) Dipotassium glycyrrhizate · Journal of Cosmetic Dermatology, 2026
- [Targeting Circadian Rhythm for the Regulation of Skin Collagen Metabolism](https://pubmed.ncbi.nlm.nih.gov/41527525/) Palmitoyl tripeptide-1 · Journal of Cosmetic Dermatology, 2026
- [Low-temperature extracted Portulaca oleracea L. as a functional ingredient in facial masks for photorejuvenation of sensitive skin](https://pubmed.ncbi.nlm.nih.gov/41182319/) Portulaca oleracea extract · Cutaneous and Ocular Toxicology, 2025

## Purito routines

- 94% fit: [Routine for dry skin](https://lovi.care/skincare/it/brands/purito/skincare-routine/for/dry-skin)
- 88% fit: [Routine for oily skin](https://lovi.care/skincare/it/brands/purito/skincare-routine/for/oily-skin)
- 89% fit: [Routine for combination skin](https://lovi.care/skincare/it/brands/purito/skincare-routine/for/combination-skin)
- 92% fit: [Routine for sensitive skin](https://lovi.care/skincare/it/brands/purito/skincare-routine/for/sensitive-skin)
- 90% fit: [Routine for acne-prone skin](https://lovi.care/skincare/it/brands/purito/skincare-routine/for/acne-prone-skin)
- 91% fit: [Routine for mature skin](https://lovi.care/skincare/it/brands/purito/skincare-routine/for/mature-skin)
- 90% fit: [Routine for skin with dark spots](https://lovi.care/skincare/it/brands/purito/skincare-routine/for/dark-spots)
- 92% fit: [Routine for dry sensitive skin](https://lovi.care/skincare/it/brands/purito/skincare-routine/for/dry-sensitive-skin)
- 89% fit: [Routine for oily acne-prone skin](https://lovi.care/skincare/it/brands/purito/skincare-routine/for/oily-acne-prone-skin)

## Similar brands

- Korean skincare: [SKIN1004](https://lovi.care/skincare/it/brands/skin1004)
- Korean skincare: [Anua](https://lovi.care/skincare/it/brands/anua)
- Korean skincare: [Medicube](https://lovi.care/skincare/it/brands/medicube)
- Korean skincare: [Beauty of Joseon](https://lovi.care/skincare/it/brands/beauty-of-joseon)
- Korean skincare: [COSRX](https://lovi.care/skincare/it/brands/cosrx)
- Korean skincare: [Dr. Althea](https://lovi.care/skincare/it/brands/dr-althea)
- Korean skincare: [Some By Mi](https://lovi.care/skincare/it/brands/some-by-mi)
- Korean skincare: [Torriden](https://lovi.care/skincare/it/brands/torriden)
- Korean skincare: [celimax](https://lovi.care/skincare/it/brands/celimax)
- Korean skincare: [ROUND LAB](https://lovi.care/skincare/it/brands/round-lab)

## Compare Purito

- [SKIN1004 vs Purito](https://lovi.care/skincare/it/compare/skin1004-vs-purito)
- [Anua vs Purito](https://lovi.care/skincare/it/compare/anua-vs-purito)
- [Medicube vs Purito](https://lovi.care/skincare/it/compare/medicube-vs-purito)
- [The Ordinary vs Purito](https://lovi.care/skincare/it/compare/the-ordinary-vs-purito)
- [Beauty of Joseon vs Purito](https://lovi.care/skincare/it/compare/beauty-of-joseon-vs-purito)
- [COSRX vs Purito](https://lovi.care/skincare/it/compare/cosrx-vs-purito)
- [CeraVe vs Purito](https://lovi.care/skincare/it/compare/cerave-vs-purito)
- [La Roche-Posay vs Purito](https://lovi.care/skincare/it/compare/la-roche-posay-vs-purito)
- [Dr. Althea vs Purito](https://lovi.care/skincare/it/compare/dr-althea-vs-purito)
- [Some By Mi vs Purito](https://lovi.care/skincare/it/compare/some-by-mi-vs-purito)
- [Torriden vs Purito](https://lovi.care/skincare/it/compare/torriden-vs-purito)
- [celimax vs Purito](https://lovi.care/skincare/it/compare/celimax-vs-purito)
- [Purito vs Cetaphil](https://lovi.care/skincare/it/compare/purito-vs-cetaphil)
- [Purito vs Paula's Choice](https://lovi.care/skincare/it/compare/purito-vs-paula-s-choice)
- [Purito vs Neutrogena](https://lovi.care/skincare/it/compare/purito-vs-neutrogena)
- [Purito vs Kiehl's](https://lovi.care/skincare/it/compare/purito-vs-kiehl-s)
- [Purito vs Caudalie](https://lovi.care/skincare/it/compare/purito-vs-caudalie)
- [Purito vs Dermalogica](https://lovi.care/skincare/it/compare/purito-vs-dermalogica)
- [Purito vs Good Molecules](https://lovi.care/skincare/it/compare/purito-vs-good-molecules)
- [Purito vs BYOMA](https://lovi.care/skincare/it/compare/purito-vs-byoma)

## Popular brands

- Canadian skincare: [The Ordinary](https://lovi.care/skincare/it/brands/the-ordinary)
- American skincare: [CeraVe](https://lovi.care/skincare/it/brands/cerave)
- French skincare: [La Roche-Posay](https://lovi.care/skincare/it/brands/la-roche-posay)
- American skincare: [Cetaphil](https://lovi.care/skincare/it/brands/cetaphil)
- American skincare: [Paula's Choice](https://lovi.care/skincare/it/brands/paula-s-choice)
- American skincare: [Neutrogena](https://lovi.care/skincare/it/brands/neutrogena)
- Korean skincare: [AXIS-Y](https://lovi.care/skincare/it/brands/axis-y)
- American skincare: [Kiehl's](https://lovi.care/skincare/it/brands/kiehl-s)
- Korean skincare: [d'Alba](https://lovi.care/skincare/it/brands/d-alba)
- Korean skincare: [LANEIGE](https://lovi.care/skincare/it/brands/laneige)
- Korean skincare: [Haruharu Wonder](https://lovi.care/skincare/it/brands/haruharu-wonder)
- Korean skincare: [Pyunkang Yul](https://lovi.care/skincare/it/brands/pyunkang-yul)
- Korean skincare: [innisfree](https://lovi.care/skincare/it/brands/innisfree)
- French skincare: [Caudalie](https://lovi.care/skincare/it/brands/caudalie)
- Korean skincare: [MISSHA](https://lovi.care/skincare/it/brands/missha)
- American skincare: [Dermalogica](https://lovi.care/skincare/it/brands/dermalogica)
- American skincare: [Good Molecules](https://lovi.care/skincare/it/brands/good-molecules)
- Korean skincare: [Centellian24](https://lovi.care/skincare/it/brands/centellian24)
- British skincare: [BYOMA](https://lovi.care/skincare/it/brands/byoma)
- Korean skincare: [Biodance](https://lovi.care/skincare/it/brands/biodance)

## About the Lovi Fit

Lovi: Unbiased, science-based skincare AI trained on real user outcomes.

Lovi rates every product from its full ingredient list with brand-independent rules its dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update. Levels from best to worst: Superior, High, Average, Low, Caution, Warning.

Behind these ratings: Nadia Kapleva, MS (Co-founder, Medical Director); Alexey Shagraev, PhD (Co-founder, CEO and CTO); Dr. Sofía Perea Pérez, MD, MSc (Medical Board); Aishani Shah, MD (Medical Board); Asya Zubkova, MS (Medical Board); Hanna Kurets, MD (Medical Board, Medical Advisor); Elina Nazarenko, MD (Medical Board); Victoria Derkova, MS (Medical Board).

Page built Nov 8, 2026.

More from Lovi: https://lovi.care/skincare/llms.txt

## This page in other countries

- United States: https://lovi.care/skincare/brands/purito
- United Kingdom: https://lovi.care/skincare/uk/brands/purito
- Ireland: https://lovi.care/skincare/ie/brands/purito
- Germany: https://lovi.care/skincare/de/brands/purito
- France: https://lovi.care/skincare/fr/brands/purito
- Italy: https://lovi.care/skincare/it/brands/purito (this page)
- Netherlands: https://lovi.care/skincare/nl/brands/purito
- Spain: https://lovi.care/skincare/es/brands/purito
- Canada: https://lovi.care/skincare/ca/brands/purito
- Australia: https://lovi.care/skincare/au/brands/purito
- Singapore: https://lovi.care/skincare/sg/brands/purito
- Saudi Arabia: https://lovi.care/skincare/sa/brands/purito
- United Arab Emirates: https://lovi.care/skincare/ae/brands/purito