# Life-flo skincare Page: https://lovi.care/skincare/it/brands/life-flo The Lovi Fit is the same in every country; only the stores and prices differ, and the ones here are for Italy. Life-flo is an American skincare brand founded in 1995 and owned by Snapdragon Capital Partners since 2025. [prnewswire.com](https://www.prnewswire.com/news-releases/better-being-announces-strategic-transaction-to-power-next-phase-of-growth-302643944.html) [sec.gov](https://www.sec.gov/Archives/edgar/data/1050007/000104746908012450/a2189203z10-k.htm) [tracxn.com](https://tracxn.com/d/companies/lifeflo/__tLMYk3DtcyVuqtTZjUZuKHY_RpgmdqXF0Maah9O72C4) [life-flo.com](https://life-flo.com/blogs/news/emerita-is-now-emerita-by-life-flo) Life-flo is cherished for its nourishing moisturizers and expertly balanced formulas. Its products suit dry, balanced, and maturing skin types best. The standout products for particular concerns include the Pure [Rosehip Seed Oil](https://lovi.care/skincare/it/ingredients/rosehip-oil) for acne-prone skin. The brand invites mindful routines through thoughtfully crafted self-care essentials. This page covers some of the most popular Life-flo products; for the whole Life-flo range, with a fit score for every product, [use the Lovi app](https://app.pora.ai/vqqJ/j1xj2b6o?af_sub2=brand&af_sub3=selection_note&af_sub4=pgcae811ba71). ### Life-flo moisturizers #### Moisturizers - [Pure Rosehip Seed Oil](https://lovi.care/skincare/it/p/life-flo/pure-rosehip-seed-oil/for/dry-skin) — Superior fit ## Questions and answers ### Is Life-flo worth it? Life-flo is worth it for shoppers seeking effective skincare, as Lovi rates the Life-flo-focused routine Superior for dry, oily, sensitive, combination, and acne-prone skin. Additionally, every product listed on this page is free of added fragrance. The Life-flo Pure [Rosehip Seed Oil](https://lovi.care/skincare/it/ingredients/rosehip-oil) helps nourish dry and mature skin with a Superior fit. [Journal of Cosmetic Dermatology, 2020](https://pubmed.ncbi.nlm.nih.gov/31532576/) [Journal of Cosmetic Dermatology, 2020](https://pubmed.ncbi.nlm.nih.gov/31990110/) ### What are Life-flo's best products? Life-flo's best product featured here is the Pure Rosehip Seed Oil, which is a versatile moisturizer. Lovi rates this oil Superior for dry, dry sensitive, mature, and sensitive skin. [Journal of Cosmetic Dermatology, 2020](https://pubmed.ncbi.nlm.nih.gov/31532576/) [Journal of Cosmetic Dermatology, 2020](https://pubmed.ncbi.nlm.nih.gov/31990110/) ### Which Life-flo moisturizer is best for dry skin? Pure Rosehip Seed Oil is the best moisturizer for dry skin. Lovi rates this product Superior for dry skin, making it the top choice among the Life-flo products on this page. [Journal of Cosmetic Dermatology, 2020](https://pubmed.ncbi.nlm.nih.gov/31532576/) [Journal of Cosmetic Dermatology, 2020](https://pubmed.ncbi.nlm.nih.gov/31990110/) ### Does Life-flo cause breakouts? Life-flo Pure Rosehip Seed Oil is unlikely to cause breakouts, as Lovi rates it High for acne-prone skin. Every product on this page also lists no fragrance in its ingredients. ### Is Life-flo fragrance-free? Yes, every one of the Life-flo products on this page lists no fragrance in its ingredients. ### What are the key ingredients in Life-flo products? Life-flo products feature key plant and natural oil ingredients, such as pure rosehip seed oil, to help moisturize and smooth the skin. Lovi rates the Life-flo products on this page High to Superior for most skin types, and every product on this page lists no fragrance in its ingredients. [Journal of Cosmetic Dermatology, 2020](https://pubmed.ncbi.nlm.nih.gov/31532576/) [Journal of Cosmetic Dermatology, 2020](https://pubmed.ncbi.nlm.nih.gov/31990110/) ### How do I build a Life-flo skincare routine? To build a Life-flo routine, start with a targeted moisturizer like Pure Rosehip Seed Oil to keep your skin soft and smooth. Lovi rates the Life-flo-focused routine Superior for dry, oily, sensitive, combination, and acne-prone skin types. [Journal of Cosmetic Dermatology, 2020](https://pubmed.ncbi.nlm.nih.gov/31532576/) [Journal of Cosmetic Dermatology, 2020](https://pubmed.ncbi.nlm.nih.gov/31990110/) ### What are good alternatives to Life-flo? Good alternatives to Life-flo with pages on Lovi include CeraVe, Cetaphil, Paula's Choice, Neutrogena, Kiehl's, and Dermalogica. ### Life-flo vs CeraVe: which is better? Life-flo is better than CeraVe for dry skin, where Lovi rates the Life-flo-focused routine as Superior and the CeraVe-focused routine as High. For oily, sensitive, combination, and acne-prone skin, both brands tie with a Superior fit level. ### Who owns Life-flo, and where is it from? Life-flo is an American brand founded in 1995, owned by Snapdragon Capital Partners since 2025. [prnewswire.com](https://www.prnewswire.com/news-releases/better-being-announces-strategic-transaction-to-power-next-phase-of-growth-302643944.html) [sec.gov](https://www.sec.gov/Archives/edgar/data/1050007/000104746908012450/a2189203z10-k.htm) [tracxn.com](https://tracxn.com/d/companies/lifeflo/__tLMYk3DtcyVuqtTZjUZuKHY_RpgmdqXF0Maah9O72C4) [life-flo.com](https://life-flo.com/blogs/news/emerita-is-now-emerita-by-life-flo) ### Is Life-flo cruelty-free? PETA, Leaping Bunny, and Cruelty Free International, the registries Lovi checks, do not list Life-flo as cruelty-free. ## Research behind Life-flo's key ingredients - [Anti-aging and brightening effects of a topical treatment containing vitamin C, vitamin E, and raspberry leaf cell culture extract: A split-face, randomized controlled trial](https://pubmed.ncbi.nlm.nih.gov/31975502/) Tocopherol vitamin e · Journal of Cosmetic Dermatology, 2020 - [Effect of a topical antioxidant serum containing vitamin C, vitamin E, and ferulic acid after Q-switched 1064-nm Nd:YAG laser for treatment of environment-induced skin pigmentation](https://pubmed.ncbi.nlm.nih.gov/32052907/) Tocopherol vitamin e · Journal of Cosmetic Dermatology, 2020 - [Combined effects of glycerol and petrolatum in an emollient cream: A randomized, double-blind, crossover study in healthy volunteers with dry skin](https://pubmed.ncbi.nlm.nih.gov/31532576/) Oil · Journal of Cosmetic Dermatology, 2020 - [Novel petrolatum-based ointment that is highly moisturizing and has superior usability with increased adherence in patients with facial dry skin](https://pubmed.ncbi.nlm.nih.gov/31990110/) Oil · Journal of Cosmetic Dermatology, 2020 ## Similar brands - American skincare: [CeraVe](https://lovi.care/skincare/it/brands/cerave) - American skincare: [Cetaphil](https://lovi.care/skincare/it/brands/cetaphil) - American skincare: [Paula's Choice](https://lovi.care/skincare/it/brands/paula-s-choice) - American skincare: [Neutrogena](https://lovi.care/skincare/it/brands/neutrogena) - American skincare: [Kiehl's](https://lovi.care/skincare/it/brands/kiehl-s) - American skincare: [Dermalogica](https://lovi.care/skincare/it/brands/dermalogica) - American skincare: [Good Molecules](https://lovi.care/skincare/it/brands/good-molecules) - American skincare: [Clinique](https://lovi.care/skincare/it/brands/clinique) - American skincare: [SkinCeuticals](https://lovi.care/skincare/it/brands/skinceuticals) - American skincare: [Estée Lauder](https://lovi.care/skincare/it/brands/estee-lauder) ## Popular brands - Korean skincare: [SKIN1004](https://lovi.care/skincare/it/brands/skin1004) - Korean skincare: [Anua](https://lovi.care/skincare/it/brands/anua) - Korean skincare: [Medicube](https://lovi.care/skincare/it/brands/medicube) - Canadian skincare: [The Ordinary](https://lovi.care/skincare/it/brands/the-ordinary) - Korean skincare: [Beauty of Joseon](https://lovi.care/skincare/it/brands/beauty-of-joseon) - Korean skincare: [COSRX](https://lovi.care/skincare/it/brands/cosrx) - French skincare: [La Roche-Posay](https://lovi.care/skincare/it/brands/la-roche-posay) - Korean skincare: [Dr. Althea](https://lovi.care/skincare/it/brands/dr-althea) - Korean skincare: [Some By Mi](https://lovi.care/skincare/it/brands/some-by-mi) - Korean skincare: [Torriden](https://lovi.care/skincare/it/brands/torriden) - Korean skincare: [celimax](https://lovi.care/skincare/it/brands/celimax) - Korean skincare: [Purito](https://lovi.care/skincare/it/brands/purito) - Korean skincare: [ROUND LAB](https://lovi.care/skincare/it/brands/round-lab) - Korean skincare: [AXIS-Y](https://lovi.care/skincare/it/brands/axis-y) - Korean skincare: [d'Alba](https://lovi.care/skincare/it/brands/d-alba) - Korean skincare: [LANEIGE](https://lovi.care/skincare/it/brands/laneige) - Korean skincare: [Haruharu Wonder](https://lovi.care/skincare/it/brands/haruharu-wonder) - Korean skincare: [Pyunkang Yul](https://lovi.care/skincare/it/brands/pyunkang-yul) - Korean skincare: [innisfree](https://lovi.care/skincare/it/brands/innisfree) - French skincare: [Caudalie](https://lovi.care/skincare/it/brands/caudalie) ## About the Lovi Fit Lovi: Unbiased, science-based skincare AI trained on real user outcomes. Lovi rates every product from its full ingredient list with brand-independent rules its dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update. Levels from best to worst: Superior, High, Average, Low, Caution, Warning. Behind these ratings: Nadia Kapleva, MS (Co-founder, Medical Director); Alexey Shagraev, PhD (Co-founder, CEO and CTO); Dr. Sofía Perea Pérez, MD, MSc (Medical Board); Aishani Shah, MD (Medical Board); Asya Zubkova, MS (Medical Board); Hanna Kurets, MD (Medical Board, Medical Advisor); Elina Nazarenko, MD (Medical Board); Victoria Derkova, MS (Medical Board). Page built Nov 8, 2026. More from Lovi: https://lovi.care/skincare/llms.txt ## This page in other countries - United States: https://lovi.care/skincare/brands/life-flo - United Kingdom: https://lovi.care/skincare/uk/brands/life-flo - Ireland: https://lovi.care/skincare/ie/brands/life-flo - Germany: https://lovi.care/skincare/de/brands/life-flo - France: https://lovi.care/skincare/fr/brands/life-flo - Italy: https://lovi.care/skincare/it/brands/life-flo (this page) - Netherlands: https://lovi.care/skincare/nl/brands/life-flo - Spain: https://lovi.care/skincare/es/brands/life-flo - Canada: https://lovi.care/skincare/ca/brands/life-flo - Australia: https://lovi.care/skincare/au/brands/life-flo - Singapore: https://lovi.care/skincare/sg/brands/life-flo - Saudi Arabia: https://lovi.care/skincare/sa/brands/life-flo - United Arab Emirates: https://lovi.care/skincare/ae/brands/life-flo