# Freeman skincare Page: https://lovi.care/skincare/it/brands/freeman The Lovi Fit is the same in every country; only the stores and prices differ, and the ones here are for Italy. Freeman is an American skincare brand founded in 1976 and owned by Yellow Wood Partners since 2017. [prnewswire.com](https://www.prnewswire.com/news-releases/yellow-wood-partners-announces-acquisition-of-freeman-beauty-300503540.html) [freemanbeauty.com](https://freemanbeauty.com/pages/about-us) Freeman is warmly loved for its approachable masks and feel-good formulas. Its products suit balanced, combination, and normal skin best. The standout products for particular concerns include the Hawaiian Black [Salt](https://lovi.care/skincare/it/ingredients/salt) Peel-Off Mask for acne-prone skin and the [Cucumber](https://lovi.care/skincare/it/ingredients/cucumber) Peel-Off Mask for skin with dark spots. The brand makes reliable additions to weekly self-care rituals. - [Cruelty-free · PETA](https://crueltyfree.peta.org/company/freeman-beauty/) - [Cruelty-free · PETA](https://crueltyfree.peta.org/company/freeman-beauty-2/) - [Vegan · PETA](https://crueltyfree.peta.org/company/freeman-beauty-2/) This page covers some of the most popular Freeman products; for the whole Freeman range, with a fit score for every product, [use the Lovi app](https://app.pora.ai/vqqJ/j1xj2b6o?af_sub2=brand&af_sub3=selection_note&af_sub4=pgb80d3ed33f). ### Freeman masks #### Masks - [Cucumber Peel-Off Mask](https://lovi.care/skincare/it/p/freeman/cucumber-peel-off-mask/for/dry-skin) — Warning fit - [Hawaiian Black Salt Peel-Off Mask](https://lovi.care/skincare/it/p/freeman/hawaiian-black-salt-peel-off-mask/for/oily-skin) — Low fit ## Questions and answers ### Is Freeman worth it? Yes, Freeman is worth considering since Lovi rates the brand-focused routine Superior for dry, oily, sensitive, combination, and acne-prone skin. Both the [Cucumber](https://lovi.care/skincare/it/ingredients/cucumber) Peel-Off Mask and the Hawaiian Black [Salt](https://lovi.care/skincare/it/ingredients/salt) Peel-Off Mask include fragrance. ### What are Freeman's best products? Freeman does not have any best products listed on this page, as only the Cucumber Peel-Off Mask and the Hawaiian Black Salt Peel-Off Mask are shown, and both carry warning or caution ratings across skin types. Lovi rates the Freeman routines Superior for dry, oily, sensitive, combination, and acne-prone skin. ### Does Freeman cause breakouts? Freeman masks carry warnings for acne-prone skin on this page, and the Hawaiian Black Salt Peel-Off Mask is rated Low for oily acne-prone skin. Lovi rates the Freeman-focused routine Superior for acne-prone skin. ### Is Freeman fragrance-free? No, the Freeman products on this page are not fragrance-free, as all of them list fragrance. ### What are the key ingredients in Freeman products? The page facts do not list the key ingredients used across the Freeman products. However, the selection includes the Cucumber Peel-Off Mask and the Hawaiian Black Salt Peel-Off Mask. ### How do I build a Freeman skincare routine? To build a Freeman routine, you can use the brand's face masks depending on your skin type. Lovi rates the Freeman-focused routine Superior for dry skin, oily skin, sensitive skin, combination skin, and acne-prone skin. ### What are good alternatives to Freeman? Good alternatives to Freeman include CeraVe, Cetaphil, Paula's Choice, Neutrogena, Kiehl's, and Dermalogica. These brands have pages on Lovi and offer similar skincare options. ### Freeman vs CeraVe: which is better? Lovi rates Freeman-focused routines Superior and CeraVe routines High to Superior across skin types. The Freeman products on this page all contain fragrance. ### Who owns Freeman, and where is it from? Freeman is an American brand founded in 1976, owned by Yellow Wood Partners since 2017. [prnewswire.com](https://www.prnewswire.com/news-releases/yellow-wood-partners-announces-acquisition-of-freeman-beauty-300503540.html) [freemanbeauty.com](https://freemanbeauty.com/pages/about-us) ### Is Freeman cruelty-free? Yes: PETA lists Freeman as cruelty-free. [PETA](https://crueltyfree.peta.org/company/freeman-beauty/) [PETA](https://crueltyfree.peta.org/company/freeman-beauty-2/) ### Is Freeman vegan? Yes: PETA lists Freeman as a vegan company. [PETA](https://crueltyfree.peta.org/company/freeman-beauty-2/) ## Similar brands - American skincare: [CeraVe](https://lovi.care/skincare/it/brands/cerave) - American skincare: [Cetaphil](https://lovi.care/skincare/it/brands/cetaphil) - American skincare: [Paula's Choice](https://lovi.care/skincare/it/brands/paula-s-choice) - American skincare: [Neutrogena](https://lovi.care/skincare/it/brands/neutrogena) - American skincare: [Kiehl's](https://lovi.care/skincare/it/brands/kiehl-s) - American skincare: [Dermalogica](https://lovi.care/skincare/it/brands/dermalogica) - American skincare: [Good Molecules](https://lovi.care/skincare/it/brands/good-molecules) - American skincare: [Clinique](https://lovi.care/skincare/it/brands/clinique) - American skincare: [SkinCeuticals](https://lovi.care/skincare/it/brands/skinceuticals) - American skincare: [Estée Lauder](https://lovi.care/skincare/it/brands/estee-lauder) ## Popular brands - Korean skincare: [SKIN1004](https://lovi.care/skincare/it/brands/skin1004) - Korean skincare: [Anua](https://lovi.care/skincare/it/brands/anua) - Korean skincare: [Medicube](https://lovi.care/skincare/it/brands/medicube) - Canadian skincare: [The Ordinary](https://lovi.care/skincare/it/brands/the-ordinary) - Korean skincare: [Beauty of Joseon](https://lovi.care/skincare/it/brands/beauty-of-joseon) - Korean skincare: [COSRX](https://lovi.care/skincare/it/brands/cosrx) - French skincare: [La Roche-Posay](https://lovi.care/skincare/it/brands/la-roche-posay) - Korean skincare: [Dr. Althea](https://lovi.care/skincare/it/brands/dr-althea) - Korean skincare: [Some By Mi](https://lovi.care/skincare/it/brands/some-by-mi) - Korean skincare: [Torriden](https://lovi.care/skincare/it/brands/torriden) - Korean skincare: [celimax](https://lovi.care/skincare/it/brands/celimax) - Korean skincare: [Purito](https://lovi.care/skincare/it/brands/purito) - Korean skincare: [ROUND LAB](https://lovi.care/skincare/it/brands/round-lab) - Korean skincare: [AXIS-Y](https://lovi.care/skincare/it/brands/axis-y) - Korean skincare: [d'Alba](https://lovi.care/skincare/it/brands/d-alba) - Korean skincare: [LANEIGE](https://lovi.care/skincare/it/brands/laneige) - Korean skincare: [Haruharu Wonder](https://lovi.care/skincare/it/brands/haruharu-wonder) - Korean skincare: [Pyunkang Yul](https://lovi.care/skincare/it/brands/pyunkang-yul) - Korean skincare: [innisfree](https://lovi.care/skincare/it/brands/innisfree) - French skincare: [Caudalie](https://lovi.care/skincare/it/brands/caudalie) ## About the Lovi Fit Lovi: Unbiased, science-based skincare AI trained on real user outcomes. Lovi rates every product from its full ingredient list with brand-independent rules its dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update. Levels from best to worst: Superior, High, Average, Low, Caution, Warning. Behind these ratings: Nadia Kapleva, MS (Co-founder, Medical Director); Alexey Shagraev, PhD (Co-founder, CEO and CTO); Dr. Sofía Perea Pérez, MD, MSc (Medical Board); Aishani Shah, MD (Medical Board); Asya Zubkova, MS (Medical Board); Hanna Kurets, MD (Medical Board, Medical Advisor); Elina Nazarenko, MD (Medical Board); Victoria Derkova, MS (Medical Board). Page built Nov 8, 2026. More from Lovi: https://lovi.care/skincare/llms.txt ## This page in other countries - United States: https://lovi.care/skincare/brands/freeman - United Kingdom: https://lovi.care/skincare/uk/brands/freeman - Ireland: https://lovi.care/skincare/ie/brands/freeman - Germany: https://lovi.care/skincare/de/brands/freeman - France: https://lovi.care/skincare/fr/brands/freeman - Italy: https://lovi.care/skincare/it/brands/freeman (this page) - Netherlands: https://lovi.care/skincare/nl/brands/freeman - Spain: https://lovi.care/skincare/es/brands/freeman - Canada: https://lovi.care/skincare/ca/brands/freeman - Australia: https://lovi.care/skincare/au/brands/freeman - Singapore: https://lovi.care/skincare/sg/brands/freeman - Saudi Arabia: https://lovi.care/skincare/sa/brands/freeman - United Arab Emirates: https://lovi.care/skincare/ae/brands/freeman