# Etude skincare Page: https://lovi.care/skincare/it/brands/etude The Lovi Fit is the same in every country; only the stores and prices differ, and the ones here are for Italy. Etude is a Korean skincare brand founded in 1985 and owned by Amorepacific Group since 1990. [stories.amorepacific.com](https://stories.amorepacific.com/en/amorepacific-group-2025-earnings-summary/) [en.wikipedia.org](https://en.wikipedia.org/wiki/Etude_House) [en.namu.wiki](https://en.namu.wiki/w/%EC%97%90%EB%9B%B0%EB%93%9C) Etude is beloved for its gentle cleansers and dependable formulas that elevate daily routines. Its products suit balanced, dry, and sensitive skin best due to their soothing nature. For acne-prone skin, the standout product is the Soon Jung pH 6.5 Whip Cleanser. Users can trust the brand to deliver reliable care without unnecessary complexity. This page covers some of the most popular Etude products; for the whole Etude range, with a fit score for every product, [use the Lovi app](https://app.pora.ai/vqqJ/j1xj2b6o?af_sub2=brand&af_sub3=selection_note&af_sub4=pg8597735da7). ### Etude cleansers #### Cleansers - [Soon Jung pH 6.5 Whip Cleanser](https://lovi.care/skincare/it/p/etude/soon-jung-ph-6-5-whip-cleanser/for/oily-acne-prone-skin) — Superior fit — [€20.80 at Amazon](https://www.amazon.it/dp/B0CHJCCD9Z?tag=lovi-care-web-product09-21&linkCode=osi&th=1&psc=1) ## Questions and answers ### Is Etude worth it? Etude is worth it for shoppers seeking gentle care, as Lovi rates the Etude-focused routine Superior for dry, oily, sensitive, combination, and acne-prone skin. Furthermore, every Etude product on this page is fragrance-free. ### What are Etude's best products? The Soon Jung pH 6.5 Whip Cleanser is a top choice from Etude, rating Superior for oily acne-prone skin and High for dry, oily, sensitive, combination, and mature skin types. ### Which Etude cleanser is best for oily skin? The Soon Jung pH 6.5 Whip Cleanser is the best Etude cleanser for oily skin. Lovi rates this cleanser High for oily skin. ### Does Etude cause breakouts? Etude is unlikely to cause breakouts, and Lovi rates the Soon Jung pH 6.5 Whip Cleanser High for acne-prone skin. Every Etude product on this page is fragrance-free. ### Is Etude fragrance-free? Yes, every Etude product on this page lists no fragrance in its ingredients, keeping the range gentle and calm for daily use. ### What are the key ingredients in Etude products? Etude products rely on ingredients like [panthenol](https://lovi.care/skincare/it/ingredients/panthenol), [glycerin](https://lovi.care/skincare/it/ingredients/glycerin), [madecassoside](https://lovi.care/skincare/it/ingredients/centella-asiatica), and [green tea extract](https://lovi.care/skincare/it/ingredients/green-tea) to help calm and hydrate the skin. Panthenol and glycerin help restore the skin barrier and maintain moisture, while madecassoside and green tea extract help soothe irritated or troubled areas. [American Journal of Clinical Dermatology, 2002](https://pubmed.ncbi.nlm.nih.gov/12113650/) ### How do I build a Etude skincare routine? To build an Etude routine, use the Soon Jung pH 6.5 Whip Cleanser to wash your face gently. Lovi rates the Etude routines Superior for dry, oily, sensitive, combination, and acne-prone skin. ### Where can I buy Etude, and how much does it cost? Etude is sold in stores in Italy, with prices on this page starting at €20.80. ### What are good alternatives to Etude? Good alternatives to Etude with pages on Lovi include SKIN1004, Anua, Medicube, Beauty of Joseon, COSRX, and Dr. Althea. ### Etude vs SKIN1004: which is better? Etude matches SKIN1004 for dry and sensitive skin with a Superior fit, and outperforms it with a Superior fit for oily, combination, and acne-prone skin. ### Who owns Etude, and where is it from? Etude is a Korean brand founded in 1985, owned by Amorepacific Group since 1990. [stories.amorepacific.com](https://stories.amorepacific.com/en/amorepacific-group-2025-earnings-summary/) [en.wikipedia.org](https://en.wikipedia.org/wiki/Etude_House) [en.namu.wiki](https://en.namu.wiki/w/%EC%97%90%EB%9B%B0%EB%93%9C) ### Is Etude cruelty-free? PETA, Leaping Bunny, and Cruelty Free International, the registries Lovi checks, do not list Etude as cruelty-free. ## Research behind Etude's key ingredients - [Topical use of dexpanthenol in skin disorders](https://pubmed.ncbi.nlm.nih.gov/12113650/) Panthenol · American Journal of Clinical Dermatology, 2002 - [Moisturizing and Antiinflammatory Properties of Cosmetic Formulations Containing Centella asiatica Extract](https://pubmed.ncbi.nlm.nih.gov/27168678/) Centella asiatica extract · Indian Journal of Pharmaceutical Sciences, 2016 - [The 24-hour skin hydration and barrier function effects of a hyaluronic 1%, glycerin 5%, and Centella asiatica stem cells extract moisturizing fluid: an intra-subject, randomized, assessor-blinded study](https://pubmed.ncbi.nlm.nih.gov/28860834/) Madecassoside · Clinical, Cosmetic and Investigational Dermatology, 2017 - [The Effects of a Standardized Extract of Centella asiatica on Postlaser Resurfacing Wound Healing on the Face: A Split-Face, Double-Blind, Randomized, Placebo-Controlled Trial](https://pubmed.ncbi.nlm.nih.gov/32310680/) Madecassoside · Journal of Alternative and Complementary Medicine, 2020 - [A new topical panthenol-containing emollient: Results from two randomized controlled studies assessing its skin moisturization and barrier restoration potential, and the effect on skin microflora](https://pubmed.ncbi.nlm.nih.gov/27425824/) Panthenol · The Journal of Dermatological Treatment, 2017 - [Systematic Study of Paeonol/Madecassoside Co-Delivery Nanoemulsion Transdermal Delivery System for Enhancing Barrier Repair and Anti-Inflammatory Efficacy](https://pubmed.ncbi.nlm.nih.gov/37446936/) Centella asiatica extract · Molecules, 2023 - [Clinical evaluation of the efficacy of a facial serum containing dioic acid, glycolic acid, salicylic acid, LHA, citric acid, and HEPES in treating post-inflammatory hyperchromia and controlling oily skin in patients with acne vulgaris](https://pubmed.ncbi.nlm.nih.gov/33617668/) Citric acid · Journal of Cosmetic Dermatology, 2021 - [Antiacne and antiblotch activities of a formulated combination of Aloe barbadensis leaf powder, Garcinia mangostana peel extract, and Camellia sinensis leaf extract](https://pubmed.ncbi.nlm.nih.gov/31239743/) Camellia sinensis leaf extract · Clinical, Cosmetic and Investigational Dermatology, 2019 - [Evaluation of the Efficacy and Safety of a Panthenol-Enriched Mask for Skin Barrier Recovery After Facial Laser Treatment: Results of a Double-Blind Randomized Controlled Study](https://pubmed.ncbi.nlm.nih.gov/40613435/) Panthenol · Journal of Cosmetic Dermatology, 2025 ## Similar brands - Korean skincare: [SKIN1004](https://lovi.care/skincare/it/brands/skin1004) - Korean skincare: [Anua](https://lovi.care/skincare/it/brands/anua) - Korean skincare: [Medicube](https://lovi.care/skincare/it/brands/medicube) - Korean skincare: [Beauty of Joseon](https://lovi.care/skincare/it/brands/beauty-of-joseon) - Korean skincare: [COSRX](https://lovi.care/skincare/it/brands/cosrx) - Korean skincare: [Dr. Althea](https://lovi.care/skincare/it/brands/dr-althea) - Korean skincare: [Some By Mi](https://lovi.care/skincare/it/brands/some-by-mi) - Korean skincare: [Torriden](https://lovi.care/skincare/it/brands/torriden) - Korean skincare: [celimax](https://lovi.care/skincare/it/brands/celimax) - Korean skincare: [Purito](https://lovi.care/skincare/it/brands/purito) ## Popular brands - Canadian skincare: [The Ordinary](https://lovi.care/skincare/it/brands/the-ordinary) - American skincare: [CeraVe](https://lovi.care/skincare/it/brands/cerave) - French skincare: [La Roche-Posay](https://lovi.care/skincare/it/brands/la-roche-posay) - Korean skincare: [ROUND LAB](https://lovi.care/skincare/it/brands/round-lab) - American skincare: [Cetaphil](https://lovi.care/skincare/it/brands/cetaphil) - American skincare: [Paula's Choice](https://lovi.care/skincare/it/brands/paula-s-choice) - American skincare: [Neutrogena](https://lovi.care/skincare/it/brands/neutrogena) - Korean skincare: [AXIS-Y](https://lovi.care/skincare/it/brands/axis-y) - American skincare: [Kiehl's](https://lovi.care/skincare/it/brands/kiehl-s) - Korean skincare: [d'Alba](https://lovi.care/skincare/it/brands/d-alba) - Korean skincare: [LANEIGE](https://lovi.care/skincare/it/brands/laneige) - Korean skincare: [Haruharu Wonder](https://lovi.care/skincare/it/brands/haruharu-wonder) - Korean skincare: [Pyunkang Yul](https://lovi.care/skincare/it/brands/pyunkang-yul) - Korean skincare: [innisfree](https://lovi.care/skincare/it/brands/innisfree) - French skincare: [Caudalie](https://lovi.care/skincare/it/brands/caudalie) - Korean skincare: [MISSHA](https://lovi.care/skincare/it/brands/missha) - American skincare: [Dermalogica](https://lovi.care/skincare/it/brands/dermalogica) - American skincare: [Good Molecules](https://lovi.care/skincare/it/brands/good-molecules) - Korean skincare: [Centellian24](https://lovi.care/skincare/it/brands/centellian24) - British skincare: [BYOMA](https://lovi.care/skincare/it/brands/byoma) ## About the Lovi Fit Lovi: Unbiased, science-based skincare AI trained on real user outcomes. Lovi rates every product from its full ingredient list with brand-independent rules its dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update. Levels from best to worst: Superior, High, Average, Low, Caution, Warning. Behind these ratings: Nadia Kapleva, MS (Co-founder, Medical Director); Alexey Shagraev, PhD (Co-founder, CEO and CTO); Dr. Sofía Perea Pérez, MD, MSc (Medical Board); Aishani Shah, MD (Medical Board); Asya Zubkova, MS (Medical Board); Hanna Kurets, MD (Medical Board, Medical Advisor); Elina Nazarenko, MD (Medical Board); Victoria Derkova, MS (Medical Board). Page built Nov 8, 2026. More from Lovi: https://lovi.care/skincare/llms.txt ## This page in other countries - United States: https://lovi.care/skincare/brands/etude - United Kingdom: https://lovi.care/skincare/uk/brands/etude - Ireland: https://lovi.care/skincare/ie/brands/etude - Germany: https://lovi.care/skincare/de/brands/etude - France: https://lovi.care/skincare/fr/brands/etude - Italy: https://lovi.care/skincare/it/brands/etude (this page) - Netherlands: https://lovi.care/skincare/nl/brands/etude - Spain: https://lovi.care/skincare/es/brands/etude - Canada: https://lovi.care/skincare/ca/brands/etude - Australia: https://lovi.care/skincare/au/brands/etude - Singapore: https://lovi.care/skincare/sg/brands/etude - Saudi Arabia: https://lovi.care/skincare/sa/brands/etude - United Arab Emirates: https://lovi.care/skincare/ae/brands/etude