# Elta MD skincare Page: https://lovi.care/skincare/it/brands/elta-md The Lovi Fit is the same in every country; only the stores and prices differ, and the ones here are for Italy. Elta MD is an American skincare brand founded in 1988 and owned by Colgate-Palmolive Company since 2018. [investor.colgatepalmolive.com](https://investor.colgatepalmolive.com/news-releases/news-release-details/colgate-announces-acquisition-pca-skin-and-eltamd-skin-care) [sec.gov](https://www.sec.gov/Archives/edgar/data/21665/000002166526000006/cl-20251231.htm) [happi.com](https://www.happi.com/breaking-news/colgate-to-acquire-pca-skin-and-eltamd/) [eltamd.com](https://eltamd.com/pages/our-story) Elta MD is widely loved for its nourishing moisturizers and thoughtful formulas. Its products suit sensitive, dry, and combination skin best due to their gentle, hydrating composition. The standout products for particular concerns include, for acne-prone skin, the AM Restore Moisturizer. Regular use helps maintain optimal moisture balance without clogging pores. This page covers some of the most popular Elta MD products; for the whole Elta MD range, with a fit score for every product, [use the Lovi app](https://app.pora.ai/vqqJ/j1xj2b6o?af_sub2=brand&af_sub3=selection_note&af_sub4=pg62c841bd22). ### Elta MD moisturizers #### Moisturizers - [AM Restore Moisturizer](https://lovi.care/skincare/it/p/elta-md/am-restore-moisturizer/for/dry-skin) — High fit ## Questions and answers ### Is Elta MD worth it? Elta MD is worth considering because Lovi rates its routines Superior for dry, oily, sensitive, combination, and acne-prone skin. Additionally, the Elta MD products on this page list no fragrance in their ingredients. ### What are Elta MD's best products? Elta MD's AM Restore Moisturizer is a top choice that fits dry, oily, sensitive, and acne-prone skin with High levels. Lovi rates the Elta MD-focused routines as Superior across these skin types. ### Which Elta MD moisturizer is best for dry skin? AM Restore Moisturizer is the best choice among the Elta MD moisturizers on this page for dry skin, where Lovi rates it High. The formula helps keep dry skin soft and smooth. ### Does Elta MD cause breakouts? Elta MD is unlikely to cause breakouts, and Lovi rates the Elta MD-focused routine Superior for acne-prone skin. Every product on this page also lists no fragrance in its ingredients. ### Is Elta MD fragrance-free? Yes, every one of the Elta MD products on this page lists no fragrance in its ingredients. This helps keep the skincare gentle and calm for everyday use. ### What are the key ingredients in Elta MD products? The key ingredients in Elta MD products include [niacinamide](https://lovi.care/skincare/it/ingredients/niacinamide), [hyaluronic acid](https://lovi.care/skincare/it/ingredients/hyaluronic-acid), [panthenol](https://lovi.care/skincare/it/ingredients/panthenol), and squalane, which help keep skin smooth, calm, and hydrated. Niacinamide helps reduce dark spots, and hyaluronic acid improves moisture and signs of aging. [The British Journal of Dermatology, 2002](https://pubmed.ncbi.nlm.nih.gov/12100180/) [Dermatologic Therapy, 2022](https://pubmed.ncbi.nlm.nih.gov/36200921/) ### How do I build a Elta MD skincare routine? To build an Elta MD routine, apply the AM Restore Moisturizer to clean skin daily to keep dry or oily skin feeling soft and smooth. Lovi rates the Elta MD-focused routines Superior for dry, oily, sensitive, combination, and acne-prone skin. ### What are good alternatives to Elta MD? CeraVe, Cetaphil, Paula's Choice, Neutrogena, Kiehl's, and Dermalogica are good alternatives to Elta MD because they also offer targeted skincare products. Lovi rates the Elta MD-focused routines Superior for dry, oily, sensitive, combination, and acne-prone skin. ### Elta MD vs CeraVe: which is better? Elta MD rates Superior compared to CeraVe for dry, oily, sensitive, combination, and acne-prone skin. ### Who owns Elta MD, and where is it from? Elta MD is an American brand founded in 1988, owned by Colgate-Palmolive Company since 2018. [investor.colgatepalmolive.com](https://investor.colgatepalmolive.com/news-releases/news-release-details/colgate-announces-acquisition-pca-skin-and-eltamd-skin-care) [sec.gov](https://www.sec.gov/Archives/edgar/data/21665/000002166526000006/cl-20251231.htm) [happi.com](https://www.happi.com/breaking-news/colgate-to-acquire-pca-skin-and-eltamd/) [eltamd.com](https://eltamd.com/pages/our-story) ### Is Elta MD cruelty-free? PETA, Leaping Bunny, and Cruelty Free International, the registries Lovi checks, do not list Elta MD as cruelty-free. ## Research behind Elta MD's key ingredients - [The effect of niacinamide on reducing cutaneous pigmentation and suppression of melanosome transfer](https://pubmed.ncbi.nlm.nih.gov/12100180/) Niacinamide · The British Journal of Dermatology, 2002 - [Benefits of topical hyaluronic acid for skin quality and signs of skin aging: From literature review to clinical evidence](https://pubmed.ncbi.nlm.nih.gov/36200921/) Hyaluronic acid · Dermatologic Therapy, 2022 - [Topical use of dexpanthenol in skin disorders](https://pubmed.ncbi.nlm.nih.gov/12113650/) Panthenol · American Journal of Clinical Dermatology, 2002 - [Vitamin C-squalene bioconjugate promotes epidermal thickening and collagen production in human skin](https://pubmed.ncbi.nlm.nih.gov/33037252/) Squalane · Scientific Reports, 2020 - [The 24-hour skin hydration and barrier function effects of a hyaluronic 1%, glycerin 5%, and Centella asiatica stem cells extract moisturizing fluid: an intra-subject, randomized, assessor-blinded study](https://pubmed.ncbi.nlm.nih.gov/28860834/) Glycerin · Clinical, Cosmetic and Investigational Dermatology, 2017 - [Randomized controlled study for the anti-aging effect of human adipocyte-derived mesenchymal stem cell media combined with niacinamide after laser therapy](https://pubmed.ncbi.nlm.nih.gov/33103316/) Niacinamide · Journal of Cosmetic Dermatology, 2021 - [A new topical panthenol-containing emollient: Results from two randomized controlled studies assessing its skin moisturization and barrier restoration potential, and the effect on skin microflora](https://pubmed.ncbi.nlm.nih.gov/27425824/) Panthenol · The Journal of Dermatological Treatment, 2017 - [Senomorphic activity of a combination of niacinamide and hyaluronic acid: correlation with clinical improvement of skin aging](https://pubmed.ncbi.nlm.nih.gov/39009698/) Niacinamide · Scientific Reports, 2024 - [Whitening effect of alpha-bisabolol in Asian women subjects](https://pubmed.ncbi.nlm.nih.gov/20642768/) Bisabolol · International Journal of Cosmetic Science, 2010 - [Effect of a botanical cleansing lotion on skin sebum and erythema of the face: A randomized controlled blinded half-side comparison](https://pubmed.ncbi.nlm.nih.gov/30022595/) Willow bark extract · Journal of Cosmetic Dermatology, 2019 - [An evaluation of the effect of a topical product containing salicin on the visible signs of human skin aging](https://pubmed.ncbi.nlm.nih.gov/20883292/) Willow bark extract · Journal of Cosmetic Dermatology, 2010 - [Evaluation of the Efficacy and Safety of a Panthenol-Enriched Mask for Skin Barrier Recovery After Facial Laser Treatment: Results of a Double-Blind Randomized Controlled Study](https://pubmed.ncbi.nlm.nih.gov/40613435/) Panthenol · Journal of Cosmetic Dermatology, 2025 ## Similar brands - American skincare: [CeraVe](https://lovi.care/skincare/it/brands/cerave) - American skincare: [Cetaphil](https://lovi.care/skincare/it/brands/cetaphil) - American skincare: [Paula's Choice](https://lovi.care/skincare/it/brands/paula-s-choice) - American skincare: [Neutrogena](https://lovi.care/skincare/it/brands/neutrogena) - American skincare: [Kiehl's](https://lovi.care/skincare/it/brands/kiehl-s) - American skincare: [Dermalogica](https://lovi.care/skincare/it/brands/dermalogica) - American skincare: [Good Molecules](https://lovi.care/skincare/it/brands/good-molecules) - American skincare: [Clinique](https://lovi.care/skincare/it/brands/clinique) - American skincare: [SkinCeuticals](https://lovi.care/skincare/it/brands/skinceuticals) - American skincare: [Estée Lauder](https://lovi.care/skincare/it/brands/estee-lauder) ## Popular brands - Korean skincare: [SKIN1004](https://lovi.care/skincare/it/brands/skin1004) - Korean skincare: [Anua](https://lovi.care/skincare/it/brands/anua) - Korean skincare: [Medicube](https://lovi.care/skincare/it/brands/medicube) - Canadian skincare: [The Ordinary](https://lovi.care/skincare/it/brands/the-ordinary) - Korean skincare: [Beauty of Joseon](https://lovi.care/skincare/it/brands/beauty-of-joseon) - Korean skincare: [COSRX](https://lovi.care/skincare/it/brands/cosrx) - French skincare: [La Roche-Posay](https://lovi.care/skincare/it/brands/la-roche-posay) - Korean skincare: [Dr. Althea](https://lovi.care/skincare/it/brands/dr-althea) - Korean skincare: [Some By Mi](https://lovi.care/skincare/it/brands/some-by-mi) - Korean skincare: [Torriden](https://lovi.care/skincare/it/brands/torriden) - Korean skincare: [celimax](https://lovi.care/skincare/it/brands/celimax) - Korean skincare: [Purito](https://lovi.care/skincare/it/brands/purito) - Korean skincare: [ROUND LAB](https://lovi.care/skincare/it/brands/round-lab) - Korean skincare: [AXIS-Y](https://lovi.care/skincare/it/brands/axis-y) - Korean skincare: [d'Alba](https://lovi.care/skincare/it/brands/d-alba) - Korean skincare: [LANEIGE](https://lovi.care/skincare/it/brands/laneige) - Korean skincare: [Haruharu Wonder](https://lovi.care/skincare/it/brands/haruharu-wonder) - Korean skincare: [Pyunkang Yul](https://lovi.care/skincare/it/brands/pyunkang-yul) - Korean skincare: [innisfree](https://lovi.care/skincare/it/brands/innisfree) - French skincare: [Caudalie](https://lovi.care/skincare/it/brands/caudalie) ## About the Lovi Fit Lovi: Unbiased, science-based skincare AI trained on real user outcomes. Lovi rates every product from its full ingredient list with brand-independent rules its dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update. Levels from best to worst: Superior, High, Average, Low, Caution, Warning. Behind these ratings: Nadia Kapleva, MS (Co-founder, Medical Director); Alexey Shagraev, PhD (Co-founder, CEO and CTO); Dr. Sofía Perea Pérez, MD, MSc (Medical Board); Aishani Shah, MD (Medical Board); Asya Zubkova, MS (Medical Board); Hanna Kurets, MD (Medical Board, Medical Advisor); Elina Nazarenko, MD (Medical Board); Victoria Derkova, MS (Medical Board). Page built Nov 8, 2026. More from Lovi: https://lovi.care/skincare/llms.txt ## This page in other countries - United States: https://lovi.care/skincare/brands/elta-md - United Kingdom: https://lovi.care/skincare/uk/brands/elta-md - Ireland: https://lovi.care/skincare/ie/brands/elta-md - Germany: https://lovi.care/skincare/de/brands/elta-md - France: https://lovi.care/skincare/fr/brands/elta-md - Italy: https://lovi.care/skincare/it/brands/elta-md (this page) - Netherlands: https://lovi.care/skincare/nl/brands/elta-md - Spain: https://lovi.care/skincare/es/brands/elta-md - Canada: https://lovi.care/skincare/ca/brands/elta-md - Australia: https://lovi.care/skincare/au/brands/elta-md - Singapore: https://lovi.care/skincare/sg/brands/elta-md - Saudi Arabia: https://lovi.care/skincare/sa/brands/elta-md - United Arab Emirates: https://lovi.care/skincare/ae/brands/elta-md