# Curél skincare

Page: https://lovi.care/skincare/it/brands/curel

The Lovi Fit is the same in every country; only the stores and prices differ, and the ones here are for Italy.

Curél is an American skincare brand founded in 1984 and owned by Kao Corporation since 1998.

[curel.com](https://www.curel.com/en-us/about/curel-history/) [en.wikipedia.org](https://en.wikipedia.org/wiki/Kao_Corporation) [web.kao.com](https://web.kao.com/sg/curel/philosophy/history/)

Curél is loved for its gentle moisturizers and cleansers, featuring expertly crafted formulas that soothe the complexion. Its products suit dry skin and sensitive skin best, providing a reliable source of daily comfort. The standout products for particular concerns include the Deep Moisture Spray for acne-prone skin, the Moisture Facial Milk for skin with dark spots, and the [Foaming](https://lovi.care/skincare/it/ingredients/foaming) Facial Wash for mature skin. Through thoughtful formulation, the brand delivers steady hydration and balance to the face.

This page covers some of the most popular Curél products; for the whole Curél range, with a fit score for every product, [use the Lovi app](https://app.pora.ai/vqqJ/j1xj2b6o?af_sub2=brand&af_sub3=selection_note&af_sub4=pgc6c6c3f80b).

### Other Curél products

#### Other products

- [Deep Moisture Spray](https://lovi.care/skincare/it/p/curel/deep-moisture-spray/for/dry-skin) — High fit
- [Intensive Moisture Facial Cream](https://lovi.care/skincare/it/p/curel/intensive-moisture-facial-cream/for/dry-skin) — Superior fit — [€21.50 at Amazon](https://www.amazon.it/dp/B001JF0MRG?tag=lovi-care-web-product09-21&linkCode=osi&th=1&psc=1)
- [Moisture Facial Milk](https://lovi.care/skincare/it/p/curel/moisture-facial-milk/for/dry-skin) — Superior fit
- [Foaming Facial Wash](https://lovi.care/skincare/it/p/curel/foaming-facial-wash/for/dry-skin) — High fit — [€26.16 at Amazon](https://www.amazon.it/dp/B0C624C9CZ?tag=lovi-care-web-product09-21&linkCode=osi&th=1&psc=1)

## People Say

★4.6

Overall rating based on 4.2k+ reviews

Reviewers most often praise Curél for soothing irritation, lightweight texture, and effective hydration. The most common complaints are high price relative to quantity and insufficient moisture for extremely dry skin.

### Highlights

- Hydrating moisturizers Mostly Mentioned “mist action is super fine – not at all hose-like — Deep Moisture Spray” “healed my dry patches — Intensive Moisture Facial Cream” “instant boost of hydration for face and body — Deep Moisture Spray”
- Soothing moisturizers for sensitive skin Mostly Mentioned “calms redness and irritation — Deep Moisture Spray” “no stinging — Intensive Moisture Facial Cream”
- Lightweight moisturizers Mostly Mentioned “light as air — Intensive Moisture Facial Cream” “Absorbs quickly, breathable feel, good under makeup. — Moisture Facial Milk”
- Versatile and convenient application Mostly Mentioned “easy to reach my back — Deep Moisture Spray” “makeup sits beautifully — Intensive Moisture Facial Cream” “Contains ceramides, strengthens skin, restores comfort. — Moisture Facial Milk”
- High price and small quantity Mostly Mentioned “tiny jar — Intensive Moisture Facial Cream” “expensive for the amount you get — Deep Moisture Spray” “runs out faster than tube cleansers — Foaming Facial Wash”
- Insufficient moisture for dry skin Often Mentioned “Needs layering, too light for winter, not occlusive enough. — Moisture Facial Milk” “need a lotion on top, not enough alone — Deep Moisture Spray” “need to layer it — Intensive Moisture Facial Cream”

Sources: lovi.care, boots.com, lookfantastic.com, curel.com, hometesterclub.com, influenster.com, and more

## Questions and answers

### Is Curél good for oily skin?

Curél is generally not recommended for oily skin, as Lovi rates most of its moisturizers and cleansers low for this skin type. However, the Curél products on this page list no fragrance in their ingredients, which helps keep the routine simple for sensitive skin.

### Is Curél worth it?

Curél may be worth it for dry and sensitive skin, as Lovi rates the brand-focused routines Superior for those skin types. Reviewers mostly mention that the moisturizers are hydrating, soothing, and lightweight, though some note a high price and small quantity.

[Scientific Reports, 2022](https://pubmed.ncbi.nlm.nih.gov/35340018/)

### What are Curél's best products?

Curél's best products for dry skin and dry sensitive skin are Intensive Moisture Facial Cream and Moisture Facial Milk, which both receive a Superior fit from Lovi. [Foaming](https://lovi.care/skincare/it/ingredients/foaming) Facial Wash and Deep Moisture Spray also rate High for dry skin and dry sensitive skin. The Curél products on this page list no fragrance in their ingredients.

[Scientific Reports, 2022](https://pubmed.ncbi.nlm.nih.gov/35340018/)

### Which Curél moisturizer is best for dry skin?

The Moisture Facial Milk is the best moisturizer for dry skin, followed closely by the Intensive Moisture Facial Cream and the Deep Moisture Spray. Lovi rates both the Moisture Facial Milk and the Intensive Moisture Facial Cream as Superior for dry skin, while the Deep Moisture Spray rates High.

### Does Curél cause breakouts?

Curél products are unlikely to cause breakouts for most skin types, as Lovi rates acne-prone skin at an average fit for the moisturizers and cleansers on this page. Reviewers note that these lightweight moisturizers help keep skin calm without clogging pores.

### Is Curél fragrance-free?

Yes, every one of the Curél products on this page lists no fragrance in its ingredients. Reviewers frequently mention these lightweight, hydrating moisturizers as soothing options for sensitive skin.

### What are the key ingredients in Curél products?

Curél formulas focus on barrier-repairing ceramides, soothing [eucalyptus extract](https://lovi.care/skincare/it/ingredients/eucalyptus), and hydrating [glycerin](https://lovi.care/skincare/it/ingredients/glycerin) to keep skin calm and smooth. Lovi rates the Curél products on this page as free from fragrance.

[Scientific Reports, 2022](https://pubmed.ncbi.nlm.nih.gov/35340018/)

### How do I build a Curél skincare routine?

To build a Curél routine for dry skin, start your morning with Foaming Facial Wash, followed by Calming Deep Moisture Toner, Intensive Moisture Facial Cream, and Safe Sunscreen SPF 50+. In the evening, cleanse with Ultra Hyalon Cleansing Cream and Foaming Facial Wash, apply Madagascar [Centella](https://lovi.care/skincare/it/ingredients/centella-asiatica) Poremizing Fresh Ampoule, and finish with Intensive Moisture Facial Cream.

### Where can I buy Curél, and how much does it cost?

Curél products are available through stores in Italy featured on this page, with prices ranging from €21.50 to €26.16.

### What are good alternatives to Curél?

Good alternatives to Curél include CeraVe, Cetaphil, Paula's Choice, Neutrogena, Kiehl's, and Dermalogica, which all have dedicated brand pages on Lovi.

### Curél vs CeraVe: which is better?

Curél rates Superior for dry skin and sensitive skin, while CeraVe rates High for dry skin and Superior for sensitive skin. Reviewers often mention that Curél products help soothe dry and sensitive skin, though some note a high price and small quantity.

[Scientific Reports, 2022](https://pubmed.ncbi.nlm.nih.gov/35340018/)

### Who owns Curél, and where is it from?

Curél is an American brand founded in 1984, owned by Kao Corporation since 1998.

[curel.com](https://www.curel.com/en-us/about/curel-history/) [en.wikipedia.org](https://en.wikipedia.org/wiki/Kao_Corporation) [web.kao.com](https://web.kao.com/sg/curel/philosophy/history/)

### Is Curél cruelty-free?

PETA, Leaping Bunny, and Cruelty Free International, the registries Lovi checks, do not list Curél as cruelty-free.

### Is Curél good for dry skin?

Yes, Curél is a great choice for dry skin, as Lovi rates the brand-focused routine as Superior for this skin type. Reviewers frequently mention that the moisturizers are very hydrating, soothing, and lightweight.

[Scientific Reports, 2022](https://pubmed.ncbi.nlm.nih.gov/35340018/)

### Which Curél cleanser is best for oily skin?

Foaming Facial Wash is the Curél cleanser on this page for oily skin, where Lovi rates it Low.

### Is Curél good for sensitive skin?

Yes, Curél fits sensitive skin very well, with Lovi rating the brand-focused routine Superior for sensitive skin and the Curél products on this page listing no fragrance. Reviewers mostly mention that these moisturizers are soothing for sensitive skin, and ingredients like ceramides help strengthen the skin barrier.

[Scientific Reports, 2022](https://pubmed.ncbi.nlm.nih.gov/35340018/)

### Is Curél good for acne-prone skin?

Yes, Curél is good for acne-prone skin, as Lovi rates the brand-focused routines High for this skin type. Reviewers mention that the brand offers lightweight moisturizers, and the Curél products on this page list no fragrance.

### Is Curél good for skin with dark spots?

Curél rates Average for skin with dark spots, except for Moisture Facial Milk which Lovi rates High. The Curél products on this page list no fragrance in their ingredients.

### Is Curél good for mature skin?

Lovi rates Deep Moisture Spray, Foaming Facial Wash, and Intensive Moisture Facial Cream Average for mature skin, while Moisture Facial Milk rates High. Reviewers frequently mention that the Curél products on this page are lightweight moisturizers.

## Research behind Curél's key ingredients

- [Peroxidated squalene induces the production of inflammatory mediators in HaCaT keratinocytes: a possible role in acne vulgaris](https://pubmed.ncbi.nlm.nih.gov/16778793/) Squalane · The Journal of Investigative Dermatology, 2006
- [Vitamin C-squalene bioconjugate promotes epidermal thickening and collagen production in human skin](https://pubmed.ncbi.nlm.nih.gov/33037252/) Squalane · Scientific Reports, 2020
- [Alteration of barrier properties, stratum corneum ceramides and microbiome composition in response to lotion application on cosmetic dry skin](https://pubmed.ncbi.nlm.nih.gov/35340018/) Ceramides · Scientific Reports, 2022
- [The 24-hour skin hydration and barrier function effects of a hyaluronic 1%, glycerin 5%, and Centella asiatica stem cells extract moisturizing fluid: an intra-subject, randomized, assessor-blinded study](https://pubmed.ncbi.nlm.nih.gov/28860834/) Glycerin · Clinical, Cosmetic and Investigational Dermatology, 2017
- [Efficacy of a topical gel containing chitosan, chlorhexidine, allantoin and dexpanthenol for pain and inflammation control after third molar surgery: A randomized and placebo-controlled clinical trial](https://pubmed.ncbi.nlm.nih.gov/32683390/) Allantoin · Medicina Oral, Patologia Oral Y Cirugia Bucal, 2020
- [Efficacy of a Topical Formulation on Skin Hydration and Barrier Function in Individuals With Xerosis: A 28-Day Randomized, Split-Leg, Untreated-Controlled Trial](https://pubmed.ncbi.nlm.nih.gov/42108609/) Dipotassium glycyrrhizate · Journal of Cosmetic Dermatology, 2026

## Curél routines

- 96% fit: [Routine for dry skin](https://lovi.care/skincare/it/brands/curel/skincare-routine/for/dry-skin)
- 83% fit: [Routine for oily skin](https://lovi.care/skincare/it/brands/curel/skincare-routine/for/oily-skin)
- 86% fit: [Routine for combination skin](https://lovi.care/skincare/it/brands/curel/skincare-routine/for/combination-skin)
- 92% fit: [Routine for sensitive skin](https://lovi.care/skincare/it/brands/curel/skincare-routine/for/sensitive-skin)
- 89% fit: [Routine for acne-prone skin](https://lovi.care/skincare/it/brands/curel/skincare-routine/for/acne-prone-skin)
- 89% fit: [Routine for mature skin](https://lovi.care/skincare/it/brands/curel/skincare-routine/for/mature-skin)
- 88% fit: [Routine for skin with dark spots](https://lovi.care/skincare/it/brands/curel/skincare-routine/for/dark-spots)
- 91% fit: [Routine for dry sensitive skin](https://lovi.care/skincare/it/brands/curel/skincare-routine/for/dry-sensitive-skin)
- 85% fit: [Routine for oily acne-prone skin](https://lovi.care/skincare/it/brands/curel/skincare-routine/for/oily-acne-prone-skin)

## Similar brands

- American skincare: [CeraVe](https://lovi.care/skincare/it/brands/cerave)
- American skincare: [Cetaphil](https://lovi.care/skincare/it/brands/cetaphil)
- American skincare: [Paula's Choice](https://lovi.care/skincare/it/brands/paula-s-choice)
- American skincare: [Neutrogena](https://lovi.care/skincare/it/brands/neutrogena)
- American skincare: [Kiehl's](https://lovi.care/skincare/it/brands/kiehl-s)
- American skincare: [Dermalogica](https://lovi.care/skincare/it/brands/dermalogica)
- American skincare: [Good Molecules](https://lovi.care/skincare/it/brands/good-molecules)
- American skincare: [Clinique](https://lovi.care/skincare/it/brands/clinique)
- American skincare: [SkinCeuticals](https://lovi.care/skincare/it/brands/skinceuticals)
- American skincare: [Estée Lauder](https://lovi.care/skincare/it/brands/estee-lauder)

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- French skincare: [Caudalie](https://lovi.care/skincare/it/brands/caudalie)

## About the Lovi Fit

Lovi: Unbiased, science-based skincare AI trained on real user outcomes.

Lovi rates every product from its full ingredient list with brand-independent rules its dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update. Levels from best to worst: Superior, High, Average, Low, Caution, Warning.

Behind these ratings: Nadia Kapleva, MS (Co-founder, Medical Director); Alexey Shagraev, PhD (Co-founder, CEO and CTO); Dr. Sofía Perea Pérez, MD, MSc (Medical Board); Aishani Shah, MD (Medical Board); Asya Zubkova, MS (Medical Board); Hanna Kurets, MD (Medical Board, Medical Advisor); Elina Nazarenko, MD (Medical Board); Victoria Derkova, MS (Medical Board).

Page built Nov 8, 2026.

More from Lovi: https://lovi.care/skincare/llms.txt

## This page in other countries

- United States: https://lovi.care/skincare/brands/curel
- United Kingdom: https://lovi.care/skincare/uk/brands/curel
- Ireland: https://lovi.care/skincare/ie/brands/curel
- Germany: https://lovi.care/skincare/de/brands/curel
- France: https://lovi.care/skincare/fr/brands/curel
- Italy: https://lovi.care/skincare/it/brands/curel (this page)
- Netherlands: https://lovi.care/skincare/nl/brands/curel
- Spain: https://lovi.care/skincare/es/brands/curel
- Canada: https://lovi.care/skincare/ca/brands/curel
- Australia: https://lovi.care/skincare/au/brands/curel
- Singapore: https://lovi.care/skincare/sg/brands/curel
- Saudi Arabia: https://lovi.care/skincare/sa/brands/curel
- United Arab Emirates: https://lovi.care/skincare/ae/brands/curel