# beplain skincare

Page: https://lovi.care/skincare/it/brands/beplain

The Lovi Fit is the same in every country; only the stores and prices differ, and the ones here are for Italy.

beplain is a Korean skincare brand founded in 2018 and owned by Seoul Leaguer since 2025.

[tracxn.com](https://tracxn.com/d/companies/beplain/__KyiTs-gpnzB1TxSOMc_Lwa4dD75FZ4j6cYyw1HaQwc4) [mk.co.kr](https://www.mk.co.kr/en/it/11214882)

Beplain is beloved for its gentle makeup removers, purifying cleansers, and soothing masks, all crafted from thoughtful formulas. Its products suit dry skin and sensitive skin best, offering careful daily comfort. The standout choices address specific concerns, featuring the [Mung Bean](https://lovi.care/skincare/it/ingredients/mung-bean) pH-Balanced Cleansing Foam for acne-prone skin, the Mung Bean Cleansing Oil for skin with dark spots, and the Mung Bean Pore [Clay](https://lovi.care/skincare/it/ingredients/clay) Mask for mature skin. These balanced creations work to maintain a calm, healthy complexion without disruption.

This page covers some of the most popular beplain products; for the whole beplain range, with a fit score for every product, [use the Lovi app](https://app.pora.ai/vqqJ/j1xj2b6o?af_sub2=brand&af_sub3=selection_note&af_sub4=pg01a286ce2b).

### Other beplain products

#### Other products

- [Mung Bean pH-Balanced Cleansing Foam](https://lovi.care/skincare/it/p/beplain/mung-bean-ph-balanced-cleansing-foam/for/dry-skin) — Superior fit — [€30.65 at Amazon](https://www.amazon.it/dp/B0DR8W36FL?tag=lovi-care-web-product09-21&linkCode=osi&th=1&psc=1)
- [Mung Bean Cleansing Oil](https://lovi.care/skincare/it/p/beplain/mung-bean-cleansing-oil/for/dry-skin) — High fit
- [Mung Bean Pore Clay Mask](https://lovi.care/skincare/it/p/beplain/mung-bean-pore-clay-mask/for/acne-prone-skin) — High fit — [€30.99 at Amazon](https://www.amazon.it/dp/B0BHHR2RTK?tag=lovi-care-web-product09-21&linkCode=osi&th=1&psc=1)

## People Say

★4.7

Overall rating based on 5.4k+ reviews

Reviewers most often praise beplain for gentle formulas, effective cleansing, and lightweight textures. The most common complaints are skin dryness or tightness and breakouts or abrasiveness.

Sources: lovi.care, oliveyoung.com, skinsort.com, hwahae.co.kr, yesstyle.com, simplysaima.com, and more

## Questions and answers

### Is beplain good for oily skin?

Yes, beplain is good for oily skin because Lovi rates the beplain-focused routine for oily skin as Superior. The beplain products on this page list no fragrance.

### Is beplain worth it?

Beplain may be worth it for shoppers looking for gentle care, as Lovi rates the brand-focused routines Superior for dry, sensitive, oily, combination, and acne-prone skin. The beplain products on this page list no fragrance in their ingredients.

### What are beplain's best products?

beplain fits dry and sensitive skin best through its targeted routines, which Lovi rates Superior for both skin types. Individual standout products include the [Mung Bean](https://lovi.care/skincare/it/ingredients/mung-bean) pH-Balanced Cleansing Foam, which Lovi rates Superior for dry, dry sensitive, oily acne-prone, and acne-prone skin.

### Which beplain cleanser is best for oily skin?

The Mung Bean pH-Balanced Cleansing Foam is best for oily skin. Lovi rates this cleanser High for oily skin.

### Does beplain cause breakouts?

The beplain products on this page are unlikely to cause breakouts, as the brand features options like the Mung Bean pH-Balanced Cleansing Foam that rates Superior for acne-prone skin. Lovi rates beplain-focused routines Superior for acne-prone skin.

### Is beplain fragrance-free?

Yes, every one of the beplain products on this page lists no fragrance in its ingredients.

### What are the key ingredients in beplain products?

The beplain products on this page feature key ingredients like [sodium hyaluronate](https://lovi.care/skincare/it/ingredients/hyaluronic-acid), [panthenol](https://lovi.care/skincare/it/ingredients/panthenol), and [centella asiatica extract](https://lovi.care/skincare/it/ingredients/centella-asiatica) that help keep skin soft and calm. Additionally, ceramide np and [glycerin](https://lovi.care/skincare/it/ingredients/glycerin) are used to support hydration and strengthen the skin barrier.

[Dermatologic Therapy, 2022](https://pubmed.ncbi.nlm.nih.gov/36200921/) [American Journal of Clinical Dermatology, 2002](https://pubmed.ncbi.nlm.nih.gov/12113650/)

### How do I build a beplain skincare routine?

To build a beplain skincare routine, follow the brand-focused routines which Lovi rates Superior for dry skin, sensitive skin, and acne-prone skin. The routine for dry skin includes cleansing with the Mung Bean pH-Balanced Cleansing Foam, hydrating with the Calming Deep Moisture Toner, and moisturizing with the Advanced Ceramide Lift and Firm Night Cream. Every beplain product on this page lists no fragrance in its ingredients.

### Where can I buy beplain, and how much does it cost?

beplain products can be bought in stores in Italy featured on this page, with prices ranging from €30.65 to €30.99, and most falling between those amounts.

### What are good alternatives to beplain?

Good alternatives to beplain with pages on Lovi include SKIN1004, Anua, Medicube, Beauty of Joseon, COSRX, and Dr. Althea. Lovi rates the beplain-focused routine Superior for dry skin, oily skin, sensitive skin, combination skin, and acne-prone skin.

### beplain vs SKIN1004: which is better?

beplain fits dry, sensitive, and acne-prone skin slightly better than SKIN1004. Lovi rates the beplain-focused routine Superior for dry, sensitive, and acne-prone skin, compared to Superior or High for SKIN1004.

### Who owns beplain, and where is it from?

beplain is a Korean brand founded in 2018, owned by Seoul Leaguer since 2025.

[tracxn.com](https://tracxn.com/d/companies/beplain/__KyiTs-gpnzB1TxSOMc_Lwa4dD75FZ4j6cYyw1HaQwc4) [mk.co.kr](https://www.mk.co.kr/en/it/11214882)

### Is beplain cruelty-free?

PETA, Leaping Bunny, and Cruelty Free International, the registries Lovi checks, do not list beplain as cruelty-free.

### Is beplain good for dry skin?

Yes, beplain is good for dry skin because Lovi rates the beplain-focused routine Superior for dry skin. The beplain products on this page list no fragrance, and products like the Mung Bean Cleansing Oil and Mung Bean pH-Balanced Cleansing Foam help keep dry skin soft and smooth.

### Is beplain good for sensitive skin?

Yes, beplain is very good for sensitive skin and features brand-focused routines that Lovi rates Superior for it. The beplain products on this page list no fragrance in their ingredients, helping to keep sensitive skin calm.

### Is beplain good for acne-prone skin?

Yes, beplain is good for acne-prone skin, and Lovi rates the beplain-focused routine Superior for this skin type. The Mung Bean pH-Balanced Cleansing Foam and Mung Bean Pore [Clay](https://lovi.care/skincare/it/ingredients/clay) Mask both rate High for acne-prone skin, helping to keep pores clean and skin calm.

### Is beplain good for skin with dark spots?

Yes, beplain helps with skin with dark spots, and Lovi rates the Mung Bean pH-Balanced Cleansing Foam High for this skin type while the Mung Bean Pore Clay Mask and Mung Bean Cleansing Oil rate Average.

### Is beplain good for mature skin?

Yes, beplain is good for mature skin. Lovi rates the brand-focused routine Superior for dry skin and High for mature skin when using products like the Mung Bean pH-Balanced Cleansing Foam.

## Research behind beplain's key ingredients

- [Benefits of topical hyaluronic acid for skin quality and signs of skin aging: From literature review to clinical evidence](https://pubmed.ncbi.nlm.nih.gov/36200921/) Sodium hyaluronate · Dermatologic Therapy, 2022
- [Topical use of dexpanthenol in skin disorders](https://pubmed.ncbi.nlm.nih.gov/12113650/) Panthenol · American Journal of Clinical Dermatology, 2002
- [Moisturizing and Antiinflammatory Properties of Cosmetic Formulations Containing Centella asiatica Extract](https://pubmed.ncbi.nlm.nih.gov/27168678/) Centella asiatica extract · Indian Journal of Pharmaceutical Sciences, 2016
- [The effects of a topical gel containing chitosan, 0,2% chlorhexidine, allantoin and despanthenol on the wound healing process subsequent to impacted lower third molar extraction](https://pubmed.ncbi.nlm.nih.gov/27475700/) Allantoin · Medicina Oral, Patologia Oral Y Cirugia Bucal, 2016
- [Ceramide 1 and ceramide 3 act synergistically on skin hydration and the transepidermal water loss of sodium lauryl sulfate-irritated skin](https://pubmed.ncbi.nlm.nih.gov/18717861/) Ceramide np · International Journal of Dermatology, 2008
- [The 24-hour skin hydration and barrier function effects of a hyaluronic 1%, glycerin 5%, and Centella asiatica stem cells extract moisturizing fluid: an intra-subject, randomized, assessor-blinded study](https://pubmed.ncbi.nlm.nih.gov/28860834/) Glycerin · Clinical, Cosmetic and Investigational Dermatology, 2017
- [Human skin penetration and local effects of topical nano zinc oxide after occlusion and barrier impairment](https://pubmed.ncbi.nlm.nih.gov/27131753/) Calamine · European Journal of Pharmaceutics and Biopharmaceutics, 2016
- [A new topical panthenol-containing emollient: Results from two randomized controlled studies assessing its skin moisturization and barrier restoration potential, and the effect on skin microflora](https://pubmed.ncbi.nlm.nih.gov/27425824/) Panthenol · The Journal of Dermatological Treatment, 2017
- [Efficacy of a topical gel containing chitosan, chlorhexidine, allantoin and dexpanthenol for pain and inflammation control after third molar surgery: A randomized and placebo-controlled clinical trial](https://pubmed.ncbi.nlm.nih.gov/32683390/) Panthenol · Medicina Oral, Patologia Oral Y Cirugia Bucal, 2020
- [Systematic Study of Paeonol/Madecassoside Co-Delivery Nanoemulsion Transdermal Delivery System for Enhancing Barrier Repair and Anti-Inflammatory Efficacy](https://pubmed.ncbi.nlm.nih.gov/37446936/) Centella asiatica extract · Molecules, 2023
- [Biomimetic hyaluronic acid-stabilized zinc oxide nanoparticles in acne treatment: A preclinical and clinical approach](https://pubmed.ncbi.nlm.nih.gov/40254135/) Calamine · Journal of Controlled Release, 2025
- [A Lipid Mixture Enriched by Ceramide NP with Fatty Acids of Diverse Chain Lengths Contributes to Restore the Skin Barrier Function Impaired by Topical Corticosteroid](https://pubmed.ncbi.nlm.nih.gov/34348350/) Ceramide np · Skin Pharmacology and Physiology, 2022
- [Antiacne and antiblotch activities of a formulated combination of Aloe barbadensis leaf powder, Garcinia mangostana peel extract, and Camellia sinensis leaf extract](https://pubmed.ncbi.nlm.nih.gov/31239743/) Powder · Clinical, Cosmetic and Investigational Dermatology, 2019
- [Protective effects of the phenolic compounds from mung bean hull against H2O2-induced skin aging through alleviating oxidative injury and autophagy in HaCaT cells and HSF cells](https://pubmed.ncbi.nlm.nih.gov/35718184/) Vigna radiata seed extract · The Science of the Total Environment, 2022
- [Topical Zinc Oxide Nanoparticle Formulations for Acne Vulgaris: A Systematic Review of Pre-Clinical and Early-Phase Clinical Evidence](https://pubmed.ncbi.nlm.nih.gov/41007718/) Calamine · Biomedicines, 2025
- [Evaluation of the Efficacy and Safety of a Panthenol-Enriched Mask for Skin Barrier Recovery After Facial Laser Treatment: Results of a Double-Blind Randomized Controlled Study](https://pubmed.ncbi.nlm.nih.gov/40613435/) Panthenol · Journal of Cosmetic Dermatology, 2025
- [Development and efficacy assessments of tea seed oil makeup remover](https://pubmed.ncbi.nlm.nih.gov/27988044/) Camellia sinensis seed oil · Annales Pharmaceutiques Francaises, 2017
- [Effects of fermented tea seed oil on the skin lipid barrier and microbiome of sensitive skin](https://pubmed.ncbi.nlm.nih.gov/41319188/) Camellia sinensis seed oil · International Journal of Cosmetic Science, 2026
- [Efficacy of anti-sebum moisturizing cream containing 2% l-carnitine and 5% epigallocatechin gallate in seborrhea: A randomized clinical trial](https://pubmed.ncbi.nlm.nih.gov/37194909/) Camellia sinensis leaf powder · Journal of Cosmetic Dermatology, 2023
- [The Therapeutic Effects of a Bentonite-Based Facial Mask With Alcea sulphurea Extract on Acne Severity and Patient Experience: Add-On Randomized Controlled Clinical Trial](https://pubmed.ncbi.nlm.nih.gov/41347526/) Bentonite · Journal of Cosmetic Dermatology, 2025

## beplain routines

- 98% fit: [Routine for dry skin](https://lovi.care/skincare/it/brands/beplain/skincare-routine/for/dry-skin)
- 92% fit: [Routine for oily skin](https://lovi.care/skincare/it/brands/beplain/skincare-routine/for/oily-skin)
- 93% fit: [Routine for combination skin](https://lovi.care/skincare/it/brands/beplain/skincare-routine/for/combination-skin)
- 95% fit: [Routine for sensitive skin](https://lovi.care/skincare/it/brands/beplain/skincare-routine/for/sensitive-skin)
- 94% fit: [Routine for acne-prone skin](https://lovi.care/skincare/it/brands/beplain/skincare-routine/for/acne-prone-skin)
- 94% fit: [Routine for mature skin](https://lovi.care/skincare/it/brands/beplain/skincare-routine/for/mature-skin)
- 92% fit: [Routine for skin with dark spots](https://lovi.care/skincare/it/brands/beplain/skincare-routine/for/dark-spots)
- 95% fit: [Routine for dry sensitive skin](https://lovi.care/skincare/it/brands/beplain/skincare-routine/for/dry-sensitive-skin)
- 94% fit: [Routine for oily acne-prone skin](https://lovi.care/skincare/it/brands/beplain/skincare-routine/for/oily-acne-prone-skin)

## Similar brands

- Korean skincare: [SKIN1004](https://lovi.care/skincare/it/brands/skin1004)
- Korean skincare: [Anua](https://lovi.care/skincare/it/brands/anua)
- Korean skincare: [Medicube](https://lovi.care/skincare/it/brands/medicube)
- Korean skincare: [Beauty of Joseon](https://lovi.care/skincare/it/brands/beauty-of-joseon)
- Korean skincare: [COSRX](https://lovi.care/skincare/it/brands/cosrx)
- Korean skincare: [Dr. Althea](https://lovi.care/skincare/it/brands/dr-althea)
- Korean skincare: [Some By Mi](https://lovi.care/skincare/it/brands/some-by-mi)
- Korean skincare: [Torriden](https://lovi.care/skincare/it/brands/torriden)
- Korean skincare: [celimax](https://lovi.care/skincare/it/brands/celimax)
- Korean skincare: [Purito](https://lovi.care/skincare/it/brands/purito)

## Popular brands

- Canadian skincare: [The Ordinary](https://lovi.care/skincare/it/brands/the-ordinary)
- American skincare: [CeraVe](https://lovi.care/skincare/it/brands/cerave)
- French skincare: [La Roche-Posay](https://lovi.care/skincare/it/brands/la-roche-posay)
- Korean skincare: [ROUND LAB](https://lovi.care/skincare/it/brands/round-lab)
- American skincare: [Cetaphil](https://lovi.care/skincare/it/brands/cetaphil)
- American skincare: [Paula's Choice](https://lovi.care/skincare/it/brands/paula-s-choice)
- American skincare: [Neutrogena](https://lovi.care/skincare/it/brands/neutrogena)
- Korean skincare: [AXIS-Y](https://lovi.care/skincare/it/brands/axis-y)
- American skincare: [Kiehl's](https://lovi.care/skincare/it/brands/kiehl-s)
- Korean skincare: [d'Alba](https://lovi.care/skincare/it/brands/d-alba)
- Korean skincare: [LANEIGE](https://lovi.care/skincare/it/brands/laneige)
- Korean skincare: [Haruharu Wonder](https://lovi.care/skincare/it/brands/haruharu-wonder)
- Korean skincare: [Pyunkang Yul](https://lovi.care/skincare/it/brands/pyunkang-yul)
- Korean skincare: [innisfree](https://lovi.care/skincare/it/brands/innisfree)
- French skincare: [Caudalie](https://lovi.care/skincare/it/brands/caudalie)
- Korean skincare: [MISSHA](https://lovi.care/skincare/it/brands/missha)
- American skincare: [Dermalogica](https://lovi.care/skincare/it/brands/dermalogica)
- American skincare: [Good Molecules](https://lovi.care/skincare/it/brands/good-molecules)
- Korean skincare: [Centellian24](https://lovi.care/skincare/it/brands/centellian24)
- British skincare: [BYOMA](https://lovi.care/skincare/it/brands/byoma)

## About the Lovi Fit

Lovi: Unbiased, science-based skincare AI trained on real user outcomes.

Lovi rates every product from its full ingredient list with brand-independent rules its dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update. Levels from best to worst: Superior, High, Average, Low, Caution, Warning.

Behind these ratings: Nadia Kapleva, MS (Co-founder, Medical Director); Alexey Shagraev, PhD (Co-founder, CEO and CTO); Dr. Sofía Perea Pérez, MD, MSc (Medical Board); Aishani Shah, MD (Medical Board); Asya Zubkova, MS (Medical Board); Hanna Kurets, MD (Medical Board, Medical Advisor); Elina Nazarenko, MD (Medical Board); Victoria Derkova, MS (Medical Board).

Page built Nov 8, 2026.

More from Lovi: https://lovi.care/skincare/llms.txt

## This page in other countries

- United States: https://lovi.care/skincare/brands/beplain
- United Kingdom: https://lovi.care/skincare/uk/brands/beplain
- Ireland: https://lovi.care/skincare/ie/brands/beplain
- Germany: https://lovi.care/skincare/de/brands/beplain
- France: https://lovi.care/skincare/fr/brands/beplain
- Italy: https://lovi.care/skincare/it/brands/beplain (this page)
- Netherlands: https://lovi.care/skincare/nl/brands/beplain
- Spain: https://lovi.care/skincare/es/brands/beplain
- Canada: https://lovi.care/skincare/ca/brands/beplain
- Australia: https://lovi.care/skincare/au/brands/beplain
- Singapore: https://lovi.care/skincare/sg/brands/beplain
- Saudi Arabia: https://lovi.care/skincare/sa/brands/beplain
- United Arab Emirates: https://lovi.care/skincare/ae/brands/beplain