# The Face Shop Rice Water Bright Cleansing Foam for mature skin

**Lovi Fit: Average fit for mature skin.**
Normal Skin Fit: High · Effectiveness: Average · Safety: High.

Page: https://lovi.care/skincare/ie/p/the-face-shop/rice-water-bright-cleansing-foam/for/mature-skin

The Lovi Fit is the same in every country; only the stores and prices differ, and the ones here are for Ireland.

Brand: [The Face Shop](https://lovi.care/skincare/ie/brands/the-face-shop)
Category: [Cleansers](https://lovi.care/skincare/ie/best/cleansers)

This fit is calculated for the concerns frequently associated with mature skin: fine lines, wrinkles, and loss of firmness. For scores based on a full skin profile (12D face scan, goals, preferences), use the Lovi app.

Works for mature skin; other cleansers fit it better.

## Why this fit

- Suitable for normal skin due to the presence of rice extract and rice bran oil, which offer emollient and antioxidant benefits, this cleanser provides moderate cleansing with myristic acid and lauric acid to remove impurities.
- While it offers general cleansing and hydration, it lacks specialized ingredients like retinoids or peptides to effectively target your wrinkles and fine lines.
- The safety profile is excellent, with no risks of irritation for your normal skin due to the absence of prohibited or harsh ingredients.

## Fit by skin type

- [Oily skin](https://lovi.care/skincare/ie/p/the-face-shop/rice-water-bright-cleansing-foam/for/oily-skin): Average
- [Dry skin](https://lovi.care/skincare/ie/p/the-face-shop/rice-water-bright-cleansing-foam/for/dry-skin): Caution
- [Combination skin](https://lovi.care/skincare/ie/p/the-face-shop/rice-water-bright-cleansing-foam/for/combination-skin): Average
- [Sensitive skin](https://lovi.care/skincare/ie/p/the-face-shop/rice-water-bright-cleansing-foam/for/sensitive-skin): Average
- [Acne-prone skin](https://lovi.care/skincare/ie/p/the-face-shop/rice-water-bright-cleansing-foam/for/acne-prone-skin): Average
- [Skin with dark spots](https://lovi.care/skincare/ie/p/the-face-shop/rice-water-bright-cleansing-foam/for/dark-spots): Average
- [Mature skin](https://lovi.care/skincare/ie/p/the-face-shop/rice-water-bright-cleansing-foam/for/mature-skin): Average (this page)
- [Dry sensitive skin](https://lovi.care/skincare/ie/p/the-face-shop/rice-water-bright-cleansing-foam/for/dry-sensitive-skin): Caution
- [Oily acne-prone skin](https://lovi.care/skincare/ie/p/the-face-shop/rice-water-bright-cleansing-foam/for/oily-acne-prone-skin): Average

## Key ingredients

Rice Water, Glycerin, Myristic Acid, Cocamidopropyl Betaine, Rice Bran Oil

## What the research says

- A rice bran oil nanoemulsion formulated using low energy methods showed low irritation potential in vitro and improved skin moisture while maintaining normal skin pH in human volunteers during in vivo assessments. ([Journal of Nanobiotechnology, 2011](https://pubmed.ncbi.nlm.nih.gov/21952107/))
- Daily application of a cream containing niosomes loaded with purple glutinous rice extract in 20 human volunteers for 28 days resulted in a significant decrease in melanin index and skin roughness by -14.05% and -9.95%, and increases in skin hydration and elastic recovery by +48.73% and +35.98% compared to initial values. ([International Journal of Cosmetic Science, 2020](https://pubmed.ncbi.nlm.nih.gov/32812663/))
- Nanoencapsulation of rice bran oil in a hydrogel prevented UVB-induced ear edema by 60% and reduced protein carbonylation and NF-κB nuclear translocation by 81% and 87%, respectively, in mice compared to a control hydrogel. ([European Journal of Pharmaceutics and Biopharmaceutics, 2015](https://pubmed.ncbi.nlm.nih.gov/25818120/))
- A topical xanthan gum nanogel containing gamma-oryzanol-loaded nanostructured lipid carriers and nanosized TiO2 and MBBT filters demonstrated high photoprotection with an SPF of 34 and no skin irritation or sensitization in a rat model. ([Pharmaceuticals, 2023](https://pubmed.ncbi.nlm.nih.gov/37242453/))
- The iontophoretic delivery of hyaluronic acid nanogel-loaded Saccharomyces/Rice Ferment Filtrate significantly reduced advanced glycation end products and mitigated skin stiffening in an ex vivo skin tissue glycation model. ([International Journal of Nanomedicine, 2025](https://pubmed.ncbi.nlm.nih.gov/40989892/))
- Red rice extract suppressed UVB-induced inflammation and skin aging in human skin fibroblasts by inhibiting the MAPK signaling pathway, leading to decreased NF-kappa B and AP-1 activation, reduced ECM degradation, and increased ECM synthesis compared to UVB-irradiated controls. ([Natural Product Communications, 2016](https://pubmed.ncbi.nlm.nih.gov/30508356/))
- Aspergillus oryzae-fermented broken rice and brewers' rice water extracts inhibit photoaging in UV-irradiated human fibroblasts and co-cultured keratinocytes by downregulating MMP-1, inhibiting elastase, enhancing collagen formation, upregulating elastin gene expression, and lowering pro-inflammatory cytokines. ([Cellular and Molecular Biology, 2023](https://pubmed.ncbi.nlm.nih.gov/38015547/))
- A single application of a moisturizing fluid containing hyaluronic acid 1%, glycerin 5%, and Centella asiatica stem cells extract significantly increased skin hydration by 29% and reduced transepidermal water loss at 24 hours compared to baseline and an untreated control site in twenty healthy women. ([Clinical, Cosmetic and Investigational Dermatology, 2017](https://pubmed.ncbi.nlm.nih.gov/28860834/))
- The emollient V0034CR significantly reduced TEWL compared to vehicle and vehicle plus glycerol, and significantly increased corneometry scores compared to vehicle and vehicle plus petrolatum in healthy volunteers with dry skin, demonstrating combined barrier function improvement from petrolatum and hydration improvement from glycerol. ([Journal of Cosmetic Dermatology, 2020](https://pubmed.ncbi.nlm.nih.gov/31532576/))
- Ten days of treatment with a cream containing 20% glycerin significantly increased skin hydration measured by corneometer values in 17 healthy volunteers compared to a placebo cream, but showed no influence on transepidermal water loss or skin sensitivity to an irritating surfactant. ([International Journal of Cosmetic Science, 2001](https://pubmed.ncbi.nlm.nih.gov/18498456/))
- The cytotoxic effect of sodium lauryl sulphate on normal human keratinocytes was significantly decreased when combined with cocamidopropyl betaine, Tween 20, and Tween 80 at concentrations well below the critical micelle concentration. ([Skin Pharmacology and Applied Skin Physiology, 2003](https://pubmed.ncbi.nlm.nih.gov/12677096/))

## Why other cleansers fit mature skin better

- Topical post-laser application of human adipocyte-derived mesenchymal stem cell media combined with niacinamide significantly improved wrinkle index, melanin index, patient satisfaction, and investigator esthetic improvement scores compared to vehicle cream in patients with aging skin. ([Journal of Cosmetic Dermatology, 2021](https://pubmed.ncbi.nlm.nih.gov/33103316/))
- Treatment with a combination of niacinamide and hyaluronic acid improved skin aging signs and demonstrated a senomorphic effect by decreasing SASP and autocrine signaling genes in women. ([Scientific Reports, 2024](https://pubmed.ncbi.nlm.nih.gov/39009698/))

## What reviewers say

This creamy foaming cleanser is highly effective at deep cleaning and brightening the complexion, making it a popular choice for those with oily or combination skin. However, users with dry or sensitive skin frequently report that its strong cleansing power and fragrance can be stripping, leaving the skin feeling tight.

- Liked: Effective deep cleanse (mostly mentioned)
- Liked: Rich creamy lather (mostly mentioned)
- Liked: Brightening effect (often mentioned)
- Disliked: Drying and stripping (often mentioned)
- Liked: Great value (sometimes noted)
- Liked: Pleasant scent (sometimes noted)
- Disliked: Eye irritation (sometimes noted)
- Disliked: Strong fragrance (sometimes noted)
- Disliked: High pH level (rarely noted)
- Disliked: Potential breakouts (rarely noted)

## How to apply

- Use your cleanser as part of both your AM and PM routine. Start using it daily since your skin is normal and not sensitive.
- Apply this first in your routine before using your toner, moisturizer, and SPF.
- Gently massage the cleanser onto your face using circular motions, then rinse well with water. Avoid rubbing your skin too hard.
- Apply the cleanser directly onto slightly damp skin for the best fresh feeling. Make sure your face is clean of heavy makeup first.
- Avoid the sensitive eye area while washing. Do a quick patch test before your very first use to be safe.
- Video: https://storage.pora.ai/6a08416bd9315041c09c72f61cf27cc1.mp4

## Questions and answers

### How well does The Face Shop Rice Water Bright Cleansing Foam work for mature skin?

This cleanser works well for general washing, but it lacks specialized ingredients to effectively target wrinkles and fine lines on mature skin. A cleanser for this skin type needs high-quality hydrating ingredients and wrinkle-smoothing components like retinoids or peptides.
Sources: [International Journal of Cosmetic Science, 2020](https://pubmed.ncbi.nlm.nih.gov/32812663/), [Journal of Nanobiotechnology, 2011](https://pubmed.ncbi.nlm.nih.gov/21952107/)

### Which ingredients make this cleanser a good fit for mature skin?

Rice extract and rice bran oil make this cleanser a good fit because they provide moisture and antioxidants with a very low chance of irritation. However, because it lacks specialized ingredients like retinoids or peptides to target wrinkles, a cleanser for mature skin needs high-quality hydrating ingredients and wrinkle-targeting components.
Sources: [Journal of Nanobiotechnology, 2011](https://pubmed.ncbi.nlm.nih.gov/21952107/), [International Journal of Cosmetic Science, 2020](https://pubmed.ncbi.nlm.nih.gov/32812663/)

### What does Rice Water do for mature skin?

Rice water helps keep mature skin soft and smooth by providing moisture and supporting a healthy skin barrier. These types of ingredients may also improve firmness and reduce the look of wrinkles over time.
Sources: [Journal of Cosmetic Dermatology, 2022](https://pubmed.ncbi.nlm.nih.gov/35587098/), [Journal of Ethnopharmacology, 2016](https://pubmed.ncbi.nlm.nih.gov/27721049/)

### What does Glycerin do for mature skin?

Glycerin helps keep mature skin feeling soft and smooth by drawing moisture into the outer layer and locking it in. This daily hydration boost supports the skin barrier, keeping dry areas comfortable and protected against irritation.
Sources: [The British Journal of Dermatology, 2008](https://pubmed.ncbi.nlm.nih.gov/18510666/), [Clinical, Cosmetic and Investigational Dermatology, 2017](https://pubmed.ncbi.nlm.nih.gov/28860834/)

### Where does this cleanser go in a skincare routine for mature skin?

This cleanser goes in your morning and evening routine as the main cleansing step, and it is very unlikely to cause any irritation. Because it works for your mature skin while lacking specialized ingredients for wrinkles and fine lines, a product of this type needs firming peptides or retinoids to properly care for this skin.

### Can I use this cleanser with retinol, and in what order?

You can use this cleanser in your routine before applying a retinol treatment. While it washes and hydrates well, mature skin needs specialized ingredients like retinoids or peptides to smooth wrinkles and fine lines.

### How often should I use this cleanser?

You can use this cleanser daily as part of your morning and evening routine. It is very unlikely to cause irritation, but a cleanser for mature skin also needs anti-aging ingredients like retinoids or peptides to help smooth out fine lines.
Sources: [The Journal of Dermatological Treatment, 2022](https://pubmed.ncbi.nlm.nih.gov/32239984/)

### Can this cleanser clog pores, cause breakouts or purging for mature skin?

This cleanser is unlikely to clog pores or cause breakouts for mature skin, as it has a very safe formula with no harsh or prohibited ingredients. However, because it can feel drying and stripping, a cleanser for mature skin needs extra moisture and ingredients like ceramides or hyaluronic acid to keep skin soft and comfortable.
Sources: [Journal of Nanobiotechnology, 2011](https://pubmed.ncbi.nlm.nih.gov/21952107/)

### Can I use this cleanser around the eyes or on my body?

You can use this cleanser on your body, but the skin around your eyes is much thinner and may be more easily irritated by facial washes. This cleanser needs ingredients like nourishing oils and gentle hydrators to properly care for delicate eye areas and body skin.
Sources: [Surgical and Radiologic Anatomy, 2002](https://pubmed.ncbi.nlm.nih.gov/12375070/), [Journal of Nanobiotechnology, 2011](https://pubmed.ncbi.nlm.nih.gov/21952107/)

### Is this cleanser fragrance-free and alcohol-free?

Yes, it has no fragrance and no drying alcohol.

## Alternatives for mature skin

- [SOME BY MI Snail Truecica Miracle Repair Low pH Gel Cleanser](https://lovi.care/skincare/ie/p/some-by-mi/snail-truecica-miracle-repair-low-ph-gel-cleanser/for/mature-skin) — Superior fit — €18.98 at Amazon
- [CeraVe Foaming Facial Cleanser](https://lovi.care/skincare/ie/p/cerave/foaming-facial-cleanser/for/mature-skin) — High fit — €21.45 at Amazon
- [Banila Co Clean It Zero Foam Cleanse Hydration](https://lovi.care/skincare/ie/p/banila-co/clean-it-zero-foam-cleanse-hydration/for/mature-skin) — High fit — €21.00 at Amazon

## Pairs well with

- Hydrating Toner: [COSRX Propolis Synergy Toner](https://lovi.care/skincare/ie/p/cosrx/full-fit-propolis-synergy-toner/for/mature-skin) — Superior fit — €14.28 at Amazon
- Moisturizer: [Elizabeth Arden Ceramide Lift and Firm Night Cream](https://lovi.care/skincare/ie/p/elizabeth-arden/advanced-ceramide-lift-and-firm-night-cream/for/mature-skin) — Superior fit — €50.82 at Amazon
- SPF: [Torriden DIVE-IN Mild Sunscreen](https://lovi.care/skincare/ie/p/torriden/dive-in-mild-sunscreen/for/mature-skin) — Superior fit — €26.27 at Amazon

## Where to buy

- Amazon.ie: €16.00 (https://www.amazon.ie/dp/B07DM1K96K?tag=lovi-care-web-product02-21&linkCode=osi&th=1&psc=1)
Prices checked 4 Nov 2026.

## Ingredients

Water, Myristic Acid, Glycerin, Potassium Hydroxide, Stearic Acid, Glycol Distearate, Lauric Acid, Cocamidopropyl Betaine, Cocamide Mea, Disodium Cocoamphodiacetate, Glyceryl Stearate, Peg-100 Stearate, Sodium Lauryl Sulfate, Rice Extract, Saponaria Officinalis Leaf Extract, Rice Bran Oil, Titanium Dioxide Ci 77891, Sodium Chloride, Divinyldimethicone Dimethicone Copolymer, C12-13 Pareth-23, C12-13 Pareth-3, Hexylene Glycol, Disodium Edta, Blue 1 Ci 42090, Yellow 5 Ci 19140, Red 4 Ci 14700, Hydroxypropyl Methylcellulose
## About the Lovi Fit

Lovi: Unbiased, science-based skincare AI trained on real user outcomes.

Lovi calculates every fit score from the full ingredient list with brand-independent rules its dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update. Levels from best to worst: Superior, High, Average, Low, Caution, Warning.

Behind this fit score: Nadia Kapleva, MS (Co-founder, Medical Director); Alexey Shagraev, PhD (Co-founder, CEO and CTO); Dr. Sofía Perea Pérez, MD, MSc (Medical Board); Aishani Shah, MD (Medical Board); Asya Zubkova, MS (Medical Board); Hanna Kurets, MD (Medical Board, Medical Advisor); Elina Nazarenko, MD (Medical Board); Victoria Derkova, MS (Medical Board).

Page built Nov 8, 2026.

More from Lovi: https://lovi.care/skincare/llms.txt

## This page in other countries

- United States: https://lovi.care/skincare/p/the-face-shop/rice-water-bright-cleansing-foam/for/mature-skin
- United Kingdom: https://lovi.care/skincare/uk/p/the-face-shop/rice-water-bright-cleansing-foam/for/mature-skin
- Ireland: https://lovi.care/skincare/ie/p/the-face-shop/rice-water-bright-cleansing-foam/for/mature-skin (this page)
- Germany: https://lovi.care/skincare/de/p/the-face-shop/rice-water-bright-cleansing-foam/for/mature-skin
- France: https://lovi.care/skincare/fr/p/the-face-shop/rice-water-bright-cleansing-foam/for/mature-skin
- Italy: https://lovi.care/skincare/it/p/the-face-shop/rice-water-bright-cleansing-foam/for/mature-skin
- Netherlands: https://lovi.care/skincare/nl/p/the-face-shop/rice-water-bright-cleansing-foam/for/mature-skin
- Spain: https://lovi.care/skincare/es/p/the-face-shop/rice-water-bright-cleansing-foam/for/mature-skin
- Canada: https://lovi.care/skincare/ca/p/the-face-shop/rice-water-bright-cleansing-foam/for/mature-skin
- Australia: https://lovi.care/skincare/au/p/the-face-shop/rice-water-bright-cleansing-foam/for/mature-skin
- Singapore: https://lovi.care/skincare/sg/p/the-face-shop/rice-water-bright-cleansing-foam/for/mature-skin
- Saudi Arabia: https://lovi.care/skincare/sa/p/the-face-shop/rice-water-bright-cleansing-foam/for/mature-skin
- United Arab Emirates: https://lovi.care/skincare/ae/p/the-face-shop/rice-water-bright-cleansing-foam/for/mature-skin