# Murad Cellular Hydration Repair Serum for dry skin

**Lovi Fit: High fit for dry skin.**
Dry Skin Fit: High · Effectiveness: Superior · Safety: High.

Page: https://lovi.care/skincare/ie/p/murad/cellular-hydration-repair-serum/for/dry-skin

The Lovi Fit is the same in every country; only the stores and prices differ, and the ones here are for Ireland.

Brand: [Murad](https://lovi.care/skincare/ie/brands/murad)
Category: [Moisturizers and moisturizing serums](https://lovi.care/skincare/ie/best/moisturizers)

This fit is calculated for the concerns frequently associated with dry skin: flakiness, tightness, dehydration, fine lines, and wrinkles. For scores based on a full skin profile (12D face scan, goals, preferences), use the Lovi app.

A great choice for dry skin; a few moisturizers fit it even better.

## Why this fit

- Highly suitable for your dry skin, this serum effectively hydrates and plumps with high concentrations of Glycerin and Sodium Hyaluronate Crosspolymer, while Vaccinium Myrtillus Seed Oil and Persea Gratissima Oil Avocado Oil provide emollient benefits.
- Urea and Betaine further enhance moisturization, addressing dryness and flakiness by supporting your skin's natural hydration mechanisms.
- The formula is safe for your dry skin, containing no harsh or prohibited ingredients that could cause irritation.

## Fit by skin type

- [Oily skin](https://lovi.care/skincare/ie/p/murad/cellular-hydration-repair-serum/for/oily-skin): High
- [Dry skin](https://lovi.care/skincare/ie/p/murad/cellular-hydration-repair-serum/for/dry-skin): High (this page)
- [Combination skin](https://lovi.care/skincare/ie/p/murad/cellular-hydration-repair-serum/for/combination-skin): High
- [Sensitive skin](https://lovi.care/skincare/ie/p/murad/cellular-hydration-repair-serum/for/sensitive-skin): High
- [Acne-prone skin](https://lovi.care/skincare/ie/p/murad/cellular-hydration-repair-serum/for/acne-prone-skin): High
- [Skin with dark spots](https://lovi.care/skincare/ie/p/murad/cellular-hydration-repair-serum/for/dark-spots): High
- [Mature skin](https://lovi.care/skincare/ie/p/murad/cellular-hydration-repair-serum/for/mature-skin): High
- [Dry sensitive skin](https://lovi.care/skincare/ie/p/murad/cellular-hydration-repair-serum/for/dry-sensitive-skin): High
- [Oily acne-prone skin](https://lovi.care/skincare/ie/p/murad/cellular-hydration-repair-serum/for/oily-acne-prone-skin): High

## Key ingredients

Sodium Hyaluronate Crosspolymer, Hexapeptide-9, Persea Gratissima Oil Avocado Oil, Lactobacillus Ferment, Vaccinium Myrtillus Seed Oil

## What the research says

- A single application of a moisturizing fluid containing hyaluronic acid 1%, glycerin 5%, and Centella asiatica stem cells extract significantly increased skin hydration by 29% and reduced transepidermal water loss at 24 hours compared to baseline and an untreated control site in twenty healthy women. ([Clinical, Cosmetic and Investigational Dermatology, 2017](https://pubmed.ncbi.nlm.nih.gov/28860834/))
- A combination of Aloe barbadensis leaf extract and trimethylglycine in a 1:1 mass ratio synergistically increased aquaporin 3 expression by up to 380% in keratinocytes and safely improved skin hydration in healthy volunteers. ([Molecules, 2024](https://pubmed.ncbi.nlm.nih.gov/38611819/))
- Topical application of 0.1% hyaluronic acid formulations of different molecular weights led to significant improvements in skin hydration and elasticity, with low-molecular-weight formulations also significantly reducing wrinkle depth in seventy-six female subjects compared to a vehicle control. ([Journal of Drugs in Dermatology, 2011](https://pubmed.ncbi.nlm.nih.gov/22052267/))
- Topical application of hyaluronic acid in conjunction with free gingival graft significantly reduced donor site postoperative pain until day 7 compared to normal saline, with no significant differences in graft dimensions or patient satisfaction. ([Clinical Oral Investigations, 2022](https://pubmed.ncbi.nlm.nih.gov/34623507/))
- Treatment with a hyaluronic acid-containing mouth rinse or topical gel led to significant lesion reduction, pain relief, and normalization of lesion color in adult patients with minor recurrent aphthous stomatitis, with the gel formulation showing an earlier healing onset at 3 days. ([BMC Oral Health, 2019](https://pubmed.ncbi.nlm.nih.gov/31311529/))
- Topical treatment with cyclized hexapeptide-9 significantly reduced wrinkles and roughness in crow's feet and forehead compared to vehicle, and generally outperformed retinol in healthy volunteers with aging skin. ([Journal of Cosmetic Dermatology, 2025](https://pubmed.ncbi.nlm.nih.gov/40586182/))
- A chemically synthesized homotrimeric collagen peptide exhibited high purity, a stable triple-helical conformation, and excellent thermal stability, while safely enhancing collagen and elastin synthesis in fibroblasts in vitro and increasing skin collagen content, improving skin structure, and enhancing microvessel density in BALB/c mice in vivo. ([Frontiers in Bioengineering and Biotechnology, 2025](https://pubmed.ncbi.nlm.nih.gov/40357327/))
- The addition of soybean peptide and collagen peptide to normal human dermal fibroblasts increased collagen synthesis and gene expression related to collagen formation, with the highest collagen levels observed when both peptides were added together compared to individual additions. ([International Journal of Food Sciences and Nutrition, 2012](https://pubmed.ncbi.nlm.nih.gov/22264122/))
- Topical cream containing saffron extract and avocado oil improved wrinkle grading, reduced nasolabial fold area and volume, and increased skin elasticity in twenty healthy volunteers over 12 weeks without allergic reactions. ([Journal of Cosmetic Dermatology, 2020](https://pubmed.ncbi.nlm.nih.gov/31957954/))
- Topical treatment with SSFAO 50% or avocado oil increased wound contraction, reepithelialization, collagen density, and tensile strength while showing anti-inflammatory activity compared to petroleum jelly in rats. ([Evidence-based Complementary and Alternative Medicine, 2013](https://pubmed.ncbi.nlm.nih.gov/23573130/))
- Probiotic-derived lotion successfully reduced inflammatory acne lesion counts and erythema index comparably to 2.5% benzoyl peroxide in patients with mild-to-moderate acne vulgaris, while causing fewer side effects. ([Journal of Cosmetic Dermatology, 2022](https://pubmed.ncbi.nlm.nih.gov/35384257/))
- Topical application of Lactobacillus plantarum-GMNL6 enhanced collagen synthesis and SPTSSA gene expression while reducing melanin synthesis, Staphylococcus aureus biofilm, and Cutibacterium acnes proliferation, leading to clinical improvements in skin moisture, color, spots, wrinkles, UV spots, and porphyrins in human volunteers. ([International Journal of Medical Sciences, 2021](https://pubmed.ncbi.nlm.nih.gov/33526970/))
- Lactobacillus plantarum extracellular vesicles modulated extracellular matrix related gene expression in vitro and suppressed wrinkle formation and pigmentation in clinical trials. ([Current Issues in Molecular Biology, 2022](https://pubmed.ncbi.nlm.nih.gov/35723322/))

## What reviewers say

Users with dry, dehydrated, and redness-prone skin report that this serum significantly improves their skin's overall health by deeply nourishing and repairing the moisture barrier. The lightweight formula effectively reduces redness and flakiness, leaving the complexion plump, soft, and glowing without feeling greasy. Some users note an unpleasant smell and occasional packaging issues.

- Liked: Deeply hydrating (mostly mentioned)
- Liked: Lightweight texture (often mentioned)
- Liked: Repairs skin barrier (often mentioned)
- Liked: Reduces redness (sometimes noted)
- Disliked: Unpleasant smell (sometimes noted)
- Disliked: Insufficient standalone moisture (rarely noted)
- Disliked: Packaging issues (rarely noted)
- Disliked: Runny consistency (rarely noted)

## How to apply

- Could be used as part of your AM or PM routine. Start using it 3 times a week and work your way up to daily use.
- Apply your moisturizer after your toner and before your sunscreen in the morning. At night, use it as the final step after your serum.
- Gently press a small amount of the moisturizer into your skin. Avoid rubbing to keep your dry skin happy.
- Apply the moisturizer on slightly damp skin to help lock in extra hydration. This is great for soothing dry and flaky areas .
- Avoid the sensitive eye area and do a patch test before your first use .
- Video: https://storage.pora.ai/2f72f5d69f07beeafc30237f829efbff.mp4

## Questions and answers

### What makes Murad Cellular Hydration Repair Serum a great fit for dry skin?

This serum is a great fit for dry skin because it deeply hydrates and plumps using high amounts of glycerin and sodium hyaluronate crosspolymer, while avocado oil and bilberry seed oil soften the skin. Ingredients like urea and betaine help soothe dryness and flakiness by supporting your skin's natural moisture balance.
Sources: [Clinical, Cosmetic and Investigational Dermatology, 2017](https://pubmed.ncbi.nlm.nih.gov/28860834/)

### Which ingredients make this serum a good fit for dry skin?

This serum is a great fit for dry skin because it contains high concentrations of Glycerin and Sodium Hyaluronate Crosspolymer to hydrate and plump, alongside nourishing oils like Vaccinium Myrtillus Seed Oil and avocado oil. Additionally, ingredients like urea and betaine help soothe dryness and flakiness by supporting your skin's natural moisture levels.
Sources: [Clinical, Cosmetic and Investigational Dermatology, 2017](https://pubmed.ncbi.nlm.nih.gov/28860834/)

### What does Sodium Hyaluronate Crosspolymer do for dry skin?

Sodium Hyaluronate Crosspolymer helps quench dry skin by boosting hydration and keeping moisture locked in. It is unlikely to irritate dry skin and works well to keep your face feeling soft and smooth throughout the day.
Sources: [Journal of Drugs in Dermatology, 2016](https://pubmed.ncbi.nlm.nih.gov/27050698/), [Skin Research and Technology, 2023](https://pubmed.ncbi.nlm.nih.gov/38009036/)

### What does Hexapeptide-9 do for dry skin?

Hexapeptide-9 helps smooth and firm aging skin by supporting collagen production and improving skin renewal. When used for dry skin, it works best when paired with deeply hydrating ingredients that lock in moisture and soothe flaky patches.
Sources: [Materials Today. Bio, 2025](https://pubmed.ncbi.nlm.nih.gov/39968525/), [Clinical, Cosmetic and Investigational Dermatology, 2016](https://pubmed.ncbi.nlm.nih.gov/27877059/)

### Where does this serum go in a skincare routine for dry skin?

This serum goes in the evening routine after your cleanser and before your moisturizer. Putting treatments in the evening keeps things simple and provides extra safety around sun exposure.

### Can I use this serum with retinol, and in what order?

You can use this serum with retinol by applying the serum first to hydrate and help your skin tolerate the retinol. Using a barrier-enhancing moisturizer beforehand may make your skin more comfortable and support your overall routine.
Sources: [Cutis, 2006](https://pubmed.ncbi.nlm.nih.gov/17121065/)

### How often should I use this serum?

You can use this serum in your evening routine, applying it daily to keep dry skin plump and hydrated. The formula is safe for your skin and is unlikely to cause irritation when used regularly.
Sources: [Health Science Reports, 2021](https://pubmed.ncbi.nlm.nih.gov/34141902/), [Dermatology, 2003](https://pubmed.ncbi.nlm.nih.gov/14571069/)

### Can this serum clog pores, cause breakouts or purging for dry skin?

This serum is unlikely to clog pores, cause breakouts, or lead to purging on dry skin. The formula is safe and gentle, containing nourishing oils and hydrating ingredients that help keep skin smooth without irritation.

### Can I use this serum around the eyes or on my body?

You can use this serum around the eyes and on the body because its gentle, highly moisturizing formula with glycerin and oils is safe for delicate areas. It helps hydrate dry skin and smooth out fine lines without causing irritation, making it suitable for thinner skin areas like the eye contour.
Sources: [Surgical and Radiologic Anatomy, 2002](https://pubmed.ncbi.nlm.nih.gov/12375070/), [Clinical, Cosmetic and Investigational Dermatology, 2017](https://pubmed.ncbi.nlm.nih.gov/28860834/)

### Is this serum fragrance-free and alcohol-free?

It has no drying alcohol and contains fragrance (limonene, linalool, and parfum). Oleyl alcohol is a fatty alcohol, which soften the skin.

## Alternatives for dry skin

- [COSRX Hydrium Triple Hyaluronic Moisture Ampoule](https://lovi.care/skincare/ie/p/cosrx/hydrium-triple-hyaluronic-moisture-ampoule/for/dry-skin) — High fit — €35.40 at Amazon
- [Torriden DIVE-IN Low Molecular Hyaluronic Acid Serum](https://lovi.care/skincare/ie/p/torriden/dive-in-low-molecular-hyaluronic-acid-serum/for/dry-skin) — High fit — €37.20 at Amazon
- [Kiehl's Midnight Recovery Concentrate](https://lovi.care/skincare/ie/p/kiehl-s/midnight-recovery-concentrate/for/dry-skin) — Average fit — €77.90 at Amazon

## Pairs well with

- Cleanser: [CeraVe Hydrating Cleanser](https://lovi.care/skincare/ie/p/cerave/hydrating-facial-cleanser/for/dry-skin) — Superior fit — €14.68 at Amazon
- Hydrating Toner: [COSRX Propolis Synergy Toner](https://lovi.care/skincare/ie/p/cosrx/propolis-synergy-toner/for/dry-skin) — Superior fit — €14.28 at Amazon
- SPF: [Thinkbaby Safe Sunscreen SPF 50+](https://lovi.care/skincare/ie/p/thinkbaby/safe-sunscreen-spf-50/for/dry-skin) — Superior fit — €32.81 at Amazon

## Where to buy

No store in Ireland has a checked price for this product, so the page shows none.

## Ingredients

Water, Glycerin, Pentylene Glycol, Vaccinium Myrtillus Seed Oil, C14-22 Alcohols, Persea Gratissima Oil Avocado Oil, Lactobacillus Ferment, Willow Extract, Zanthoxylum Bungeanum Fruit Extract, Sodium Hyaluronate Crosspolymer, Hexapeptide-9, Urea, Yeast Amino Acids, Trehalose, Inositol, Taurine, Betaine, Hydroxyacetophenone, Tocopherol, Oleyl Alcohol, Ethylhexylglycerin, Pullulan, C12-20 Alkyl Glucoside, Sclerotium Gum, Lysolecithin, Xanthan Gum, Silica, Glucose, Leuconostoc Radish Root Ferment Filtrate, Tetrasodium Glutamate Diacetate, Sodium Hydroxide, Chlorphenesin, Limonene, Linalool, Parfum
## About the Lovi Fit

Lovi: Unbiased, science-based skincare AI trained on real user outcomes.

Lovi calculates every fit score from the full ingredient list with brand-independent rules its dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update. Levels from best to worst: Superior, High, Average, Low, Caution, Warning.

Behind this fit score: Nadia Kapleva, MS (Co-founder, Medical Director); Alexey Shagraev, PhD (Co-founder, CEO and CTO); Dr. Sofía Perea Pérez, MD, MSc (Medical Board); Aishani Shah, MD (Medical Board); Asya Zubkova, MS (Medical Board); Hanna Kurets, MD (Medical Board, Medical Advisor); Elina Nazarenko, MD (Medical Board); Victoria Derkova, MS (Medical Board).

Page built Nov 8, 2026.

More from Lovi: https://lovi.care/skincare/llms.txt

## This page in other countries

- United States: https://lovi.care/skincare/p/murad/cellular-hydration-repair-serum/for/dry-skin
- United Kingdom: https://lovi.care/skincare/uk/p/murad/cellular-hydration-repair-serum/for/dry-skin
- Ireland: https://lovi.care/skincare/ie/p/murad/cellular-hydration-repair-serum/for/dry-skin (this page)
- Germany: https://lovi.care/skincare/de/p/murad/cellular-hydration-repair-serum/for/dry-skin
- France: https://lovi.care/skincare/fr/p/murad/cellular-hydration-repair-serum/for/dry-skin
- Italy: https://lovi.care/skincare/it/p/murad/cellular-hydration-repair-serum/for/dry-skin
- Netherlands: https://lovi.care/skincare/nl/p/murad/cellular-hydration-repair-serum/for/dry-skin
- Spain: https://lovi.care/skincare/es/p/murad/cellular-hydration-repair-serum/for/dry-skin
- Canada: https://lovi.care/skincare/ca/p/murad/cellular-hydration-repair-serum/for/dry-skin
- Australia: https://lovi.care/skincare/au/p/murad/cellular-hydration-repair-serum/for/dry-skin
- Singapore: https://lovi.care/skincare/sg/p/murad/cellular-hydration-repair-serum/for/dry-skin
- Saudi Arabia: https://lovi.care/skincare/sa/p/murad/cellular-hydration-repair-serum/for/dry-skin
- United Arab Emirates: https://lovi.care/skincare/ae/p/murad/cellular-hydration-repair-serum/for/dry-skin