# MIDHA Rice Serum for oily skin

**Lovi Fit: Average fit for oily skin.**
Oily Skin Fit: High · Effectiveness: Average · Safety: High.

Page: https://lovi.care/skincare/ie/p/midha/rice-serum/for/oily-skin

The Lovi Fit is the same in every country; only the stores and prices differ, and the ones here are for Ireland.

Brand: [MIDHA](https://lovi.care/skincare/ie/brands/midha)
Category: [Moisturizers and moisturizing serums](https://lovi.care/skincare/ie/best/moisturizers)

This fit is calculated for the concerns frequently associated with oily skin: shine, enlarged pores, blackheads, and blemishes. For scores based on a full skin profile (12D face scan, goals, preferences), use the Lovi app.

Works for oily skin; other moisturizers fit it better.

## Why this fit

- Offers moderate benefits for your oily skin, as niacinamide helps regulate oil production and reduce inflammation, while glycerin and rice bran water provide essential hydration and improve skin texture.
- The formula is generally safe for your oily skin, with soothing ingredients like Dipotassium Glycyrrhizate and a lack of harsh components, ensuring no irritation.
- While it provides good hydration and general skincare benefits, it lacks specialized ingredients to directly target and reduce oily shine.

## Fit by skin type

- [Oily skin](https://lovi.care/skincare/ie/p/midha/rice-serum/for/oily-skin): Average (this page)
- [Dry skin](https://lovi.care/skincare/ie/p/midha/rice-serum/for/dry-skin): High
- [Combination skin](https://lovi.care/skincare/ie/p/midha/rice-serum/for/combination-skin): Average
- [Sensitive skin](https://lovi.care/skincare/ie/p/midha/rice-serum/for/sensitive-skin): Average
- [Acne-prone skin](https://lovi.care/skincare/ie/p/midha/rice-serum/for/acne-prone-skin): High
- [Skin with dark spots](https://lovi.care/skincare/ie/p/midha/rice-serum/for/dark-spots): Average
- [Mature skin](https://lovi.care/skincare/ie/p/midha/rice-serum/for/mature-skin): Average
- [Dry sensitive skin](https://lovi.care/skincare/ie/p/midha/rice-serum/for/dry-sensitive-skin): High
- [Oily acne-prone skin](https://lovi.care/skincare/ie/p/midha/rice-serum/for/oily-acne-prone-skin): High

## Key ingredients

Rice Bran Water, Niacinamide, Rice Germ Extract, Black Rice Extract, Ceramide Np

## What the research says

- A single application of a moisturizing fluid containing hyaluronic acid 1%, glycerin 5%, and Centella asiatica stem cells extract significantly increased skin hydration by 29% and reduced transepidermal water loss at 24 hours compared to baseline and an untreated control site in twenty healthy women. ([Clinical, Cosmetic and Investigational Dermatology, 2017](https://pubmed.ncbi.nlm.nih.gov/28860834/))
- Topical gel and cream formulations containing niosomes entrapped with rice bran bioactive compounds improved skin hydration, lightening, thickness, roughness, and elasticity in 30 human volunteers over 28 days compared to baseline. ([Pharmaceutical Biology, 2012](https://pubmed.ncbi.nlm.nih.gov/22235888/))
- Gel and cream formulations containing rice bran bioactive compounds entrapped in niosomes increased in vitro antioxidant activity (ORAC values of 20-28 micromol TE/g versus 16-18 micromol TE/g for placebo), enhanced lipid peroxidation inhibition in human sebum by about 1.5 times, and improved in vivo human skin hydration by approximately 3 to 30% depending on the measurement technique. ([Journal of Nanoscience and Nanotechnology, 2011](https://pubmed.ncbi.nlm.nih.gov/21449379/))
- Stirring Nukadoko fermented rice bran beds by hand leads to temporary settlement of microorganisms on human skin with quick shedding. ([FEMS Microbiology Letters, 2023](https://pubmed.ncbi.nlm.nih.gov/37960971/))
- Topical post-laser application of human adipocyte-derived mesenchymal stem cell media combined with niacinamide significantly improved wrinkle index, melanin index, patient satisfaction, and investigator esthetic improvement scores compared to vehicle cream in patients with aging skin. ([Journal of Cosmetic Dermatology, 2021](https://pubmed.ncbi.nlm.nih.gov/33103316/))
- Topical nicotinamide prevented solar-simulated UV-induced immunosuppression in healthy volunteers, and men experienced immunosuppression at solar-simulated UV doses three times lower than those required for women. ([The Journal of Investigative Dermatology, 2008](https://pubmed.ncbi.nlm.nih.gov/17882270/))
- Topical 5% niacinamide applied twice daily for 12 weeks reduced fine lines and wrinkles, hyperpigmented spots, red blotchiness, and skin sallowness, and improved skin elasticity compared to vehicle control in 50 female white subjects with facial photoaging. ([Dermatologic Surgery, 2005](https://pubmed.ncbi.nlm.nih.gov/16029679/))
- Black rice extract treatment downregulated MMP-1 and MMP-3 expression, increased type I procollagen expression, and reduced reactive oxygen species production in ultraviolet-irradiated HaCaT and human dermal fibroblast skin cells. ([International Journal of Molecular Medicine, 2018](https://pubmed.ncbi.nlm.nih.gov/29484380/))
- Black rice hydrolyzed peptides induce a dose-dependent increase in hyaluronan synthase 2 gene expression and effectively increase hyaluronan production in HaCaT keratinocytes. ([Journal of Microbiology and Biotechnology, 2007](https://pubmed.ncbi.nlm.nih.gov/18051758/))

## Why other moisturizers fit oily skin better

- A panthenol-enriched mask improved skin hydration, regulated sebum, and reduced redness and TEWL across dry sensitive, oily sensitive, and oily acne skin subgroups with excellent tolerance and no adverse reactions. ([Journal of Cosmetic Dermatology, 2024](https://pubmed.ncbi.nlm.nih.gov/38366684/))
- Epigallocatechin-3-gallate significantly improved acne in patients compared to the control side during an 8-week clinical trial. ([The Journal of Investigative Dermatology, 2013](https://pubmed.ncbi.nlm.nih.gov/23096708/))
- A peel-off facial mask containing myoinositol and trehalose-loaded liposomes improved adult female acne by decreasing lesion counts, sebum production, GAGS scores, and local androgen levels while increasing beclin-1 levels. ([Journal of Cosmetic Dermatology, 2017](https://pubmed.ncbi.nlm.nih.gov/28342238/))

## What reviewers say

Based on limited data, users consistently praise this serum for its ability to deliver a "glass skin" glow and deep hydration without feeling heavy or sticky. It is frequently recommended for sensitive and dry skin types due to its gentle, barrier-supporting ingredients, though users note it provides gradual brightening rather than immediate dramatic results.

- Liked: Deep hydration (mostly mentioned)
- Liked: Gentle and soothing (often mentioned)
- Liked: Lightweight texture (often mentioned)
- Liked: Brightening and glow (sometimes noted)
- Liked: Layering friendly (sometimes noted)
- Disliked: Availability issues (sometimes noted)
- Disliked: Gradual results (sometimes noted)
- Disliked: High price point (sometimes noted)
- Disliked: Not for very dry (rarely noted)
- Disliked: Scent divisive (rarely noted)

## How to apply

- Could be used as part of your AM or PM routine every day to keep your face fresh.
- Apply this moisturizer after cleansing and toning, but right before your SPF in the morning.
- Gently press a small amount into your skin and let it absorb fully.
- Apply on clean, slightly dry skin to help control that oily shine.
- Avoid the eye area and do a quick patch test before your first use.
- Video: https://storage.pora.ai/2f72f5d69f07beeafc30237f829efbff.mp4

## Questions and answers

### How well does MIDHA Rice Serum work for oily skin?

MIDHA Rice Serum works moderately well for oily skin because niacinamide helps balance oil and glycerin provides light hydration without irritation, though other products fit this skin type better. An oily skin treatment of this type needs high concentrations of hyaluronic acid for optimal hydration and niacinamide to minimize pores and control shine.
Sources: [Clinical, Cosmetic and Investigational Dermatology, 2017](https://pubmed.ncbi.nlm.nih.gov/28860834/)

### Which ingredients make this serum a good fit for oily skin?

This serum works for oily skin because niacinamide helps balance oil and soothe redness, while glycerin and rice bran water provide lightweight hydration. To get a better fit for oily skin, a product of this type needs ingredients like hyaluronic acid to keep skin balanced without extra shine, along with soothing agents like allantoin.
Sources: [Clinical, Cosmetic and Investigational Dermatology, 2017](https://pubmed.ncbi.nlm.nih.gov/28860834/)

### What does Rice Bran Water do for oily skin?

Rice Bran Water helps keep oily skin balanced by providing lightweight moisture without clogging pores, and its natural properties may help calm the skin. This type of product needs ingredients that control excess oil and soothe irritation to truly fit oily skin.
Sources: [Journal of Cosmetic Dermatology, 2022](https://pubmed.ncbi.nlm.nih.gov/35587098/)

### What does Niacinamide do for oily skin?

Niacinamide helps balance oily skin by significantly reducing excess oil production and shine. It is well tolerated and may improve skin texture without clogging pores.
Sources: [Journal of Cosmetic and Laser Therapy, 2006](https://pubmed.ncbi.nlm.nih.gov/16766489/), [Antioxidants, 2021](https://pubmed.ncbi.nlm.nih.gov/34439563/)

### Where does it go in a skincare routine for oily skin?

This treatment goes in the evening routine after cleansing and before moisturizing, though some can also be used in the morning or twice a day. It provides good hydration and helps regulate oil production, but oily skin also needs specialized ingredients to directly target and reduce oily shine.

### Can I use this serum with retinol, and in what order?

You can use this serum with retinol by applying the serum first to hydrate your skin and then following with retinol. This routine is generally safe and helps keep oily skin calm and comfortable while you use retinol. Oily skin using retinol also needs lightweight, oil-balancing ingredients like salicylic acid or zinc to help control shine.
Sources: [Cutis, 2006](https://pubmed.ncbi.nlm.nih.gov/17121065/)

### How often should I use it?

Use this serum in your evening routine, applying it every day or as often as your skin tolerates it well. Daily application helps maintain skin moisture and improve texture without causing irritation.
Sources: [Health Science Reports, 2021](https://pubmed.ncbi.nlm.nih.gov/34141902/), [Dermatology, 2003](https://pubmed.ncbi.nlm.nih.gov/14571069/)

### Can this serum clog pores, cause breakouts or purging for oily skin?

This serum is unlikely to clog pores or cause breakouts on oily skin, as it contains soothing ingredients like dipotassium glycyrrhizate and lacks harsh components that typically cause irritation. To properly care for oily skin, a product of this type needs specialized ingredients that directly target and reduce oily shine.

### Can I use it around the eyes or on my body?

You can use this moisturizing treatment around your eyes and on your body, but because the skin around the eyes is very thin, apply it gently to avoid tugging. While it provides good hydration, oily skin types looking for targeted care in these areas need a product with specialized oil-controlling ingredients.
Sources: [Surgical and Radiologic Anatomy, 2002](https://pubmed.ncbi.nlm.nih.gov/12375070/)

### Is this serum fragrance-free and alcohol-free?

Yes, it has no fragrance and no drying alcohol. Cetearyl alcohol is a fatty alcohol, which soften the skin.

## Alternatives for oily skin

- [Torriden DIVE-IN Low Molecular Hyaluronic Acid Serum](https://lovi.care/skincare/ie/p/torriden/dive-in-low-molecular-hyaluronic-acid-serum/for/oily-skin) — High fit — €37.20 at Amazon
- [COSRX Hydrium Triple Hyaluronic Moisture Ampoule](https://lovi.care/skincare/ie/p/cosrx/hydrium-triple-hyaluronic-moisture-ampoule/for/oily-skin) — High fit — €35.40 at Amazon
- [Elizavecca Witch Piggy Hell Pore Control Hyaluronic Acid 97%](https://lovi.care/skincare/ie/p/elizavecca/witch-piggy-hell-pore-control-hyaluronic-acid-97/for/oily-skin) — High fit — €6.00 at Notino

## Pairs well with

- Cleanser: [CeraVe Foaming Facial Cleanser](https://lovi.care/skincare/ie/p/cerave/foaming-facial-cleanser/for/oily-skin) — Superior fit — €21.45 at Amazon
- Hydrating Toner: [SOME BY MI Snail Truecica Miracle Repair Toner](https://lovi.care/skincare/ie/p/some-by-mi/snail-truecica-miracle-repair-toner/for/oily-skin) — Superior fit — €19.99 at Amazon
- SPF: [CeraVe AM Facial Moisturizing Lotion](https://lovi.care/skincare/ie/p/cerave/am-facial-moisturizing-lotion-spf-30/for/oily-skin) — Superior fit — €15.64 at Amazon

## Where to buy

No store in Ireland has a checked price for this product, so the page shows none.

## Ingredients

Rice Bran Water, Glycerin, Butylene Glycol, Propanediol, 2-Hexane Diol, Niacinamide, Rice Germ Extract, Heptasodium Hexacarboxymethyl Dipeptide-12, Rice Sh-Oligo Peptide-1, Black Rice Extract, Nigella Sativa Seed Extract, Hordeum Vulgare Seed Extract, Black Bean Extract, Black Sesame Extract, Low-Grade Stem Extract, Ginkgo Biloba Leaf Extract, Aspergillus Vine Extract, Purslane Extract, Toadstool Fruit Extract, Morinda Citrifolia Extract, Oat Seed Extract, Betaine, Allantoin, Ceramide Np, Ceramide Ns, Ceramide Ap, Ceramide, Ceramide Eop, Phytosphingosine, Cholesterol, Adenosine, Dipotassium Glycyrrhizate, Water, Sodium Polyacrylate, Disodium Dta, Ethylhexylglycerin, Cetearyl Alcohol, Stearic Acid, Hydrogenated Lecithin, Acrylate C10-30 Alkyl Acrylate Crosspolymer, Arginine
## About the Lovi Fit

Lovi: Unbiased, science-based skincare AI trained on real user outcomes.

Lovi calculates every fit score from the full ingredient list with brand-independent rules its dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update. Levels from best to worst: Superior, High, Average, Low, Caution, Warning.

Behind this fit score: Nadia Kapleva, MS (Co-founder, Medical Director); Alexey Shagraev, PhD (Co-founder, CEO and CTO); Dr. Sofía Perea Pérez, MD, MSc (Medical Board); Aishani Shah, MD (Medical Board); Asya Zubkova, MS (Medical Board); Hanna Kurets, MD (Medical Board, Medical Advisor); Elina Nazarenko, MD (Medical Board); Victoria Derkova, MS (Medical Board).

Page built Nov 8, 2026.

More from Lovi: https://lovi.care/skincare/llms.txt

## This page in other countries

- United States: https://lovi.care/skincare/p/midha/rice-serum/for/oily-skin
- United Kingdom: https://lovi.care/skincare/uk/p/midha/rice-serum/for/oily-skin
- Ireland: https://lovi.care/skincare/ie/p/midha/rice-serum/for/oily-skin (this page)
- Germany: https://lovi.care/skincare/de/p/midha/rice-serum/for/oily-skin
- France: https://lovi.care/skincare/fr/p/midha/rice-serum/for/oily-skin
- Italy: https://lovi.care/skincare/it/p/midha/rice-serum/for/oily-skin
- Netherlands: https://lovi.care/skincare/nl/p/midha/rice-serum/for/oily-skin
- Spain: https://lovi.care/skincare/es/p/midha/rice-serum/for/oily-skin
- Canada: https://lovi.care/skincare/ca/p/midha/rice-serum/for/oily-skin
- Australia: https://lovi.care/skincare/au/p/midha/rice-serum/for/oily-skin
- Singapore: https://lovi.care/skincare/sg/p/midha/rice-serum/for/oily-skin
- Saudi Arabia: https://lovi.care/skincare/sa/p/midha/rice-serum/for/oily-skin
- United Arab Emirates: https://lovi.care/skincare/ae/p/midha/rice-serum/for/oily-skin