# IT Cosmetics Confidence in a Cream for mature skin

**Lovi Fit: Superior fit for mature skin.**
Normal Skin Fit: Superior · Effectiveness: Superior · Safety: Excellent.

Page: https://lovi.care/skincare/ie/p/it-cosmetics/confidence-in-a-cream/for/mature-skin

The Lovi Fit is the same in every country; only the stores and prices differ, and the ones here are for Ireland.

Brand: [IT Cosmetics](https://lovi.care/skincare/ie/brands/it-cosmetics)
Category: [Moisturizers and moisturizing serums](https://lovi.care/skincare/ie/best/moisturizers)

This fit is calculated for the concerns frequently associated with mature skin: fine lines, wrinkles, and loss of firmness. For scores based on a full skin profile (12D face scan, goals, preferences), use the Lovi app.

One of the best moisturizers for mature skin.

## Why this fit

- Excellent suitability for your normal skin is provided by the superb combination of niacinamide for barrier repair and glycerin for humectant action, offering optimal hydration and skin health.
- The high concentrations of sodium hyaluronate, palmitoyl tripeptide-1, and palmitoyl tetrapeptide-7 deliver excellent moisturizing and anti-aging effects, improving skin elasticity and reducing the appearance of fine lines and wrinkles.
- The safety profile is excellent, with no risks of irritation due to the absence of harsh ingredients and the presence of soothing components like niacinamide and oat.

## Fit by skin type

- [Oily skin](https://lovi.care/skincare/ie/p/it-cosmetics/confidence-in-a-cream/for/oily-skin): Average
- [Dry skin](https://lovi.care/skincare/ie/p/it-cosmetics/confidence-in-a-cream/for/dry-skin): High
- [Combination skin](https://lovi.care/skincare/ie/p/it-cosmetics/confidence-in-a-cream/for/combination-skin): Average
- [Sensitive skin](https://lovi.care/skincare/ie/p/it-cosmetics/confidence-in-a-cream/for/sensitive-skin): High
- [Acne-prone skin](https://lovi.care/skincare/ie/p/it-cosmetics/confidence-in-a-cream/for/acne-prone-skin): Average
- [Skin with dark spots](https://lovi.care/skincare/ie/p/it-cosmetics/confidence-in-a-cream/for/dark-spots): High
- [Mature skin](https://lovi.care/skincare/ie/p/it-cosmetics/confidence-in-a-cream/for/mature-skin): Superior (this page)
- [Dry sensitive skin](https://lovi.care/skincare/ie/p/it-cosmetics/confidence-in-a-cream/for/dry-sensitive-skin): High
- [Oily acne-prone skin](https://lovi.care/skincare/ie/p/it-cosmetics/confidence-in-a-cream/for/oily-acne-prone-skin): Average

## Key ingredients

Niacinamide, Squalane, Ceramide Np, Sodium Hyaluronate, Peptides

## What the research says

- A single application of a moisturizing fluid containing hyaluronic acid 1%, glycerin 5%, and Centella asiatica stem cells extract significantly increased skin hydration by 29% and reduced transepidermal water loss at 24 hours compared to baseline and an untreated control site in twenty healthy women. ([Clinical, Cosmetic and Investigational Dermatology, 2017](https://pubmed.ncbi.nlm.nih.gov/28860834/))
- Chronomodulated daytime application of baicalin and nighttime application of palmitoyl tripeptide-1 synergistically improved skin luminance by 16.29%, nasolabial fold depth by -36.35%, and firmness by 24.35% in 30 female participants. ([Journal of Cosmetic Dermatology, 2026](https://pubmed.ncbi.nlm.nih.gov/41527525/))
- Topical hyaluronic acid filler serum combined with Botulinum toxin type A lengthened the duration of the toxin's effect in reducing wrinkles compared to Botulinum toxin type A alone. ([Dermatologic Therapy, 2022](https://pubmed.ncbi.nlm.nih.gov/36200921/))
- A multi-modal methodology combining MALDI-MSI, in vivo RCM, echography, and histology revealed age-related decreases in extracellular matrix and epidermal-dermal junction proteins and undulation depth, while a blend of palmitoyl oligopeptide and palmitoyl tetrapeptide-7 improved subepidermal low-echogenic band thickness, density, and extracellular matrix structure compared to placebo. ([Journal of Cosmetic Dermatology, 2015](https://pubmed.ncbi.nlm.nih.gov/25817264/))
- Treatment with a combination of niacinamide and hyaluronic acid improved skin aging signs and demonstrated a senomorphic effect by decreasing SASP and autocrine signaling genes in women. ([Scientific Reports, 2024](https://pubmed.ncbi.nlm.nih.gov/39009698/))
- Topical post-laser application of human adipocyte-derived mesenchymal stem cell media combined with niacinamide significantly improved wrinkle index, melanin index, patient satisfaction, and investigator esthetic improvement scores compared to vehicle cream in patients with aging skin. ([Journal of Cosmetic Dermatology, 2021](https://pubmed.ncbi.nlm.nih.gov/33103316/))
- Topical nicotinamide prevented solar-simulated UV-induced immunosuppression in healthy volunteers, and men experienced immunosuppression at solar-simulated UV doses three times lower than those required for women. ([The Journal of Investigative Dermatology, 2008](https://pubmed.ncbi.nlm.nih.gov/17882270/))
- Topical 5% niacinamide applied twice daily for 12 weeks reduced fine lines and wrinkles, hyperpigmented spots, red blotchiness, and skin sallowness, and improved skin elasticity compared to vehicle control in 50 female white subjects with facial photoaging. ([Dermatologic Surgery, 2005](https://pubmed.ncbi.nlm.nih.gov/16029679/))
- Squalane at 0.005-0.015% counteracts UVA-induced oxidative stress, inflammation, and collagen metabolism inhibition while stimulating fibroblast migration in human dermal fibroblasts. ([Molecules, 2025](https://pubmed.ncbi.nlm.nih.gov/40363772/))
- Plant-derived squalane protected human dermal fibroblasts against UVA-induced damage by counteracting ROS formation, suppressing apoptosis-related proteins p53, caspase-3, caspase-9, and PARP, and restoring the pro-survival p-Akt/mTOR pathway. ([Antioxidants, 2025](https://pubmed.ncbi.nlm.nih.gov/40722956/))
- Topical application of 0.1% hyaluronic acid formulations of different molecular weights led to significant improvements in skin hydration and elasticity, with low-molecular-weight formulations also significantly reducing wrinkle depth in seventy-six female subjects compared to a vehicle control. ([Journal of Drugs in Dermatology, 2011](https://pubmed.ncbi.nlm.nih.gov/22052267/))
- Topical application of hyaluronic acid in conjunction with free gingival graft significantly reduced donor site postoperative pain until day 7 compared to normal saline, with no significant differences in graft dimensions or patient satisfaction. ([Clinical Oral Investigations, 2022](https://pubmed.ncbi.nlm.nih.gov/34623507/))
- Treatment with a hyaluronic acid-containing mouth rinse or topical gel led to significant lesion reduction, pain relief, and normalization of lesion color in adult patients with minor recurrent aphthous stomatitis, with the gel formulation showing an earlier healing onset at 3 days. ([BMC Oral Health, 2019](https://pubmed.ncbi.nlm.nih.gov/31311529/))

## What reviewers say

Based on a very large amount of data, this moisturizer is highly recommended for those with dry, mature, or sensitive skin, offering deep hydration and barrier support with its rich texture. Users frequently report enhanced skin plumpness and a smoother appearance, making it a good base for makeup. Some long-term users have noted changes in texture and effectiveness following a reformulation.

- Liked: Improves skin texture (often mentioned)
- Liked: Intense hydration (often mentioned)
- Liked: Excellent makeup base (sometimes noted)
- Liked: Fast absorption (sometimes noted)
- Disliked: Reformulation issues (sometimes noted)
- Disliked: Strong fragrance (sometimes noted)
- Disliked: Caused breakouts (rarely noted)
- Disliked: High price point (rarely noted)

## How to apply

- Use your moisturizer twice a day in your AM and PM routines. Apply it daily to help smooth fine lines.
- Apply this product after your toner and serum, but before your SPF in the morning. Follow your cleanser and toner steps to keep your skin balanced.
- Gently press a small amount into your face and neck. Avoid rubbing the skin too harshly to prevent extra tension.
- Apply the moisturizer on slightly damp skin to help lock in extra moisture. Clean skin helps the product absorb much more evenly.
- Avoid the sensitive eye area during application. Do a quick patch test before your very first use to stay safe.
- Video: https://storage.pora.ai/2f72f5d69f07beeafc30237f829efbff.mp4

## Questions and answers

### What makes IT Cosmetics Confidence in a Cream one of the best fits for mature skin?

This cream is one of the best fits for mature skin because its high concentrations of sodium hyaluronate and peptides deliver excellent moisturizing and anti-aging effects that improve firmness and reduce the look of fine lines and wrinkles. It also features niacinamide and glycerin to help keep your skin hydrated and healthy without any irritation.
Sources: [Journal of Cosmetic Dermatology, 2026](https://pubmed.ncbi.nlm.nih.gov/41527525/), [Journal of Cosmetic Dermatology, 2015](https://pubmed.ncbi.nlm.nih.gov/25817264/)

### Which ingredients make this cream a good fit for mature skin?

This cream is a great fit for mature skin because it contains sodium hyaluronate, palmitoyl tripeptide-1, and palmitoyl tetrapeptide-7, which help improve firmness and reduce the look of fine lines and wrinkles. These ingredients work together to deeply moisturize dry areas and support overall skin elasticity.
Sources: [Journal of Cosmetic Dermatology, 2026](https://pubmed.ncbi.nlm.nih.gov/41527525/), [Dermatologic Therapy, 2022](https://pubmed.ncbi.nlm.nih.gov/36200921/)

### What does Niacinamide do for mature skin?

Niacinamide helps mature skin by smoothing out fine lines and wrinkles, reducing dark spots, and improving overall skin elasticity. It is also very well tolerated and supports a strong skin barrier to keep skin looking healthy.
Sources: [Antioxidants, 2021](https://pubmed.ncbi.nlm.nih.gov/34439563/), [Journal of Cosmetic Dermatology, 2004](https://pubmed.ncbi.nlm.nih.gov/17147561/)

### What does Squalane do for mature skin?

Squalane helps keep mature skin feeling soft and smooth by boosting moisture and protecting the skin barrier. It also provides antioxidant support that helps improve the look of fine lines and wrinkles over time.
Sources: [Journal of Nanobiotechnology, 2025](https://pubmed.ncbi.nlm.nih.gov/40001122/), [Journal of Nanoscience and Nanotechnology, 2010](https://pubmed.ncbi.nlm.nih.gov/21137794/)

### Where does this cream go in a skincare routine for mature skin?

This cream is used as the moisturizer step in both your morning and evening routines. It is unlikely to cause irritation and helps keep mature skin soft and smooth.
Sources: [The Journal of Dermatological Treatment, 2022](https://pubmed.ncbi.nlm.nih.gov/32239984/), [Journal of Cosmetic Dermatology, 2015](https://pubmed.ncbi.nlm.nih.gov/25817264/)

### Can I use this cream with retinol, and in what order?

You can use this cream alongside retinol, and applying it before or after helps keep mature skin soft and calm. Its gentle ingredients are unlikely to cause irritation while supporting your skin barrier during active treatments.
Sources: [Cutis, 2006](https://pubmed.ncbi.nlm.nih.gov/17121065/)

### How often should I use this cream?

You can use this moisturizing treatment twice a day as part of your morning and evening routine. Regular daily application helps keep mature skin well hydrated while improving elasticity and reducing the look of fine lines and wrinkles.
Sources: [Journal of Cosmetic Dermatology, 2020](https://pubmed.ncbi.nlm.nih.gov/32141711/), [Health Science Reports, 2021](https://pubmed.ncbi.nlm.nih.gov/34141902/)

### Can this cream clog pores, cause breakouts or purging for mature skin?

This cream is unlikely to clog pores or cause breakouts, as it has a very safe formula with soothing ingredients like niacinamide and oat. Reviewers rarely report breakouts, so it is generally well tolerated by mature skin.

### Can I use this cream around the eyes or on my body?

You can use this moisturizing treatment around your eyes and on your body, as its gentle formula is well tolerated by delicate areas. Ingredients like sodium hyaluronate and peptides help smooth fine lines while keeping the skin soft.
Sources: [Polymers, 2023](https://pubmed.ncbi.nlm.nih.gov/37896378/), [Journal of Cosmetic Dermatology, 2026](https://pubmed.ncbi.nlm.nih.gov/41527525/)

### Is this cream fragrance-free and alcohol-free?

It has no drying alcohol and contains fragrance (linalool, limonene, citral, and parfum). Cetearyl alcohol is a fatty alcohol, which soften the skin.

## Alternatives for mature skin

- [SKIN1004 Madagascar Centella Probio-Cica Enrich Cream](https://lovi.care/skincare/ie/p/skin1004/madagascar-centella-probio-cica-enrich-cream/for/mature-skin) — Superior fit — €17.84 at Amazon
- [COSRX Advanced Snail 96 Mucin Power Essence](https://lovi.care/skincare/ie/p/cosrx/advanced-snail-96-mucin-power-essence/for/mature-skin) — Superior fit — €14.07 at Amazon
- [Some By Mi Yuja Niacin Brightening Moisture Gel Cream](https://lovi.care/skincare/ie/p/some-by-mi/yuja-niacin-brightening-moisture-gel-cream/for/mature-skin) — Superior fit — €18.99 at Amazon

## Pairs well with

- Cleanser: [Fresh Soy Face Cleanser](https://lovi.care/skincare/ie/p/fresh/soy-face-cleanser/for/mature-skin) — Superior fit — €56.86 at Amazon
- Hydrating Toner: [COSRX Propolis Synergy Toner](https://lovi.care/skincare/ie/p/cosrx/full-fit-propolis-synergy-toner/for/mature-skin) — Superior fit — €14.28 at Amazon
- SPF: [Torriden DIVE-IN Mild Sunscreen](https://lovi.care/skincare/ie/p/torriden/dive-in-mild-sunscreen/for/mature-skin) — Superior fit — €26.27 at Amazon

## Where to buy

- Lookfantastic: €54.05 (https://www.lookfantastic.ie/p/it-cosmetics-confidence-in-a-cream-hydrating-moisturiser-60ml/13554273/)
Prices checked 10 Oct 2026.

## Ingredients

Water, Glycerin, Niacinamide, Cetearyl Alcohol, Squalane, Hydroxyethylpiperazine Ethane Sulfonic Acid, Glyceryl Stearate, Dimethicone, Butyrospermum Parkii Butter, Shea Butter, Myristyl Myristate, Ethylhexyl Palmitate, Phenoxyethanol, Peg-100 Stearate, Caprylic, Capric, Myristic, Stearic Triglyceride, Caprylyl Glycol, Pentylene Glycol, Sodium Polyacrylate, Tocopherol, Hydrolyzed Rice Protein, Citric Acid, Sodium Hyaluronate, Pentaerythrityl Tetra-Di-T-Butyl Hydroxyhydrocinnamate, Ceramide Np, Adenosine, Trisodium Ethylenediamine Disuccinate, Oat, Linalool, Hydroxypalmitoyl Sphinganine, Butylene Glycol, Caramel, Limonene, Benzyl Benzoate, Carbomer, Sodium Lactate, Citral, Polysorbate 20, Palmitoyl Tripeptide-1, Palmitoyl Tetrapeptide-7, Parfum
## About the Lovi Fit

Lovi: Unbiased, science-based skincare AI trained on real user outcomes.

Lovi calculates every fit score from the full ingredient list with brand-independent rules its dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update. Levels from best to worst: Superior, High, Average, Low, Caution, Warning.

Behind this fit score: Nadia Kapleva, MS (Co-founder, Medical Director); Alexey Shagraev, PhD (Co-founder, CEO and CTO); Dr. Sofía Perea Pérez, MD, MSc (Medical Board); Aishani Shah, MD (Medical Board); Asya Zubkova, MS (Medical Board); Hanna Kurets, MD (Medical Board, Medical Advisor); Elina Nazarenko, MD (Medical Board); Victoria Derkova, MS (Medical Board).

Page built Nov 8, 2026.

More from Lovi: https://lovi.care/skincare/llms.txt

## This page in other countries

- United States: https://lovi.care/skincare/p/it-cosmetics/confidence-in-a-cream/for/mature-skin
- United Kingdom: https://lovi.care/skincare/uk/p/it-cosmetics/confidence-in-a-cream/for/mature-skin
- Ireland: https://lovi.care/skincare/ie/p/it-cosmetics/confidence-in-a-cream/for/mature-skin (this page)
- Germany: https://lovi.care/skincare/de/p/it-cosmetics/confidence-in-a-cream/for/mature-skin
- France: https://lovi.care/skincare/fr/p/it-cosmetics/confidence-in-a-cream/for/mature-skin
- Italy: https://lovi.care/skincare/it/p/it-cosmetics/confidence-in-a-cream/for/mature-skin
- Netherlands: https://lovi.care/skincare/nl/p/it-cosmetics/confidence-in-a-cream/for/mature-skin
- Spain: https://lovi.care/skincare/es/p/it-cosmetics/confidence-in-a-cream/for/mature-skin
- Canada: https://lovi.care/skincare/ca/p/it-cosmetics/confidence-in-a-cream/for/mature-skin
- Australia: https://lovi.care/skincare/au/p/it-cosmetics/confidence-in-a-cream/for/mature-skin
- Singapore: https://lovi.care/skincare/sg/p/it-cosmetics/confidence-in-a-cream/for/mature-skin
- Saudi Arabia: https://lovi.care/skincare/sa/p/it-cosmetics/confidence-in-a-cream/for/mature-skin
- United Arab Emirates: https://lovi.care/skincare/ae/p/it-cosmetics/confidence-in-a-cream/for/mature-skin