# Hada Labo Shirojyun Premium Whitening Lotion for mature skin

**Lovi Fit: High fit for mature skin.**
Normal Skin Fit: High · Effectiveness: High · Safety: High.

Page: https://lovi.care/skincare/ie/p/hada-labo/shirojyun-premium-whitening-lotion/for/mature-skin

The Lovi Fit is the same in every country; only the stores and prices differ, and the ones here are for Ireland.

Brand: [Hada Labo](https://lovi.care/skincare/ie/brands/hada-labo)
Category: [Toners](https://lovi.care/skincare/ie/best/toners)

This fit is calculated for the concerns frequently associated with mature skin: fine lines, wrinkles, and loss of firmness. For scores based on a full skin profile (12D face scan, goals, preferences), use the Lovi app.

A great choice for mature skin; a few toners fit it even better.

## Why this fit

- Highly suitable for normal skin as Tranexamic Acid and Magnesium Ascorbyl Phosphate target melanogenesis and provide antioxidant benefits, addressing your concerns with wrinkles and fine lines.
- Glycerin and sodium hyaluronate offer excellent hydration, while Tocopherol and Hyaluronic Acid ensure a gentle experience with no irritation.
- The safety profile is excellent, with no risks of irritation due to the absence of harsh ingredients and the presence of soothing components.

## Fit by skin type

- [Oily skin](https://lovi.care/skincare/ie/p/hada-labo/shirojyun-premium-whitening-lotion/for/oily-skin): Average
- [Dry skin](https://lovi.care/skincare/ie/p/hada-labo/shirojyun-premium-whitening-lotion/for/dry-skin): High
- [Combination skin](https://lovi.care/skincare/ie/p/hada-labo/shirojyun-premium-whitening-lotion/for/combination-skin): Average
- [Sensitive skin](https://lovi.care/skincare/ie/p/hada-labo/shirojyun-premium-whitening-lotion/for/sensitive-skin): High
- [Acne-prone skin](https://lovi.care/skincare/ie/p/hada-labo/shirojyun-premium-whitening-lotion/for/acne-prone-skin): High
- [Skin with dark spots](https://lovi.care/skincare/ie/p/hada-labo/shirojyun-premium-whitening-lotion/for/dark-spots): High
- [Mature skin](https://lovi.care/skincare/ie/p/hada-labo/shirojyun-premium-whitening-lotion/for/mature-skin): High (this page)
- [Dry sensitive skin](https://lovi.care/skincare/ie/p/hada-labo/shirojyun-premium-whitening-lotion/for/dry-sensitive-skin): High
- [Oily acne-prone skin](https://lovi.care/skincare/ie/p/hada-labo/shirojyun-premium-whitening-lotion/for/oily-acne-prone-skin): High

## Key ingredients

Tranexamic Acid, Magnesium Ascorbyl Phosphate, Hydrolyzed Hyaluronic Acid, Vitamin E, Sodium Hyaluronate

## What the research says

- A single application of a moisturizing fluid containing hyaluronic acid 1%, glycerin 5%, and Centella asiatica stem cells extract significantly increased skin hydration by 29% and reduced transepidermal water loss at 24 hours compared to baseline and an untreated control site in twenty healthy women. ([Clinical, Cosmetic and Investigational Dermatology, 2017](https://pubmed.ncbi.nlm.nih.gov/28860834/))
- A topical antioxidant serum significantly reduced air pollution-induced skin pigmentation and proinflammatory gene expression ex vivo, and improved skin aging signs in 40 healthy adult females after 90 days of daily use. ([Journal of Cosmetic Dermatology, 2022](https://pubmed.ncbi.nlm.nih.gov/35150043/))
- Topical application of 5% vitamin C cream significantly improved global clinical scores, increased skin microrelief density, and induced elastic tissue repair in photoaged skin compared to excipient control in healthy female volunteers. ([Experimental Dermatology, 2003](https://pubmed.ncbi.nlm.nih.gov/12823436/))
- Ascorbic acid 2-glucoside gel significantly reduced gingival melanin pigmentation after 4 weeks compared to placebo in 73 subjects with symmetric pigmentation. ([Journal of Periodontology, 2009](https://pubmed.ncbi.nlm.nih.gov/19186973/))
- Topical application of VC-IP cream twice daily for 8 weeks reduces periorbital wrinkles in female subjects compared to a placebo cream. ([Journal of Cosmetic Dermatology, 2022](https://pubmed.ncbi.nlm.nih.gov/34910367/))
- Topical application of 0.1% hyaluronic acid formulations of different molecular weights led to significant improvements in skin hydration and elasticity, with low-molecular-weight formulations also significantly reducing wrinkle depth in seventy-six female subjects compared to a vehicle control. ([Journal of Drugs in Dermatology, 2011](https://pubmed.ncbi.nlm.nih.gov/22052267/))
- Topical application of hyaluronic acid in conjunction with free gingival graft significantly reduced donor site postoperative pain until day 7 compared to normal saline, with no significant differences in graft dimensions or patient satisfaction. ([Clinical Oral Investigations, 2022](https://pubmed.ncbi.nlm.nih.gov/34623507/))
- Treatment with a hyaluronic acid-containing mouth rinse or topical gel led to significant lesion reduction, pain relief, and normalization of lesion color in adult patients with minor recurrent aphthous stomatitis, with the gel formulation showing an earlier healing onset at 3 days. ([BMC Oral Health, 2019](https://pubmed.ncbi.nlm.nih.gov/31311529/))
- Topical application of an antioxidant serum containing 15% ascorbic acid, 0.5% ferulic acid, and 1% tocopherol prevented particulate matter-induced degradation of extracellular matrix components, inflammation, and oxidative stress in the skin of 15 female volunteers compared to untreated controls. ([Journal of Cosmetic Dermatology, 2025](https://pubmed.ncbi.nlm.nih.gov/40642809/))
- Dermatological products containing d-alpha tocopheryl acetate showed non-comedogenic potential with less than a 50% increase in microcomedones in 12 healthy male subjects compared to octyl palmitate. ([Contemporary Clinical Trials Communications, 2021](https://pubmed.ncbi.nlm.nih.gov/34471722/))
- Topical application of an antioxidant mix containing 15% ascorbic acid, 0.5% ferulic acid, and 1% tocopherol prevented PM and UV-induced skin barrier perturbation, lipid peroxidation, inflammatory markers, MMP9 activation, and Type I collagen loss in 15 healthy females compared to untreated exposed skin. ([Journal of Cosmetic Dermatology, 2024](https://pubmed.ncbi.nlm.nih.gov/38590207/))

## What reviewers say

This toner is highly regarded for its hydrating properties and its ability to brighten the complexion and reduce redness. It is particularly favored by those with acne-prone and sensitive skin due to its gentle, fragrance-free formula containing Tranexamic Acid, which effectively addresses post-inflammatory hyperpigmentation and sun spots over time.

- Liked: Deep hydration (mostly mentioned)
- Liked: Lightweight texture (often mentioned)
- Liked: Reduces dark spots (often mentioned)
- Liked: Gentle formula (sometimes noted)
- Disliked: Slow brightening (sometimes noted)
- Disliked: Caused breakouts (rarely noted)
- Disliked: Not moisturizing (rarely noted)
- Disliked: Sticky finish (rarely noted)

## How to apply

- You can use this hydrating toner AM and PM every day to keep your skin smooth. Always pair with SPF in the morning to protect your skin.
- Apply your hydrating toner right after cleansing and before your moisturizer or SPF.
- Gently press 2-3 drops of the hydrating toner into your skin and let it absorb for a minute.
- Apply the hydrating toner on slightly damp skin to help it absorb better and lock in moisture.
- Avoid the sensitive eye area during application. Do a simple patch test before your first use.
- Video: https://storage.pora.ai/25abe7eb181ba53153fd15de2058c2a9.mp4

## Questions and answers

### What makes Hada Labo Shirojyun Premium Whitening Lotion a great fit for mature skin?

This hydrating toner is a great fit because tranexamic acid and magnesium ascorbyl phosphate target dark spots and provide antioxidants to help smooth out wrinkles and fine lines. Glycerin and hyaluronic acid keep dry skin deeply plumped and hydrated, while vitamin E ensures a very gentle experience with virtually no irritation. Its very safe formula lacks harsh ingredients, making it an excellent choice for keeping mature skin soft and calm.
Sources: [Clinical, Cosmetic and Investigational Dermatology, 2017](https://pubmed.ncbi.nlm.nih.gov/28860834/)

### Which ingredients make this toner a good fit for mature skin?

Tranexamic acid and magnesium ascorbyl phosphate are key ingredients that help smooth out wrinkles and fine lines, while glycerin and sodium hyaluronate keep mature skin deeply hydrated. Additionally, vitamin E and hyaluronic acid work together to provide a very gentle experience that is unlikely to cause any irritation.
Sources: [Clinical, Cosmetic and Investigational Dermatology, 2017](https://pubmed.ncbi.nlm.nih.gov/28860834/)

### What does Tranexamic Acid do for mature skin?

Tranexamic acid helps reduce brown spots and uneven tone while improving overall skin brightness. Studies show that using it regularly can fade stubborn pigmentation safely and with very little irritation.
Sources: [Journal of Cosmetic Dermatology, 2024](https://pubmed.ncbi.nlm.nih.gov/38549196/), [Journal of Cosmetic Science, 2020](https://pubmed.ncbi.nlm.nih.gov/33022197/)

### What does Magnesium Ascorbyl Phosphate do for mature skin?

Magnesium Ascorbyl Phosphate helps mature skin by boosting collagen production to reduce signs of aging, while providing antioxidant protection and improving dark spots. It is safe and well-tolerated, and daily use may also increase skin moisture.
Sources: [The Journal of Clinical and Aesthetic Dermatology, 2017](https://pubmed.ncbi.nlm.nih.gov/29104718/), [Journal of Cosmetic Dermatology, 2022](https://pubmed.ncbi.nlm.nih.gov/34559950/)

### Where does it go in a skincare routine for mature skin?

This hydrating toner fits right after your cleanser in both your morning and evening routines. It helps keep your skin soft and hydrated while working to smooth out fine lines.
Sources: [The Journal of Dermatological Treatment, 2022](https://pubmed.ncbi.nlm.nih.gov/32239984/), [Clinical, Cosmetic and Investigational Dermatology, 2017](https://pubmed.ncbi.nlm.nih.gov/28860834/)

### Can I use this toner with retinol, and in what order?

You can use this toner with retinol by applying the toner first to damp skin and following with your retinol product once it absorbs. Glycerin and hyaluronic acid help keep mature skin hydrated and comfortable while using stronger treatments.
Sources: [Clinical, Cosmetic and Investigational Dermatology, 2017](https://pubmed.ncbi.nlm.nih.gov/28860834/)

### How often should I use it?

You can use this hydrating toner daily in your morning and evening routines as part of your regular steps for mature skin. Glycerin and sodium hyaluronate help keep skin hydrated while avoiding irritation.
Sources: [The Journal of Dermatological Treatment, 2022](https://pubmed.ncbi.nlm.nih.gov/32239984/), [Clinical, Cosmetic and Investigational Dermatology, 2017](https://pubmed.ncbi.nlm.nih.gov/28860834/)

### Can this toner clog pores, cause breakouts or purging for mature skin?

This toner is unlikely to cause breakouts for mature skin. It features a gentle formula with soothing ingredients and an excellent safety profile, making it very safe for daily use.

### Is it fragrance-free and alcohol-free?

Yes, it has no fragrance and no drying alcohol.

## Alternatives for mature skin

- [SOME BY MI Snail Truecica Miracle Repair Toner](https://lovi.care/skincare/ie/p/some-by-mi/snail-truecica-miracle-repair-toner/for/mature-skin) — Superior fit — €19.99 at Amazon
- [Mizon Snail Repair Intensive Toner](https://lovi.care/skincare/ie/p/mizon/snail-repair-intensive-toner/for/mature-skin) — Superior fit — €19.02 at Amazon
- [numbuzin No.3 Super Glowing Essence Toner](https://lovi.care/skincare/ie/p/numbuzin/no-3-super-glowing-essence-toner/for/mature-skin) — High fit — €29.99 at Amazon

## Pairs well with

- Cleanser: [Fresh Soy Face Cleanser](https://lovi.care/skincare/ie/p/fresh/soy-face-cleanser/for/mature-skin) — Superior fit — €56.86 at Amazon
- Moisturizer: [Elizabeth Arden Ceramide Lift and Firm Night Cream](https://lovi.care/skincare/ie/p/elizabeth-arden/advanced-ceramide-lift-and-firm-night-cream/for/mature-skin) — Superior fit — €50.82 at Amazon
- SPF: [Torriden DIVE-IN Mild Sunscreen](https://lovi.care/skincare/ie/p/torriden/dive-in-mild-sunscreen/for/mature-skin) — Superior fit — €26.27 at Amazon

## Where to buy

- Amazon.ie: €20.94 (https://www.amazon.ie/dp/B08WSHPTWZ?tag=lovi-care-web-product02-21&linkCode=osi&th=1&psc=1)
Prices checked 1 Nov 2026.

## Ingredients

Water, Diglycerin, Glycerin, Tranexamic Acid, Butylene Glycol, Peg-8, Peg-6, Peg-32, Ppg-24-Glycereth-24, Methylparaben, Carbomer, Polysorbate, Styrene Vp Copolymer, Disodium Edta, Hydrolyzed Hyaluronic Acid, Magnesium Ascorbyl Phosphate, Tocopherol, Sodium Hyaluronate
## About the Lovi Fit

Lovi: Unbiased, science-based skincare AI trained on real user outcomes.

Lovi calculates every fit score from the full ingredient list with brand-independent rules its dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update. Levels from best to worst: Superior, High, Average, Low, Caution, Warning.

Behind this fit score: Nadia Kapleva, MS (Co-founder, Medical Director); Alexey Shagraev, PhD (Co-founder, CEO and CTO); Dr. Sofía Perea Pérez, MD, MSc (Medical Board); Aishani Shah, MD (Medical Board); Asya Zubkova, MS (Medical Board); Hanna Kurets, MD (Medical Board, Medical Advisor); Elina Nazarenko, MD (Medical Board); Victoria Derkova, MS (Medical Board).

Page built Nov 8, 2026.

More from Lovi: https://lovi.care/skincare/llms.txt

## This page in other countries

- United States: https://lovi.care/skincare/p/hada-labo/shirojyun-premium-whitening-lotion/for/mature-skin
- United Kingdom: https://lovi.care/skincare/uk/p/hada-labo/shirojyun-premium-whitening-lotion/for/mature-skin
- Ireland: https://lovi.care/skincare/ie/p/hada-labo/shirojyun-premium-whitening-lotion/for/mature-skin (this page)
- Germany: https://lovi.care/skincare/de/p/hada-labo/shirojyun-premium-whitening-lotion/for/mature-skin
- France: https://lovi.care/skincare/fr/p/hada-labo/shirojyun-premium-whitening-lotion/for/mature-skin
- Italy: https://lovi.care/skincare/it/p/hada-labo/shirojyun-premium-whitening-lotion/for/mature-skin
- Netherlands: https://lovi.care/skincare/nl/p/hada-labo/shirojyun-premium-whitening-lotion/for/mature-skin
- Spain: https://lovi.care/skincare/es/p/hada-labo/shirojyun-premium-whitening-lotion/for/mature-skin
- Canada: https://lovi.care/skincare/ca/p/hada-labo/shirojyun-premium-whitening-lotion/for/mature-skin
- Australia: https://lovi.care/skincare/au/p/hada-labo/shirojyun-premium-whitening-lotion/for/mature-skin
- Singapore: https://lovi.care/skincare/sg/p/hada-labo/shirojyun-premium-whitening-lotion/for/mature-skin
- Saudi Arabia: https://lovi.care/skincare/sa/p/hada-labo/shirojyun-premium-whitening-lotion/for/mature-skin
- United Arab Emirates: https://lovi.care/skincare/ae/p/hada-labo/shirojyun-premium-whitening-lotion/for/mature-skin