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Etude House AC Clean Up Pink Powder Mask for dry skin

Average

  • LowDry Skin Fit
  • AverageEffectiveness
  • HighSafety

Works for dry skin; other cleansing masks fit it better.

This fit is calculated for the concerns frequently associated with dry skin: flakiness, tightness, dehydration, fine lines, and wrinkles. For scores and recommendations based on your full skin profile, including your 12D face scan results and any goals or preferences you have, please use the Lovi app.

Page built Nov 8, 2026How the Fit score works

Lovi Assistant explains

  • Offers moderate cleansing for your acne-prone skin, with kaolin and bentonite absorbing excess oil and impurities, while melaleuca alternifolia tree oil and leaf water provide purifying benefits.
  • This formula is moderately unsuitable for your dry skin as kaolin and bentonite can be drying and strip natural oils, offering limited emollient action.
  • The product is safe for your dry skin with no risks of irritation due to the absence of prohibited or harsh ingredients.

How to apply

  • Use this cleansing mask PM as part of your weekly routine, starting 1x/week and increasing slowly if needed. Always follow with a rich moisturizer to prevent dryness.
  • Apply the cleansing mask after using your cleanser and enzyme powder, but before your hydrating toner and moisturizer. This ensures the mask works effectively on your dry skin.
  • Smooth an even layer of the cleansing mask over your face while avoiding any rubbing. Let it sit for the recommended time before gently rinsing it off.
  • Apply the cleansing mask to clean, dry skin for the best comfort. Since your skin is dry, this method helps prevent any potential irritation.
  • Avoid the sensitive eye area during application. Do a patch test before your first use to ensure your skin tolerates the product well.

People Say

★4.0Overall rating based on 100+ reviews

Based on limited data, this wash-off clay mask is praised for its non-drying and gentle formula, effectively soothing redness and calming irritated skin, making it suitable for sensitive and acne-prone types. Users frequently note its calming properties and hydrating feel, though some find it difficult to wash off and mention a strong scent. While generally well-received for maintenance, it is not typically seen as a treatment for severe acne, and availability is an issue due to discontinuation.

Highlights

  • Non-drying formula Mostly Mentioned
    • “didn't dry out the rest of my face”
    • “skin didn't feel stripped”
    • “less drying than other clay masks”
  • Gentle on sensitive skin Often Mentioned
    • “gentle on the skin”
    • “didn't sting”
    • “great for sensitive skin”
  • Soothing and calming Often Mentioned
    • “calmed the redness in my skin”
    • “spot has been visibly reduced”
    • “cooling sensation”
  • Availability issues Often Mentioned
    • “sad it's been discontinued”
    • “difficult to purchase”
    • “amount is a bit small”
  • Good texture Sometimes Noted
    • “spreads very easily”
    • “soft clay-like consistency”
    • “creamy mask”
  • Difficult removal Sometimes Noted
    • “took quite a bit of rinsing”
    • “residue left when cleansing”
    • “application/removal was a little tedious”
  • Mild results Sometimes Noted
    • “could not see drastic results”
    • “nothing too crazy”
    • “effects aren't instantly dramatic”
  • Strong scent Sometimes Noted
    • “strong mentholy tea tree scent”
    • “scent is reminiscent of ointment”
    • “heavy mentholy smell”

Sources: lovi.care, wordpress.com, youtube.com, hwahae.co.kr, yesstyle.com, influenster.com, and more

Questions and answers

How well does Etude House AC Clean Up Pink Powder Mask work for dry skin?

This cleansing mask works only moderately well for dry skin because its clays absorb natural oils and can leave skin feeling dry. It is safe and unlikely to cause irritation, but dry skin needs a product that brings deep moisture and soothing care to keep the face soft and smooth.

Journal of Cosmetic Dermatology, 2025Carbohydrate Polymers, 2017

Which ingredients make this mask a good fit for dry skin?

This mask is only an average fit for dry skin because its clays and cleansing ingredients can strip natural oils, though it is safe and free of harsh irritants. A better fit for dry skin requires soothing and hydrating ingredients that protect moisture without drying agents.

International Journal of Nanomedicine, 2014Carbohydrate Polymers, 2017

What does Calamine do for dry skin?

Calamine lotion can feel too drying on dry skin because it is designed to absorb oil and soothe irritation. To work well for dry skin, a product of this type needs added moisturizing ingredients and soothing agents that help keep the skin soft and comfortable.

What does Tea Tree Oil do for dry skin?

Tea tree oil is generally not a good fit for dry skin, as it tends to decrease oil levels and can sometimes cause irritation. Dry skin needs rich, nourishing ingredients and gentle hydrators like argan oil to lock in moisture and keep the skin soft and smooth.

International Journal of Cosmetic Science, 2022

Where does this mask go in a skincare routine for dry skin?

This mask fits into a weekly routine for dry skin as a nourishing mask step after cleansing and makeup removal. Because this type of mask can strip natural oils, dry skin needs a product that brings rich moisture and soothing ingredients.

Can I use this mask with retinol, and in what order?

You can use this mask in your routine, but apply it on different nights than your retinol to keep your dry skin from getting too flaky. Since this clay mask can dry out the skin, follow it with a rich moisturizer to keep your face soft and smooth.

How often should I use this mask?

This cleansing mask works for your dry skin, though other products fit it better because it can be drying and strip natural oils. To care for dry skin, this type of product needs gentle clay, soothing ingredients, and plenty of hydrating and softening oils or butters.

Can this mask clog pores, cause breakouts or purging for dry skin?

This mask is unlikely to clog pores or cause breakouts for dry skin, as its ingredients help clear impurities without harsh risks. However, because it contains clays that can absorb natural oils, a product of this type needs added moisturizing ingredients and rich skin-softening oils to keep dry skin comfortable.

European Journal of Pharmaceutics and Biopharmaceutics, 2016Carbohydrate Polymers, 2017

Is this mask fragrance-free and alcohol-free?

Yes, it has no fragrance and no drying alcohol. Cetearyl alcohol is a fatty alcohol, which soften the skin.

What the research says

  • A bentonite-based facial mask with Alcea sulphurea extract combined with oral azithromycin significantly reduced total lesion count and acne severity index while enhancing patient satisfaction in patients with moderate acne compared to placebo plus azithromycin over 8 weeks.

    Journal of Cosmetic Dermatology, 2025
  • Topical application of uncoated or silane-coated zinc oxide nanoparticles under occlusive conditions and on barrier-impaired skin of human volunteers results in no measurable penetration into or local toxicity in the viable epidermis.

    European Journal of Pharmaceutics and Biopharmaceutics, 2016
  • Topical application of an argan oil NLC-based hydrogel formulation increased skin hydration in healthy volunteers over a one-month period through a synergistic effect of NLC occlusion and argan oil hydration.

    International Journal of Nanomedicine, 2014
  • Quaternized carboxymethyl chitosan/organic montmorillonite nanocomposite demonstrated superior moisture-adsorption and retention compared to hyaluronic acid, good UV-protection ability, negligible dermal irritation, and prominent moisture-retention efficacy on human stratum corneum when formulated into a cosmetic cream.

    Carbohydrate Polymers, 2017
  • Topical 0.5% hyaluronic-ZnO nanogel applied twice daily reduced inflammatory-lesion counts by 58% at week four in human subjects compared to baseline without causing erythema.

    Biomedicines, 2025
  • Topical zinc oxide 20% ointment achieved a complete cure in 50% of patients with warts compared to 42% in the salicylic acid-lactic acid group, with no serious side-effects.

    International Journal of Dermatology, 2007
  • Topical lycopene-enriched virgin olive oil provides effective pain relief similar to a placebo in patients with burning mouth syndrome, showing a strong placebo effect.

    Journal of Oral Rehabilitation, 2014
  • Topical application of 0.05% w/w ECa 233 gel reduced erythema index by 0.03 U and improved early crusting and general wound appearance compared to placebo in thirty individuals undergoing facial laser resurfacing.

    Journal of Alternative and Complementary Medicine, 2020
  • A single application of a moisturizing fluid containing hyaluronic acid 1%, glycerin 5%, and Centella asiatica stem cells extract significantly increased skin hydration by 29% and reduced transepidermal water loss at 24 hours compared to baseline and an untreated control site in twenty healthy women.

    Clinical, Cosmetic and Investigational Dermatology, 2017
  • Moisturizer containing 5% panthenol, madecassoside, and copper-zinc-manganese decreased adverse reactions and downtime after ablative fractional carbon dioxide laser resurfacing with comparable efficacy to 0.02% triamcinolone acetonide cream in 20 subjects.

    Journal of Cosmetic Dermatology, 2019
  • Nels cream achieved a similar reduction in inflammatory and noninflammatory lesion counts compared to 5% benzoyl peroxide in acne vulgaris patients, but caused significantly fewer side-effects such as peeling and dryness.

    Clinical and Experimental Dermatology, 2000
  • Topically applied coated and uncoated zinc oxide nanoparticles under flexing and massage are retained in the stratum corneum with no significant penetration into the viable epidermis and no cellular toxicity in human skin.

    Nanomedicine, 2016
  • Cryotherapy with liquid nitrogen achieved a higher cure rate (39%) than salicylic acid (24%) and a wait-and-see approach (16%) for cutaneous warts at 13 weeks in primary care patients.

    CMAJ, 2010
  • A moisturizer containing licochalcone A, 1,2-decanediol, L-carnitine, and salicylic acid significantly reduced noninflammatory, inflammatory, and total acne lesion counts compared to a vehicle control in Thai patients during a 12-week maintenance phase.

    BioMed Research International, 2020
  • Treatment with 2% supramolecular salicylic acid hydrogel resulted in a regression and markedly improvement rate of 51.01% compared to 43.10% for Adapaline gel in patients with mild to moderate facial acne vulgaris, showing no significant difference in efficacy.

    Journal of Cosmetic Dermatology, 2024

Ingredients

Water, Kaolin, Isononyl Isononanoate, Propanediol, Cetearyl Alcohol, Dipropylene Glycol, C14-22 Alcohols, Calamine, 1,2-Hexanediol, Glyceryl Stearate, Titanium Dioxide Ci 77891, Thuja Orientalis Leaf Extract, C12-20 Alkyl Glucoside, Caprylic Capric Triglyceride, Potassium Cetyl Phosphate, Bentonite, Melaleuca Alternifolia Tree Leaf Water, Melaleuca Alternifolia Tree Oil Leaf, Iron Oxides Ci 77491, Polyhydroxystearic Acid, Xanthan Gum, Melaleuca Alternifolia Tree Leaf Powder, Ethylhexylglycerin, Stearic Acid, Disodium Edta, Allantoin, Butylene Glycol, Houttuynia Cordata Extract, Pentylene Glycol, Madecassoside, Witch Hazel Extract, Glycerin, Willow Bark Extract, Gaultheria Procumbens Leaf Extract, Portulaca Oleracea Extract

Behind this fit score

Lovi calculates every fit score from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

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