# Beauty of Joseon Glow Deep Serum: Rice + Alpha-Arbutin for mature skin

**Lovi Fit: Average fit for mature skin.**
Normal Skin Fit: High · Effectiveness: Average · Safety: High.

Page: https://lovi.care/skincare/ie/p/beauty-of-joseon/glow-deep-serum-rice-alpha-arbutin/for/mature-skin

The Lovi Fit is the same in every country; only the stores and prices differ, and the ones here are for Ireland.

Brand: [Beauty of Joseon](https://lovi.care/skincare/ie/brands/beauty-of-joseon)
Category: [Serums and treatments](https://lovi.care/skincare/ie/best/serums)

This fit is calculated for the concerns frequently associated with mature skin: fine lines, wrinkles, and loss of firmness. For scores based on a full skin profile (12D face scan, goals, preferences), use the Lovi app.

Works for mature skin; other serums fit it better.

## Why this fit

- Offers moderate brightening and evening of skin tone for you due to the presence of alpha-arbutin and niacinamide, which regulate melanogenesis and provide antioxidant activity, aligning well with your normal skin type. Glycerin and Panthenol also offer hydration and barrier support, addressing your wrinkles and fine lines by promoting skin hydration and elasticity.
- The formulation is highly suitable for normal skin, and the concentrations of key ingredients promote skin tone evenness and general skincare benefits.
- The safety profile is excellent, with no risks of irritation due to the absence of prohibited or harsh ingredients.

## Fit by skin type

- [Oily skin](https://lovi.care/skincare/ie/p/beauty-of-joseon/glow-deep-serum-rice-alpha-arbutin/for/oily-skin): Average
- [Dry skin](https://lovi.care/skincare/ie/p/beauty-of-joseon/glow-deep-serum-rice-alpha-arbutin/for/dry-skin): High
- [Combination skin](https://lovi.care/skincare/ie/p/beauty-of-joseon/glow-deep-serum-rice-alpha-arbutin/for/combination-skin): Average
- [Sensitive skin](https://lovi.care/skincare/ie/p/beauty-of-joseon/glow-deep-serum-rice-alpha-arbutin/for/sensitive-skin): High
- [Acne-prone skin](https://lovi.care/skincare/ie/p/beauty-of-joseon/glow-deep-serum-rice-alpha-arbutin/for/acne-prone-skin): High
- [Skin with dark spots](https://lovi.care/skincare/ie/p/beauty-of-joseon/glow-deep-serum-rice-alpha-arbutin/for/dark-spots): High
- [Mature skin](https://lovi.care/skincare/ie/p/beauty-of-joseon/glow-deep-serum-rice-alpha-arbutin/for/mature-skin): Average (this page)
- [Dry sensitive skin](https://lovi.care/skincare/ie/p/beauty-of-joseon/glow-deep-serum-rice-alpha-arbutin/for/dry-sensitive-skin): High
- [Oily acne-prone skin](https://lovi.care/skincare/ie/p/beauty-of-joseon/glow-deep-serum-rice-alpha-arbutin/for/oily-acne-prone-skin): High

## Key ingredients

Rice Extract, Alpha-Arbutin, Niacinamide, Panthenol, Glycerin

## What the research says

- Niacinamide significantly decreased hyperpigmentation and increased skin lightness compared with vehicle alone after 4 weeks of use in women by inhibiting melanosome transfer. ([The British Journal of Dermatology, 2002](https://pubmed.ncbi.nlm.nih.gov/12100180/))
- Topical post-laser application of human adipocyte-derived mesenchymal stem cell media combined with niacinamide significantly improved wrinkle index, melanin index, patient satisfaction, and investigator esthetic improvement scores compared to vehicle cream in patients with aging skin. ([Journal of Cosmetic Dermatology, 2021](https://pubmed.ncbi.nlm.nih.gov/33103316/))
- A single application of a moisturizing fluid containing hyaluronic acid 1%, glycerin 5%, and Centella asiatica stem cells extract significantly increased skin hydration by 29% and reduced transepidermal water loss at 24 hours compared to baseline and an untreated control site in twenty healthy women. ([Clinical, Cosmetic and Investigational Dermatology, 2017](https://pubmed.ncbi.nlm.nih.gov/28860834/))
- Treatment with a combination of niacinamide and hyaluronic acid improved skin aging signs and demonstrated a senomorphic effect by decreasing SASP and autocrine signaling genes in women. ([Scientific Reports, 2024](https://pubmed.ncbi.nlm.nih.gov/39009698/))
- A topical xanthan gum nanogel containing gamma-oryzanol-loaded nanostructured lipid carriers and nanosized TiO2 and MBBT filters demonstrated high photoprotection with an SPF of 34 and no skin irritation or sensitization in a rat model. ([Pharmaceuticals, 2023](https://pubmed.ncbi.nlm.nih.gov/37242453/))
- Daily application of a cream containing niosomes loaded with purple glutinous rice extract in 20 human volunteers for 28 days resulted in a significant decrease in melanin index and skin roughness by -14.05% and -9.95%, and increases in skin hydration and elastic recovery by +48.73% and +35.98% compared to initial values. ([International Journal of Cosmetic Science, 2020](https://pubmed.ncbi.nlm.nih.gov/32812663/))
- The iontophoretic delivery of hyaluronic acid nanogel-loaded Saccharomyces/Rice Ferment Filtrate significantly reduced advanced glycation end products and mitigated skin stiffening in an ex vivo skin tissue glycation model. ([International Journal of Nanomedicine, 2025](https://pubmed.ncbi.nlm.nih.gov/40989892/))
- Red rice extract suppressed UVB-induced inflammation and skin aging in human skin fibroblasts by inhibiting the MAPK signaling pathway, leading to decreased NF-kappa B and AP-1 activation, reduced ECM degradation, and increased ECM synthesis compared to UVB-irradiated controls. ([Natural Product Communications, 2016](https://pubmed.ncbi.nlm.nih.gov/30508356/))
- A non-hydroquinone topical formulation (SKNB19) improved hyperpigmentation by 28.5% in patient self-assessment and 27% in independent reviewer assessment compared with 4% hydroquinone in 18 adult subjects, while showing significantly less irritation and better tolerability. ([Journal of Cosmetic Science, 2020](https://pubmed.ncbi.nlm.nih.gov/33022197/))
- Encapsulation of alpha arbutin in an optimized ethosomal gel significantly improved skin melanin reduction, moisture content, and elasticity in human volunteers compared to conventional formulations. ([Heliyon, 2023](https://pubmed.ncbi.nlm.nih.gov/37681127/))
- Combining a home-based radiofrequency device and arbutin cream reduced mMASI scores by 25.6% and melanin index by 22.8% at 8 weeks compared to baseline in 38 participants. ([Journal of Cosmetic Dermatology, 2025](https://pubmed.ncbi.nlm.nih.gov/39918262/))
- Topical nicotinamide prevented solar-simulated UV-induced immunosuppression in healthy volunteers, and men experienced immunosuppression at solar-simulated UV doses three times lower than those required for women. ([The Journal of Investigative Dermatology, 2008](https://pubmed.ncbi.nlm.nih.gov/17882270/))
- Topical 5% niacinamide applied twice daily for 12 weeks reduced fine lines and wrinkles, hyperpigmented spots, red blotchiness, and skin sallowness, and improved skin elasticity compared to vehicle control in 50 female white subjects with facial photoaging. ([Dermatologic Surgery, 2005](https://pubmed.ncbi.nlm.nih.gov/16029679/))
- Topical 2% niacinamide significantly decreased sebum excretion rate in Japanese individuals and casual sebum levels in Caucasian individuals compared to placebo or baseline. ([Journal of Cosmetic and Laser Therapy, 2006](https://pubmed.ncbi.nlm.nih.gov/16766489/))
- Topical dexpanthenol acts as a moisturizer, improves stratum corneum hydration, accelerates wound healing and epidermal regeneration, reduces erythema, and improves symptoms of skin irritation compared to vehicle or no pretreatment. ([American Journal of Clinical Dermatology, 2002](https://pubmed.ncbi.nlm.nih.gov/12113650/))
- Moisturizer containing 5% panthenol, madecassoside, and copper-zinc-manganese decreased adverse reactions and downtime after ablative fractional carbon dioxide laser resurfacing with comparable efficacy to 0.02% triamcinolone acetonide cream in 20 subjects. ([Journal of Cosmetic Dermatology, 2019](https://pubmed.ncbi.nlm.nih.gov/30945430/))
- Topical dexpanthenol formulated in lipophilic vehicles improved stratum corneum hydration and reduced transepidermal water loss compared to vehicle control in humans. ([Arzneimittel-Forschung, 2000](https://pubmed.ncbi.nlm.nih.gov/10965426/))
- The emollient V0034CR significantly reduced TEWL compared to vehicle and vehicle plus glycerol, and significantly increased corneometry scores compared to vehicle and vehicle plus petrolatum in healthy volunteers with dry skin, demonstrating combined barrier function improvement from petrolatum and hydration improvement from glycerol. ([Journal of Cosmetic Dermatology, 2020](https://pubmed.ncbi.nlm.nih.gov/31532576/))
- Ten days of treatment with a cream containing 20% glycerin significantly increased skin hydration measured by corneometer values in 17 healthy volunteers compared to a placebo cream, but showed no influence on transepidermal water loss or skin sensitivity to an irritating surfactant. ([International Journal of Cosmetic Science, 2001](https://pubmed.ncbi.nlm.nih.gov/18498456/))
- Niacinamide/glycerin body moisturizers provided better rapid and prolonged improvement of cosmetic xerosis through functional improvement of stratum corneum barrier function compared to no treatment and conventional moisturizers in female subjects. ([Journal of Drugs in Dermatology, 2012](https://pubmed.ncbi.nlm.nih.gov/22206073/))

## What reviewers say

Based on a very large amount of data, users consistently praise this serum for its lightweight, watery texture that absorbs immediately, making it ideal for layering and oily or combination skin types. While highly effective at hydrating and delivering a 'glass skin' finish, its ability to fade hyperpigmentation and dark spots is generally reported as a gradual process requiring consistent, long-term use.

- Liked: Lightweight, absorbs fast (mostly mentioned)
- Liked: Fades dark spots (often mentioned)
- Liked: Hydrating, glowing finish (often mentioned)
- Liked: Gentle, non-irritating (sometimes noted)
- Disliked: Slow results (sometimes noted)
- Disliked: Ineffective for some (rarely noted)
- Disliked: Too watery (rarely noted)

## How to apply

- Use this serum in your PM routine. Start by applying it 3 times a week, and work up to daily use if your skin likes it.
- Apply this serum after your toner and before your moisturizer.
- Gently press 2-3 drops of the serum into your skin and let it absorb for a minute.
- You can apply the serum on dry skin for the best results against fine lines.
- Always do a patch test before your first use and avoid the sensitive eye area.
- Video: https://storage.pora.ai/c879dda8655a61c19d3d8c9ebad6b06d.mp4

## Questions and answers

### How well does Glow Deep Serum work for mature skin?

Beauty of Joseon Glow Deep Serum: Rice + Alpha-Arbutin works moderately well for mature skin, offering helpful brightening and hydration, though other products fit this skin type better. To better address mature skin, a product of this type needs exceptional safety with no risk of irritation, highly effective targeted ingredients for wrinkles and fine lines, and potent antioxidants and humectants for optimal elasticity and moisture retention.
Sources: [The British Journal of Dermatology, 2002](https://pubmed.ncbi.nlm.nih.gov/12100180/), [Journal of Cosmetic Dermatology, 2021](https://pubmed.ncbi.nlm.nih.gov/33103316/)

### Which ingredients make this serum a good fit for mature skin?

Alpha-arbutin and niacinamide help brighten and even out your skin tone, while glycerin and panthenol bring hydration and elasticity to smooth lines and wrinkles. Mature skin needs products that are exceptionally safe, target fine lines with high concentrations of potent antioxidants and hydrating ingredients, and perform their anti-aging function excellently.
Sources: [The British Journal of Dermatology, 2002](https://pubmed.ncbi.nlm.nih.gov/12100180/), [Journal of Cosmetic Dermatology, 2021](https://pubmed.ncbi.nlm.nih.gov/33103316/)

### What does Rice Extract do for mature skin?

Rice extract helps mature skin by smoothing out roughness, boosting hydration, and improving elasticity while reducing dark spots. Daily use may also protect against UV damage and support collagen to keep skin looking firm and youthful.
Sources: [International Journal of Cosmetic Science, 2020](https://pubmed.ncbi.nlm.nih.gov/32812663/), [International Journal of Molecular Medicine, 2018](https://pubmed.ncbi.nlm.nih.gov/29484380/)

### What does Alpha-Arbutin do for mature skin?

Alpha-arbutin helps brighten dark spots and even out skin tone. Studies show that when used regularly, it may also help improve moisture and keep skin looking smooth.
Sources: [Heliyon, 2023](https://pubmed.ncbi.nlm.nih.gov/37681127/)

### Where does this serum go in a skincare routine for mature skin?

This serum goes in the evening routine, as treatments with active ingredients are placed then for simplicity and extra safety around sun exposure. Mature skin of this type needs antioxidant and brightening ingredients like alpha-arbutin and niacinamide to even out skin tone, along with hydrating ingredients like glycerin and panthenol to help with fine lines and keep the skin plump and smooth.

### Can I use this serum with retinol, and in what order?

You can use this serum with retinol by applying the serum first to hydrate and calm the skin, followed by your retinol. This product works well for mature skin, but this skin type also needs rich nourishing ingredients and targeted anti-aging peptides to better smooth wrinkles and firm.
Sources: [Journal of Cosmetic Dermatology, 2021](https://pubmed.ncbi.nlm.nih.gov/33103316/)

### How often should I use this serum?

This serum works well in the evening for mature skin, and you may use it once a day or a few times a week depending on how your skin responds. Mature skin of this type needs antioxidants and ingredients that smooth fine lines and boost elasticity.
Sources: [Facial Plastic Surgery, 2014](https://pubmed.ncbi.nlm.nih.gov/24488631/), [The British Journal of Dermatology, 2002](https://pubmed.ncbi.nlm.nih.gov/12100180/)

### Can this serum clog pores, cause breakouts or purging for mature skin?

This serum is unlikely to clog pores, cause breakouts, or lead to purging, as it has an excellent safety profile without harsh ingredients. To care for mature skin best, this type of product also needs richer anti-aging ingredients and deep moisturizers to smooth wrinkles and keep skin soft.
Sources: [Clinical, Cosmetic and Investigational Dermatology, 2017](https://pubmed.ncbi.nlm.nih.gov/28860834/), [Pharmaceuticals, 2023](https://pubmed.ncbi.nlm.nih.gov/37242453/)

### Is this serum fragrance-free and alcohol-free?

Yes, it has no fragrance and no drying alcohol.

## Alternatives for mature skin

- [SkinCeuticals C E Ferulic](https://lovi.care/skincare/ie/p/skinceuticals/c-e-ferulic/for/mature-skin) — Superior fit — €185.00 at Amazon
- [NEOGEN DERMALOGY REAL VITA C SERUM](https://lovi.care/skincare/ie/p/neogen-dermalogy/real-vita-c-serum/for/mature-skin) — High fit — €31.40 at Amazon
- [Augustinus Bader The Serum](https://lovi.care/skincare/ie/p/augustinus-bader/the-serum/for/mature-skin) — High fit — €385.99 at Amazon

## Pairs well with

- Cleanser: [Fresh Soy Face Cleanser](https://lovi.care/skincare/ie/p/fresh/soy-face-cleanser/for/mature-skin) — Superior fit — €56.86 at Amazon
- Hydrating Toner: [COSRX Propolis Synergy Toner](https://lovi.care/skincare/ie/p/cosrx/full-fit-propolis-synergy-toner/for/mature-skin) — Superior fit — €14.28 at Amazon
- Moisturizer: [Elizabeth Arden Ceramide Lift and Firm Night Cream](https://lovi.care/skincare/ie/p/elizabeth-arden/advanced-ceramide-lift-and-firm-night-cream/for/mature-skin) — Superior fit — €50.82 at Amazon

## Where to buy

- Amazon.ie: €17.52 (https://www.amazon.ie/dp/B09DLFCB69?tag=lovi-care-web-product02-21&linkCode=osi&th=1&psc=1)
- Lookfantastic: €12.75 (https://www.lookfantastic.ie/p/beauty-of-joseon-glow-deep-serum-rice-arbutin-30ml/14866966/)
- Notino: €15.90 (https://www.notino.ie/beauty-of-joseon/glow-deep-serum-rice-arbutin-brightening-serum-for-even-skintone/p-16116937/)
Prices checked 10 Oct – 22 Oct 2026.

## Ingredients

Rice Bran Water, Water, Glycerin, Butylene Glycol, 1,2-Hexanediol, Dipropylene Glycol, Alpha-Arbutin, Niacinamide, Methyl Gluceth-20, Panthenol, Polyglycerin-3, Trehalose, Glyceryl Glucoside, Hydrolyzed Jojoba Esters, Hydroxyethyl Acrylate Sodium Acryloyldimethyl Taurate Copolymer, Ethylhexylglycerin, Hydroxyethyl Cellulose, Xanthan Gum, Arginine, Acrylates C10-30 Alkyl Acrylate Crosspolymer, Disodium Edta, Coptis Japonica Root Extract, Sorbitan Isostearate, Glucose, Coix Lacryma-Jobi Ma-Yuen Seed Extract, Glycine Soja Seed Extract Soybean Seed Extract, Hordeum Distichon Extract Hordeum Vulgare Extract, Rice Extract, Sesamum Indicum Seed Extract, Wheat Seed Extract, Vigna Radiata Seed Extract, Zea Mays Kernel Extract
## About the Lovi Fit

Lovi: Unbiased, science-based skincare AI trained on real user outcomes.

Lovi calculates every fit score from the full ingredient list with brand-independent rules its dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update. Levels from best to worst: Superior, High, Average, Low, Caution, Warning.

Behind this fit score: Nadia Kapleva, MS (Co-founder, Medical Director); Alexey Shagraev, PhD (Co-founder, CEO and CTO); Dr. Sofía Perea Pérez, MD, MSc (Medical Board); Aishani Shah, MD (Medical Board); Asya Zubkova, MS (Medical Board); Hanna Kurets, MD (Medical Board, Medical Advisor); Elina Nazarenko, MD (Medical Board); Victoria Derkova, MS (Medical Board).

Page built Nov 8, 2026.

More from Lovi: https://lovi.care/skincare/llms.txt

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