# Serum Page: https://lovi.care/skincare/ie/ingredients/serum The Lovi Fit is the same in every country; only the stores and prices differ, and the ones here are for Ireland. Facial serums deliver concentrated ingredients deep into the surface layers to support everyday skin health, radiance, and moisture. These versatile formulas suit most skin types and come in lightweight liquids, gels, and oils. Because they layer easily, you can apply them smoothly beneath your favorite daily moisturizer and sunscreen. This page shows serum products with a Lovi page. For every product, and a routine built for your skin, use the Lovi app. ## All serum products - Keana · Nourishing Mask: [Pore Care Rice Pack](https://lovi.care/skincare/ie/p/keana/pore-care-rice-pack/for/acne-prone-skin) ## Questions and answers ### What does serum do for the skin? Serum helps deliver active ingredients directly into the skin to target specific concerns like hydration or aging. It is typically applied daily before heavier creams to boost your skincare routine. ### How do you use serum? Apply serum to clean skin once or twice a day before your moisturizer. It helps deliver active ingredients deeply into the skin to target specific concerns. ### Should you use serum in the morning or at night? You can use serum in both the morning and at night depending on the specific formula and your skincare goals. Using them at different times helps target various needs throughout the day. ### Can you use serum every day? Yes, you can use serum every day depending on the specific formula and your skin's needs. Many hydrating or soothing serums are gentle enough for daily morning and evening use. ### Does serum cause purging or irritation? Serum may cause irritation if your skin is sensitive to certain active ingredients. It is unlikely to cause purging unless it contains high levels of exfoliating acids or retinoids that accelerate cell turnover. ### Which skin types is serum best for? Serum is best suited for all skin types because it delivers concentrated hydration and targeted treatments. Lovi rates its fit as Superior. ## Brands with serum - Japanese skincare: [Keana](https://lovi.care/skincare/ie/brands/keana) ## About the Lovi Fit Lovi: Unbiased, science-based skincare AI trained on real user outcomes. Lovi checks every ingredient with brand-independent rules its dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update. Levels from best to worst: Superior, High, Average, Low, Caution, Warning. Behind this ingredient guide: Nadia Kapleva, MS (Co-founder, Medical Director); Alexey Shagraev, PhD (Co-founder, CEO and CTO); Dr. Sofía Perea Pérez, MD, MSc (Medical Board); Aishani Shah, MD (Medical Board); Asya Zubkova, MS (Medical Board); Hanna Kurets, MD (Medical Board, Medical Advisor); Elina Nazarenko, MD (Medical Board); Victoria Derkova, MS (Medical Board). Page built Nov 8, 2026. More from Lovi: https://lovi.care/skincare/llms.txt ## This page in other countries - United States: https://lovi.care/skincare/ingredients/serum - United Kingdom: https://lovi.care/skincare/uk/ingredients/serum - Ireland: https://lovi.care/skincare/ie/ingredients/serum (this page) - Germany: https://lovi.care/skincare/de/ingredients/serum - France: https://lovi.care/skincare/fr/ingredients/serum - Italy: https://lovi.care/skincare/it/ingredients/serum - Netherlands: https://lovi.care/skincare/nl/ingredients/serum - Spain: https://lovi.care/skincare/es/ingredients/serum - Canada: https://lovi.care/skincare/ca/ingredients/serum - Australia: https://lovi.care/skincare/au/ingredients/serum - Singapore: https://lovi.care/skincare/sg/ingredients/serum - Saudi Arabia: https://lovi.care/skincare/sa/ingredients/serum - United Arab Emirates: https://lovi.care/skincare/ae/ingredients/serum