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Paula's Choice vs Carotone

Paula's Choice and Carotone are distinct skincare options designed to address a variety of complexions. The American brand founded in 1995 offers serums, cleansers, moisturizers, toners, and more built around hyaluronic acid, glycerin, and vitamin c, suiting oily and mature skin best. Meanwhile, the other brand is loved for its targeted serums and carefully crafted formulas, suiting dry, normal, and combination skin best. They differ primarily in their core ingredient philosophies and the specific skin types they accommodate.

Paula's Choice is an American skincare brand founded in 1995 and owned by Unilever since 2021.

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This page compares some of the most popular Paula's Choice and Carotone products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Questions and answers

Paula's Choice or Carotone: which is better?

Paula's Choice offers a much wider selection of products on this page with High to Superior Lovi fit levels across skin types, whereas Carotone features only one brightening cream with Average fit levels. Paula's Choice relies on key ingredients like niacinamide and retinol, which studies show help reduce pigmentation and support aging skin.

The British Journal of Dermatology, 2002The Journal of Investigative Dermatology, 2000

What is the difference between Paula's Choice and Carotone?

Paula's Choice offers a wide range of fragrance-free products with varying Lovi fit levels across skin types, whereas Carotone features a single Brightening Cream with an average Lovi fit across all skin types. Paula's Choice is owned by Unilever and provides specific routines, while Carotone is owned by Nouvelle Parfumerie Gandour.

Which is more affordable, Paula's Choice or Carotone?

Reviewers mostly mention high price as an issue for the products on this page by Paula's Choice.

Which causes fewer breakouts, Paula's Choice or Carotone?

Paula's Choice offers a wide selection of acne-focused treatments that are rated High or Superior for oily acne-prone skin, whereas Carotone has a single product that receives an Average fit for those skin types. The products on this page help reduce breakouts.

When were Paula's Choice and Carotone founded, and who owns them?

Paula's Choice was founded in 1995 in the United States and is owned by Unilever, while Carotone was founded in 2009 and is owned by Nouvelle Parfumerie Gandour.

What are the main skin types that Paula's Choice routines fit best, and does Carotone have any listed skin types it fits best?

Paula's Choice routines fit oily skin, mature skin, and oily acne-prone skin best, while Carotone has no listed skin types it fits best on this page.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

How does it fit your skin?

Scan your face, then any product: Lovi shows how well it fits you and what fits even better.