# NIVEA vs Dr. Barbara Sturm

Page: https://lovi.care/skincare/ie/compare/nivea-vs-dr-barbara-sturm

The Lovi Fit is the same in every country; only the stores and prices differ, and the ones here are for Ireland.

NIVEA and Dr. Barbara Sturm are German skincare brands offering nourishing moisturizers, targeted [serums](https://lovi.care/skincare/ie/ingredients/serum), and specialized treatments for various complexions. The former utilizes [glycerin](https://lovi.care/skincare/ie/ingredients/glycerin) for reliable hydration suited to mature and sensitive skin, whereas the latter builds scientifically advanced formulas focused on deep barrier support for sensitive, dry, and balanced skin. While both prioritize delicate barriers and calming results, they differ through their foundational ingredients and ownership history.

NIVEA is a German skincare brand founded in 1911 and owned by maxingvest GmbH & Co. KGaA since 2004.

[beiersdorf.com](https://www.beiersdorf.com/about-us/our-history/founding-history) [en.wikipedia.org](https://en.wikipedia.org/wiki/Maxingvest_AG)

Dr. Barbara Sturm is a German skincare brand founded in 2014 and owned by Puig since 2024.

[uploads.puig.com](https://uploads.puig.com/uploads/Press_release_Puig_acquires_majority_stake_in_Dr_Barbara_Sturm_ENG_1_140422a900.pdf) [beautymatter.com](https://beautymatter.com/articles/puig-acquires-majority-stake-in-dr-barbara-sturm) [pitchbook.com](https://pitchbook.com/profiles/company/289811-80)

This page compares some of the most popular NIVEA and Dr. Barbara Sturm products; for every product of both brands, with a fit score for your own skin, [use the Lovi app](https://app.pora.ai/vqqJ/j1xj2b6o?af_sub2=compare&af_sub3=selection_note&af_sub4=pg8cf27c8125).

### Popular NIVEA vs Dr. Barbara Sturm products

#### Dr. Barbara Sturm

- [Hyaluronic Serum](https://lovi.care/skincare/ie/p/dr-barbara-sturm/hyaluronic-serum/for/oily-skin) — High fit — [€330.32 at Amazon](https://www.amazon.ie/dp/B08BJ73C5Q?tag=lovi-care-web-product02-21&linkCode=osi&th=1&psc=1)
- [Enzyme Cleanser](https://lovi.care/skincare/ie/p/dr-barbara-sturm/enzyme-cleanser/for/dark-spots) — Superior fit — [€66.90 at Notino](https://www.notino.ie/dr-barbara-sturm/enzyme-cleanser-darker-skin-tones-cleansing-makeup-removing-foam/p-16241237/)
- [The Good C Vitamin C Serum](https://lovi.care/skincare/ie/p/dr-barbara-sturm/the-good-c-vitamin-c-serum/for/mature-skin) — High fit — [€169.00 at Notino](https://www.notino.ie/dr-barbara-sturm/the-good-c-facial-serum-with-vitamine-c/p-16127418/)

#### NIVEA

- [Creme](https://lovi.care/skincare/ie/p/nivea/creme/for/dry-skin) — High fit — [€11.49 at Amazon](https://www.amazon.ie/dp/B07YDVWL4J?tag=lovi-care-web-product02-21&linkCode=osi&th=1&psc=1)
- [Soft](https://lovi.care/skincare/ie/p/nivea/soft/for/dry-sensitive-skin) — Average fit — [€4.00 at Amazon](https://www.amazon.ie/dp/B0C78GQDXD?tag=lovi-care-web-product02-21&linkCode=osi&th=1&psc=1)
- [MEN](https://lovi.care/skincare/ie/p/nivea/men/for/dark-spots) — Average fit
- [UV Deep Protect & Care Gel](https://lovi.care/skincare/ie/p/nivea/uv-deep-protect-and-care-gel/for/combination-skin) — High fit
- [DERMA SKIN CLEAR](https://lovi.care/skincare/ie/p/nivea/derma-skin-clear/for/acne-prone-skin) — High fit — [€6.99 at Amazon](https://www.amazon.ie/dp/B0B978RVMF?tag=lovi-care-web-product02-21&linkCode=osi&th=1&psc=1)
- [Express Hydration](https://lovi.care/skincare/ie/p/nivea/express-hydration/for/dry-sensitive-skin) — Average fit
- [LUMINOUS630 ANTI-DARK SPOT SERUM](https://lovi.care/skincare/ie/p/nivea/luminous630-anti-dark-spot-serum/for/sensitive-skin) — Average fit
- [Protect & Moisture Sun Lotion SPF50+](https://lovi.care/skincare/ie/p/nivea/protect-and-moisture-sun-lotion-spf50/for/combination-skin) — High fit — [€12.12 at Amazon](https://www.amazon.ie/dp/B001B0OJXM?tag=lovi-care-web-product02-21&linkCode=osi&th=1&psc=1)

## People Say

NIVEA

Dr. Barbara Sturm

- Softens and Smooths Skin Mostly Mentioned Often Mentioned “Makes my face feel smooth and soft. — NIVEA Soft” “skin feels squeaky clean and soft — NIVEA DERMA SKIN CLEAR” “skin feels smooth — NIVEA Derma Skin Clear Anti-Blemish Scrub” “skin texture is immediately more even — Dr. Barbara Sturm Enzyme Cleanser”
- Deep Hydration and Moisture Often Mentioned Often Mentioned “Smoothed out dry flaky scales on my cheeks overnight — NIVEA Creme” “skin feels moisturized — NIVEA Protect & Moisture Sun Lotion SPF50+” “skin drank it up — Dr. Barbara Sturm Hyaluronic Serum”
- Gentle and Non-Drying Sometimes Noted Often Mentioned “doesn't irritate my sensitive skin — Dr. Barbara Sturm The Good C Vitamin C Serum” “doesn't dry out skin — NIVEA Derma Skin Clear Anti-Blemish Scrub”
- Lightweight and Fast Absorption Sometimes Noted Often Mentioned “It's lightweight on the skin and leaves a bit of subtle sheen. — NIVEA Soft” “sinks in immediately — Dr. Barbara Sturm Hyaluronic Serum”
- Plumps Fine Lines Not noted Often Mentioned “lines less visible — Dr. Barbara Sturm Hyaluronic Serum” “skin feels softer — Dr. Barbara Sturm The Good C Vitamin C Serum”
- Glow and Radiance Not noted Often Mentioned “skin looks brighter — Dr. Barbara Sturm The Good C Vitamin C Serum” “healthy glow — Dr. Barbara Sturm Hyaluronic Serum”
- Extremely Expensive Not noted Mostly Mentioned “way too expensive — Dr. Barbara Sturm Hyaluronic Serum”
- Greasy and Oily Residue Often Mentioned Sometimes Noted “tacky finish — Dr. Barbara Sturm Hyaluronic Serum” “Leaves a shiny grease layer that doesn't go away — NIVEA Creme”
- Slow or Minimal Results Rarely Noted Often Mentioned “didn't see difference — NIVEA Derma Skin Clear Anti-Blemish Scrub” “did nothing — Dr. Barbara Sturm Hyaluronic Serum”

## Questions and answers

### NIVEA or Dr. Barbara Sturm: which is better?

Dr. Barbara Sturm is better for gentle and non-drying care, while NIVEA does better at softening and smoothing skin, but NIVEA is extremely expensive according to reviewers. [Sodium hyaluronate](https://lovi.care/skincare/ie/ingredients/hyaluronic-acid) in Dr. Barbara Sturm's Hyaluronic [Serum](https://lovi.care/skincare/ie/ingredients/serum) helps with skin quality and signs of skin aging.

[Dermatologic Therapy, 2022](https://pubmed.ncbi.nlm.nih.gov/36200921/)

### What is the difference between NIVEA and Dr. Barbara Sturm?

Dr. Barbara Sturm is gentler, plumps fine lines better, and has no fragrance in its products on this page, whereas NIVEA softens and smooths skin better and is much less expensive.

### NIVEA or Dr. Barbara Sturm: which moisturizer is better?

For a moisturizer, NIVEA offers versatile multi-use options with a high fit for dry skin, while Dr. Barbara Sturm provides a hyaluronic serum with an average fit for dry skin. Sodium hyaluronate helps improve skin hydration and signs of aging.

[Journal of Pharmacy & Pharmaceutical Sciences, 2015](https://pubmed.ncbi.nlm.nih.gov/25877441/) [Dermatologic Therapy, 2022](https://pubmed.ncbi.nlm.nih.gov/36200921/)

### Which is more affordable, NIVEA or Dr. Barbara Sturm?

Dr. Barbara Sturm is extremely expensive, while NIVEA is generally much more affordable for shoppers looking for budget-friendly skincare.

### Which causes fewer breakouts, NIVEA or Dr. Barbara Sturm?

Dr. Barbara Sturm is a better option because reviewers note that Nivea products on this page sometimes cause breakouts and acne.

### When was NIVEA founded compared to Dr. Barbara Sturm, and who currently owns each company?

NIVEA was founded in 1911 in Germany and has been owned by maxingvest GmbH & Co. KGaA since 2004, whereas Dr. Barbara Sturm was founded in 2014 and is owned by Puig.

### How do the fragrance profiles differ between NIVEA and Dr. Barbara Sturm products on this page?

NIVEA products on this page often include added fragrance, with six out of nine items listing fragrance ingredients. In contrast, every Dr. Barbara Sturm product on this page lists no fragrance in its ingredients.

### Which brand performs better for softening and smoothing skin according to the review themes?

NIVEA performs better for softening and smoothing skin according to the review themes.

## Research behind their key ingredients

- [Hyaluronic acid and wound healing](https://pubmed.ncbi.nlm.nih.gov/25877441/) Sodium hyaluronate · Journal of Pharmacy & Pharmaceutical Sciences, 2015
- [The effect of niacinamide on reducing cutaneous pigmentation and suppression of melanosome transfer](https://pubmed.ncbi.nlm.nih.gov/12100180/) Niacinamide · The British Journal of Dermatology, 2002
- [Skin delivery of epigallocatechin-3-gallate (EGCG) and hyaluronic acid loaded nano-transfersomes for antioxidant and anti-aging effects in UV radiation induced skin damage](https://pubmed.ncbi.nlm.nih.gov/28155509/) Hyaluronic acid · Drug Delivery, 2017
- [Mechanistic Basis and Clinical Evidence for the Applications of Nicotinamide (Niacinamide) to Control Skin Aging and Pigmentation](https://pubmed.ncbi.nlm.nih.gov/34439563/) Niacinamide · Antioxidants, 2021
- [Benefits of topical hyaluronic acid for skin quality and signs of skin aging: From literature review to clinical evidence](https://pubmed.ncbi.nlm.nih.gov/36200921/) Sodium hyaluronate · Dermatologic Therapy, 2022
- [Topical use of dexpanthenol in skin disorders](https://pubmed.ncbi.nlm.nih.gov/12113650/) Panthenol · American Journal of Clinical Dermatology, 2002
- [Anti-aging and brightening effects of a topical treatment containing vitamin C, vitamin E, and raspberry leaf cell culture extract: A split-face, randomized controlled trial](https://pubmed.ncbi.nlm.nih.gov/31975502/) Ascorbic acid · Journal of Cosmetic Dermatology, 2020
- [Bacterial cellulose membranes as drug delivery systems: an in vivo skin compatibility study](https://pubmed.ncbi.nlm.nih.gov/23973717/) Cellulose · European Journal of Pharmaceutics and Biopharmaceutics, 2014
- [Effects of ascorbic acid on gingival melanin pigmentation in vitro and in vivo](https://pubmed.ncbi.nlm.nih.gov/19186973/) Ascorbyl glucoside · Journal of Periodontology, 2009
- [Bacterial cellulose skin masks-Properties and sensory tests](https://pubmed.ncbi.nlm.nih.gov/28963772/) Cellulose · Journal of Cosmetic Dermatology, 2018
- [Treatment of acne with a combination of propolis, tea tree oil, and Aloe vera compared to erythromycin cream: two double-blind investigations](https://pubmed.ncbi.nlm.nih.gov/30588129/) Aloe barbadensis leaf juice · Clinical Pharmacology, 2018
- [Effects of glyceryl glucoside on AQP3 expression, barrier function and hydration of human skin](https://pubmed.ncbi.nlm.nih.gov/22584263/) Glyceryl glucoside · Skin Pharmacology and Physiology, 2012
- [Effect of a topical antioxidant serum containing vitamin C, vitamin E, and ferulic acid after Q-switched 1064-nm Nd:YAG laser for treatment of environment-induced skin pigmentation](https://pubmed.ncbi.nlm.nih.gov/32052907/) Ascorbic acid · Journal of Cosmetic Dermatology, 2020
- [The 24-hour skin hydration and barrier function effects of a hyaluronic 1%, glycerin 5%, and Centella asiatica stem cells extract moisturizing fluid: an intra-subject, randomized, assessor-blinded study](https://pubmed.ncbi.nlm.nih.gov/28860834/) Glycerin · Clinical, Cosmetic and Investigational Dermatology, 2017
- [Randomized controlled study for the anti-aging effect of human adipocyte-derived mesenchymal stem cell media combined with niacinamide after laser therapy](https://pubmed.ncbi.nlm.nih.gov/33103316/) Niacinamide · Journal of Cosmetic Dermatology, 2021
- [Effective reduction of post-inflammatory hyperpigmentation with the tyrosinase inhibitor isobutylamido-thiazolyl-resorcinol (Thiamidol)](https://pubmed.ncbi.nlm.nih.gov/33559186/) Isobutylamido thiazolyl resorcinol · International Journal of Cosmetic Science, 2021
- [A new topical panthenol-containing emollient: Results from two randomized controlled studies assessing its skin moisturization and barrier restoration potential, and the effect on skin microflora](https://pubmed.ncbi.nlm.nih.gov/27425824/) Panthenol · The Journal of Dermatological Treatment, 2017
- [A Double-Blinded, Randomized, Vehicle-Controlled Study of the Efficacy of Moisturizer Containing Licochalcone A, Decanediol, L-Carnitine, and Salicylic Acid for Prevention of Acne Relapse in Asian Population](https://pubmed.ncbi.nlm.nih.gov/33150170/) Salicylic acid · BioMed Research International, 2020
- [Senomorphic activity of a combination of niacinamide and hyaluronic acid: correlation with clinical improvement of skin aging](https://pubmed.ncbi.nlm.nih.gov/39009698/) Niacinamide · Scientific Reports, 2024
- [Treatment of xerosis with a topical formulation containing glyceryl glucoside, natural moisturizing factors, and ceramide](https://pubmed.ncbi.nlm.nih.gov/22916312/) Glyceryl glucoside · The Journal of Clinical and Aesthetic Dermatology, 2012
- [Sunscreens and Cosmetic Formulations Containing Ascorbyl Tetraisopalmitate and Rice Peptides for the Improvement of Skin Photoaging: A Double-blind, Randomized Placebo-controlled Clinical Study](https://pubmed.ncbi.nlm.nih.gov/33529350/) Tetrahexyldecyl ascorbate · Photochemistry and Photobiology, 2021
- [Clinical evidence of the efficacy and safety of a new 3-in-1 anti-aging topical night serum-in-oil containing melatonin, bakuchiol, and ascorbyl tetraisopalmitate: 103 females treated from 28 to 84 days](https://pubmed.ncbi.nlm.nih.gov/30924254/) Tetrahexyldecyl ascorbate · Journal of Cosmetic Dermatology, 2019
- [Fatty acids based α-Tocopherol loaded nanostructured lipid carrier gel: In vitro and in vivo evaluation for moisturizing and anti-aging effects](https://pubmed.ncbi.nlm.nih.gov/32129554/) Vitamin e · Journal of Cosmetic Dermatology, 2020
- [Efficacy of a multitargeted, salicylic acid-based dermocosmetic cream compared to benzoyl peroxide 5% in Acne vulgaris: Results from a randomized study](https://pubmed.ncbi.nlm.nih.gov/37941097/) Salicylic acid · Journal of Cosmetic Dermatology, 2024
- [Exotic Vegetable Oils for Cosmetic O/W Nanoemulsions: In Vivo Evaluation](https://pubmed.ncbi.nlm.nih.gov/26927034/) Lanolin alcohol eucerit · Molecules, 2016
- [Efficacy of a topical serum containing L-ascorbic acid, neohesperidin, pycnogenol, tocopherol, and hyaluronic acid in relation to skin aging signs](https://pubmed.ncbi.nlm.nih.gov/35150043/) Vitamin e · Journal of Cosmetic Dermatology, 2022
- [A Salicylic Acid-Based Dermocosmetic is Effective as an Adjunct to Benzoyl Peroxide for Mild to Moderate Acne and as Monotherapy in Maintenance Post Benzoyl Peroxide](https://pubmed.ncbi.nlm.nih.gov/38051857/) Salicylic acid · Journal of Drugs in Dermatology, 2023
- [Antioxidant-based topical formulations influence on the inflammatory response of Japanese skin: A clinical study using non-invasive techniques](https://pubmed.ncbi.nlm.nih.gov/28385617/) Tetrahexyldecyl ascorbate · European Journal of Pharmaceutics and Biopharmaceutics, 2017
- [Development of stable tocopherol succinate-loaded ethosomes to enhance transdermal permeation: In vitro and in vivo characterizations](https://pubmed.ncbi.nlm.nih.gov/35274433/) Vitamin e · Journal of Cosmetic Dermatology, 2022
- [Topical application of jojoba (Simmondsia chinensis L.) wax enhances the synthesis of pro-collagen III and hyaluronic acid and reduces inflammation in the ex-vivo human skin organ culture model](https://pubmed.ncbi.nlm.nih.gov/38344180/) Jojoba seed oil · Frontiers in Pharmacology, 2024
- [Efficacy and Tolerability of Topical Nicotinamide Plus Antibacterial Adhesive Agents and Zinc-Pyrrolidone Carboxylic Acid Versus Placebo as an Adjuvant Treatment for Moderate Acne Vulgaris in Indonesia: A Multicenter, Double-blind, Randomized, Controlled Trial](https://pubmed.ncbi.nlm.nih.gov/32983333/) Zinc pca · The Journal of Clinical and Aesthetic Dermatology, 2020
- [Clinical evaluation of the efficacy of a facial serum containing dioic acid, glycolic acid, salicylic acid, LHA, citric acid, and HEPES in treating post-inflammatory hyperchromia and controlling oily skin in patients with acne vulgaris](https://pubmed.ncbi.nlm.nih.gov/33617668/) Citric acid · Journal of Cosmetic Dermatology, 2021
- [In vivo and in vitro evaluation of octyl methoxycinnamate liposomes](https://pubmed.ncbi.nlm.nih.gov/24376350/) Ethylhexyl methoxycinnamate · International Journal of Nanomedicine, 2013
- [Borage Oil Treated with Immobilized Lipase Inhibits Melanogenesis](https://pubmed.ncbi.nlm.nih.gov/33128473/) Lipase · Lipids, 2020
- [Comparison of methods for assessing photoprotection against ultraviolet A in vivo](https://pubmed.ncbi.nlm.nih.gov/3819071/) Butyl methoxydibenzoylmethane · Journal of the American Academy of Dermatology, 1987
- [Enhancing Photoprotection and Mitigating Ex Vivo Stratum Corneum Oxidative Stress: A Multifunctional Strategy Combining Rosmarinic Acid with UVB Filters](https://pubmed.ncbi.nlm.nih.gov/40227214/) Octocrylene · Antioxidants, 2025
- [Influence of vitamin E acetate on stratum corneum hydration](https://pubmed.ncbi.nlm.nih.gov/9706379/) Tocopheryl acetate · Arzneimittel-Forschung, 1998
- [Evaluation of the Efficacy and Safety of a Panthenol-Enriched Mask for Skin Barrier Recovery After Facial Laser Treatment: Results of a Double-Blind Randomized Controlled Study](https://pubmed.ncbi.nlm.nih.gov/40613435/) Panthenol · Journal of Cosmetic Dermatology, 2025
- [Tocopherol succinate-loaded ethosomal gel synthesized by cold method technique: Deeper biophysical characterizations for translational application on human skin](https://pubmed.ncbi.nlm.nih.gov/38268219/) Vitamin e · Journal of Cosmetic Dermatology, 2024
- [Nanostructured Lipid Carrier Based Gel Containing α-Tocopherol and α-Tocopheryl Acetate for Synergistic Cutaneous Antiaging Efficacy](https://pubmed.ncbi.nlm.nih.gov/41309687/) Tocopheryl acetate · Scientific Reports, 2025
- [Prospective randomized double-blind comparative study of topical acetyl zingerone with tetrahexyldecyl ascorbate versus tetrahexyldecyl ascorbate alone on facial photoaging](https://pubmed.ncbi.nlm.nih.gov/38525606/) Tetrahexyldecyl ascorbate · Journal of Cosmetic Dermatology, 2024
- [A Double-Blind, 12-Week Study to Evaluate the Antiaging Efficacy of a Cream Containing the NFκB Inhibitor 4-Hexyl-1, 3-Phenylenediol and Ascorbic Acid-2 Glucoside in Adult Females](https://pubmed.ncbi.nlm.nih.gov/27272084/) Ascorbyl glucoside · Journal of Drugs in Dermatology, 2016
- [Facial disbiosis and UV filters](https://pubmed.ncbi.nlm.nih.gov/39499337/) Ethylhexyl salicylate, Ethylhexyl methoxycinnamate · Archives of Dermatological Research, 2024
- [Mitigation of ultraviolet-induced erythema and inflammation by para-hydroxycinnamic acid in human skin](https://pubmed.ncbi.nlm.nih.gov/39138602/) Ethylhexyl methoxycinnamate · International Journal of Cosmetic Science, 2025
- [Safety assessment on comedogenicity of dermatological products containing d-alpha tocopheryl acetate in Asian subjects: A double-blind randomized controlled trial](https://pubmed.ncbi.nlm.nih.gov/34471722/) Tocopheryl acetate · Contemporary Clinical Trials Communications, 2021
- [Portulaca oleracea extract relieves skin barrier damage induced by increased photosensitivity after GA peeling](https://pubmed.ncbi.nlm.nih.gov/35920724/) Lactobacillus portulaca oleracea extract ferment · Cutaneous and Ocular Toxicology, 2022
- [Treatment with Ascorbyl Glucoside-Arginine Complex Ameliorates Solar Lentigos](https://pubmed.ncbi.nlm.nih.gov/39769217/) Ascorbyl glucoside · International Journal of Molecular Sciences, 2024
- [Retrospective Review of Dermal Safety Studies of Organic Sunscreens](https://pubmed.ncbi.nlm.nih.gov/40911743/) Ethylhexyl salicylate · Journal of Drugs in Dermatology, 2025
- [Low-temperature extracted Portulaca oleracea L. as a functional ingredient in facial masks for photorejuvenation of sensitive skin](https://pubmed.ncbi.nlm.nih.gov/41182319/) Lactobacillus portulaca oleracea extract ferment · Cutaneous and Ocular Toxicology, 2025

## The brands

- German skincare: [NIVEA](https://lovi.care/skincare/ie/brands/nivea)
- German skincare: [Dr. Barbara Sturm](https://lovi.care/skincare/ie/brands/dr-barbara-sturm)

## More comparisons

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- [Medicube vs Dr. Barbara Sturm](https://lovi.care/skincare/ie/compare/medicube-vs-dr-barbara-sturm)
- [The Ordinary vs NIVEA](https://lovi.care/skincare/ie/compare/the-ordinary-vs-nivea)
- [The Ordinary vs Dr. Barbara Sturm](https://lovi.care/skincare/ie/compare/the-ordinary-vs-dr-barbara-sturm)
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- [COSRX vs NIVEA](https://lovi.care/skincare/ie/compare/cosrx-vs-nivea)
- [COSRX vs Dr. Barbara Sturm](https://lovi.care/skincare/ie/compare/cosrx-vs-dr-barbara-sturm)
- [CeraVe vs NIVEA](https://lovi.care/skincare/ie/compare/cerave-vs-nivea)
- [CeraVe vs Dr. Barbara Sturm](https://lovi.care/skincare/ie/compare/cerave-vs-dr-barbara-sturm)
- [La Roche-Posay vs NIVEA](https://lovi.care/skincare/ie/compare/la-roche-posay-vs-nivea)
- [La Roche-Posay vs Dr. Barbara Sturm](https://lovi.care/skincare/ie/compare/la-roche-posay-vs-dr-barbara-sturm)
- [Dr. Althea vs NIVEA](https://lovi.care/skincare/ie/compare/dr-althea-vs-nivea)
- [Dr. Althea vs Dr. Barbara Sturm](https://lovi.care/skincare/ie/compare/dr-althea-vs-dr-barbara-sturm)
- [Some By Mi vs NIVEA](https://lovi.care/skincare/ie/compare/some-by-mi-vs-nivea)
- [Some By Mi vs Dr. Barbara Sturm](https://lovi.care/skincare/ie/compare/some-by-mi-vs-dr-barbara-sturm)

## About the Lovi Fit

Lovi: Unbiased, science-based skincare AI trained on real user outcomes.

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules its dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update. Levels from best to worst: Superior, High, Average, Low, Caution, Warning.

Behind this comparison: Nadia Kapleva, MS (Co-founder, Medical Director); Alexey Shagraev, PhD (Co-founder, CEO and CTO); Dr. Sofía Perea Pérez, MD, MSc (Medical Board); Aishani Shah, MD (Medical Board); Asya Zubkova, MS (Medical Board); Hanna Kurets, MD (Medical Board, Medical Advisor); Elina Nazarenko, MD (Medical Board); Victoria Derkova, MS (Medical Board).

Page built Nov 8, 2026.

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