# Dr. Althea vs Dr. Barbara Sturm

Page: https://lovi.care/skincare/ie/compare/dr-althea-vs-dr-barbara-sturm

The Lovi Fit is the same in every country; only the stores and prices differ, and the ones here are for Ireland.

Dr. Althea and Dr. Barbara Sturm are two distinguished skincare brands founded in 2014 that offer thoughtfully crafted moisturizers, cleansers, and nourishing [serums](https://lovi.care/skincare/ie/ingredients/serum). Both lines suit dry skin best, while the Korean brand also favors mature skin and the German brand embraces sensitive and balanced skin. The former features gentle formulas for soothing hydration, and the latter builds on scientifically advanced components for barrier support. These distinct approaches allow individuals to choose between targeted solutions for a healthy, radiant complexion.

Dr. Althea is a Korean skincare brand founded in 2014 and owned by The Pure Lab Co., Ltd..

[doctoraltheaglobal.com](https://doctoraltheaglobal.com/) [doctoralthea.co.kr](https://doctoralthea.co.kr/shopinfo/company.html)

Dr. Barbara Sturm is a German skincare brand founded in 2014 and owned by Puig since 2024.

[uploads.puig.com](https://uploads.puig.com/uploads/Press_release_Puig_acquires_majority_stake_in_Dr_Barbara_Sturm_ENG_1_140422a900.pdf) [beautymatter.com](https://beautymatter.com/articles/puig-acquires-majority-stake-in-dr-barbara-sturm) [pitchbook.com](https://pitchbook.com/profiles/company/289811-80)

This page compares some of the most popular Dr. Althea and Dr. Barbara Sturm products; for every product of both brands, with a fit score for your own skin, [use the Lovi app](https://app.pora.ai/vqqJ/j1xj2b6o?af_sub2=compare&af_sub3=selection_note&af_sub4=pg6e63322b90).

### Popular Dr. Althea vs Dr. Barbara Sturm products

#### Dr. Barbara Sturm

- [Hyaluronic Serum](https://lovi.care/skincare/ie/p/dr-barbara-sturm/hyaluronic-serum/for/oily-skin) — High fit — [€330.32 at Amazon](https://www.amazon.ie/dp/B08BJ73C5Q?tag=lovi-care-web-product02-21&linkCode=osi&th=1&psc=1)
- [Enzyme Cleanser](https://lovi.care/skincare/ie/p/dr-barbara-sturm/enzyme-cleanser/for/dark-spots) — Superior fit — [€66.90 at Notino](https://www.notino.ie/dr-barbara-sturm/enzyme-cleanser-darker-skin-tones-cleansing-makeup-removing-foam/p-16241237/)
- [The Good C Vitamin C Serum](https://lovi.care/skincare/ie/p/dr-barbara-sturm/the-good-c-vitamin-c-serum/for/mature-skin) — High fit — [€169.00 at Notino](https://www.notino.ie/dr-barbara-sturm/the-good-c-facial-serum-with-vitamine-c/p-16127418/)

#### Dr. Althea

- [345 Relief Cream](https://lovi.care/skincare/ie/p/dr-althea/345-relief-cream/for/acne-prone-skin) — Superior fit — [€21.32 at Amazon](https://www.amazon.ie/dp/B0FKGJYFC8?tag=lovi-care-web-product02-21&linkCode=osi&th=1&psc=1)
- [Barrier Cream](https://lovi.care/skincare/ie/p/dr-althea/barrier-cream/for/mature-skin) — High fit — [€21.08 at Amazon](https://www.amazon.ie/dp/B0GPPRTD32?tag=lovi-care-web-product02-21&linkCode=osi&th=1&psc=1)
- [Pure Grinding Cleansing Balm](https://lovi.care/skincare/ie/p/dr-althea/pure-grinding-cleansing-balm/for/dry-skin) — High fit — [€13.35 at Amazon](https://www.amazon.ie/dp/B0CTK1TYNG?tag=lovi-care-web-product02-21&linkCode=osi&th=1&psc=1)
- [Amino Acid Gentle Bubble Cleanser](https://lovi.care/skincare/ie/p/dr-althea/amino-acid-gentle-bubble-cleanser/for/oily-skin) — Superior fit — [€11.25 at Lookfantastic](https://www.lookfantastic.ie/p/dr.-althea-amino-acid-gentle-bubble-cleanser-140ml/17680165/)
- [Amino Gel Cleanser](https://lovi.care/skincare/ie/p/dr-althea/amino-gel-cleanser/for/mature-skin) — Average fit — [€13.60 at Amazon](https://www.amazon.ie/dp/B0CLGGP723?tag=lovi-care-web-product02-21&linkCode=osi&th=1&psc=1)
- [Vitamin C Boosting Serum](https://lovi.care/skincare/ie/p/dr-althea/vitamin-c-boosting-serum/for/mature-skin) — High fit — [€23.02 at Amazon](https://www.amazon.ie/dp/B0DGLCRZZ3?tag=lovi-care-web-product02-21&linkCode=osi&th=1&psc=1)

## People Say

Dr. Althea

Dr. Barbara Sturm

- Texture and Absorption Mostly Mentioned Mostly Mentioned “skin texture is immediately more even — Dr. Barbara Sturm Enzyme Cleanser” “sinks in immediately — Dr. Barbara Sturm Hyaluronic Serum” “sinks in quickly — Dr. Barbara Sturm The Good C Vitamin C Serum” “absorbs beautifully — Dr. Althea 345 Relief Cream”
- Gentle Formula Mostly Mentioned Mostly Mentioned “doesn't dry out my face — Dr. Althea Amino Acid Gentle Bubble Cleanser” “skin doesn't feel stripped — Dr. Althea Amino Gel Cleanser” “doesn't irritate my sensitive skin — Dr. Barbara Sturm The Good C Vitamin C Serum” “deep yet gentle cleanse — Dr. Barbara Sturm Enzyme Cleanser”
- Hydration and Moisture Often Mentioned Mostly Mentioned “hydrating but light — Dr. Althea 345 Relief Cream” “consistently hydrated mornings — Dr. Althea Barrier Cream” “skin drank it up — Dr. Barbara Sturm Hyaluronic Serum” “skin feels softer — Dr. Barbara Sturm The Good C Vitamin C Serum”
- Skin Texture and Tone Improvement Sometimes Noted Mostly Mentioned “lines less visible — Dr. Barbara Sturm Hyaluronic Serum” “skin looks brighter — Dr. Barbara Sturm The Good C Vitamin C Serum” “faded dark spots — Dr. Althea Vitamin C Boosting Serum”
- Soothing and Calming Mostly Mentioned Sometimes Noted “calms redness — Dr. Althea 345 Relief Cream” “instantly calms irritated skin — Dr. Althea Barrier Cream” “perfect for sensitive skin — Dr. Althea Amino Acid Gentle Bubble Cleanser” “reduced redness — Dr. Barbara Sturm Hyaluronic Serum”
- Expensive Price Point Rarely Noted Mostly Mentioned “a bit pricey — Dr. Althea Barrier Cream” “way too expensive — Dr. Barbara Sturm Hyaluronic Serum”
- Subtle or Slow Results Rarely Noted Often Mentioned “didn't see big difference — Dr. Althea Vitamin C Boosting Serum” “did nothing — Dr. Barbara Sturm Hyaluronic Serum”
- Scent and Irritation Issues Sometimes Noted Rarely Noted “quite red after — Dr. Barbara Sturm Enzyme Cleanser” “smells a bit weird — Dr. Barbara Sturm Enzyme Cleanser” “smells like plants — Dr. Althea 345 Relief Cream”
- Causes Breakouts Sometimes Noted Rarely Noted “appearance of imperfections — Dr. Barbara Sturm The Good C Vitamin C Serum” “broke me out — Dr. Althea 345 Relief Cream”

## Questions and answers

### Dr. Althea or Dr. Barbara Sturm: which is better?

Dr. Althea offers a Superior Lovi fit for acne-prone skin with its Amino Acid Gentle Bubble Cleanser, while Dr. Barbara Sturm provides a Superior fit for skin with dark spots using its Enzyme Cleanser. Reviewers note that Dr. Althea excels at soothing and calming, whereas Dr. Barbara Sturm delivers better texture and absorption.

### What is the difference between Dr. Althea and Dr. Barbara Sturm?

Dr. Althea fits dry, mature, and oily skin best, while Dr. Barbara Sturm achieves better texture, absorption, and skin tone improvement. Lovi rates the products on this page as having no fragrance across both brands.

### Dr. Althea or Dr. Barbara Sturm: which moisturizer is better?

For moisturizers, Dr. Althea achieves a Superior Lovi fit for acne-prone and oily acne-prone skin with its 345 Relief Cream, while Dr. Barbara Sturm achieves a High Lovi fit for oily skin with its Hyaluronic [Serum](https://lovi.care/skincare/ie/ingredients/serum).

### Which is more affordable, Dr. Althea or Dr. Barbara Sturm?

Dr. Althea is more affordable, although review themes note an expensive price point for the brand. Dr. Barbara Sturm is not mentioned as the more affordable option.

### Which causes fewer breakouts, Dr. Althea or Dr. Barbara Sturm?

Dr. Althea does better with breakouts, as causing breakouts is sometimes noted for Dr. Althea products while it is listed as a negative review theme for Dr. Barbara Sturm.

### Between Dr. Althea and Dr. Barbara Sturm, which brand is better for soothing and calming the skin?

Dr. Althea does better for soothing and calming the skin, according to reviewers on this page. Reviewers frequently mention that Dr. Althea offers soothing cleansers and soothing moisturizers.

### Which brand has more scent and irritation issues, Dr. Althea or Dr. Barbara Sturm?

Dr. Barbara Sturm has more scent and irritation issues, as reviewers sometimes note them for this brand while Dr. Althea's products on this page list no fragrance in their ingredients.

### Which brand offers better texture and absorption, Dr. Althea or Dr. Barbara Sturm?

Dr. Barbara Sturm offers better texture and absorption compared to Dr. Althea.

## Research behind their key ingredients

- [The effect of niacinamide on reducing cutaneous pigmentation and suppression of melanosome transfer](https://pubmed.ncbi.nlm.nih.gov/12100180/) Niacinamide · The British Journal of Dermatology, 2002
- [Benefits of topical hyaluronic acid for skin quality and signs of skin aging: From literature review to clinical evidence](https://pubmed.ncbi.nlm.nih.gov/36200921/) Sodium hyaluronate · Dermatologic Therapy, 2022
- [Topical use of dexpanthenol in skin disorders](https://pubmed.ncbi.nlm.nih.gov/12113650/) Panthenol · American Journal of Clinical Dermatology, 2002
- [Anti-aging and brightening effects of a topical treatment containing vitamin C, vitamin E, and raspberry leaf cell culture extract: A split-face, randomized controlled trial](https://pubmed.ncbi.nlm.nih.gov/31975502/) Ascorbic acid · Journal of Cosmetic Dermatology, 2020
- [Bacterial cellulose membranes as drug delivery systems: an in vivo skin compatibility study](https://pubmed.ncbi.nlm.nih.gov/23973717/) Cellulose · European Journal of Pharmaceutics and Biopharmaceutics, 2014
- [Effects of ascorbic acid on gingival melanin pigmentation in vitro and in vivo](https://pubmed.ncbi.nlm.nih.gov/19186973/) Ascorbyl glucoside · Journal of Periodontology, 2009
- [Moisturizing and Antiinflammatory Properties of Cosmetic Formulations Containing Centella asiatica Extract](https://pubmed.ncbi.nlm.nih.gov/27168678/) Centella asiatica, Centella asiatica extract · Indian Journal of Pharmaceutical Sciences, 2016
- [Topical Application of Centella asiatica in Wound Healing: Recent Insights into Mechanisms and Clinical Efficacy](https://pubmed.ncbi.nlm.nih.gov/39458583/) Centella asiatica · Pharmaceutics, 2024
- [Bacterial cellulose skin masks-Properties and sensory tests](https://pubmed.ncbi.nlm.nih.gov/28963772/) Cellulose · Journal of Cosmetic Dermatology, 2018
- [Treatment of acne with a combination of propolis, tea tree oil, and Aloe vera compared to erythromycin cream: two double-blind investigations](https://pubmed.ncbi.nlm.nih.gov/30588129/) Aloe barbadensis leaf juice · Clinical Pharmacology, 2018
- [Alteration of barrier properties, stratum corneum ceramides and microbiome composition in response to lotion application on cosmetic dry skin](https://pubmed.ncbi.nlm.nih.gov/35340018/) Ceramide · Scientific Reports, 2022
- [Ceramide 1 and ceramide 3 act synergistically on skin hydration and the transepidermal water loss of sodium lauryl sulfate-irritated skin](https://pubmed.ncbi.nlm.nih.gov/18717861/) Ceramide np · International Journal of Dermatology, 2008
- [Effect of a topical antioxidant serum containing vitamin C, vitamin E, and ferulic acid after Q-switched 1064-nm Nd:YAG laser for treatment of environment-induced skin pigmentation](https://pubmed.ncbi.nlm.nih.gov/32052907/) Ascorbic acid · Journal of Cosmetic Dermatology, 2020
- [Clinical, biometric and structural evaluation of the long-term effects of a topical treatment with ascorbic acid and madecassoside in photoaged human skin](https://pubmed.ncbi.nlm.nih.gov/18503551/) Centella asiatica leaf extract · Experimental Dermatology, 2008
- [Design, characterization, and clinical evaluation of argan oil nanostructured lipid carriers to improve skin hydration](https://pubmed.ncbi.nlm.nih.gov/25143733/) Argania spinosa kernel oil · International Journal of Nanomedicine, 2014
- [The 24-hour skin hydration and barrier function effects of a hyaluronic 1%, glycerin 5%, and Centella asiatica stem cells extract moisturizing fluid: an intra-subject, randomized, assessor-blinded study](https://pubmed.ncbi.nlm.nih.gov/28860834/) Glycerin · Clinical, Cosmetic and Investigational Dermatology, 2017
- [Randomized controlled study for the anti-aging effect of human adipocyte-derived mesenchymal stem cell media combined with niacinamide after laser therapy](https://pubmed.ncbi.nlm.nih.gov/33103316/) Niacinamide · Journal of Cosmetic Dermatology, 2021
- [The Effects of a Standardized Extract of Centella asiatica on Postlaser Resurfacing Wound Healing on the Face: A Split-Face, Double-Blind, Randomized, Placebo-Controlled Trial](https://pubmed.ncbi.nlm.nih.gov/32310680/) Madecassoside · Journal of Alternative and Complementary Medicine, 2020
- [A new topical panthenol-containing emollient: Results from two randomized controlled studies assessing its skin moisturization and barrier restoration potential, and the effect on skin microflora](https://pubmed.ncbi.nlm.nih.gov/27425824/) Panthenol · The Journal of Dermatological Treatment, 2017
- [Adenosine-loaded dissolving microneedle patches to improve skin wrinkles, dermal density, elasticity and hydration](https://pubmed.ncbi.nlm.nih.gov/29574973/) Adenosine · International Journal of Cosmetic Science, 2018
- [Efficacy of a topical gel containing chitosan, chlorhexidine, allantoin and dexpanthenol for pain and inflammation control after third molar surgery: A randomized and placebo-controlled clinical trial](https://pubmed.ncbi.nlm.nih.gov/32683390/) Allantoin · Medicina Oral, Patologia Oral Y Cirugia Bucal, 2020
- [Sunscreens and Cosmetic Formulations Containing Ascorbyl Tetraisopalmitate and Rice Peptides for the Improvement of Skin Photoaging: A Double-blind, Randomized Placebo-controlled Clinical Study](https://pubmed.ncbi.nlm.nih.gov/33529350/) Tetrahexyldecyl ascorbate · Photochemistry and Photobiology, 2021
- [Clinical evidence of the efficacy and safety of a new 3-in-1 anti-aging topical night serum-in-oil containing melatonin, bakuchiol, and ascorbyl tetraisopalmitate: 103 females treated from 28 to 84 days](https://pubmed.ncbi.nlm.nih.gov/30924254/) Tetrahexyldecyl ascorbate · Journal of Cosmetic Dermatology, 2019
- [Systematic Study of Paeonol/Madecassoside Co-Delivery Nanoemulsion Transdermal Delivery System for Enhancing Barrier Repair and Anti-Inflammatory Efficacy](https://pubmed.ncbi.nlm.nih.gov/37446936/) Centella asiatica, Centella asiatica leaf extract, Paeonia albiflora flower extract, Centella asiatica extract · Molecules, 2023
- [A Lipid Mixture Enriched by Ceramide NP with Fatty Acids of Diverse Chain Lengths Contributes to Restore the Skin Barrier Function Impaired by Topical Corticosteroid](https://pubmed.ncbi.nlm.nih.gov/34348350/) Ceramide np · Skin Pharmacology and Physiology, 2022
- [Efficacy and safety of moisturizer containing 5% panthenol, madecassoside, and copper-zinc-manganese versus 0.02% triamcinolone acetonide cream in decreasing adverse reaction and downtime after ablative fractional carbon dioxide laser resurfacing: A split-face, double-blinded, randomized, controlled trial](https://pubmed.ncbi.nlm.nih.gov/30945430/) Centella asiatica leaf extract · Journal of Cosmetic Dermatology, 2019
- [Antioxidant-based topical formulations influence on the inflammatory response of Japanese skin: A clinical study using non-invasive techniques](https://pubmed.ncbi.nlm.nih.gov/28385617/) Tetrahexyldecyl ascorbate · European Journal of Pharmaceutics and Biopharmaceutics, 2017
- [Efficacy and Tolerability of Topical Nicotinamide Plus Antibacterial Adhesive Agents and Zinc-Pyrrolidone Carboxylic Acid Versus Placebo as an Adjuvant Treatment for Moderate Acne Vulgaris in Indonesia: A Multicenter, Double-blind, Randomized, Controlled Trial](https://pubmed.ncbi.nlm.nih.gov/32983333/) Zinc pca · The Journal of Clinical and Aesthetic Dermatology, 2020
- [Whitening effect of alpha-bisabolol in Asian women subjects](https://pubmed.ncbi.nlm.nih.gov/20642768/) Bisabolol · International Journal of Cosmetic Science, 2010
- [Two-phase delivery using a horse oil and adenosine-loaded dissolving microneedle patch for skin barrier restoration, moisturization, and wrinkle improvement](https://pubmed.ncbi.nlm.nih.gov/30160014/) Adenosine · Journal of Cosmetic Dermatology, 2019
- [Development of solid lipid microparticles (SLMs) containing asiatic acid for topical treatment of acne: Characterization, stability, in vitro and in vivo anti-acne assessment](https://pubmed.ncbi.nlm.nih.gov/38460769/) Centella asiatica leaf extract · International Journal of Pharmaceutics, 2024
- [Clinical Development and Evaluation of a Multi-Component Dissolving Microneedle Patch for Skin Pigmentation Disorders](https://pubmed.ncbi.nlm.nih.gov/37571190/) 3-o-ethyl ascorbic acid · Polymers, 2023
- [Borage Oil Treated with Immobilized Lipase Inhibits Melanogenesis](https://pubmed.ncbi.nlm.nih.gov/33128473/) Lipase · Lipids, 2020
- [Moisturizing effect of serine-loaded solid lipid nanoparticles and polysaccharide-rich extract of root Phragmites communis incorporated in hydrogel bases](https://pubmed.ncbi.nlm.nih.gov/27778274/) Serine · Archives of Pharmacal Research, 2017
- [Formulation of Ascorbic Acid and Betaine-based Therapeutic Deep Eutectic System for Enhanced Transdermal Delivery of Ascorbic Acid](https://pubmed.ncbi.nlm.nih.gov/38794349/) 3-o-ethyl ascorbic acid ascorbic acid · Pharmaceutics, 2024
- [Combined Skin Moisturization of Liposomal Serine Incorporated in Hydrogels Prepared with Carbopol ETD 2020, Rhesperse RM 100 and Hyaluronic Acid](https://pubmed.ncbi.nlm.nih.gov/26557021/) Serine · The Korean Journal of Physiology & Pharmacology, 2015
- [Why is sodium cocoyl isethionate (SCI) mild to the skin barrier? - An in vitro investigation based on the relative sizes of the SCI micelles and the skin aqueous pores](https://pubmed.ncbi.nlm.nih.gov/17598025/) Sodium cocoyl isethionate · Journal of Cosmetic Science, 2007
- [Evaluation of the Efficacy and Safety of a Panthenol-Enriched Mask for Skin Barrier Recovery After Facial Laser Treatment: Results of a Double-Blind Randomized Controlled Study](https://pubmed.ncbi.nlm.nih.gov/40613435/) Panthenol · Journal of Cosmetic Dermatology, 2025
- [Translational Evaluation of a Disodium Adenosine Monophosphate (AMP2Na)-Based Topical Formulation for Physiology-Aligned Skin Rejuvenation: Integrated In Vitro, Ex Vivo, and Clinical Evidence](https://pubmed.ncbi.nlm.nih.gov/42278371/) Adenosine · International Journal of Molecular Sciences, 2026
- [Effect of isosecotanapartholide isolated from Artemisia princeps Pampanini on IL‑33 production and STAT‑1 activation in HaCaT keratinocytes](https://pubmed.ncbi.nlm.nih.gov/28447741/) Artemisia princeps leaf extract · Molecular Medicine Reports, 2017
- [Development and efficacy assessments of tea seed oil makeup remover](https://pubmed.ncbi.nlm.nih.gov/27988044/) Camellia sinensis seed oil · Annales Pharmaceutiques Francaises, 2017
- [Effect of an Emollient Emulsion Containing 15.0% of Caprylic/Capric Triglyceride on the Urocanic Acid of the Stratum Corneum](https://pubmed.ncbi.nlm.nih.gov/37109405/) Caprylic capric triglyceride · Life, 2023
- [Prospective randomized double-blind comparative study of topical acetyl zingerone with tetrahexyldecyl ascorbate versus tetrahexyldecyl ascorbate alone on facial photoaging](https://pubmed.ncbi.nlm.nih.gov/38525606/) Tetrahexyldecyl ascorbate · Journal of Cosmetic Dermatology, 2024
- [A Double-Blind, 12-Week Study to Evaluate the Antiaging Efficacy of a Cream Containing the NFκB Inhibitor 4-Hexyl-1, 3-Phenylenediol and Ascorbic Acid-2 Glucoside in Adult Females](https://pubmed.ncbi.nlm.nih.gov/27272084/) Ascorbyl glucoside · Journal of Drugs in Dermatology, 2016
- [Effects of fermented tea seed oil on the skin lipid barrier and microbiome of sensitive skin](https://pubmed.ncbi.nlm.nih.gov/41319188/) Camellia sinensis seed oil · International Journal of Cosmetic Science, 2026
- [Portulaca oleracea extract relieves skin barrier damage induced by increased photosensitivity after GA peeling](https://pubmed.ncbi.nlm.nih.gov/35920724/) Lactobacillus portulaca oleracea extract ferment · Cutaneous and Ocular Toxicology, 2022
- [Treatment with Ascorbyl Glucoside-Arginine Complex Ameliorates Solar Lentigos](https://pubmed.ncbi.nlm.nih.gov/39769217/) Ascorbyl glucoside · International Journal of Molecular Sciences, 2024
- [Efficacy and safety of combination cream of stimu-tex AS™ (spent grain wax, Argania Spinosa Kernel oil, Butyrospermum Parkii (shea butter) extract), and saccharide isomerate after fractional CO2 laser procedure: split-face, double blinded, randomized controlled trial](https://pubmed.ncbi.nlm.nih.gov/41134387/) Argania spinosa kernel oil · Lasers in Medical Science, 2025
- [Clinical Evaluation of a Soap-Free Cleansing Lotion Containing Sodium Cocoyl Apple Amino Acids for Effective Impurity Removal and Skin Barrier Preservation in Healthy Adults With Diverse Skin Types](https://pubmed.ncbi.nlm.nih.gov/40978887/) Sodium cocoyl apple amino acids · Cureus, 2025
- [Efficacy of a Topical Formulation on Skin Hydration and Barrier Function in Individuals With Xerosis: A 28-Day Randomized, Split-Leg, Untreated-Controlled Trial](https://pubmed.ncbi.nlm.nih.gov/42108609/) Dipotassium glycyrrhizate · Journal of Cosmetic Dermatology, 2026
- [Low-temperature extracted Portulaca oleracea L. as a functional ingredient in facial masks for photorejuvenation of sensitive skin](https://pubmed.ncbi.nlm.nih.gov/41182319/) Lactobacillus portulaca oleracea extract ferment · Cutaneous and Ocular Toxicology, 2025

## The brands

- Korean skincare: [Dr. Althea](https://lovi.care/skincare/ie/brands/dr-althea)
- German skincare: [Dr. Barbara Sturm](https://lovi.care/skincare/ie/brands/dr-barbara-sturm)

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## About the Lovi Fit

Lovi: Unbiased, science-based skincare AI trained on real user outcomes.

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules its dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update. Levels from best to worst: Superior, High, Average, Low, Caution, Warning.

Behind this comparison: Nadia Kapleva, MS (Co-founder, Medical Director); Alexey Shagraev, PhD (Co-founder, CEO and CTO); Dr. Sofía Perea Pérez, MD, MSc (Medical Board); Aishani Shah, MD (Medical Board); Asya Zubkova, MS (Medical Board); Hanna Kurets, MD (Medical Board, Medical Advisor); Elina Nazarenko, MD (Medical Board); Victoria Derkova, MS (Medical Board).

Page built Nov 8, 2026.

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