# TULA skincare Page: https://lovi.care/skincare/ie/brands/tula The Lovi Fit is the same in every country; only the stores and prices differ, and the ones here are for Ireland. TULA is an American skincare brand founded in 2014 and owned by Procter & Gamble since 2022. [beautymatter.com](https://beautymatter.com/articles/procter-gamble-acquires-tula-skincare) [tracxn.com](https://tracxn.com/d/companies/tula/__rZPEyeFsE6dequB8DggUIFK7WkICfnQe7UTdkt6y0po) [retaildive.com](https://www.retaildive.com/news/dtc-beauty-tula-ceo-savannah-sachs-steps-down/688643/) TULA is widely loved for its nourishing moisturizers and balanced formulas. Its products suit dry, sensitive, and combination skin best. The standout products for particular concerns include, for acne-prone skin, the 24-7 Moisture Hydrating Day & Night Cream. Regular use of the brand supports a healthy, radiant complexion. - [Cruelty-free · PETA](https://crueltyfree.peta.org/company/tula/) This page covers some of the most popular TULA products; for the whole TULA range, with a fit score for every product, [use the Lovi app](https://app.pora.ai/vqqJ/j1xj2b6o?af_sub2=brand&af_sub3=selection_note&af_sub4=pg88aae2be3b). ### TULA moisturizers #### Moisturizers - [24-7 Moisture Hydrating Day & Night Cream](https://lovi.care/skincare/ie/p/tula/24-7-moisture-hydrating-day-and-night-cream/for/dry-skin) — Warning fit ## Questions and answers ### Is TULA worth it? Yes, TULA is worth it because Lovi rates the brand-focused routine Superior for dry skin, oily skin, sensitive skin, combination skin, and acne-prone skin. The TULA products on this page include fragrance. ### What are TULA's best products? TULA does not have a single best product listed on this page, as the 24-7 Moisture Hydrating Day & Night Cream carries warnings for all skin types. However, TULA-focused routines rate Superior overall for dry, oily, sensitive, combination, and acne-prone skin. ### Which TULA moisturizer is best for dry skin? The 24-7 Moisture Hydrating Day and Night Cream is the moisturizers on this page for dry skin, though Lovi rates it as a Warning for dry skin. TULA-focused routines for dry skin are rated Superior. ### Does TULA cause breakouts? TULA may cause breakouts for some, as Lovi rates the 24-7 Moisture Hydrating Day & Night Cream with a warning for acne-prone skin. ### Is TULA fragrance-free? No, the TULA products on this page are not fragrance-free, as the 24-7 Moisture Hydrating Day & Night Cream includes fragrance. ### What are the key ingredients in TULA products? TULA products on this page do not list their key ingredients. Shoppers looking for specific ingredients can check individual product labels or the brand website for details. ### How do I build a TULA skincare routine? To build a TULA skincare routine, shoppers use the brand-focused routine available on Lovi. Lovi rates the TULA-focused routine Superior for dry, oily, sensitive, combination, and acne-prone skin. ### What are good alternatives to TULA? Good alternatives to TULA include CeraVe, Cetaphil, Paula's Choice, Neutrogena, Kiehl's, and Dermalogica. These similar brands also have pages on Lovi for comparison. ### TULA vs CeraVe: which is better? TULA rates slightly higher than CeraVe for dry, oily, sensitive, combination, and acne-prone skin. However, shoppers should check individual product warnings before choosing, as specific items like the 24-7 Moisture Hydrating Day & Night Cream carry warnings across all skin types. ### Who owns TULA, and where is it from? TULA is an American brand founded in 2014, owned by Procter & Gamble since 2022. [beautymatter.com](https://beautymatter.com/articles/procter-gamble-acquires-tula-skincare) [tracxn.com](https://tracxn.com/d/companies/tula/__rZPEyeFsE6dequB8DggUIFK7WkICfnQe7UTdkt6y0po) [retaildive.com](https://www.retaildive.com/news/dtc-beauty-tula-ceo-savannah-sachs-steps-down/688643/) ### Is TULA cruelty-free? Yes: PETA lists TULA as cruelty-free. [PETA](https://crueltyfree.peta.org/company/tula/) ## Similar brands - American skincare: [CeraVe](https://lovi.care/skincare/ie/brands/cerave) - American skincare: [Cetaphil](https://lovi.care/skincare/ie/brands/cetaphil) - American skincare: [Paula's Choice](https://lovi.care/skincare/ie/brands/paula-s-choice) - American skincare: [Neutrogena](https://lovi.care/skincare/ie/brands/neutrogena) - American skincare: [Kiehl's](https://lovi.care/skincare/ie/brands/kiehl-s) - American skincare: [Dermalogica](https://lovi.care/skincare/ie/brands/dermalogica) - American skincare: [Good Molecules](https://lovi.care/skincare/ie/brands/good-molecules) - American skincare: [Clinique](https://lovi.care/skincare/ie/brands/clinique) - American skincare: [SkinCeuticals](https://lovi.care/skincare/ie/brands/skinceuticals) - American skincare: [Estée Lauder](https://lovi.care/skincare/ie/brands/estee-lauder) ## Popular brands - Korean skincare: [SKIN1004](https://lovi.care/skincare/ie/brands/skin1004) - Korean skincare: [Anua](https://lovi.care/skincare/ie/brands/anua) - Korean skincare: [Medicube](https://lovi.care/skincare/ie/brands/medicube) - Canadian skincare: [The Ordinary](https://lovi.care/skincare/ie/brands/the-ordinary) - Korean skincare: [Beauty of Joseon](https://lovi.care/skincare/ie/brands/beauty-of-joseon) - Korean skincare: [COSRX](https://lovi.care/skincare/ie/brands/cosrx) - French skincare: [La Roche-Posay](https://lovi.care/skincare/ie/brands/la-roche-posay) - Korean skincare: [Dr. Althea](https://lovi.care/skincare/ie/brands/dr-althea) - Korean skincare: [Some By Mi](https://lovi.care/skincare/ie/brands/some-by-mi) - Korean skincare: [Torriden](https://lovi.care/skincare/ie/brands/torriden) - Korean skincare: [celimax](https://lovi.care/skincare/ie/brands/celimax) - Korean skincare: [Purito](https://lovi.care/skincare/ie/brands/purito) - Korean skincare: [ROUND LAB](https://lovi.care/skincare/ie/brands/round-lab) - Korean skincare: [AXIS-Y](https://lovi.care/skincare/ie/brands/axis-y) - Korean skincare: [d'Alba](https://lovi.care/skincare/ie/brands/d-alba) - Korean skincare: [LANEIGE](https://lovi.care/skincare/ie/brands/laneige) - Korean skincare: [Haruharu Wonder](https://lovi.care/skincare/ie/brands/haruharu-wonder) - Korean skincare: [Pyunkang Yul](https://lovi.care/skincare/ie/brands/pyunkang-yul) - Korean skincare: [innisfree](https://lovi.care/skincare/ie/brands/innisfree) - French skincare: [Caudalie](https://lovi.care/skincare/ie/brands/caudalie) ## About the Lovi Fit Lovi: Unbiased, science-based skincare AI trained on real user outcomes. Lovi rates every product from its full ingredient list with brand-independent rules its dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update. Levels from best to worst: Superior, High, Average, Low, Caution, Warning. Behind these ratings: Nadia Kapleva, MS (Co-founder, Medical Director); Alexey Shagraev, PhD (Co-founder, CEO and CTO); Dr. Sofía Perea Pérez, MD, MSc (Medical Board); Aishani Shah, MD (Medical Board); Asya Zubkova, MS (Medical Board); Hanna Kurets, MD (Medical Board, Medical Advisor); Elina Nazarenko, MD (Medical Board); Victoria Derkova, MS (Medical Board). Page built Nov 8, 2026. More from Lovi: https://lovi.care/skincare/llms.txt ## This page in other countries - United States: https://lovi.care/skincare/brands/tula - United Kingdom: https://lovi.care/skincare/uk/brands/tula - Ireland: https://lovi.care/skincare/ie/brands/tula (this page) - Germany: https://lovi.care/skincare/de/brands/tula - France: https://lovi.care/skincare/fr/brands/tula - Italy: https://lovi.care/skincare/it/brands/tula - Netherlands: https://lovi.care/skincare/nl/brands/tula - Spain: https://lovi.care/skincare/es/brands/tula - Canada: https://lovi.care/skincare/ca/brands/tula - Australia: https://lovi.care/skincare/au/brands/tula - Singapore: https://lovi.care/skincare/sg/brands/tula - Saudi Arabia: https://lovi.care/skincare/sa/brands/tula - United Arab Emirates: https://lovi.care/skincare/ae/brands/tula