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Paula's Choice-focused skincare routine for mature skin

Routine by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

A routine for mature skin built around Paula's Choice products, complemented by other brands where they fit better, for complete care.

Cleansers and toners with glycerin, hyaluronic acid, niacinamide, and centella asiatica extract help hydrate and calm mature skin, while sunscreen steps with zinc oxide, titanium dioxide, and madecassoside protect it. Serums and moisturizers with niacinamide, vitamin C, hyaluronic acid, ceramides, and butyrospermum parkii butter help smooth fine lines and wrinkles, while cleansing toners, enzyme powders, and masks with glycolic acid, polyhydroxy acid, papain, and hydrolyzed collagen help improve firmness.

The morning routine prepares the skin for the day: it cleans off the night, hydrates, and protects, with sunscreen as its last step. The evening routine removes sunscreen, makeup, and the day's oil, then treats the skin while it rests away from the sun. The weekly routine takes the place of the evening routine once a week and adds deeper steps to help smooth and renew mature skin.

Dermatology and Therapy, 2025Journal of Cosmetic Dermatology, 2020Experimental Dermatology, 2025

Products are rated for the concerns frequently associated with mature skin: fine lines, wrinkles, and loss of firmness. For a routine based on your full skin profile, including your 12D face scan results and any goals or preferences you have, please use the Lovi app.

Morning

Step 1Cleanser

Cleansers with amino acids and aloe vera help maintain hydration for mature skin, while cleansers with snail mucin and centella asiatica extract help soothe and repair wrinkles and fine lines. These cleansers are used every morning, every evening, and once a week in place of the evening routine.

Best cleansers for mature skin

Step 2Hydrating Toner

In the Lovi routine for mature skin the hydrating toner step is used every morning. Hydrating toners with hyaluronic acid and glycerin help hydrate dry skin and smooth out fine lines, while options with niacinamide and honey extract support skin texture and improve the appearance of wrinkles.

Best toners for mature skin

Step 3Moisturizer

Moisturizers with hyaluronic acid and peptides help smooth out fine lines and wrinkles on mature skin. They are used every morning and every evening and once a week, in place of the evening routine.

Best moisturizers and moisturizing serums for mature skin

Step 4SPF

In the Lovi routine for mature skin, the sunscreen step is used every morning. Sunscreens and daily protectants with zinc oxide, titanium dioxide, and chemical filters defend against UV rays and photoaging, while formulas with hyaluronic acid, allantoin, panthenol, niacinamide, and centella asiatica help keep skin hydrated, smooth, and calm.

Best sunscreens and spf moisturizers for mature skin

Evening

Step 1Pre-Cleanser

Makeup removers with jojoba seed oil, tocopherol, and hyaluronic acid help nourish skin and plump fine lines for mature skin. Makeup removers with apricot kernel oil and sunflower seed oil help cleanse the skin, and they are used every evening and once a week in place of the evening routine.

Step 2Cleanser

Cleansers with amino acids and aloe vera help maintain hydration for mature skin, while cleansers with snail mucin and centella asiatica extract help soothe and repair wrinkles and fine lines. These cleansers are used every morning, every evening, and once a week in place of the evening routine.

Best cleansers for mature skin

Step 3Cleansing Toner

Cleansing toners with glycolic acid and lactic acid help smooth fine lines and wrinkles, while versions with hyaluronic acid and glycerin help hydrate your mature skin. This step in your routine is used every evening.

Best toners for mature skin

Step 4Serum or Treatment

Serums with niacinamide, vitamin C, and peptides help reduce the appearance of fine lines and wrinkles while improving firmness. These treatments are used every evening and once a week in place of the evening routine.

Best serums and treatments for mature skin

Step 5Moisturizer

Moisturizers with hyaluronic acid and peptides help smooth out fine lines and wrinkles on mature skin. They are used every morning and every evening and once a week, in place of the evening routine.

Best moisturizers and moisturizing serums for mature skin

Once a week

Step 1Pre-Cleanser

Makeup removers with jojoba seed oil, tocopherol, and hyaluronic acid help nourish skin and plump fine lines for mature skin. Makeup removers with apricot kernel oil and sunflower seed oil help cleanse the skin, and they are used every evening and once a week in place of the evening routine.

Step 2Cleanser

Cleansers with amino acids and aloe vera help maintain hydration for mature skin, while cleansers with snail mucin and centella asiatica extract help soothe and repair wrinkles and fine lines. These cleansers are used every morning, every evening, and once a week in place of the evening routine.

Best cleansers for mature skin

Step 3Enzyme Powder

Exfoliating steps and enzyme powders with papain and salicylic acid help smooth out fine lines and wrinkles. This step is used once a week in place of the evening routine.

Step 4Nourishing Mask

Nourishing masks with niacinamide and glycerin help hydrate and plump mature skin to reduce fine lines, while versions with ceramides and panthenol support the skin barrier. This nourishing mask step is used once a week, in place of the evening routine.

Step 5Serum or Treatment

Serums with niacinamide, vitamin C, and peptides help reduce the appearance of fine lines and wrinkles while improving firmness. These treatments are used every evening and once a week in place of the evening routine.

Best serums and treatments for mature skin

Step 6Moisturizer

Moisturizers with hyaluronic acid and peptides help smooth out fine lines and wrinkles on mature skin. They are used every morning and every evening and once a week, in place of the evening routine.

Best moisturizers and moisturizing serums for mature skin

Research behind this routine

Behind this routine

Lovi builds every routine from each product's full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

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