# MERIT skincare Page: https://lovi.care/skincare/ie/brands/merit The Lovi Fit is the same in every country; only the stores and prices differ, and the ones here are for Ireland. MERIT is an American skincare brand founded in 2021 and owned by Power Beauty Co.. [cosmeticsbusiness.com](https://cosmeticsbusiness.com/merit-lands-minority-investment-from-vasiliki-petrou-led-semcap-beauty) MERIT is loved for its nourishing moisturizers and thoughtful formulas. Its products suit balanced, dry, and combination skin types best. The standout products for particular concerns include the Great Skin Instant Glow [Serum](https://lovi.care/skincare/ie/ingredients/serum) for acne-prone skin. These daily essentials work harmoniously to support a healthy and radiant complexion. - [Cruelty-free · Leaping Bunny](https://www.leapingbunny.org/brand/merit) This page covers some of the most popular MERIT products; for the whole MERIT range, with a fit score for every product, [use the Lovi app](https://app.pora.ai/vqqJ/j1xj2b6o?af_sub2=brand&af_sub3=selection_note&af_sub4=pg2d894c9340). ### MERIT moisturizers #### Moisturizers - [Great Skin Instant Glow Serum](https://lovi.care/skincare/ie/p/merit/great-skin-instant-glow-serum/for/dry-sensitive-skin) — High fit ## Questions and answers ### Is MERIT worth it? Yes, MERIT is worth it because the MERIT products on this page are fragrance-free and the brand routines achieve Superior fit levels across dry, oily, sensitive, combination, and acne-prone skin types. Lovi rates the MERIT-focused routine Superior for dry skin compared to CeraVe. ### What are MERIT's best products? MERIT offers the Great Skin Instant Glow [Serum](https://lovi.care/skincare/ie/ingredients/serum), which helps hydrate dry sensitive skin with a High fit. Lovi rates the MERIT-focused routines Superior for dry, oily, sensitive, combination, and acne-prone skin. [Dermatologic Therapy, 2022](https://pubmed.ncbi.nlm.nih.gov/36200921/) [Scientific Reports, 2024](https://pubmed.ncbi.nlm.nih.gov/39009698/) ### Which MERIT moisturizer is best for dry skin? Great Skin Instant Glow Serum is the moisturizer on this page for dry skin, where Lovi rates it Average. Every moisturizer from the MERIT products on this page lists no fragrance in its ingredients. ### Does MERIT cause breakouts? MERIT is unlikely to cause breakouts, as the MERIT products on this page are fragrance-free. Great Skin Instant Glow Serum has an Average fit for acne-prone skin. ### Is MERIT fragrance-free? Yes, the MERIT products on this page list no fragrance in their ingredients. Lovi rates the brand-focused routines Superior for most skin types. ### What are the key ingredients in MERIT products? MERIT features key ingredients such as [niacinamide](https://lovi.care/skincare/ie/ingredients/niacinamide), [sodium hyaluronate](https://lovi.care/skincare/ie/ingredients/hyaluronic-acid), [tocopherol](https://lovi.care/skincare/ie/ingredients/vitamin-e), and caprylic capric triglyceride in its formulas. These components help hydrate the skin, improve texture, and support overall skin health. [Journal of Cosmetic Dermatology, 2021](https://pubmed.ncbi.nlm.nih.gov/33103316/) [Dermatologic Therapy, 2022](https://pubmed.ncbi.nlm.nih.gov/36200921/) ### How do I build a MERIT skincare routine? To build a MERIT routine, you can use the Great Skin Instant Glow Serum as your daily moisturizer. Lovi rates the MERIT-focused routine Superior for dry, oily, sensitive, combination, and acne-prone skin. ### What are good alternatives to MERIT? Good alternatives to MERIT with pages on Lovi include CeraVe, Cetaphil, Paula's Choice, Neutrogena, Kiehl's, and Dermalogica. These brands offer similar options for shoppers looking to build a skincare routine. ### MERIT vs CeraVe: which is better? MERIT beats CeraVe with Superior routines for oily, sensitive, combination, and acne-prone skin, and a High fit for dry skin. Lovi rates the MERIT-focused routine Superior for dry skin, while the CeraVe routine rates High. ### Who owns MERIT, and where is it from? MERIT is an American brand founded in 2021, owned by Power Beauty Co.. [cosmeticsbusiness.com](https://cosmeticsbusiness.com/merit-lands-minority-investment-from-vasiliki-petrou-led-semcap-beauty) ### Is MERIT cruelty-free? Yes: Leaping Bunny lists MERIT as cruelty-free. [Leaping Bunny](https://www.leapingbunny.org/brand/merit) ## Research behind MERIT's key ingredients - [Benefits of topical hyaluronic acid for skin quality and signs of skin aging: From literature review to clinical evidence](https://pubmed.ncbi.nlm.nih.gov/36200921/) Sodium hyaluronate · Dermatologic Therapy, 2022 - [Anti-aging and brightening effects of a topical treatment containing vitamin C, vitamin E, and raspberry leaf cell culture extract: A split-face, randomized controlled trial](https://pubmed.ncbi.nlm.nih.gov/31975502/) Tocopherol · Journal of Cosmetic Dermatology, 2020 - [Randomized controlled study for the anti-aging effect of human adipocyte-derived mesenchymal stem cell media combined with niacinamide after laser therapy](https://pubmed.ncbi.nlm.nih.gov/33103316/) Niacinamide · Journal of Cosmetic Dermatology, 2021 - [Senomorphic activity of a combination of niacinamide and hyaluronic acid: correlation with clinical improvement of skin aging](https://pubmed.ncbi.nlm.nih.gov/39009698/) Niacinamide · Scientific Reports, 2024 - [Effect of an Emollient Emulsion Containing 15.0% of Caprylic/Capric Triglyceride on the Urocanic Acid of the Stratum Corneum](https://pubmed.ncbi.nlm.nih.gov/37109405/) Caprylic capric triglyceride · Life, 2023 ## Similar brands - American skincare: [CeraVe](https://lovi.care/skincare/ie/brands/cerave) - American skincare: [Cetaphil](https://lovi.care/skincare/ie/brands/cetaphil) - American skincare: [Paula's Choice](https://lovi.care/skincare/ie/brands/paula-s-choice) - American skincare: [Neutrogena](https://lovi.care/skincare/ie/brands/neutrogena) - American skincare: [Kiehl's](https://lovi.care/skincare/ie/brands/kiehl-s) - American skincare: [Dermalogica](https://lovi.care/skincare/ie/brands/dermalogica) - American skincare: [Good Molecules](https://lovi.care/skincare/ie/brands/good-molecules) - American skincare: [Clinique](https://lovi.care/skincare/ie/brands/clinique) - American skincare: [SkinCeuticals](https://lovi.care/skincare/ie/brands/skinceuticals) - American skincare: [Estée Lauder](https://lovi.care/skincare/ie/brands/estee-lauder) ## Popular brands - Korean skincare: [SKIN1004](https://lovi.care/skincare/ie/brands/skin1004) - Korean skincare: [Anua](https://lovi.care/skincare/ie/brands/anua) - Korean skincare: [Medicube](https://lovi.care/skincare/ie/brands/medicube) - Canadian skincare: [The Ordinary](https://lovi.care/skincare/ie/brands/the-ordinary) - Korean skincare: [Beauty of Joseon](https://lovi.care/skincare/ie/brands/beauty-of-joseon) - Korean skincare: [COSRX](https://lovi.care/skincare/ie/brands/cosrx) - French skincare: [La Roche-Posay](https://lovi.care/skincare/ie/brands/la-roche-posay) - Korean skincare: [Dr. Althea](https://lovi.care/skincare/ie/brands/dr-althea) - Korean skincare: [Some By Mi](https://lovi.care/skincare/ie/brands/some-by-mi) - Korean skincare: [Torriden](https://lovi.care/skincare/ie/brands/torriden) - Korean skincare: [celimax](https://lovi.care/skincare/ie/brands/celimax) - Korean skincare: [Purito](https://lovi.care/skincare/ie/brands/purito) - Korean skincare: [ROUND LAB](https://lovi.care/skincare/ie/brands/round-lab) - Korean skincare: [AXIS-Y](https://lovi.care/skincare/ie/brands/axis-y) - Korean skincare: [d'Alba](https://lovi.care/skincare/ie/brands/d-alba) - Korean skincare: [LANEIGE](https://lovi.care/skincare/ie/brands/laneige) - Korean skincare: [Haruharu Wonder](https://lovi.care/skincare/ie/brands/haruharu-wonder) - Korean skincare: [Pyunkang Yul](https://lovi.care/skincare/ie/brands/pyunkang-yul) - Korean skincare: [innisfree](https://lovi.care/skincare/ie/brands/innisfree) - French skincare: [Caudalie](https://lovi.care/skincare/ie/brands/caudalie) ## About the Lovi Fit Lovi: Unbiased, science-based skincare AI trained on real user outcomes. Lovi rates every product from its full ingredient list with brand-independent rules its dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update. Levels from best to worst: Superior, High, Average, Low, Caution, Warning. Behind these ratings: Nadia Kapleva, MS (Co-founder, Medical Director); Alexey Shagraev, PhD (Co-founder, CEO and CTO); Dr. Sofía Perea Pérez, MD, MSc (Medical Board); Aishani Shah, MD (Medical Board); Asya Zubkova, MS (Medical Board); Hanna Kurets, MD (Medical Board, Medical Advisor); Elina Nazarenko, MD (Medical Board); Victoria Derkova, MS (Medical Board). Page built Nov 8, 2026. More from Lovi: https://lovi.care/skincare/llms.txt ## This page in other countries - United States: https://lovi.care/skincare/brands/merit - United Kingdom: https://lovi.care/skincare/uk/brands/merit - Ireland: https://lovi.care/skincare/ie/brands/merit (this page) - Germany: https://lovi.care/skincare/de/brands/merit - France: https://lovi.care/skincare/fr/brands/merit - Italy: https://lovi.care/skincare/it/brands/merit - Netherlands: https://lovi.care/skincare/nl/brands/merit - Spain: https://lovi.care/skincare/es/brands/merit - Canada: https://lovi.care/skincare/ca/brands/merit - Australia: https://lovi.care/skincare/au/brands/merit - Singapore: https://lovi.care/skincare/sg/brands/merit - Saudi Arabia: https://lovi.care/skincare/sa/brands/merit - United Arab Emirates: https://lovi.care/skincare/ae/brands/merit