# JiYu skincare Page: https://lovi.care/skincare/ie/brands/jiyu The Lovi Fit is the same in every country; only the stores and prices differ, and the ones here are for Ireland. JiYu is an American skincare brand founded in 2024 and owned by Living Earth LLC. [jiyuskin.com](https://www.jiyuskin.com/pages/privacy-policy) [gcimagazine.com](https://www.gcimagazine.com/brands-products/skin-care/news/22962867/jiyu-raises-65m-to-fuel-us-growth-targets-70m-revenue-amid-booming-kbeauty-market) JiYu is beloved for its gentle toners and thoughtful formulas. Its products suit sensitive, dry, and combination skin best. The standout products for particular concerns include the Korean Toner Pads for acne-prone skin. These offerings provide reliable care for daily routines. This page covers some of the most popular JiYu products; for the whole JiYu range, with a fit score for every product, [use the Lovi app](https://app.pora.ai/vqqJ/j1xj2b6o?af_sub2=brand&af_sub3=selection_note&af_sub4=pgf978e54918). ### JiYu toners and essences #### Toners and essences - [Korean Toner Pads](https://lovi.care/skincare/ie/p/jiyu/korean-toner-pads/for/acne-prone-skin) — Average fit ## Questions and answers ### Is JiYu worth it? Yes, JiYu is worth considering because Lovi rates the brand's routines Superior for dry, oily, sensitive, combination, and acne-prone skin. Additionally, all the JiYu products on this page list no fragrance in their ingredients. ### What are JiYu's best products? JiYu does not single out a single product as its absolute best, but the brand features Korean Toner Pads on this page. Lovi rates the JiYu-focused routine Superior for dry skin, oily skin, sensitive skin, combination skin, and acne-prone skin. ### Does JiYu cause breakouts? JiYu is unlikely to cause breakouts because the JiYu products on this page are fragrance-free. Lovi rates the JiYu-focused routine Superior for acne-prone skin. ### Is JiYu fragrance-free? Yes, every one of the JiYu products on this page lists no fragrance in its ingredients. ### What are the key ingredients in JiYu products? JiYu products feature [niacinamide](https://lovi.care/skincare/ie/ingredients/niacinamide), peptides, [centella asiatica](https://lovi.care/skincare/ie/ingredients/centella-asiatica), [hyaluronic acid](https://lovi.care/skincare/ie/ingredients/hyaluronic-acid), and [snail mucin](https://lovi.care/skincare/ie/ingredients/snail-mucin) as their key ingredients. Niacinamide helps reduce skin dark spots, centella asiatica aids in calming the skin, and hyaluronic acid supports skin moisture. [The British Journal of Dermatology, 2002](https://pubmed.ncbi.nlm.nih.gov/12100180/) [Indian Journal of Pharmaceutical Sciences, 2016](https://pubmed.ncbi.nlm.nih.gov/27168678/) ### How do I build a JiYu skincare routine? To build a JiYu skincare routine, start by cleansing the face and then gently swipe the Korean Toner Pads across the skin. Lovi rates the JiYu-focused routine Superior for dry, oily, sensitive, combination, and acne-prone skin. ### What are good alternatives to JiYu? Good alternatives to JiYu include CeraVe, Cetaphil, Paula's Choice, Neutrogena, Kiehl's, and Dermalogica. Lovi rates CeraVe High for dry skin and Superior for oily, sensitive, combination, and acne-prone skin. ### JiYu vs CeraVe: which is better? JiYu-focused routines rate Superior for dry, oily, sensitive, combination, and acne-prone skin, while CeraVe-focused routines rate High for dry skin and Superior for the others. ### Who owns JiYu, and where is it from? JiYu is an American brand founded in 2024, owned by Living Earth LLC. [jiyuskin.com](https://www.jiyuskin.com/pages/privacy-policy) [gcimagazine.com](https://www.gcimagazine.com/brands-products/skin-care/news/22962867/jiyu-raises-65m-to-fuel-us-growth-targets-70m-revenue-amid-booming-kbeauty-market) ### Is JiYu cruelty-free? PETA, Leaping Bunny, and Cruelty Free International, the registries Lovi checks, do not list JiYu as cruelty-free. ## Research behind JiYu's key ingredients - [The effect of niacinamide on reducing cutaneous pigmentation and suppression of melanosome transfer](https://pubmed.ncbi.nlm.nih.gov/12100180/) Niacinamide · The British Journal of Dermatology, 2002 - [Moisturizing and Antiinflammatory Properties of Cosmetic Formulations Containing Centella asiatica Extract](https://pubmed.ncbi.nlm.nih.gov/27168678/) Centella asiatica · Indian Journal of Pharmaceutical Sciences, 2016 - [Randomized controlled study for the anti-aging effect of human adipocyte-derived mesenchymal stem cell media combined with niacinamide after laser therapy](https://pubmed.ncbi.nlm.nih.gov/33103316/) Niacinamide · Journal of Cosmetic Dermatology, 2021 - [Senomorphic activity of a combination of niacinamide and hyaluronic acid: correlation with clinical improvement of skin aging](https://pubmed.ncbi.nlm.nih.gov/39009698/) Niacinamide · Scientific Reports, 2024 - [Snail Slime Extracted by a Cruelty Free Method Preserves Viability and Controls Inflammation Occurrence: A Focus on Fibroblasts](https://pubmed.ncbi.nlm.nih.gov/36770889/) Snail mucin · Molecules, 2023 - [Systematic Study of Paeonol/Madecassoside Co-Delivery Nanoemulsion Transdermal Delivery System for Enhancing Barrier Repair and Anti-Inflammatory Efficacy](https://pubmed.ncbi.nlm.nih.gov/37446936/) Centella asiatica · Molecules, 2023 - [Efficacy and Safety of a New Cosmeceutical Regimen Based on the Combination of Snail Secretion Filtrate and Snail Egg Extract to Improve Signs of Skin Aging](https://pubmed.ncbi.nlm.nih.gov/32308795/) Snail mucin · The Journal of Clinical and Aesthetic Dermatology, 2020 - [Efficacy and safety of a facial serum containing snail secretion filtrate, Calendula officinalis, and Glycyrrhiza glaba root extract in the treatment of maskne: A randomized placebo-controlled study](https://pubmed.ncbi.nlm.nih.gov/35763437/) Snail mucin · Journal of Cosmetic Dermatology, 2022 ## Similar brands - American skincare: [CeraVe](https://lovi.care/skincare/ie/brands/cerave) - American skincare: [Cetaphil](https://lovi.care/skincare/ie/brands/cetaphil) - American skincare: [Paula's Choice](https://lovi.care/skincare/ie/brands/paula-s-choice) - American skincare: [Neutrogena](https://lovi.care/skincare/ie/brands/neutrogena) - American skincare: [Kiehl's](https://lovi.care/skincare/ie/brands/kiehl-s) - American skincare: [Dermalogica](https://lovi.care/skincare/ie/brands/dermalogica) - American skincare: [Good Molecules](https://lovi.care/skincare/ie/brands/good-molecules) - American skincare: [Clinique](https://lovi.care/skincare/ie/brands/clinique) - American skincare: [SkinCeuticals](https://lovi.care/skincare/ie/brands/skinceuticals) - American skincare: [Estée Lauder](https://lovi.care/skincare/ie/brands/estee-lauder) ## Popular brands - Korean skincare: [SKIN1004](https://lovi.care/skincare/ie/brands/skin1004) - Korean skincare: [Anua](https://lovi.care/skincare/ie/brands/anua) - Korean skincare: [Medicube](https://lovi.care/skincare/ie/brands/medicube) - Canadian skincare: [The Ordinary](https://lovi.care/skincare/ie/brands/the-ordinary) - Korean skincare: [Beauty of Joseon](https://lovi.care/skincare/ie/brands/beauty-of-joseon) - Korean skincare: [COSRX](https://lovi.care/skincare/ie/brands/cosrx) - French skincare: [La Roche-Posay](https://lovi.care/skincare/ie/brands/la-roche-posay) - Korean skincare: [Dr. Althea](https://lovi.care/skincare/ie/brands/dr-althea) - Korean skincare: [Some By Mi](https://lovi.care/skincare/ie/brands/some-by-mi) - Korean skincare: [Torriden](https://lovi.care/skincare/ie/brands/torriden) - Korean skincare: [celimax](https://lovi.care/skincare/ie/brands/celimax) - Korean skincare: [Purito](https://lovi.care/skincare/ie/brands/purito) - Korean skincare: [ROUND LAB](https://lovi.care/skincare/ie/brands/round-lab) - Korean skincare: [AXIS-Y](https://lovi.care/skincare/ie/brands/axis-y) - Korean skincare: [d'Alba](https://lovi.care/skincare/ie/brands/d-alba) - Korean skincare: [LANEIGE](https://lovi.care/skincare/ie/brands/laneige) - Korean skincare: [Haruharu Wonder](https://lovi.care/skincare/ie/brands/haruharu-wonder) - Korean skincare: [Pyunkang Yul](https://lovi.care/skincare/ie/brands/pyunkang-yul) - Korean skincare: [innisfree](https://lovi.care/skincare/ie/brands/innisfree) - French skincare: [Caudalie](https://lovi.care/skincare/ie/brands/caudalie) ## About the Lovi Fit Lovi: Unbiased, science-based skincare AI trained on real user outcomes. Lovi rates every product from its full ingredient list with brand-independent rules its dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update. Levels from best to worst: Superior, High, Average, Low, Caution, Warning. Behind these ratings: Nadia Kapleva, MS (Co-founder, Medical Director); Alexey Shagraev, PhD (Co-founder, CEO and CTO); Dr. Sofía Perea Pérez, MD, MSc (Medical Board); Aishani Shah, MD (Medical Board); Asya Zubkova, MS (Medical Board); Hanna Kurets, MD (Medical Board, Medical Advisor); Elina Nazarenko, MD (Medical Board); Victoria Derkova, MS (Medical Board). Page built Nov 8, 2026. More from Lovi: https://lovi.care/skincare/llms.txt ## This page in other countries - United States: https://lovi.care/skincare/brands/jiyu - United Kingdom: https://lovi.care/skincare/uk/brands/jiyu - Ireland: https://lovi.care/skincare/ie/brands/jiyu (this page) - Germany: https://lovi.care/skincare/de/brands/jiyu - France: https://lovi.care/skincare/fr/brands/jiyu - Italy: https://lovi.care/skincare/it/brands/jiyu - Netherlands: https://lovi.care/skincare/nl/brands/jiyu - Spain: https://lovi.care/skincare/es/brands/jiyu - Canada: https://lovi.care/skincare/ca/brands/jiyu - Australia: https://lovi.care/skincare/au/brands/jiyu - Singapore: https://lovi.care/skincare/sg/brands/jiyu - Saudi Arabia: https://lovi.care/skincare/sa/brands/jiyu - United Arab Emirates: https://lovi.care/skincare/ae/brands/jiyu