# Equate Beauty skincare Page: https://lovi.care/skincare/ie/brands/equate-beauty The Lovi Fit is the same in every country; only the stores and prices differ, and the ones here are for Ireland. Equate Beauty is an American skincare brand founded in 1986 and owned by Walmart Inc. since 1993. [en.wikipedia.org](https://en.wikipedia.org/wiki/List_of_Walmart_brands) Equate Beauty is loved for its gentle exfoliants and carefully crafted formulas. Its products suit balanced, oily, and combination skin best. The standout products for particular concerns include the Blackhead Clearing Scrub for acne-prone skin. These thoughtful offerings provide reliable daily care for everyday routines. This page covers some of the most popular Equate Beauty products; for the whole Equate Beauty range, with a fit score for every product, [use the Lovi app](https://app.pora.ai/vqqJ/j1xj2b6o?af_sub2=brand&af_sub3=selection_note&af_sub4=pg74ba30a0c1). ### Equate Beauty exfoliants #### Exfoliants - [Blackhead Clearing Scrub](https://lovi.care/skincare/ie/p/equate-beauty/blackhead-clearing-scrub/for/oily-skin) — Average fit ## Questions and answers ### Is Equate Beauty worth it? Equate Beauty is worth it, as Lovi rates the brand's routines Superior for dry, oily, sensitive, combination, and acne-prone skin. Every product on this page also lists no fragrance in its ingredients. ### What are Equate Beauty's best products? Equate Beauty has one product featured on this page, the Blackhead Clearing Scrub, which works best for oily, combination, and acne-prone skin with an Average fit. Lovi rates the Equate Beauty-focused routine Superior for dry skin, oily skin, sensitive skin, combination skin, and acne-prone skin. ### Does Equate Beauty cause breakouts? Equate Beauty is unlikely to cause breakouts because the Equate Beauty products on this page help clear pores and are fragrance-free. Lovi rates the Equate Beauty-focused routine Superior for acne-prone skin. [BioMed Research International, 2020](https://pubmed.ncbi.nlm.nih.gov/33150170/) [Journal of Cosmetic Dermatology, 2024](https://pubmed.ncbi.nlm.nih.gov/37941097/) ### Is Equate Beauty fragrance-free? Yes, every product from Equate Beauty on this page lists no fragrance in its ingredients. ### What are the key ingredients in Equate Beauty products? Equate Beauty uses [salicylic acid](https://lovi.care/skincare/ie/ingredients/salicylic-acid) as a key ingredient in its exfoliant on this page. Salicylic acid helps manage breakouts and clears pores. [BioMed Research International, 2020](https://pubmed.ncbi.nlm.nih.gov/33150170/) [Journal of Cosmetic Dermatology, 2024](https://pubmed.ncbi.nlm.nih.gov/37941097/) ### How do I build a Equate Beauty skincare routine? To build an Equate Beauty skincare routine, you can use the brand's cleanser and scrub products, which Lovi rates as a Superior fit for dry, oily, sensitive, combination, and acne-prone skin. Every Equate Beauty product on this page lists no fragrance in its ingredients, making them gentle for your daily regimen. ### What are good alternatives to Equate Beauty? Good alternatives to Equate Beauty with skincare pages on Lovi include CeraVe, Cetaphil, Paula's Choice, Neutrogena, Kiehl's, and Dermalogica. These similar brands offer additional options for shoppers exploring different skincare routines. ### Equate Beauty vs CeraVe: which is better? Equate Beauty is better for dry skin, where Lovi rates its routine Superior compared to High for CeraVe. For oily, sensitive, combination, and acne-prone skin, both brands rate Superior. ### Who owns Equate Beauty, and where is it from? Equate Beauty is an American brand founded in 1986, owned by Walmart Inc. since 1993. [en.wikipedia.org](https://en.wikipedia.org/wiki/List_of_Walmart_brands) ### Is Equate Beauty cruelty-free? PETA, Leaping Bunny, and Cruelty Free International, the registries Lovi checks, do not list Equate Beauty as cruelty-free. ## Research behind Equate Beauty's key ingredients - [A Double-Blinded, Randomized, Vehicle-Controlled Study of the Efficacy of Moisturizer Containing Licochalcone A, Decanediol, L-Carnitine, and Salicylic Acid for Prevention of Acne Relapse in Asian Population](https://pubmed.ncbi.nlm.nih.gov/33150170/) Salicylic acid · BioMed Research International, 2020 - [Efficacy of a multitargeted, salicylic acid-based dermocosmetic cream compared to benzoyl peroxide 5% in Acne vulgaris: Results from a randomized study](https://pubmed.ncbi.nlm.nih.gov/37941097/) Salicylic acid · Journal of Cosmetic Dermatology, 2024 - [A Salicylic Acid-Based Dermocosmetic is Effective as an Adjunct to Benzoyl Peroxide for Mild to Moderate Acne and as Monotherapy in Maintenance Post Benzoyl Peroxide](https://pubmed.ncbi.nlm.nih.gov/38051857/) Salicylic acid · Journal of Drugs in Dermatology, 2023 - [Evaluation of additive effects of hydrolyzed jojoba (Simmondsia chinensis) esters and glycerol: a preliminary study](https://pubmed.ncbi.nlm.nih.gov/19146603/) Jojoba esters · Journal of Cosmetic Dermatology, 2008 ## Similar brands - American skincare: [CeraVe](https://lovi.care/skincare/ie/brands/cerave) - American skincare: [Cetaphil](https://lovi.care/skincare/ie/brands/cetaphil) - American skincare: [Paula's Choice](https://lovi.care/skincare/ie/brands/paula-s-choice) - American skincare: [Neutrogena](https://lovi.care/skincare/ie/brands/neutrogena) - American skincare: [Kiehl's](https://lovi.care/skincare/ie/brands/kiehl-s) - American skincare: [Dermalogica](https://lovi.care/skincare/ie/brands/dermalogica) - American skincare: [Good Molecules](https://lovi.care/skincare/ie/brands/good-molecules) - American skincare: [Clinique](https://lovi.care/skincare/ie/brands/clinique) - American skincare: [SkinCeuticals](https://lovi.care/skincare/ie/brands/skinceuticals) - American skincare: [Estée Lauder](https://lovi.care/skincare/ie/brands/estee-lauder) ## Popular brands - Korean skincare: [SKIN1004](https://lovi.care/skincare/ie/brands/skin1004) - Korean skincare: [Anua](https://lovi.care/skincare/ie/brands/anua) - Korean skincare: [Medicube](https://lovi.care/skincare/ie/brands/medicube) - Canadian skincare: [The Ordinary](https://lovi.care/skincare/ie/brands/the-ordinary) - Korean skincare: [Beauty of Joseon](https://lovi.care/skincare/ie/brands/beauty-of-joseon) - Korean skincare: [COSRX](https://lovi.care/skincare/ie/brands/cosrx) - French skincare: [La Roche-Posay](https://lovi.care/skincare/ie/brands/la-roche-posay) - Korean skincare: [Dr. Althea](https://lovi.care/skincare/ie/brands/dr-althea) - Korean skincare: [Some By Mi](https://lovi.care/skincare/ie/brands/some-by-mi) - Korean skincare: [Torriden](https://lovi.care/skincare/ie/brands/torriden) - Korean skincare: [celimax](https://lovi.care/skincare/ie/brands/celimax) - Korean skincare: [Purito](https://lovi.care/skincare/ie/brands/purito) - Korean skincare: [ROUND LAB](https://lovi.care/skincare/ie/brands/round-lab) - Korean skincare: [AXIS-Y](https://lovi.care/skincare/ie/brands/axis-y) - Korean skincare: [d'Alba](https://lovi.care/skincare/ie/brands/d-alba) - Korean skincare: [LANEIGE](https://lovi.care/skincare/ie/brands/laneige) - Korean skincare: [Haruharu Wonder](https://lovi.care/skincare/ie/brands/haruharu-wonder) - Korean skincare: [Pyunkang Yul](https://lovi.care/skincare/ie/brands/pyunkang-yul) - Korean skincare: [innisfree](https://lovi.care/skincare/ie/brands/innisfree) - French skincare: [Caudalie](https://lovi.care/skincare/ie/brands/caudalie) ## About the Lovi Fit Lovi: Unbiased, science-based skincare AI trained on real user outcomes. Lovi rates every product from its full ingredient list with brand-independent rules its dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update. Levels from best to worst: Superior, High, Average, Low, Caution, Warning. Behind these ratings: Nadia Kapleva, MS (Co-founder, Medical Director); Alexey Shagraev, PhD (Co-founder, CEO and CTO); Dr. Sofía Perea Pérez, MD, MSc (Medical Board); Aishani Shah, MD (Medical Board); Asya Zubkova, MS (Medical Board); Hanna Kurets, MD (Medical Board, Medical Advisor); Elina Nazarenko, MD (Medical Board); Victoria Derkova, MS (Medical Board). Page built Nov 8, 2026. More from Lovi: https://lovi.care/skincare/llms.txt ## This page in other countries - United States: https://lovi.care/skincare/brands/equate-beauty - United Kingdom: https://lovi.care/skincare/uk/brands/equate-beauty - Ireland: https://lovi.care/skincare/ie/brands/equate-beauty (this page) - Germany: https://lovi.care/skincare/de/brands/equate-beauty - France: https://lovi.care/skincare/fr/brands/equate-beauty - Italy: https://lovi.care/skincare/it/brands/equate-beauty - Netherlands: https://lovi.care/skincare/nl/brands/equate-beauty - Spain: https://lovi.care/skincare/es/brands/equate-beauty - Canada: https://lovi.care/skincare/ca/brands/equate-beauty - Australia: https://lovi.care/skincare/au/brands/equate-beauty - Singapore: https://lovi.care/skincare/sg/brands/equate-beauty - Saudi Arabia: https://lovi.care/skincare/sa/brands/equate-beauty - United Arab Emirates: https://lovi.care/skincare/ae/brands/equate-beauty