# Anua Rice 70 Intensive Moisturizing Milk for sensitive skin

**Lovi Fit: Average fit for sensitive skin.**
Normal Skin Fit: High · Effectiveness: Average · Safety: High.

Page: https://lovi.care/skincare/fr/p/anua/rice-70-intensive-moisturizing-milk/for/sensitive-skin

The Lovi Fit is the same in every country; only the stores and prices differ, and the ones here are for France.

Brand: [Anua](https://lovi.care/skincare/fr/brands/anua)
Category: [Moisturizers and moisturizing serums](https://lovi.care/skincare/fr/best/moisturizers)

This fit is calculated for the concerns frequently associated with sensitive skin: redness, stinging, and reactions to new products. For scores based on a full skin profile (12D face scan, goals, preferences), use the Lovi app.

Works for sensitive skin; other moisturizers fit it better.

## Why this fit

- Offers moderate moisturizing for your normal skin, as rice bran water and ceramides hydrate and enhance barrier resilience.
- The formula provides general soothing benefits for redness and irritation, though it does not specifically target your concerns.
- The product is safe for your sensitive skin, with no risks of irritation due to the absence of harsh ingredients.

## Fit by skin type

- [Oily skin](https://lovi.care/skincare/fr/p/anua/rice-70-intensive-moisturizing-milk/for/oily-skin): Warning
- [Dry skin](https://lovi.care/skincare/fr/p/anua/rice-70-intensive-moisturizing-milk/for/dry-skin): High
- [Combination skin](https://lovi.care/skincare/fr/p/anua/rice-70-intensive-moisturizing-milk/for/combination-skin): Caution
- [Sensitive skin](https://lovi.care/skincare/fr/p/anua/rice-70-intensive-moisturizing-milk/for/sensitive-skin): Average (this page)
- [Acne-prone skin](https://lovi.care/skincare/fr/p/anua/rice-70-intensive-moisturizing-milk/for/acne-prone-skin): Caution
- [Skin with dark spots](https://lovi.care/skincare/fr/p/anua/rice-70-intensive-moisturizing-milk/for/dark-spots): Average
- [Mature skin](https://lovi.care/skincare/fr/p/anua/rice-70-intensive-moisturizing-milk/for/mature-skin): Average
- [Dry sensitive skin](https://lovi.care/skincare/fr/p/anua/rice-70-intensive-moisturizing-milk/for/dry-sensitive-skin): High
- [Oily acne-prone skin](https://lovi.care/skincare/fr/p/anua/rice-70-intensive-moisturizing-milk/for/oily-acne-prone-skin): Low

## Key ingredients

Rice Bran Water, Ceramides

## What the research says

- Application of Body Lotion for 5 weeks on cosmetic dry skin improved barrier properties, increased levels of cholesterol, ceramides, and long-chain fatty acids, increased beneficial skin bacteria, and enhanced microbiome functional potential compared to baseline. ([Scientific Reports, 2022](https://pubmed.ncbi.nlm.nih.gov/35340018/))
- Topical gel and cream formulations containing niosomes entrapped with rice bran bioactive compounds improved skin hydration, lightening, thickness, roughness, and elasticity in 30 human volunteers over 28 days compared to baseline. ([Pharmaceutical Biology, 2012](https://pubmed.ncbi.nlm.nih.gov/22235888/))
- Gel and cream formulations containing rice bran bioactive compounds entrapped in niosomes increased in vitro antioxidant activity (ORAC values of 20-28 micromol TE/g versus 16-18 micromol TE/g for placebo), enhanced lipid peroxidation inhibition in human sebum by about 1.5 times, and improved in vivo human skin hydration by approximately 3 to 30% depending on the measurement technique. ([Journal of Nanoscience and Nanotechnology, 2011](https://pubmed.ncbi.nlm.nih.gov/21449379/))
- Stirring Nukadoko fermented rice bran beds by hand leads to temporary settlement of microorganisms on human skin with quick shedding. ([FEMS Microbiology Letters, 2023](https://pubmed.ncbi.nlm.nih.gov/37960971/))

## Why other moisturizers fit sensitive skin better

- A panthenol-enriched mask improved skin hydration, regulated sebum, and reduced redness and TEWL across dry sensitive, oily sensitive, and oily acne skin subgroups with excellent tolerance and no adverse reactions. ([Journal of Cosmetic Dermatology, 2024](https://pubmed.ncbi.nlm.nih.gov/38366684/))
- Topical dexpanthenol acts as a moisturizer, improves stratum corneum hydration, accelerates wound healing and epidermal regeneration, reduces erythema, and improves symptoms of skin irritation compared to vehicle or no pretreatment. ([American Journal of Clinical Dermatology, 2002](https://pubmed.ncbi.nlm.nih.gov/12113650/))
- A dexpanthenol-containing cream accelerated skin barrier repair, increased stratum corneum hydration, reduced skin roughness, and decreased skin redness compared to vehicle and untreated controls in sodium lauryl sulphate-irritated skin. ([The Journal of Dermatological Treatment, 2002](https://pubmed.ncbi.nlm.nih.gov/19753737/))

## What reviewers say

Users widely praise this moisturizer for its lightweight, milky texture that absorbs instantly to create a "glass skin" glow, making it a favorite for normal, combination, and oily skin types. It is frequently cited as insufficient for very dry skin in winter, and a notable minority of acne-prone users experienced breakouts linked to its coconut oil content.

- Liked: Lightweight texture (mostly mentioned)
- Liked: Glass skin glow (often mentioned)
- Liked: Hydrating & softening (often mentioned)
- Liked: Barrier support (sometimes noted)
- Disliked: Caused breakouts (sometimes noted)
- Disliked: Not moisturizing enough (sometimes noted)
- Disliked: Skin irritation (rarely noted)

## How to apply

- Use this soothing AM and PM routine every day to keep your normal skin calm. Always remember to apply SPF in the morning after your moisturizer.
- Apply your moisturizer after your toner in the morning, and after your serum in the evening. This step locks in hydration and protects your skin.
- Gently press a small amount of the moisturizer evenly across your face. Avoid rubbing to keep your sensitive skin happy and calm.
- You can apply this gentle formula on dry or slightly damp skin for the best comfort. It works wonderfully on clean skin to soothe redness and irritation.
- Do a patch test before your very first use to check your skin's reaction. Avoid getting the product directly into your eyes .
- Video: https://storage.pora.ai/2f72f5d69f07beeafc30237f829efbff.mp4

## Questions and answers

### How well does Anua Rice 70 Intensive Moisturizing Milk work for sensitive skin?

Anua Rice 70 Intensive Moisturizing Milk works moderately well for sensitive skin, as rice bran water and ceramides hydrate and soothe irritation without causing harsh reactions. This moisturizer needs highly effective soothing ingredients like fermented Centella Asiatica, cica ceramide, and nourishing oils to truly calm redness and protect sensitive skin.

### Which ingredients make this moisturizer a good fit for sensitive skin?

Rice bran water and ceramides make this moisturizer work for sensitive skin by hydrating it and helping strengthen the skin barrier. To be a better fit for this skin, a moisturizer of this type needs soothing ingredients like fermented Centella Asiatica or cica ceramide that specifically target redness and irritation.

### What does Rice Bran Water do for sensitive skin?

Rice Bran Water helps calm sensitive skin by easing inflammation and providing gentle moisture. It is unlikely to cause irritation and may help protect the skin barrier against daily dryness.
Sources: [Journal of Cosmetic Dermatology, 2022](https://pubmed.ncbi.nlm.nih.gov/35587098/), [Journal of Nanoscience and Nanotechnology, 2011](https://pubmed.ncbi.nlm.nih.gov/21449379/)

### What do Ceramides do for sensitive skin?

Ceramides help calm and strengthen sensitive skin by improving moisture barriers and reducing discomfort. Topical use is well tolerated and may significantly increase skin hydration while easing stinging or sensitive sensations.
Sources: [Archives of Dermatological Research, 2018](https://pubmed.ncbi.nlm.nih.gov/29728858/), [Skin Pharmacology and Physiology, 2026](https://pubmed.ncbi.nlm.nih.gov/41758783/)

### Where does this moisturizer go in a skincare routine for sensitive skin?

This moisturizer goes in the evening routine as the final step after your treatment, and in your weekly routine after a nourishing mask and treatment. Sensitive skin needs gentle hydrators like ceramides and soothing ingredients to calm redness while keeping the skin barrier strong.

### Can I use this moisturizer with retinol, and in what order?

You can use this moisturizer with retinol by applying it after your retinol treatment to help keep your skin calm and hydrated. Products used with retinol for sensitive skin benefit from including barrier-strengthening ingredients like ceramides and soothing agents to keep the skin comfortable.
Sources: [Cutis, 2006](https://pubmed.ncbi.nlm.nih.gov/17121065/)

### How often should I use this moisturizer?

You can use this moisturizer daily as part of your morning and evening routine, as rice bran water and ceramides help keep your skin hydrated and calm. To work best for sensitive skin, a product of this type needs soothing ingredients and a gentle, fragrance-free formula that protects the skin barrier without causing irritation.
Sources: [Journal of Cosmetic Dermatology, 2020](https://pubmed.ncbi.nlm.nih.gov/32141711/), [Health Science Reports, 2021](https://pubmed.ncbi.nlm.nih.gov/34141902/)

### Can this moisturizer clog pores, cause breakouts or purging for sensitive skin?

This moisturizer may cause breakouts for some people with sensitive skin, as reviewers occasionally report pimples from using it. However, it is unlikely to cause irritation since it avoids harsh ingredients.

### Can I use this moisturizer around the eyes or on my body?

This moisturizer is safe to use on the body and around the eyes, as its gentle ingredients are unlikely to cause irritation. However, sensitive skin around the eyes and body often needs richer, specialized barrier-repairing creams with higher concentrations of ceramides and deep hydrators to keep thin skin soft and protected.
Sources: [Surgical and Radiologic Anatomy, 2002](https://pubmed.ncbi.nlm.nih.gov/12375070/)

## Alternatives for sensitive skin

- [SKIN1004 Madagascar Centella Probio-Cica Enrich Cream](https://lovi.care/skincare/fr/p/skin1004/madagascar-centella-probio-cica-enrich-cream/for/sensitive-skin) — Superior fit — €20.46 at Amazon
- [COSRX Advanced Snail 96 Mucin Power Essence](https://lovi.care/skincare/fr/p/cosrx/advanced-snail-96-mucin-power-essence/for/sensitive-skin) — Superior fit — €14.90 at Amazon
- [COSRX Advanced Snail 92 All in One Cream](https://lovi.care/skincare/fr/p/cosrx/advanced-snail-92-all-in-one-cream/for/sensitive-skin) — Superior fit — €16.94 at Amazon

## Pairs well with

- Cleanser: [La Roche-Posay Hydrating Gentle Cleanser](https://lovi.care/skincare/fr/p/la-roche-posay/toleriane-hydrating-gentle-cleanser/for/sensitive-skin) — Superior fit — €28.02 at Amazon
- Soothing Toner: [Pixi Milky Tonic](https://lovi.care/skincare/fr/p/pixi/milky-tonic/for/sensitive-skin) — Superior fit — €27.60 at Amazon
- Moisturizer with Sun Protection: [innisfree Daily Mild Sunscreen](https://lovi.care/skincare/fr/p/innisfree/daily-mild-sunscreen/for/sensitive-skin) — Superior fit — €24.00 at Amazon

## Where to buy

- Amazon.fr: €26.03 (https://www.amazon.fr/dp/B0D8HMWWRG?tag=lovi-care-web-product06-21&linkCode=osi&th=1&psc=1)
- Notino: €16.20 (https://www.notino.fr/anua/rice-70-intensive-moisturizing-milk-fluide-hydratant-et-illuminateur-visage/p-16382092/)
Prices checked 10 Oct – 6 Nov 2026.

## Ingredients

Rice Bran Water, Ceramides
## About the Lovi Fit

Lovi: Unbiased, science-based skincare AI trained on real user outcomes.

Lovi calculates every fit score from the full ingredient list with brand-independent rules its dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update. Levels from best to worst: Superior, High, Average, Low, Caution, Warning.

Behind this fit score: Nadia Kapleva, MS (Co-founder, Medical Director); Alexey Shagraev, PhD (Co-founder, CEO and CTO); Dr. Sofía Perea Pérez, MD, MSc (Medical Board); Aishani Shah, MD (Medical Board); Asya Zubkova, MS (Medical Board); Hanna Kurets, MD (Medical Board, Medical Advisor); Elina Nazarenko, MD (Medical Board); Victoria Derkova, MS (Medical Board).

Page built Nov 8, 2026.

More from Lovi: https://lovi.care/skincare/llms.txt

## This page in other countries

- United States: https://lovi.care/skincare/p/anua/rice-70-intensive-moisturizing-milk/for/sensitive-skin
- United Kingdom: https://lovi.care/skincare/uk/p/anua/rice-70-intensive-moisturizing-milk/for/sensitive-skin
- Ireland: https://lovi.care/skincare/ie/p/anua/rice-70-intensive-moisturizing-milk/for/sensitive-skin
- Germany: https://lovi.care/skincare/de/p/anua/rice-70-intensive-moisturizing-milk/for/sensitive-skin
- France: https://lovi.care/skincare/fr/p/anua/rice-70-intensive-moisturizing-milk/for/sensitive-skin (this page)
- Italy: https://lovi.care/skincare/it/p/anua/rice-70-intensive-moisturizing-milk/for/sensitive-skin
- Netherlands: https://lovi.care/skincare/nl/p/anua/rice-70-intensive-moisturizing-milk/for/sensitive-skin
- Spain: https://lovi.care/skincare/es/p/anua/rice-70-intensive-moisturizing-milk/for/sensitive-skin
- Canada: https://lovi.care/skincare/ca/p/anua/rice-70-intensive-moisturizing-milk/for/sensitive-skin
- Australia: https://lovi.care/skincare/au/p/anua/rice-70-intensive-moisturizing-milk/for/sensitive-skin
- Singapore: https://lovi.care/skincare/sg/p/anua/rice-70-intensive-moisturizing-milk/for/sensitive-skin
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- United Arab Emirates: https://lovi.care/skincare/ae/p/anua/rice-70-intensive-moisturizing-milk/for/sensitive-skin