# Simple vs the purest

Page: https://lovi.care/skincare/fr/compare/simple-vs-the-purest

The Lovi Fit is the same in every country; only the stores and prices differ, and the ones here are for France.

Simple and the purest are two gentle skincare lines designed to nurture everyday complexions. Simple is a British brand known for its moisturizers, makeup removers, cleansers, and toners crafted with [niacinamide](https://lovi.care/skincare/fr/ingredients/niacinamide) and [glycerin](https://lovi.care/skincare/fr/ingredients/glycerin), which suit acne-prone skin and skin with dark spots best. Conversely, the purest is cherished for its moisturizers and mild formulas that suit sensitive, dry, and combination skin best while offering reliable daily support for acne-prone skin. While both share a gentle nature, they differ in their specific formulations and primary target skin types.

Simple is a British skincare brand founded in 1960 and owned by Unilever PLC since 2011.

[en.wikipedia.org](https://en.wikipedia.org/wiki/Simple_Skincare) [sec.gov](https://www.sec.gov/Archives/edgar/data/1368457/000119312511134453/dex991.htm) [prnewswire.com](https://www.prnewswire.com/news-releases/alberto-culver-announces-that-unilever-has-received-approval-from-the-us-department-of-justice-to-complete-the-acquisition-of-the-company-121400884.html) [simple.co.uk](https://www.simple.co.uk/philosophy.html)

This page compares some of the most popular Simple and the purest products; for every product of both brands, with a fit score for your own skin, [use the Lovi app](https://app.pora.ai/vqqJ/j1xj2b6o?af_sub2=compare&af_sub3=selection_note&af_sub4=pga0d6902497).

### Popular Simple vs the purest products

#### Simple

- [Micellar Water](https://lovi.care/skincare/fr/p/simple/micellar-water/for/mature-skin) — Average fit — [€9.92 at Amazon](https://www.amazon.fr/dp/B00X3OQ6N0?tag=lovi-care-web-product06-21&linkCode=osi&th=1&psc=1)
- [Micellar Cleansing Water](https://lovi.care/skincare/fr/p/simple/micellar-cleansing-water/for/sensitive-skin) — High fit — [€9.92 at Amazon](https://www.amazon.fr/dp/B00X3OQ6N0?tag=lovi-care-web-product06-21&linkCode=osi&th=1&psc=1)
- [Hydrating Light Moisturiser](https://lovi.care/skincare/fr/p/simple/hydrating-light-moisturiser/for/dry-skin) — Average fit — [€12.48 at Amazon](https://www.amazon.fr/dp/B000LQX6XG?tag=lovi-care-web-product06-21&linkCode=osi&th=1&psc=1)
- [Refreshing Facial Wash](https://lovi.care/skincare/fr/p/simple/refreshing-facial-wash/for/acne-prone-skin) — Average fit — [€14.25 at Amazon](https://www.amazon.fr/dp/B000LQUA6M?tag=lovi-care-web-product06-21&linkCode=osi&th=1&psc=1)
- [Replenishing Rich Moisturiser](https://lovi.care/skincare/fr/p/simple/replenishing-rich-moisturiser/for/dry-skin) — Average fit — [€16.97 at Amazon](https://www.amazon.fr/dp/B000LNHB6M?tag=lovi-care-web-product06-21&linkCode=osi&th=1&psc=1)
- [Water Boost Hydrating Gel Cream](https://lovi.care/skincare/fr/p/simple/water-boost-hydrating-gel-cream/for/dry-skin) — Average fit — [€11.99 at Amazon](https://www.amazon.fr/dp/B07CZR7ST1?tag=lovi-care-web-product06-21&linkCode=osi&th=1&psc=1)
- [Kind to Skin Soothing Facial Toner](https://lovi.care/skincare/fr/p/simple/kind-to-skin-soothing-facial-toner/for/mature-skin) — Superior fit — [€12.00 at Amazon](https://www.amazon.fr/dp/B076V2D94Y?tag=lovi-care-web-product06-21&linkCode=osi&th=1&psc=1)

#### the purest

- [solutions](https://lovi.care/skincare/fr/p/the-purest/solutions/for/sensitive-skin) — High fit

## Questions and answers

### Simple or the purest: which is better?

Simple is the better choice on this page because its products on this page are fragrance-free and achieve higher Lovi fit levels across multiple skin types compared to the purest. [Glycerin](https://lovi.care/skincare/fr/ingredients/glycerin) helps provide hydration, and [niacinamide](https://lovi.care/skincare/fr/ingredients/niacinamide) helps reduce cutaneous pigmentation.

[The British Journal of Dermatology, 2002](https://pubmed.ncbi.nlm.nih.gov/12100180/)

### What is the difference between Simple and the purest?

Simple features fragrance-free products on this page containing niacinamide and glycerin, and Lovi rates its Kind to Skin Soothing Facial Toner as a Superior fit for mature skin. In contrast, the purest lists a fragrance in its solutions moisturizer, which Lovi rates as a High fit for sensitive skin.

[The British Journal of Dermatology, 2002](https://pubmed.ncbi.nlm.nih.gov/12100180/)

### Simple or the purest: which moisturizer is better?

Simple is a better choice for most moisturizers on this page, as its products on this page list no fragrance and feature key ingredients like glycerin which helps hydrate the skin. The purest solutions moisturizer contains fragrance and receives a low fit for combination and oily skin types.

[Clinical, Cosmetic and Investigational Dermatology, 2017](https://pubmed.ncbi.nlm.nih.gov/28860834/)

### Which is more affordable, Simple or the purest?

Simple features lightweight, value-friendly moisturizers on this page, whereas the purest does not mention affordability.

### Which causes fewer breakouts, Simple or the purest?

Simple has a High fit for acne-prone skin on several products and its routines best fit acne-prone skin, whereas the purest has a Low fit for acne-prone skin. However, reviewers note that Simple products can sometimes cause breakouts or irritations.

### Which brand has been established longer, Simple or the purest?

Simple has been established longer, having been founded in 1960 in the United Kingdom, whereas the purest was founded in 2020.

### Do all products from Simple and the purest contain fragrance, or are some fragrance-free?

Every product from Simple on this page is fragrance-free, whereas the solutions product from the purest contains fragrance.

### Which brand offers a larger variety of products on the page for shoppers to choose from?

Simple offers a much larger variety of products on this page, with seven options ranging from makeup removers to moisturizers, cleansers, and a toner, compared to just one product from the purest. Simple also ensures that every product on this page is fragrance-free, whereas the purest includes fragrance in its sole product.

## Research behind their key ingredients

- [The effect of niacinamide on reducing cutaneous pigmentation and suppression of melanosome transfer](https://pubmed.ncbi.nlm.nih.gov/12100180/) Niacinamide · The British Journal of Dermatology, 2002
- [Mechanistic Basis and Clinical Evidence for the Applications of Nicotinamide (Niacinamide) to Control Skin Aging and Pigmentation](https://pubmed.ncbi.nlm.nih.gov/34439563/) Niacinamide · Antioxidants, 2021
- [Benefits of topical hyaluronic acid for skin quality and signs of skin aging: From literature review to clinical evidence](https://pubmed.ncbi.nlm.nih.gov/36200921/) Hyaluronic acid · Dermatologic Therapy, 2022
- [Topical use of dexpanthenol in skin disorders](https://pubmed.ncbi.nlm.nih.gov/12113650/) Panthenol · American Journal of Clinical Dermatology, 2002
- [Apigenin inhibits UVA-induced cytotoxicity in vitro and prevents signs of skin aging in vivo](https://pubmed.ncbi.nlm.nih.gov/27279007/) Chamomilla recutita flower extract matricaria flower extract · International Journal of Molecular Medicine, 2016
- [Moisturizing and Antiinflammatory Properties of Cosmetic Formulations Containing Centella asiatica Extract](https://pubmed.ncbi.nlm.nih.gov/27168678/) Centella asiatica · Indian Journal of Pharmaceutical Sciences, 2016
- [The 24-hour skin hydration and barrier function effects of a hyaluronic 1%, glycerin 5%, and Centella asiatica stem cells extract moisturizing fluid: an intra-subject, randomized, assessor-blinded study](https://pubmed.ncbi.nlm.nih.gov/28860834/) Glycerin · Clinical, Cosmetic and Investigational Dermatology, 2017
- [Randomized controlled study for the anti-aging effect of human adipocyte-derived mesenchymal stem cell media combined with niacinamide after laser therapy](https://pubmed.ncbi.nlm.nih.gov/33103316/) Niacinamide · Journal of Cosmetic Dermatology, 2021
- [A new topical panthenol-containing emollient: Results from two randomized controlled studies assessing its skin moisturization and barrier restoration potential, and the effect on skin microflora](https://pubmed.ncbi.nlm.nih.gov/27425824/) Panthenol · The Journal of Dermatological Treatment, 2017
- [Senomorphic activity of a combination of niacinamide and hyaluronic acid: correlation with clinical improvement of skin aging](https://pubmed.ncbi.nlm.nih.gov/39009698/) Niacinamide · Scientific Reports, 2024
- [Stable Ozonides with Vitamin E Acetate versus Corticosteroid in the Treatment of Lichen Sclerosus in Foreskin: Evaluation of Effects on Inflammation](https://pubmed.ncbi.nlm.nih.gov/30991399/) Tocopheryl acetate vitamin e, Tocopheryl acetate · Urologia Internationalis, 2019
- [Efficacy of a topical gel containing chitosan, chlorhexidine, allantoin and dexpanthenol for pain and inflammation control after third molar surgery: A randomized and placebo-controlled clinical trial](https://pubmed.ncbi.nlm.nih.gov/32683390/) Panthenol, Panthenol vitamin b5, Allantoin · Medicina Oral, Patologia Oral Y Cirugia Bucal, 2020
- [High molecular compounds (polysaccharides and proanthocyanidins) from Hamamelis virginiana bark: influence on human skin keratinocyte proliferation and differentiation and influence on irritated skin](https://pubmed.ncbi.nlm.nih.gov/11684194/) Witch hazel · Phytochemistry, 2001
- [Systematic Study of Paeonol/Madecassoside Co-Delivery Nanoemulsion Transdermal Delivery System for Enhancing Barrier Repair and Anti-Inflammatory Efficacy](https://pubmed.ncbi.nlm.nih.gov/37446936/) Centella asiatica · Molecules, 2023
- [Comparison of clinical efficacies of sodium ascorbyl phosphate, retinol and their combination in acne treatment](https://pubmed.ncbi.nlm.nih.gov/19134126/) Sodium ascorbyl phosphate · International Journal of Cosmetic Science, 2009
- [Efficacy and Tolerability of Topical Nicotinamide Plus Antibacterial Adhesive Agents and Zinc-Pyrrolidone Carboxylic Acid Versus Placebo as an Adjuvant Treatment for Moderate Acne Vulgaris in Indonesia: A Multicenter, Double-blind, Randomized, Controlled Trial](https://pubmed.ncbi.nlm.nih.gov/32983333/) Zinc pca · The Journal of Clinical and Aesthetic Dermatology, 2020
- [Whitening effect of alpha-bisabolol in Asian women subjects](https://pubmed.ncbi.nlm.nih.gov/20642768/) Bisabolol · International Journal of Cosmetic Science, 2010
- [Assessment of Combined Ascorbyl Palmitate (AP) and Sodium Ascorbyl Phosphate (SAP) on Facial Skin Sebum Control in Female Healthy Volunteers](https://pubmed.ncbi.nlm.nih.gov/27756097/) Sodium ascorbyl phosphate · Drug Research, 2017
- [Understanding Solar Skin Elastosis-Cause and Treatment](https://pubmed.ncbi.nlm.nih.gov/30052192/) Witch hazel leaf water · Journal of Cosmetic Science, 2018
- [Borage Oil Treated with Immobilized Lipase Inhibits Melanogenesis](https://pubmed.ncbi.nlm.nih.gov/33128473/) Borago officinalis seed oil · Lipids, 2020
- [Antiaging, Brightening, and Antioxidant Efficacy of Fermented Bilberry Extract (Vaccinium myrtillus): A Randomized, Double-Blind, Placebo-Controlled Trial](https://pubmed.ncbi.nlm.nih.gov/39064646/) Vaccinium myrtillus · Nutrients, 2024
- [Influence of vitamin E acetate on stratum corneum hydration](https://pubmed.ncbi.nlm.nih.gov/9706379/) Tocopheryl acetate vitamin e, Tocopheryl acetate · Arzneimittel-Forschung, 1998
- [Evaluation of the Efficacy and Safety of a Panthenol-Enriched Mask for Skin Barrier Recovery After Facial Laser Treatment: Results of a Double-Blind Randomized Controlled Study](https://pubmed.ncbi.nlm.nih.gov/40613435/) Panthenol · Journal of Cosmetic Dermatology, 2025
- [Modulation of skin pigmentation by the tetrapeptide PKEK: in vitro and in vivo evidence for skin whitening effects](https://pubmed.ncbi.nlm.nih.gov/22142309/) Sodium ascorbyl phosphate · Experimental Dermatology, 2012
- [Nanostructured Lipid Carrier Based Gel Containing α-Tocopherol and α-Tocopheryl Acetate for Synergistic Cutaneous Antiaging Efficacy](https://pubmed.ncbi.nlm.nih.gov/41309687/) Tocopheryl acetate · Scientific Reports, 2025
- [Safety assessment on comedogenicity of dermatological products containing d-alpha tocopheryl acetate in Asian subjects: A double-blind randomized controlled trial](https://pubmed.ncbi.nlm.nih.gov/34471722/) Tocopheryl acetate vitamin e, Tocopheryl acetate · Contemporary Clinical Trials Communications, 2021
- [Impact of dermal emulsions containing diacyl phospholipids, mono acyl phospholipids, sodium lauryl ether sulfate and polysorbate 80 in combination with UVA irradiation on human skin physiology in vivo: A pilot study](https://pubmed.ncbi.nlm.nih.gov/42617898/) Sodium laureth sulfate · International Journal of Pharmaceutics, 2026
- [A novel facial moisturizer containing Saccharide isomerate accelerates skin barrier restoration following intense pulsed light treatment: a randomized split-face study](https://pubmed.ncbi.nlm.nih.gov/41211697/) Saccharide isomerate · The Journal of Dermatological Treatment, 2025
- [Efficacy and safety of combination cream of stimu-tex AS™ (spent grain wax, Argania Spinosa Kernel oil, Butyrospermum Parkii (shea butter) extract), and saccharide isomerate after fractional CO2 laser procedure: split-face, double blinded, randomized controlled trial](https://pubmed.ncbi.nlm.nih.gov/41134387/) Shea butter · Lasers in Medical Science, 2025
- [Saccharide isomerate ameliorates cosmetic scalp conditions in a Chinese study population](https://pubmed.ncbi.nlm.nih.gov/35279940/) Saccharide isomerate · Journal of Cosmetic Dermatology, 2023

## The brands

- British skincare: [Simple](https://lovi.care/skincare/fr/brands/simple)
- Skincare: [the purest](https://lovi.care/skincare/fr/brands/the-purest)

## More comparisons

- [SKIN1004 vs Simple](https://lovi.care/skincare/fr/compare/skin1004-vs-simple)
- [SKIN1004 vs the purest](https://lovi.care/skincare/fr/compare/skin1004-vs-the-purest)
- [Anua vs Simple](https://lovi.care/skincare/fr/compare/anua-vs-simple)
- [Anua vs the purest](https://lovi.care/skincare/fr/compare/anua-vs-the-purest)
- [Medicube vs Simple](https://lovi.care/skincare/fr/compare/medicube-vs-simple)
- [Medicube vs the purest](https://lovi.care/skincare/fr/compare/medicube-vs-the-purest)
- [The Ordinary vs Simple](https://lovi.care/skincare/fr/compare/the-ordinary-vs-simple)
- [The Ordinary vs the purest](https://lovi.care/skincare/fr/compare/the-ordinary-vs-the-purest)
- [Beauty of Joseon vs Simple](https://lovi.care/skincare/fr/compare/beauty-of-joseon-vs-simple)
- [Beauty of Joseon vs the purest](https://lovi.care/skincare/fr/compare/beauty-of-joseon-vs-the-purest)
- [COSRX vs Simple](https://lovi.care/skincare/fr/compare/cosrx-vs-simple)
- [COSRX vs the purest](https://lovi.care/skincare/fr/compare/cosrx-vs-the-purest)
- [CeraVe vs Simple](https://lovi.care/skincare/fr/compare/cerave-vs-simple)
- [CeraVe vs the purest](https://lovi.care/skincare/fr/compare/cerave-vs-the-purest)
- [La Roche-Posay vs Simple](https://lovi.care/skincare/fr/compare/la-roche-posay-vs-simple)
- [La Roche-Posay vs the purest](https://lovi.care/skincare/fr/compare/la-roche-posay-vs-the-purest)
- [Dr. Althea vs Simple](https://lovi.care/skincare/fr/compare/dr-althea-vs-simple)
- [Dr. Althea vs the purest](https://lovi.care/skincare/fr/compare/dr-althea-vs-the-purest)
- [Some By Mi vs Simple](https://lovi.care/skincare/fr/compare/some-by-mi-vs-simple)
- [Some By Mi vs the purest](https://lovi.care/skincare/fr/compare/some-by-mi-vs-the-purest)

## About the Lovi Fit

Lovi: Unbiased, science-based skincare AI trained on real user outcomes.

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules its dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update. Levels from best to worst: Superior, High, Average, Low, Caution, Warning.

Behind this comparison: Nadia Kapleva, MS (Co-founder, Medical Director); Alexey Shagraev, PhD (Co-founder, CEO and CTO); Dr. Sofía Perea Pérez, MD, MSc (Medical Board); Aishani Shah, MD (Medical Board); Asya Zubkova, MS (Medical Board); Hanna Kurets, MD (Medical Board, Medical Advisor); Elina Nazarenko, MD (Medical Board); Victoria Derkova, MS (Medical Board).

Page built Nov 8, 2026.

More from Lovi: https://lovi.care/skincare/llms.txt

## This page in other countries

- United States: https://lovi.care/skincare/compare/simple-vs-the-purest
- United Kingdom: https://lovi.care/skincare/uk/compare/simple-vs-the-purest
- Ireland: https://lovi.care/skincare/ie/compare/simple-vs-the-purest
- Germany: https://lovi.care/skincare/de/compare/simple-vs-the-purest
- France: https://lovi.care/skincare/fr/compare/simple-vs-the-purest (this page)
- Italy: https://lovi.care/skincare/it/compare/simple-vs-the-purest
- Netherlands: https://lovi.care/skincare/nl/compare/simple-vs-the-purest
- Spain: https://lovi.care/skincare/es/compare/simple-vs-the-purest
- Canada: https://lovi.care/skincare/ca/compare/simple-vs-the-purest
- Australia: https://lovi.care/skincare/au/compare/simple-vs-the-purest
- Singapore: https://lovi.care/skincare/sg/compare/simple-vs-the-purest
- Saudi Arabia: https://lovi.care/skincare/sa/compare/simple-vs-the-purest
- United Arab Emirates: https://lovi.care/skincare/ae/compare/simple-vs-the-purest