# Verb skincare Page: https://lovi.care/skincare/fr/brands/verb The Lovi Fit is the same in every country; only the stores and prices differ, and the ones here are for France. Verb is an American skincare brand founded in 2011 and owned by Moroccanoil since 2014. [en.wikipedia.org](https://en.wikipedia.org/wiki/Moroccanoil) [happi.com](https://www.happi.com/breaking-news/hair-care-brand-verb-joins-ulta-beauty-at-target/) [tracxn.com](https://tracxn.com/d/companies/verb/__NGKRp0591-Ow0BUvs7oEtnieVEs_shirDzNRkr-KgME) Verb is adored for hair care formulas, styling items, and body wash items that feature nourishing ingredients. Its products suit all hair and skin types best. The standout products for particular concerns include the Ghost Exfoliating Scalp Nectar for acne-prone skin. The brand consistently delivers gentle, effective care through carefully balanced preparations. - [Cruelty-free · PETA](https://crueltyfree.peta.org/company/verb/) This page covers some of the most popular Verb products; for the whole Verb range, with a fit score for every product, [use the Lovi app](https://app.pora.ai/vqqJ/j1xj2b6o?af_sub2=brand&af_sub3=selection_note&af_sub4=pgd92670544d). ## Questions and answers ### Is Verb worth it? Verb is worth it for oily skin, where Lovi rates the brand-focused routine Superior. Founded in the United States in 2011 and owned by Moroccanoil since 2014, the brand offers products like the Ghost Exfoliating Scalp Nectar. ### What are Verb's best products? Ghost Exfoliating Scalp Nectar is Verb's top product on this page, and Lovi rates it Superior for oily skin and High for oily acne-prone, combination, and dark-spotted skin. Lovi also rates Verb-focused routines Superior overall for dry, oily, sensitive, combination, and acne-prone skin. ### Does Verb cause breakouts? Verb products are unlikely to cause breakouts, as Lovi rates the Verb routines Superior for acne-prone skin. Ghost Exfoliating Scalp Nectar has a High fit for oily acne-prone skin. ### Is Verb fragrance-free? No, the Verb products on this page are not fragrance-free. The Ghost Exfoliating Scalp Nectar includes fragrance. ### What are the key ingredients in Verb products? Verb products use ingredients such as [glycerin](https://lovi.care/skincare/fr/ingredients/glycerin), xylitol, [urea](https://lovi.care/skincare/fr/ingredients/urea), [glycolic acid](https://lovi.care/skincare/fr/ingredients/glycolic-acid), [lactobionic acid](https://lovi.care/skincare/fr/ingredients/lactobionic-acid), and [moringa oleifera seed oil](https://lovi.care/skincare/fr/ingredients/moringa-oil). These components help maintain moisture, support the skin barrier, and gently exfoliate. [Acta Dermato-venereologica, 2017](https://pubmed.ncbi.nlm.nih.gov/27349297/) ### How do I build a Verb skincare routine? To build a Verb skincare routine, you use the Ghost Exfoliating Scalp Nectar, which Lovi rates Superior for oily, sensitive, combination, and acne-prone skin, and dry skin routines. The Verb products on this page include fragrance. ### What are good alternatives to Verb? Good alternatives to Verb include CeraVe, Cetaphil, Paula's Choice, Neutrogena, Kiehl's, and Dermalogica. These similar brands also have dedicated pages on Lovi for comparison. ### Verb vs CeraVe: which is better? Verb is better for dry skin, oily skin, sensitive skin, combination skin, and acne-prone skin, where Lovi rates the Verb-focused routine Superior. CeraVe is a similar brand that also has a page on Lovi. ### Who owns Verb, and where is it from? Verb is an American brand founded in 2011, owned by Moroccanoil since 2014. [en.wikipedia.org](https://en.wikipedia.org/wiki/Moroccanoil) [happi.com](https://www.happi.com/breaking-news/hair-care-brand-verb-joins-ulta-beauty-at-target/) [tracxn.com](https://tracxn.com/d/companies/verb/__NGKRp0591-Ow0BUvs7oEtnieVEs_shirDzNRkr-KgME) ### Is Verb cruelty-free? Yes: PETA lists Verb as cruelty-free. [PETA](https://crueltyfree.peta.org/company/verb/) ## Research behind Verb's key ingredients - [Effects of Locally Applied Glycerol and Xylitol on the Hydration, Barrier Function and Morphological Parameters of the Skin](https://pubmed.ncbi.nlm.nih.gov/27349297/) Xylitol · Acta Dermato-venereologica, 2017 - [The 24-hour skin hydration and barrier function effects of a hyaluronic 1%, glycerin 5%, and Centella asiatica stem cells extract moisturizing fluid: an intra-subject, randomized, assessor-blinded study](https://pubmed.ncbi.nlm.nih.gov/28860834/) Glycerin · Clinical, Cosmetic and Investigational Dermatology, 2017 - [Microneedling by dermapen and glycolic acid peel for the treatment of acne scars: Comparative study](https://pubmed.ncbi.nlm.nih.gov/30548170/) Glycolic acid · Journal of Cosmetic Dermatology, 2019 - [The efficacy of glycolic acid, salicylic acid, gluconolactone, and licochalcone A combined with 0.1% adapalene vs adapalene monotherapy in mild-to-moderate acne vulgaris: a double-blinded within-person comparative study](https://pubmed.ncbi.nlm.nih.gov/30858720/) Glycolic acid · Clinical, Cosmetic and Investigational Dermatology, 2019 - [Effects of lactobionic acid peel, aluminum oxide crystal microdermabrasion, and both procedures on skin hydration, elasticity, and transepidermal water loss](https://pubmed.ncbi.nlm.nih.gov/30661294/) Lactobionic acid · Journal of Cosmetic Dermatology, 2019 - [Lactobionic acid in a natural alkylpolyglucoside-based vehicle: assessing safety and efficacy aspects in comparison to glycolic acid](https://pubmed.ncbi.nlm.nih.gov/20367666/) Lactobionic acid · Journal of Cosmetic Dermatology, 2010 - [Emulgels Containing Perilla frutescens Seed Oil, Moringa oleifera Seed Oil, and Mixed Seed Oil: Microemulsion and Safety Assessment](https://pubmed.ncbi.nlm.nih.gov/35745923/) Moringa oleifera seed oil · Polymers, 2022 - [A 10% Lactobionic acid-containing moisturizer reduces skin surface pH without irritation-An in vivo/in vitro study](https://pubmed.ncbi.nlm.nih.gov/30859734/) Lactobionic acid · Journal of Cosmetic Dermatology, 2019 ## Similar brands - American skincare: [CeraVe](https://lovi.care/skincare/fr/brands/cerave) - American skincare: [Cetaphil](https://lovi.care/skincare/fr/brands/cetaphil) - American skincare: [Paula's Choice](https://lovi.care/skincare/fr/brands/paula-s-choice) - American skincare: [Neutrogena](https://lovi.care/skincare/fr/brands/neutrogena) - American skincare: [Kiehl's](https://lovi.care/skincare/fr/brands/kiehl-s) - American skincare: [Dermalogica](https://lovi.care/skincare/fr/brands/dermalogica) - American skincare: [Good Molecules](https://lovi.care/skincare/fr/brands/good-molecules) - American skincare: [Clinique](https://lovi.care/skincare/fr/brands/clinique) - American skincare: [SkinCeuticals](https://lovi.care/skincare/fr/brands/skinceuticals) - American skincare: [Estée Lauder](https://lovi.care/skincare/fr/brands/estee-lauder) ## Popular brands - Korean skincare: [SKIN1004](https://lovi.care/skincare/fr/brands/skin1004) - Korean skincare: [Anua](https://lovi.care/skincare/fr/brands/anua) - Korean skincare: [Medicube](https://lovi.care/skincare/fr/brands/medicube) - Canadian skincare: [The Ordinary](https://lovi.care/skincare/fr/brands/the-ordinary) - Korean skincare: [Beauty of Joseon](https://lovi.care/skincare/fr/brands/beauty-of-joseon) - Korean skincare: [COSRX](https://lovi.care/skincare/fr/brands/cosrx) - French skincare: [La Roche-Posay](https://lovi.care/skincare/fr/brands/la-roche-posay) - Korean skincare: [Dr. Althea](https://lovi.care/skincare/fr/brands/dr-althea) - Korean skincare: [Some By Mi](https://lovi.care/skincare/fr/brands/some-by-mi) - Korean skincare: [Torriden](https://lovi.care/skincare/fr/brands/torriden) - Korean skincare: [celimax](https://lovi.care/skincare/fr/brands/celimax) - Korean skincare: [Purito](https://lovi.care/skincare/fr/brands/purito) - Korean skincare: [ROUND LAB](https://lovi.care/skincare/fr/brands/round-lab) - Korean skincare: [AXIS-Y](https://lovi.care/skincare/fr/brands/axis-y) - Korean skincare: [d'Alba](https://lovi.care/skincare/fr/brands/d-alba) - Korean skincare: [LANEIGE](https://lovi.care/skincare/fr/brands/laneige) - Korean skincare: [Haruharu Wonder](https://lovi.care/skincare/fr/brands/haruharu-wonder) - Korean skincare: [Pyunkang Yul](https://lovi.care/skincare/fr/brands/pyunkang-yul) - Korean skincare: [innisfree](https://lovi.care/skincare/fr/brands/innisfree) - French skincare: [Caudalie](https://lovi.care/skincare/fr/brands/caudalie) ## About the Lovi Fit Lovi: Unbiased, science-based skincare AI trained on real user outcomes. Lovi rates every product from its full ingredient list with brand-independent rules its dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update. Levels from best to worst: Superior, High, Average, Low, Caution, Warning. Behind these ratings: Nadia Kapleva, MS (Co-founder, Medical Director); Alexey Shagraev, PhD (Co-founder, CEO and CTO); Dr. Sofía Perea Pérez, MD, MSc (Medical Board); Aishani Shah, MD (Medical Board); Asya Zubkova, MS (Medical Board); Hanna Kurets, MD (Medical Board, Medical Advisor); Elina Nazarenko, MD (Medical Board); Victoria Derkova, MS (Medical Board). Page built Nov 8, 2026. More from Lovi: https://lovi.care/skincare/llms.txt ## This page in other countries - United States: https://lovi.care/skincare/brands/verb - United Kingdom: https://lovi.care/skincare/uk/brands/verb - Ireland: https://lovi.care/skincare/ie/brands/verb - Germany: https://lovi.care/skincare/de/brands/verb - France: https://lovi.care/skincare/fr/brands/verb (this page) - Italy: https://lovi.care/skincare/it/brands/verb - Netherlands: https://lovi.care/skincare/nl/brands/verb - Spain: https://lovi.care/skincare/es/brands/verb - Canada: https://lovi.care/skincare/ca/brands/verb - Australia: https://lovi.care/skincare/au/brands/verb - Singapore: https://lovi.care/skincare/sg/brands/verb - Saudi Arabia: https://lovi.care/skincare/sa/brands/verb - United Arab Emirates: https://lovi.care/skincare/ae/brands/verb