# TIRTIR skincare

Page: https://lovi.care/skincare/fr/brands/tirtir

The Lovi Fit is the same in every country; only the stores and prices differ, and the ones here are for France.

TIRTIR is a Korean skincare brand founded in 2017 and owned by Goodai Global Inc. since 2024.

[pitchbook.com](https://pitchbook.com/profiles/company/469860-40) [goodai-global.com](https://www.goodai-global.com/en/company/history) [tracxn.com](https://tracxn.com/d/companies/tirtir/__PPLhvxuSMp2zGwrn3gyckmmTwdGAw9hLgFEsGw_HFuc) [en.namu.wiki](https://en.namu.wiki/w/%ED%8B%B0%EB%A5%B4%ED%8B%B0%EB%A5%B4)

TIRTIR is loved for its thoughtful range of toners, moisturizers, [serums](https://lovi.care/skincare/fr/ingredients/serum), and exfoliants, each formulated with nourishing ingredients. Its products suit dry skin and dry sensitive skin best because of their deeply hydrating compositions. For targeted concerns, the Milk Skin Toner Light suits acne-prone skin, the Milk Skin Toner helps skin with dark spots, and the SOS Serum addresses mature skin. The brand consistently delivers gentle, effective care for daily routines.

This page covers some of the most popular TIRTIR products; for the whole TIRTIR range, with a fit score for every product, [use the Lovi app](https://app.pora.ai/vqqJ/j1xj2b6o?af_sub2=brand&af_sub3=selection_note&af_sub4=pg68b5e21867).

### Other TIRTIR products

#### Other products

- [Milk Skin Toner](https://lovi.care/skincare/fr/p/tirtir/milk-skin-toner/for/sensitive-skin) — High fit — [€22.28 at Amazon](https://www.amazon.fr/dp/B0CG1H8YRS?tag=lovi-care-web-product06-21&linkCode=osi&th=1&psc=1)
- [Milk Skin Toner Light](https://lovi.care/skincare/fr/p/tirtir/milk-skin-toner-light/for/acne-prone-skin) — Superior fit — [€22.99 at Amazon](https://www.amazon.fr/dp/B0CWN9NBVG?tag=lovi-care-web-product06-21&linkCode=osi&th=1&psc=1)
- [Ceramic Cream](https://lovi.care/skincare/fr/p/tirtir/ceramic-cream/for/dry-sensitive-skin) — Average fit — [€28.00 at Amazon](https://www.amazon.fr/dp/B08B16L82R?tag=lovi-care-web-product06-21&linkCode=osi&th=1&psc=1)
- [SOS Serum](https://lovi.care/skincare/fr/p/tirtir/sos-serum/for/dry-skin) — Superior fit — [€24.85 at Amazon](https://www.amazon.fr/dp/B08B1J1592?tag=lovi-care-web-product06-21&linkCode=osi&th=1&psc=1)
- [Hydro Boost Enzyme Cleansing Powder](https://lovi.care/skincare/fr/p/tirtir/hydro-boost-enzyme-cleansing-powder/for/acne-prone-skin) — Average fit — [€14.50 at Notino](https://www.notino.fr/tirtir/hydro-boost-enzyme-powder-wash-poudre-exfoliante-enzymatique-pour-une-peau-lumineuse-et-lisse/p-16294467/)
- [Glossy Coating Mist](https://lovi.care/skincare/fr/p/tirtir/glossy-coating-mist/for/dry-skin) — High fit

## People Say

★4.5

Overall rating based on 4.2k+ reviews

Reviewers most often praise TIRTIR for deep hydration, a glass skin glow, and improved skin texture. The most common complaints are a sticky or heavy finish and potential for breakouts.

### Highlights

- Intense hydration toners Mostly Mentioned “skin felt soft, plump, and well-moisturized — Milk Skin Toner” “quenched my dehydrated skin — Milk Skin Toner Light”
- Deep hydration moisturizers Mostly Mentioned “deeply moisturizes — SOS Serum” “lifesaver for dry skin — Ceramic Cream”
- Glass skin glow toners Mostly Mentioned “gives you glass skin — Milk Skin Toner” “gave me instant glass skin — Milk Skin Toner Light”
- Soothing toners Mostly Mentioned “calming and soothing effects — Milk Skin Toner” “calmed my redness — Milk Skin Toner Light”
- Expensive for quantity Sometimes Noted “Pricey for quantity — Glossy Coating Mist” “Pricy — Hydro Boost Enzyme Cleansing Powder”
- Breakout-causing toners Sometimes Noted “started developing closed comedones — Milk Skin Toner” “caused tiny whiteheads — Milk Skin Toner Light”

Sources: lovi.care, iherb.com, ulta.com, olivekollection.com, yesstyle.com, reddit.com, and more

## Questions and answers

### Is TIRTIR good for oily skin?

Yes, TIRTIR is good for oily skin because Lovi rates the TIRTIR-focused routine Superior for oily skin. The Milk Skin Toner Light and Glossy Coating Mist both fit oily skin very well.

### Is TIRTIR worth it?

TIRTIR is worth it for shoppers seeking intense hydration and a smooth glow, as Lovi rates the brand's routines Superior for dry, sensitive, and acne-prone skin. Reviewers frequently mention deep hydration and soothing benefits from the toners, and the TIRTIR products on this page list no fragrance.

### What are TIRTIR's best products?

TIRTIR's best products for the skin are SOS [Serum](https://lovi.care/skincare/fr/ingredients/serum) and Milk Skin Toner Light because Lovi rates them Superior for dry skin and oily skin respectively. Reviewers frequently mention these items for giving intense hydration and a glowing finish.

### Which TIRTIR moisturizer is best for dry skin?

The best TIRTIR moisturizer for dry skin is SOS Serum, which Lovi rates Superior for dry skin, followed by Ceramic Cream, which Lovi rates Average.

### Does TIRTIR cause breakouts?

TIRTIR is unlikely to cause breakouts, as reviewers sometimes note breakout-causing toners while Lovi rates acne-prone skin fit as High or Superior across the range.

### Is TIRTIR fragrance-free?

Yes, every product from the TIRTIR products on this page lists no fragrance in its ingredients. Reviewers often mention the soothing and hydrating qualities of these items without noting any added scent.

### What are the key ingredients in TIRTIR products?

TIRTIR products contain ingredients like [sodium hyaluronate](https://lovi.care/skincare/fr/ingredients/hyaluronic-acid) and [niacinamide](https://lovi.care/skincare/fr/ingredients/niacinamide), which help hydrate skin and improve dark spots. Niacinamide supports a reduction in skin pigmentation, while sodium hyaluronate helps deliver moisture for anti-aging effects.

[The British Journal of Dermatology, 2002](https://pubmed.ncbi.nlm.nih.gov/12100180/) [Antioxidants, 2021](https://pubmed.ncbi.nlm.nih.gov/34439563/)

### How do I build a TIRTIR skincare routine?

To build a TIRTIR routine for dry skin in the morning, use a hydrating cleanser, Milk Skin Toner Light, SOS Serum, and sunscreen, while the evening routine adds a pre-cleanser and a glass skin serum. Once a week, include a soothing sheet mask after cleansing and before your serums. Lovi rates the TIRTIR-focused routine for dry skin as Superior.

### Where can I buy TIRTIR, and how much does it cost?

TIRTIR products on this page are sold in stores in France. Prices range from €14.50 to €28.00, with most items priced between €22.28 and €24.85.

### What are good alternatives to TIRTIR?

Good alternatives to TIRTIR include SKIN1004, Anua, Medicube, Beauty of Joseon, COSRX, and Dr. Althea, which all have dedicated pages on Lovi. Lovi rates the TIRTIR-focused routine Superior for dry skin, oily skin, sensitive skin, and acne-prone skin, and High for combination skin.

### TIRTIR vs SKIN1004: which is better?

TIRTIR and SKIN1004 both perform strongly across skin types, with TIRTIR rated Superior for dry skin, oily skin, sensitive skin, and acne-prone skin, and High for combination skin. Lovi rates the TIRTIR-focused routine Superior for dry, oily, sensitive, and acne-prone skin, and High for combination skin.

### Who owns TIRTIR, and where is it from?

TIRTIR is a Korean brand founded in 2017, owned by Goodai Global Inc. since 2024.

[pitchbook.com](https://pitchbook.com/profiles/company/469860-40) [goodai-global.com](https://www.goodai-global.com/en/company/history) [tracxn.com](https://tracxn.com/d/companies/tirtir/__PPLhvxuSMp2zGwrn3gyckmmTwdGAw9hLgFEsGw_HFuc) [en.namu.wiki](https://en.namu.wiki/w/%ED%8B%B0%EB%A5%B4%ED%8B%B0%EB%A5%B4)

### Is TIRTIR cruelty-free?

PETA, Leaping Bunny, and Cruelty Free International, the registries Lovi checks, do not list TIRTIR as cruelty-free.

### Is TIRTIR good for dry skin?

Yes, TIRTIR is good for dry skin because the brand-focused routine rates Superior for this skin type. Lovi rates the SOS Serum Superior for dry skin, and reviewers frequently mention its deep hydration moisturizers. The TIRTIR products on this page list no fragrance in their ingredients.

[International Journal of Dermatology, 2008](https://pubmed.ncbi.nlm.nih.gov/18717861/)

### Is TIRTIR good for sensitive skin?

Yes, TIRTIR is good for sensitive skin because its products help keep skin calm and soft. Lovi rates the sensitive skin fit as High for the Milk Skin Toner, Milk Skin Toner Light, and SOS Serum, and Average for the Ceramic Cream, Glossy Coating Mist, and Hydro Boost Enzyme Cleansing Powder. Furthermore, the TIRTIR products on this page list no fragrance in their ingredients.

[Indian Journal of Pharmaceutical Sciences, 2016](https://pubmed.ncbi.nlm.nih.gov/27168678/)

### Is TIRTIR good for acne-prone skin?

Yes, TIRTIR is well-suited for acne-prone skin, with the Milk Skin Toner Light and SOS Serum rating High or Superior for this skin type. Lovi rates the TIRTIR-focused routine for acne-prone skin as Superior.

### Is TIRTIR good for skin with dark spots?

Yes, TIRTIR is good for skin with dark spots, as Lovi rates products like the Milk Skin Toner and SOS Serum High for this skin type. Niacinamide, an ingredient found in the brand's formulas, helps reduce cutaneous pigmentation.

[The British Journal of Dermatology, 2002](https://pubmed.ncbi.nlm.nih.gov/12100180/) [Antioxidants, 2021](https://pubmed.ncbi.nlm.nih.gov/34439563/)

### Is TIRTIR good for mature skin?

TIRTIR is good for mature skin, as Lovi rates the routine and products like SOS Serum Superior for this skin type. However, Milk Skin Toner has a low fit, so shoppers with mature skin may want to choose specific items.

## Research behind TIRTIR's key ingredients

- [The effect of niacinamide on reducing cutaneous pigmentation and suppression of melanosome transfer](https://pubmed.ncbi.nlm.nih.gov/12100180/) Niacinamide · The British Journal of Dermatology, 2002
- [Skin delivery of epigallocatechin-3-gallate (EGCG) and hyaluronic acid loaded nano-transfersomes for antioxidant and anti-aging effects in UV radiation induced skin damage](https://pubmed.ncbi.nlm.nih.gov/28155509/) Sodium hyaluronate · Drug Delivery, 2017
- [Mechanistic Basis and Clinical Evidence for the Applications of Nicotinamide (Niacinamide) to Control Skin Aging and Pigmentation](https://pubmed.ncbi.nlm.nih.gov/34439563/) Niacinamide · Antioxidants, 2021
- [Benefits of topical hyaluronic acid for skin quality and signs of skin aging: From literature review to clinical evidence](https://pubmed.ncbi.nlm.nih.gov/36200921/) Sodium hyaluronate · Dermatologic Therapy, 2022
- [Topical use of dexpanthenol in skin disorders](https://pubmed.ncbi.nlm.nih.gov/12113650/) Panthenol · American Journal of Clinical Dermatology, 2002
- [Collagen Supplements for Aging and Wrinkles: A Paradigm Shift in the Fields of Dermatology and Cosmetics](https://pubmed.ncbi.nlm.nih.gov/35223163/) Collagen · Dermatology Practical & Conceptual, 2022
- [Moisturizing and Antiinflammatory Properties of Cosmetic Formulations Containing Centella asiatica Extract](https://pubmed.ncbi.nlm.nih.gov/27168678/) Centella asiatica extract, Centella asiatica leaf water · Indian Journal of Pharmaceutical Sciences, 2016
- [Use of Collagen in Cosmetic Products](https://pubmed.ncbi.nlm.nih.gov/38534748/) Collagen · Current Issues in Molecular Biology, 2024
- [Ceramide 1 and ceramide 3 act synergistically on skin hydration and the transepidermal water loss of sodium lauryl sulfate-irritated skin](https://pubmed.ncbi.nlm.nih.gov/18717861/) Ceramide np · International Journal of Dermatology, 2008
- [Licochalcone A activates Nrf2 in vitro and contributes to licorice extract-induced lowered cutaneous oxidative stress in vivo](https://pubmed.ncbi.nlm.nih.gov/25381913/) Licorice root extract · Experimental Dermatology, 2015
- [Green tea extract reduces induction of p53 and apoptosis in UVB-irradiated human skin independent of transcriptional controls](https://pubmed.ncbi.nlm.nih.gov/18631247/) Camellia sinensis leaf extract · Experimental Dermatology, 2009
- [The 24-hour skin hydration and barrier function effects of a hyaluronic 1%, glycerin 5%, and Centella asiatica stem cells extract moisturizing fluid: an intra-subject, randomized, assessor-blinded study](https://pubmed.ncbi.nlm.nih.gov/28860834/) Glycerin · Clinical, Cosmetic and Investigational Dermatology, 2017
- [Randomized controlled study for the anti-aging effect of human adipocyte-derived mesenchymal stem cell media combined with niacinamide after laser therapy](https://pubmed.ncbi.nlm.nih.gov/33103316/) Niacinamide · Journal of Cosmetic Dermatology, 2021
- [The Effects of a Standardized Extract of Centella asiatica on Postlaser Resurfacing Wound Healing on the Face: A Split-Face, Double-Blind, Randomized, Placebo-Controlled Trial](https://pubmed.ncbi.nlm.nih.gov/32310680/) Centella asiatica leaf water · Journal of Alternative and Complementary Medicine, 2020
- [Cytotoxicity of lecithin-based nanoemulsions on human skin cells and ex vivo skin permeation: Comparison to conventional surfactant types](https://pubmed.ncbi.nlm.nih.gov/31158455/) Hydrogenated lecithin · International Journal of Pharmaceutics, 2019
- [The anti-wrinkle efficacy of argireline, a synthetic hexapeptide, in Chinese subjects: a randomized, placebo-controlled study](https://pubmed.ncbi.nlm.nih.gov/23417317/) Acetyl hexapeptide-8 · American Journal of Clinical Dermatology, 2013
- [A new topical panthenol-containing emollient: Results from two randomized controlled studies assessing its skin moisturization and barrier restoration potential, and the effect on skin microflora](https://pubmed.ncbi.nlm.nih.gov/27425824/) Panthenol · The Journal of Dermatological Treatment, 2017
- [Senomorphic activity of a combination of niacinamide and hyaluronic acid: correlation with clinical improvement of skin aging](https://pubmed.ncbi.nlm.nih.gov/39009698/) Niacinamide · Scientific Reports, 2024
- [Adenosine-loaded dissolving microneedle patches to improve skin wrinkles, dermal density, elasticity and hydration](https://pubmed.ncbi.nlm.nih.gov/29574973/) Adenosine · International Journal of Cosmetic Science, 2018
- [Effects of lecithin-based nanoemulsions on skin: Short-time cytotoxicity MTT and BrdU studies, skin penetration of surfactants and additives and the delivery of curcumin](https://pubmed.ncbi.nlm.nih.gov/32165223/) Hydrogenated lecithin · International Journal of Pharmaceutics, 2020
- [High molecular compounds (polysaccharides and proanthocyanidins) from Hamamelis virginiana bark: influence on human skin keratinocyte proliferation and differentiation and influence on irritated skin](https://pubmed.ncbi.nlm.nih.gov/11684194/) Witch hazel extract · Phytochemistry, 2001
- [Efficacy of a topical gel containing chitosan, chlorhexidine, allantoin and dexpanthenol for pain and inflammation control after third molar surgery: A randomized and placebo-controlled clinical trial](https://pubmed.ncbi.nlm.nih.gov/32683390/) Allantoin · Medicina Oral, Patologia Oral Y Cirugia Bucal, 2020
- [Systematic Study of Paeonol/Madecassoside Co-Delivery Nanoemulsion Transdermal Delivery System for Enhancing Barrier Repair and Anti-Inflammatory Efficacy](https://pubmed.ncbi.nlm.nih.gov/37446936/) Centella asiatica extract, Centella asiatica leaf water · Molecules, 2023
- [The pivotal role of Bifida Ferment Lysate on reinforcing the skin barrier function and maintaining homeostasis of skin defenses in vitro](https://pubmed.ncbi.nlm.nih.gov/37218728/) Bifida ferment filtrate · Journal of Cosmetic Dermatology, 2023
- [A Lipid Mixture Enriched by Ceramide NP with Fatty Acids of Diverse Chain Lengths Contributes to Restore the Skin Barrier Function Impaired by Topical Corticosteroid](https://pubmed.ncbi.nlm.nih.gov/34348350/) Ceramide np · Skin Pharmacology and Physiology, 2022
- [Lecithin-based nanoemulsions of traditional herbal wound healing agents and their effect on human skin cells](https://pubmed.ncbi.nlm.nih.gov/34798283/) Hydrogenated lecithin · European Journal of Pharmaceutics and Biopharmaceutics, 2022
- [Botulinum toxin injection as a single or combined treatment with non-cross-linked high molecular weight and low molecular weight hyaluronic acid gel for neck rejuvenation: A randomized clinical trial](https://pubmed.ncbi.nlm.nih.gov/35775872/) Hydrolyzed hyaluronic acid · Dermatologic Therapy, 2022
- [Antiacne and antiblotch activities of a formulated combination of Aloe barbadensis leaf powder, Garcinia mangostana peel extract, and Camellia sinensis leaf extract](https://pubmed.ncbi.nlm.nih.gov/31239743/) Camellia sinensis leaf extract · Clinical, Cosmetic and Investigational Dermatology, 2019
- [The efficacy study of the combination of tripeptide-10-citrulline and acetyl hexapeptide-3. A prospective, randomized controlled study](https://pubmed.ncbi.nlm.nih.gov/28150423/) Acetyl hexapeptide-8 · Journal of Cosmetic Dermatology, 2017
- [Administration of skin care regimens containing β-glucan for skin recovery after fractional laser therapy: A split-face, double-blinded, vehicle-controlled study](https://pubmed.ncbi.nlm.nih.gov/33128496/) Beta-glucan · Journal of Cosmetic Dermatology, 2021
- [Effect of a botanical cleansing lotion on skin sebum and erythema of the face: A randomized controlled blinded half-side comparison](https://pubmed.ncbi.nlm.nih.gov/30022595/) Willow bark extract · Journal of Cosmetic Dermatology, 2019
- [Synergetic Effects of Aloe Vera Extract with Trimethylglycine for Targeted Aquaporin 3 Regulation and Long-Term Skin Hydration](https://pubmed.ncbi.nlm.nih.gov/38611819/) Aloe barbadensis flower extract, Betaine · Molecules, 2024
- [Two-phase delivery using a horse oil and adenosine-loaded dissolving microneedle patch for skin barrier restoration, moisturization, and wrinkle improvement](https://pubmed.ncbi.nlm.nih.gov/30160014/) Adenosine · Journal of Cosmetic Dermatology, 2019
- [Epigallocatechin Gallate Enzymatic Alpha Glucosylation Potentiates Its Skin-Lightening Activity-Involvement of Skin Microbiota](https://pubmed.ncbi.nlm.nih.gov/39598779/) Camellia sinensis leaf extract · Molecules, 2024
- [Treatment of mild to moderate acne with a fixed combination of hydroxypinacolone retinoate, retinol glycospheres and papain glycospheres](https://pubmed.ncbi.nlm.nih.gov/25876142/) Papain · Giornale Italiano Di Dermatologia E Venereologia, 2015
- [The use of different concentrations of betaine as a reducing irritation agent in soaps monitored visually and non-invasively](https://pubmed.ncbi.nlm.nih.gov/12535284/) Betaine · Skin Research and Technology, 2003
- [Evaluation of the Efficacy and Safety of a Panthenol-Enriched Mask for Skin Barrier Recovery After Facial Laser Treatment: Results of a Double-Blind Randomized Controlled Study](https://pubmed.ncbi.nlm.nih.gov/40613435/) Panthenol · Journal of Cosmetic Dermatology, 2025
- [The anti wrinkle efficacy of synthetic hexapeptide (Argireline) in Chinese Subjects](https://pubmed.ncbi.nlm.nih.gov/23607739/) Acetyl hexapeptide-8 · Journal of Cosmetic and Laser Therapy, 2013
- [Efficacy and Tolerability of Stable Hybrid Cooperative Complexes of High- and Low-Molecular Weight Hyaluronic Acid in Asian Patients: An Open-Label Study](https://pubmed.ncbi.nlm.nih.gov/40921777/) Hydrolyzed hyaluronic acid · Aesthetic Plastic Surgery, 2026
- [Poly-γ-Glutamic Acid from a Novel Bacillus subtilis Strain: Strengthening the Skin Barrier and Improving Moisture Retention in Keratinocytes and a Reconstructed Skin Model](https://pubmed.ncbi.nlm.nih.gov/39940752/) Polyglutamic acid · International Journal of Molecular Sciences, 2025
- [Upcycled Cocoa Pod Husk: A Sustainable Source of Phenol and Polyphenol Ingredients for Skin Hydration, Whitening, and Anti-Aging](https://pubmed.ncbi.nlm.nih.gov/40724627/) Theobroma cacao seed extract · Life, 2025
- [Translational Evaluation of a Disodium Adenosine Monophosphate (AMP2Na)-Based Topical Formulation for Physiology-Aligned Skin Rejuvenation: Integrated In Vitro, Ex Vivo, and Clinical Evidence](https://pubmed.ncbi.nlm.nih.gov/42278371/) Adenosine · International Journal of Molecular Sciences, 2026
- [Efficacy of a Topical Formulation on Skin Hydration and Barrier Function in Individuals With Xerosis: A 28-Day Randomized, Split-Leg, Untreated-Controlled Trial](https://pubmed.ncbi.nlm.nih.gov/42108609/) Dipotassium glycyrrhizate · Journal of Cosmetic Dermatology, 2026

## TIRTIR routines

- 96% fit: [Routine for dry skin](https://lovi.care/skincare/fr/brands/tirtir/skincare-routine/for/dry-skin)
- 91% fit: [Routine for oily skin](https://lovi.care/skincare/fr/brands/tirtir/skincare-routine/for/oily-skin)
- 87% fit: [Routine for combination skin](https://lovi.care/skincare/fr/brands/tirtir/skincare-routine/for/combination-skin)
- 90% fit: [Routine for sensitive skin](https://lovi.care/skincare/fr/brands/tirtir/skincare-routine/for/sensitive-skin)
- 92% fit: [Routine for acne-prone skin](https://lovi.care/skincare/fr/brands/tirtir/skincare-routine/for/acne-prone-skin)
- 90% fit: [Routine for mature skin](https://lovi.care/skincare/fr/brands/tirtir/skincare-routine/for/mature-skin)
- 87% fit: [Routine for skin with dark spots](https://lovi.care/skincare/fr/brands/tirtir/skincare-routine/for/dark-spots)
- 94% fit: [Routine for dry sensitive skin](https://lovi.care/skincare/fr/brands/tirtir/skincare-routine/for/dry-sensitive-skin)
- 90% fit: [Routine for oily acne-prone skin](https://lovi.care/skincare/fr/brands/tirtir/skincare-routine/for/oily-acne-prone-skin)

## Similar brands

- Korean skincare: [SKIN1004](https://lovi.care/skincare/fr/brands/skin1004)
- Korean skincare: [Anua](https://lovi.care/skincare/fr/brands/anua)
- Korean skincare: [Medicube](https://lovi.care/skincare/fr/brands/medicube)
- Korean skincare: [Beauty of Joseon](https://lovi.care/skincare/fr/brands/beauty-of-joseon)
- Korean skincare: [COSRX](https://lovi.care/skincare/fr/brands/cosrx)
- Korean skincare: [Dr. Althea](https://lovi.care/skincare/fr/brands/dr-althea)
- Korean skincare: [Some By Mi](https://lovi.care/skincare/fr/brands/some-by-mi)
- Korean skincare: [Torriden](https://lovi.care/skincare/fr/brands/torriden)
- Korean skincare: [celimax](https://lovi.care/skincare/fr/brands/celimax)
- Korean skincare: [Purito](https://lovi.care/skincare/fr/brands/purito)

## Popular brands

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- Korean skincare: [innisfree](https://lovi.care/skincare/fr/brands/innisfree)
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- American skincare: [Good Molecules](https://lovi.care/skincare/fr/brands/good-molecules)
- Korean skincare: [Centellian24](https://lovi.care/skincare/fr/brands/centellian24)
- British skincare: [BYOMA](https://lovi.care/skincare/fr/brands/byoma)

## About the Lovi Fit

Lovi: Unbiased, science-based skincare AI trained on real user outcomes.

Lovi rates every product from its full ingredient list with brand-independent rules its dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update. Levels from best to worst: Superior, High, Average, Low, Caution, Warning.

Behind these ratings: Nadia Kapleva, MS (Co-founder, Medical Director); Alexey Shagraev, PhD (Co-founder, CEO and CTO); Dr. Sofía Perea Pérez, MD, MSc (Medical Board); Aishani Shah, MD (Medical Board); Asya Zubkova, MS (Medical Board); Hanna Kurets, MD (Medical Board, Medical Advisor); Elina Nazarenko, MD (Medical Board); Victoria Derkova, MS (Medical Board).

Page built Nov 8, 2026.

More from Lovi: https://lovi.care/skincare/llms.txt

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