MIDHA Rice Serum for dry skin
Rice Bran Water
Niacinamide
Rice Germ Extract
Black Rice Extract
Ceramide Np
High
- HighDry Skin Fit
- HighEffectiveness
- HighSafety
A great choice for dry skin; a few moisturizers fit it even better.
This fit is calculated for the concerns frequently associated with dry skin: flakiness, tightness, dehydration, fine lines, and wrinkles. For scores and recommendations based on your full skin profile, including your 12D face scan results and any goals or preferences you have, please use the Lovi app.
Page built Nov 8, 2026How the Fit score works
Lovi Assistant explains
- Offers high suitability for your dry skin due to the presence of glycerin, betaine, and multiple ceramides, which provide humectant and barrier repair actions to combat dryness and flakiness.
- Rice bran water and rice germ extract further enhance hydration and improve skin texture, offering moderate moisturizing benefits for your dry or flaky skin.
- The product is safe for your dry skin, as it contains no prohibited or harsh ingredients that would cause irritation.
How to apply
- Could be used as part of your AM or PM routine. Start using it 3 times a week and work your way up to daily use.
- Apply your moisturizer after your toner and before your sunscreen in the morning. At night, use it as the final step after your serum.
- Gently press a small amount of the moisturizer into your skin. Avoid rubbing to keep your dry skin happy.
- Apply the moisturizer on slightly damp skin to help lock in extra hydration. This is great for soothing dry and flaky areas .
- Avoid the sensitive eye area and do a patch test before your first use .
People Say
★4.6Overall rating based on 100+ reviewsBased on limited data, users consistently praise this serum for its ability to deliver a "glass skin" glow and deep hydration without feeling heavy or sticky. It is frequently recommended for sensitive and dry skin types due to its gentle, barrier-supporting ingredients, though users note it provides gradual brightening rather than immediate dramatic results.
Highlights
Deep hydration Mostly Mentioned
- “Immediate plumping effect”
- “Leaves skin supple”
- “Drinks up moisture”
- “Eliminates tightness”
Gentle and soothing Often Mentioned
- “Safe for sensitive skin”
- “Calms redness”
- “No irritation”
- “Barrier-supporting”
Lightweight texture Often Mentioned
- “Watery gel consistency”
- “Absorbs quickly”
- “Non-sticky finish”
- “Melts into skin”
Brightening and glow Sometimes Noted
- “Noticeable healthy sheen”
- “Evens skin tone”
- “Reduces dullness”
- “Provides glass skin look”
Layering friendly Sometimes Noted
- “Works well under makeup”
- “Pairs with other moisturizers”
- “No pilling”
- “Good for day/night”
Availability issues Sometimes Noted
- “Hard to find online”
- “Often out of stock”
- “Mostly found at TJ Maxx/Marshalls”
Gradual results Sometimes Noted
- “Not a miracle cure”
- “Takes weeks for changes”
- “Subtle effects”
High price point Sometimes Noted
- “Expensive for size”
- “Small bottle”
- “Not great value”
- “Wait for sales”
Not for very dry Rarely Noted
- “May need heavier occlusion”
- “Not enough moisture alone”
- “Requires follow-up cream”
Scent divisive Rarely Noted
- “Earthy rice smell”
- “Some find it odd”
- “Some say unscented”
Sources: lovi.care, youtube.com, reddit.com, skinsort.com, beauty blogs, lemon8-app.com, and more
Questions and answers
What makes MIDHA Rice Serum a great fit for dry skin?
MIDHA Rice Serum is a great fit for dry skin because it combines glycerin, betaine, and multiple ceramides to lock in moisture and repair the skin barrier. Rice bran water and rice germ extract further boost hydration while making rough, flaky skin feel smooth and soft. It is also gentle and unlikely to cause irritation.
Which ingredients make this serum a good fit for dry skin?
This serum is a great fit for dry skin because it contains glycerin, betaine, and multiple ceramides that help restore the skin barrier and combat flakiness. Rice bran water and rice germ extract also provide extra hydration to keep your skin soft and smooth, with a safe formula that is unlikely to cause irritation.
What does Rice Bran Water do for dry skin?
Rice Bran Water helps hydrate dry skin by locking in moisture and keeping it soft and smooth. Studies show that rice-derived ingredients have moisturizing properties that support overall skin health.
What does Niacinamide do for dry skin?
Niacinamide helps dry skin by strengthening the skin barrier, increasing hydration, and reducing water loss. It supports ceramide production and helps keep the surface smooth and calm. This ingredient tends to be very well tolerated and is unlikely to irritate dry skin.
Journal of Cosmetic Dermatology, 2004Journal of Cosmetic Dermatology, 2026
Where does this serum go in a skincare routine for dry skin?
This serum goes in your evening routine, applied after cleansing and before your moisturizer. Putting it in the evening keeps things simple and gives extra safety around sun exposure.
Can I use this serum with retinol, and in what order?
You can use this serum with retinol by applying the serum first to help keep your dry skin soft and smooth while reducing potential irritation. Following up with a moisturizer afterwards helps lock in hydration and further protects your skin barrier.
How often should I use this serum?
You can use this serum in your evening routine as a treatment step, and it is gentle enough for daily use. Regular application helps keep dry skin soft and smooth by locking in moisture and repairing the skin barrier.
Journal of Cosmetic Dermatology, 2020Health Science Reports, 2021
Can this serum clog pores, cause breakouts or purging for dry skin?
This serum is unlikely to clog pores or cause breakouts for dry skin because it is safe and free of harsh ingredients that typically cause irritation. It helps keep your skin calm and smooth while providing gentle moisture.
Can I use this serum around the eyes or on my body?
You can use this moisturizing treatment around your eyes and on your body to help combat dryness and flakiness. It is safe to use on delicate areas like the eyelids because it contains no harsh ingredients that would cause irritation.
Is this serum fragrance-free and alcohol-free?
Yes, it has no fragrance and no drying alcohol. Cetearyl alcohol is a fatty alcohol, which soften the skin.
What the research says
A single application of a moisturizing fluid containing hyaluronic acid 1%, glycerin 5%, and Centella asiatica stem cells extract significantly increased skin hydration by 29% and reduced transepidermal water loss at 24 hours compared to baseline and an untreated control site in twenty healthy women.
Clinical, Cosmetic and Investigational Dermatology, 2017A combination of Aloe barbadensis leaf extract and trimethylglycine in a 1:1 mass ratio synergistically increased aquaporin 3 expression by up to 380% in keratinocytes and safely improved skin hydration in healthy volunteers.
Molecules, 2024Emulsions containing ceramides 1 and 3 improved skin hydration and reduced transepidermal water loss in sodium lauryl sulfate-irritated skin of fifteen healthy Asian women compared to a control emulsion.
International Journal of Dermatology, 2008Topical gel and cream formulations containing niosomes entrapped with rice bran bioactive compounds improved skin hydration, lightening, thickness, roughness, and elasticity in 30 human volunteers over 28 days compared to baseline.
Pharmaceutical Biology, 2012Gel and cream formulations containing rice bran bioactive compounds entrapped in niosomes increased in vitro antioxidant activity (ORAC values of 20-28 micromol TE/g versus 16-18 micromol TE/g for placebo), enhanced lipid peroxidation inhibition in human sebum by about 1.5 times, and improved in vivo human skin hydration by approximately 3 to 30% depending on the measurement technique.
Journal of Nanoscience and Nanotechnology, 2011Stirring Nukadoko fermented rice bran beds by hand leads to temporary settlement of microorganisms on human skin with quick shedding.
FEMS Microbiology Letters, 2023Topical post-laser application of human adipocyte-derived mesenchymal stem cell media combined with niacinamide significantly improved wrinkle index, melanin index, patient satisfaction, and investigator esthetic improvement scores compared to vehicle cream in patients with aging skin.
Journal of Cosmetic Dermatology, 2021Topical nicotinamide prevented solar-simulated UV-induced immunosuppression in healthy volunteers, and men experienced immunosuppression at solar-simulated UV doses three times lower than those required for women.
The Journal of Investigative Dermatology, 2008Topical 5% niacinamide applied twice daily for 12 weeks reduced fine lines and wrinkles, hyperpigmented spots, red blotchiness, and skin sallowness, and improved skin elasticity compared to vehicle control in 50 female white subjects with facial photoaging.
Dermatologic Surgery, 2005Black rice extract treatment downregulated MMP-1 and MMP-3 expression, increased type I procollagen expression, and reduced reactive oxygen species production in ultraviolet-irradiated HaCaT and human dermal fibroblast skin cells.
International Journal of Molecular Medicine, 2018Black rice hydrolyzed peptides induce a dose-dependent increase in hyaluronan synthase 2 gene expression and effectively increase hyaluronan production in HaCaT keratinocytes.
Journal of Microbiology and Biotechnology, 2007
Ingredients
Rice Bran Water, Glycerin, Butylene Glycol, Propanediol, 2-Hexane Diol, Niacinamide, Rice Germ Extract, Heptasodium Hexacarboxymethyl Dipeptide-12, Rice Sh-Oligo Peptide-1, Black Rice Extract, Nigella Sativa Seed Extract, Hordeum Vulgare Seed Extract, Black Bean Extract, Black Sesame Extract, Low-Grade Stem Extract, Ginkgo Biloba Leaf Extract, Aspergillus Vine Extract, Purslane Extract, Toadstool Fruit Extract, Morinda Citrifolia Extract, Oat Seed Extract, Betaine, Allantoin, Ceramide Np, Ceramide Ns, Ceramide Ap, Ceramide, Ceramide Eop, Phytosphingosine, Cholesterol, Adenosine, Dipotassium Glycyrrhizate, Water, Sodium Polyacrylate, Disodium Dta, Ethylhexylglycerin, Cetearyl Alcohol, Stearic Acid, Hydrogenated Lecithin, Acrylate C10-30 Alkyl Acrylate Crosspolymer, Arginine
Behind this fit score
Lovi calculates every fit score from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.
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Co-founder, Medical Director
Cosmetic chemist, cosmetologist, aesthetic products developer
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Co-founder, CEO and CTO
PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex
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Dr. Sofía Perea Pérez, MD, MSc
Medical Board
Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine
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Medical Board
Specialist dermatologist, MBBS, MD, IFAAD
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Medical Board
Cosmetic chemist, SCS, IFSCC member
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Medical Board, Medical Advisor
Dermatology MD
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Elina Nazarenko, MD
Medical Board
Dermatology and diagnostic consultant
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Victoria Derkova, MS
Medical Board
Cosmetic chemist, cosmetic development technologist
How does it fit your skin?
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