Indie Lee Brightening Cleanser for dry skin
Strawberry Seed Oil
Hydrolyzed Wheat Protein
Lycopene Tomato
Decyl Glucoside
Coco Glucoside
High
- HighDry Skin Fit
- HighEffectiveness
- HighSafety
A great choice for dry skin; a few cleansers fit it even better.
- International Journal of Pharmaceutics, 2025
- European Journal of Pharmaceutics and Biopharmaceutics, 2022
This fit is calculated for the concerns frequently associated with dry skin: flakiness, tightness, dehydration, fine lines, and wrinkles. For scores and recommendations based on your full skin profile, including your 12D face scan results and any goals or preferences you have, please use the Lovi app.
Page built Nov 8, 2026How the Fit score works
Lovi Assistant explains
- Offers high suitability for your dry skin due to Hydrolyzed Wheat Protein and Strawberry Seed Oil, which provide emollient action and support barrier repair, complementing the cleansing benefits of decyl glucoside and coco glucoside for your dry or flaky skin.
- The formula is safe for your dry skin, as it lacks harsh ingredients that could cause irritation.
- It provides excellent cleansing by effectively clearing pores without compromising your skin's natural moisture balance.
How to apply
- Use this cleanser AM and PM every day to keep your skin clean. Start using it daily right away since your skin is not sensitive.
- Apply this cleanser as the very first step in your morning routine and right after your pre-cleanser in the evening. Follow with your toner and moisturizer afterwards.
- Gently massage a small amount of cleanser onto your face using soft circular motions. Rinse thoroughly with lukewarm water and pat dry with a clean towel.
- Apply this cleanser on slightly damp skin for a comfortable and refreshing wash. This helps maintain your skin's natural moisture while cleansing away dirt.
- Avoid getting the cleanser directly into your eyes to prevent any irritation. Do a simple patch test before your first use to ensure your skin likes it.
People Say
★4.7Overall rating based on 200+ reviewsUsers with normal, combination, and sensitive skin frequently praise this gel cleanser for its ability to remove impurities without stripping natural oils, often describing a "spa-like" experience due to its scent. While many report a noticeable glow and softer texture, those with very dry skin occasionally find it dehydrating, and results regarding the fading of dark spots vary.
Highlights
Strawberry scent Mostly Mentioned
- “Smells like fresh strawberries”
- “reminds me of sweet ripe strawberries”
- “scent brings a smile to my face”
- “smells amazing but not fake”
Gentle and non-stripping Often Mentioned
- “Leaves skin feeling clean but not stripped”
- “very gentle on sensitive skin”
- “face feels soft and tight in a good way”
- “doesn't leave a film”
Clean ingredients Sometimes Noted
- “Love the clean ingredients”
- “no harsh chemicals”
- “simple ingredient list”
Gel texture Sometimes Noted
- “Feels like a cloud”
- “silky and lightweight”
- “foams well with small amount”
- “rich gel facial serum feel”
Versatile multi-use Sometimes Noted
- “Doubles as a mask if left on”
- “removes makeup even mascara”
- “leave it on for 5 minutes for a glow”
- “great 2-in-1 product”
Price point Sometimes Noted
- “A bit pricey though”
- “wish there was more product for money”
- “expensive for a face wash”
- “higher price point”
Drying for some Rarely Noted
- “Might dry you out too much”
- “leaves my skin dry”
- “felt dry a few hours after using”
- “not for very dry skin”
Makeup removal Rarely Noted
- “Doesn't remove waterproof makeup”
- “need to use oil cleanser first”
- “stings if it gets in eyes”
- “doesn't get everything off”
Packaging issues Rarely Noted
- “Product gets jammed in dispenser”
- “dropped bottle and it shattered”
- “pump is annoying”
- “glass is slippery in shower”
Scent dislike Rarely Noted
- “Smelled like rotting fruit”
- “couldn't get past the smell”
- “too sweet for me”
- “scent is a bit much”
Sources: lovi.care, dermstore.com, sephora.sg, ulta.com, thegreenkiss.com, everydayhealth.com, and more
Questions and answers
What makes Indie Lee Brightening Cleanser a great fit for dry skin?
Indie Lee Brightening Cleanser is a great fit for dry skin because strawberry seed oil and hydrolyzed wheat protein help smooth and repair the skin barrier. It also safely clears pores with gentle cleansers that do not strip your skin's natural moisture balance.
International Journal of Pharmaceutics, 2025European Journal of Pharmaceutics and Biopharmaceutics, 2022
Which ingredients make this cleanser a good fit for dry skin?
Hydrolyzed wheat protein and strawberry seed oil make this cleanser a great fit by keeping your skin soft and helping repair its barrier. They work alongside gentle cleansers to wash your face without stripping away your natural moisture.
What does Strawberry Seed Oil do for dry skin?
Strawberry seed oil helps keep dry skin soft and smooth by locking in moisture and supporting the skin barrier. A product of this type needs nourishing plant oils rich in essential fatty acids and antioxidants to properly soothe and hydrate dry skin.
Where does this cleanser go in a skincare routine for dry skin?
This cleanser is used as the first step in your morning routine, and as the second step after makeup removal in your evening and weekly routines. Using a mild cleanser like this helps clear pores while keeping your skin soft and protecting its natural moisture balance.
Can I use this cleanser with retinol, and in what order?
You can use this cleanser alongside retinol because its gentle formula cleans pores without disrupting your skin's natural moisture balance. Use the cleanser first to wash your face, and follow with your retinol treatment.
How often should I use this cleanser?
You can use this cleanser twice a day in your morning and evening routine. Using a gentle cleanser as part of a consistent daily routine helps improve skin smoothness and reduces visual dryness.
Can this cleanser clog pores, cause breakouts or purging for dry skin?
This cleanser is unlikely to clog pores or cause breakouts on dry skin. It effectively clears pores without compromising your skin's natural moisture balance, and it lacks harsh ingredients that could cause irritation.
Can I use this cleanser around the eyes or on my body?
You can use this gentle cleanser safely on both the thin skin around your eyes and your body. Its mild cleansing agents and moisturizing ingredients clear the skin without stripping away natural moisture or causing irritation.
Surgical and Radiologic Anatomy, 2002International Journal of Pharmaceutics, 2025
Is this cleanser fragrance-free and alcohol-free?
Yes, it has no fragrance and no drying alcohol.
What the research says
Coco-glucoside powered emulgels containing probiotics and prebiotics demonstrated stability without phase separation and preserved probiotic viability for up to 11 days, supporting the skin's natural barrier.
International Journal of Pharmaceutics, 2025Topical lycopene-based emulgel significantly enhanced skin hydration and elasticity while reducing erythema, melanin, and sebum contents in human volunteers compared to a placebo formulation over 12 weeks.
European Journal of Pharmaceutics and Biopharmaceutics, 2022Cosmetic formulations containing lycopene and melatonin showed significant differences in skin sebum content, hydration, elasticity, erythema index, and melanin index compared to control in 36 healthy women.
Skin Pharmacology and Physiology, 2020Topical delivery of lycopene via MG- and TG-containing microemulsions significantly increased stratum corneum and viable skin layer penetration compared to a control solution, with the MG-containing microemulsion also increasing skin antioxidant activity by 10-fold.
Journal of Pharmaceutical Sciences, 2010Application of a cosmetic multiple emulsion containing vitamin C and wheat protein as well as a base formulation increased skin moisture in 11 human volunteers over four weeks, while producing no significant variations in skin sebum, pH, elasticity, melanin, or erythema.
Pakistan Journal of Pharmaceutical Sciences, 2008The addition of polymers and hydrolysed proteins to model body wash cosmetics improves foaming properties, storage stability, and safety by reducing skin irritant potential, with the polyvinylpyrrolidone/hydrolysed wheat protein crosspolymer showing the strongest reduction effect.
Colloids and Surfaces. B, Biointerfaces, 2015Propolis and lycopene extract nanoemulsions provided better therapeutic efficiency and a sustained release for 24 hours compared to standard suspension in an acute inflammation rat paw edema model.
Journal of Nanobiotechnology, 2011
Ingredients
Water, Decyl Glucoside Oils Sugar, Disodium Coco-Glucoside Citrate, Coco Glucoside Oil Coconut And Sunflower Oil, Glyceryl Oleate, Hydrolyzed Wheat Protein, Xanthan Gum, Strawberry Seed Oil, Lycopene Tomato, Propanediol, Ethylhexylglycerin, Potassium Sorbate
Behind this fit score
Lovi calculates every fit score from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.
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Co-founder, Medical Director
Cosmetic chemist, cosmetologist, aesthetic products developer
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Co-founder, CEO and CTO
PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex
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Dr. Sofía Perea Pérez, MD, MSc
Medical Board
Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine
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Medical Board
Specialist dermatologist, MBBS, MD, IFAAD
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Medical Board
Cosmetic chemist, SCS, IFSCC member
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Medical Board, Medical Advisor
Dermatology MD
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Elina Nazarenko, MD
Medical Board
Dermatology and diagnostic consultant
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Victoria Derkova, MS
Medical Board
Cosmetic chemist, cosmetic development technologist
How does it fit your skin?
Scan your face, then any product: Lovi shows how well it fits you and what fits even better.