🇪🇸Spain

Haruharu Wonder Black Rice Hyaluronic Anti-wrinkle Serum for mature skin

High

  • HighNormal Skin Fit
  • HighEffectiveness
  • HighSafety

One of the best moisturizers for mature skin.

This fit is calculated for the concerns frequently associated with mature skin: fine lines, wrinkles, and loss of firmness. For scores and recommendations based on your full skin profile, including your 12D face scan results and any goals or preferences you have, please use the Lovi app.

Page built Nov 8, 2026How the Fit score works

Lovi Assistant explains

  • Offers excellent moisturizing and anti-aging benefits for your normal skin, as sodium hyaluronate and rice extract hydrate and smooth texture while adenosine targets wrinkles and fine lines.
  • Glycerin and camellia japonica seed oil further support skin hydration and emollience, enhancing the serum's overall efficacy for your skin type.
  • The formula is safe for your skin, containing no harsh or irritating ingredients.

How to apply

  • Use your moisturizer twice a day in your AM and PM routines. Apply it daily to help smooth fine lines.
  • Apply this product after your toner and serum, but before your SPF in the morning. Follow your cleanser and toner steps to keep your skin balanced.
  • Gently press a small amount into your face and neck. Avoid rubbing the skin too harshly to prevent extra tension.
  • Apply the moisturizer on slightly damp skin to help lock in extra moisture. Clean skin helps the product absorb much more evenly.
  • Avoid the sensitive eye area during application. Do a quick patch test before your very first use to stay safe.

People Say

★4.7Overall rating based on 400+ reviews

This serum is highly praised for its lightweight, milky texture that provides deep hydration and plumping effects, smoothing fine lines. Many users appreciate the spa-like lavender scent and improved skin elasticity. Some users find the fragrance too strong, and a few mention that anti-aging results for deep wrinkles are subtle.

Highlights

  • Deep hydration Mostly Mentioned
    • “intense hydration”
    • “skin feels plump”
    • “well-moisturized”
    • “restores suppleness”
  • Elegant texture Mostly Mentioned
    • “lightweight”
    • “absorbs quickly”
    • “milky consistency”
    • “non-sticky”
    • “spreads easily”
  • Skin improvements Often Mentioned
    • “plumps fine lines”
    • “firmer skin”
    • “healthy glow”
    • “improved elasticity”
    • “softer texture”
  • Packaging Sometimes Noted
    • “airless pump”
    • “cute design”
    • “easy to dispense”
    • “hygienic bottle”
  • Quality ingredients Sometimes Noted
    • “fermented black rice”
    • “natural ingredients”
    • “hyaluronic acid”
    • “antioxidant-rich”
    • “gentle formula”
  • Strong scent Sometimes Noted
    • “strong lavender smell”
    • “scent is overpowering”
    • “fragrance too strong”
    • “smell isn't for me”
  • Price point Rarely Noted
    • “a bit pricey”
    • “expensive for size”
    • “wait for sale”
  • Sensitivity issues Rarely Noted
    • “caused dryness”
    • “irritated sensitive skin”
    • “red dots appeared”
  • Subtle results Rarely Noted
    • “no dramatic change”
    • “wrinkles didn't disappear”
    • “temporary plumping only”
    • “needs time to work”

Sources: lovi.care, iherb.com, sokoglam.com, ohlolly.com, stylekorean.com, haruharuwonder.com, and more

Questions and answers

What makes Haruharu Wonder Black Rice Hyaluronic Anti-wrinkle Serum a great fit for mature skin?

This serum is a great fit because sodium hyaluronate and rice extract deeply hydrate and smooth texture while adenosine helps target fine lines and wrinkles. Glycerin and camellia seed oil further support skin moisture and softness, and the formula has a very safe profile without harsh ingredients.

International Journal of Cosmetic Science, 2018International Journal of Cosmetic Science, 2020

Which ingredients make this serum a good fit for mature skin?

Sodium hyaluronate and rice extract hydrate and smooth texture, while adenosine targets wrinkles and fine lines. Glycerin and camellia seed oil further support skin hydration and softness to help keep mature skin looking smooth and plump.

International Journal of Cosmetic Science, 2018International Journal of Cosmetic Science, 2020

What does Black Rice Extract do for mature skin?

Black rice extract helps protect mature skin by keeping it smooth and reducing everyday damage from the sun and environment. It works by supporting the skin framework to keep it firm while lowering the oxidative stress that can make dry or aging skin look tired.

Journal of Cosmetic Dermatology, 2022International Journal of Molecular Medicine, 2018

What does Hyaluronic Acid do for mature skin?

Hyaluronic acid helps mature skin by deeply boosting moisture, improving elasticity, and smoothing the appearance of fine lines and wrinkles. Regular use keeps the skin looking plump and soft while supporting overall firmness and hydration.

Journal of Drugs in Dermatology, 2011Skin Research and Technology, 2024

Where does this serum go in a skincare routine for mature skin?

This serum goes in the evening routine after cleansing and before moisturizing, which keeps application simple and safe around sun exposure. Using treatments at night helps support mature skin without risking irritation from daytime sun.

Can I use this serum with retinol, and in what order?

Yes, you can use this serum with retinol by applying the treatment after your retinol to help keep your skin comfortable and smooth. Using a hydrating moisturizer with barrier-supporting ingredients is unlikely to cause irritation and may help your skin adjust to the retinol.

Cutis, 2006

How often should I use this serum?

This serum is used in your evening routine, applying it once a day to help smooth fine lines and keep mature skin hydrated. Daily application of this type of treatment supports moisture and elasticity as you age.

Journal of Cosmetic Dermatology, 2020Health Science Reports, 2021

Can this serum clog pores, cause breakouts or purging for mature skin?

This serum is unlikely to clog pores or cause breakouts for mature skin because its formula avoids heavy, pore-blocking ingredients and relies on gentle, hydrating components. It has a very low likelihood of causing sensitivity issues, making it safe for regular use.

Journal of Ethnopharmacology, 2007

Can I use this serum around the eyes or on my body?

You can use this serum on the thin skin around your eyes and on your body because its gentle formula provides great moisture and smooths texture without irritation. Regular application helps soften fine lines and keeps delicate areas well hydrated.

Polymers, 2023European Journal of Pharmaceutics and Biopharmaceutics, 2014

Is this serum fragrance-free and alcohol-free?

It has no fragrance and contains drying alcohol (alcohol).

What the research says

  • Adenosine-loaded dissolving microneedle patches showed similar or better efficacy on skin wrinkles, dermal density, elasticity, and hydration compared to adenosine cream in 22 female subjects.

    International Journal of Cosmetic Science, 2018
  • Daily application of a cream containing niosomes loaded with purple glutinous rice extract in 20 human volunteers for 28 days resulted in a significant decrease in melanin index and skin roughness by -14.05% and -9.95%, and increases in skin hydration and elastic recovery by +48.73% and +35.98% compared to initial values.

    International Journal of Cosmetic Science, 2020
  • Topical application of a disodium adenosine monophosphate-based formulation reduced wrinkles and hyperpigmentation while improving hydration, barrier function, skin lifting, and epidermal turnover in female participants.

    International Journal of Molecular Sciences, 2026
  • Camellia japonica oil activated the human COL1A2 promoter, induced type I procollagen synthesis, inhibited matrix metalloproteinase-1 activity, and reduced trans-epidermal water loss without inducing adverse reactions in human skin.

    Journal of Ethnopharmacology, 2007
  • Tea seed oil makeup remover successfully removed foundation and eyeliner without causing skin irritation in 20 human volunteers, with the 60% formulation showing superior foundation removal compared to other formulations and an olive oil benchmark.

    Annales Pharmaceutiques Francaises, 2017
  • Black rice extract treatment downregulated MMP-1 and MMP-3 expression, increased type I procollagen expression, and reduced reactive oxygen species production in ultraviolet-irradiated HaCaT and human dermal fibroblast skin cells.

    International Journal of Molecular Medicine, 2018
  • Black rice hydrolyzed peptides induce a dose-dependent increase in hyaluronan synthase 2 gene expression and effectively increase hyaluronan production in HaCaT keratinocytes.

    Journal of Microbiology and Biotechnology, 2007
  • Topical application of 0.1% hyaluronic acid formulations of different molecular weights led to significant improvements in skin hydration and elasticity, with low-molecular-weight formulations also significantly reducing wrinkle depth in seventy-six female subjects compared to a vehicle control.

    Journal of Drugs in Dermatology, 2011
  • Topical application of hyaluronic acid in conjunction with free gingival graft significantly reduced donor site postoperative pain until day 7 compared to normal saline, with no significant differences in graft dimensions or patient satisfaction.

    Clinical Oral Investigations, 2022
  • Treatment with a hyaluronic acid-containing mouth rinse or topical gel led to significant lesion reduction, pain relief, and normalization of lesion color in adult patients with minor recurrent aphthous stomatitis, with the gel formulation showing an earlier healing onset at 3 days.

    BMC Oral Health, 2019
  • Enzyme-modified ginseng extract cream significantly reduced the global photo-damage score and various roughness measures including total roughness, smoothness depth, and arithmetic roughness average compared to placebo in 23 human subjects.

    Rejuvenation Research, 2015
  • A red ginseng hydrogel formulation with 1,2-hexanediol promoted selective growth of Staphylococcus epidermidis and decreased Cutibacterium acnes in 20 female subjects.

    Journal of Ginseng Research, 2022
  • A 1% fermented black ginseng cream significantly reduced eye wrinkles and brightened skin color in twenty-three human subjects compared to control cream and baseline.

    Journal of Toxicology and Environmental Health. Part A, 2020
  • Liquid crystalline emulsions formulated with camellia seed oil and four different surfactant combinations reduced transepidermal water loss and increased skin hydration without causing skin irritation, with the formulation containing Lecinol S-10 and Tween 80 demonstrating the best clinical results.

    Scientific Reports, 2023

Ingredients

Deionized Water, Glycerin, Lecithin, Caprylic Capric Triglyceride, Camellia Japonica Seed Oil, Hydrogenated Lecithin, Helianthus Annuus Seed Oil Sunflower Seed Oil, Rice Extract, Phyllostachys Pubescens Shoot Bark Extract, Aspergillus Ferment, Sodium Hyaluronate, Panax Ginseng Root Extract, Cyclodextrin, Sclerotium Gum, C12-16 Alcohols, Palmitic Acid, Alteromonas Extract Ferment, Usnea Barbata Extract, Zanthoxylum Piperitum Fruit Extract, Pulsatilla Koreana Extract, Beta-Glucan, 1,2-Hexanediol, Glycine Soja Soybean Sterols, Behenyl Alcohol, Jojoba Seed Oil, Glyceryl Stearate, Sodium Phytate, Tocopherol, Adenosine, Phenethyl Alcohol, Butylene Glycol, Alcohol, Lavandula Angustifolia Oil Lavender Oil

Behind this fit score

Lovi calculates every fit score from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

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Prices checked 10 Oct – 5 Nov 2026

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