Etude House AC Clean Up Pink Powder Mask for sensitive skin
Calamine
Oil Tree
Madecassoside
Zinc Oxide
Salicylic AcidAverage
- AverageNormal Skin Fit
- HighEffectiveness
- HighSafety
Works for sensitive skin; other cleansing masks fit it better.
This fit is calculated for the concerns frequently associated with sensitive skin: redness, stinging, and reactions to new products. For scores and recommendations based on your full skin profile, including your 12D face scan results and any goals or preferences you have, please use the Lovi app.
Page built Nov 8, 2026How the Fit score works
Lovi Assistant explains
- This product offers moderate benefits for your redness and irritation, as Calamine and Melaleuca Alternifolia Tree Leaf Water provide soothing and anti-inflammatory effects suitable for your sensitive skin.
- It provides excellent cleansing for acne-prone skin due to kaolin and bentonite absorbing excess oil, alongside tea tree leaf water and oil for their antimicrobial properties.
- The safety profile is excellent, with no risks of irritation for your sensitive skin due to the absence of harsh ingredients and the presence of soothing components like Melaleuca Alternifolia Tree Leaf Water and Allantoin.
How to apply
- Use this cleansing mask once a week as part of your weekly routine, starting slowly to see how your skin reacts.
- Apply this product after cleansing and enzyme powder, and before your hydrating toner and moisturizer.
- Smooth an even layer of the cleansing mask over your face, making sure to gently avoid rubbing.
- Put the mask on clean and dry skin to keep your sensitive face calm and comfortable.
- Do a patch test before your first use and avoid getting the mask too close to your eyes.
People Say
★4.0Overall rating based on 100+ reviewsBased on limited data, this wash-off clay mask is praised for its non-drying and gentle formula, effectively soothing redness and calming irritated skin, making it suitable for sensitive and acne-prone types. Users frequently note its calming properties and hydrating feel, though some find it difficult to wash off and mention a strong scent. While generally well-received for maintenance, it is not typically seen as a treatment for severe acne, and availability is an issue due to discontinuation.
Highlights
Non-drying formula Mostly Mentioned
- “didn't dry out the rest of my face”
- “skin didn't feel stripped”
- “less drying than other clay masks”
Gentle on sensitive skin Often Mentioned
- “gentle on the skin”
- “didn't sting”
- “great for sensitive skin”
Soothing and calming Often Mentioned
- “calmed the redness in my skin”
- “spot has been visibly reduced”
- “cooling sensation”
Availability issues Often Mentioned
- “sad it's been discontinued”
- “difficult to purchase”
- “amount is a bit small”
Good texture Sometimes Noted
- “spreads very easily”
- “soft clay-like consistency”
- “creamy mask”
Difficult removal Sometimes Noted
- “took quite a bit of rinsing”
- “residue left when cleansing”
- “application/removal was a little tedious”
Mild results Sometimes Noted
- “could not see drastic results”
- “nothing too crazy”
- “effects aren't instantly dramatic”
Strong scent Sometimes Noted
- “strong mentholy tea tree scent”
- “scent is reminiscent of ointment”
- “heavy mentholy smell”
Sources: lovi.care, wordpress.com, youtube.com, hwahae.co.kr, yesstyle.com, influenster.com, and more
Questions and answers
How well does Etude House AC Clean Up Pink Powder Mask work for sensitive skin?
This cleansing mask works reasonably well for sensitive skin, offering moderate soothing benefits for redness and irritation while safely absorbing excess oil. However, sensitive skin generally needs a product with gentle soothing ingredients and extra hydration that avoids potent exfoliants which can easily cause irritation and redness.
Journal of Cosmetic Dermatology, 2025Medicina Oral, Patologia Oral Y Cirugia Bucal, 2020
Which ingredients make this mask a good fit for sensitive skin?
Calamine and tea tree leaf water help soothe redness and irritation on sensitive skin. This skin type needs gentle, hydrating ingredients and soothing plant extracts that calm without causing irritation.
What does Calamine do for sensitive skin?
Calamine lotion helps calm sensitive skin by reducing skin irritation, sweat, and itch. It is well-tolerated and safely lowers the likelihood of uncomfortable skin lesions.
Where does this mask go in a skincare routine for sensitive skin?
This cleansing mask is not included in the regular daily routine for sensitive skin, but a product of this type needs soothing ingredients like calamine and tea tree water along with gentle clays to calm redness while clearing oil.
Can I use this mask with retinol, and in what order?
You can use this mask in your routine, but apply it on a different night than your retinol to keep your skin calm and protected from irritation. Using exfoliating or cleansing masks on the same night as strong treatments like retinol may easily lead to redness and dryness on sensitive skin.
How often should I use this mask?
This cleansing mask works for your sensitive skin, though other products fit it better, so you should start by using it once a week. Because sensitive skin needs gentle care, this type of product works best when it includes soothing calamine and tea tree water to calm redness and irritation without harsh ingredients.
Can this mask clog pores, cause breakouts or purging for sensitive skin?
This mask is unlikely to clog pores or cause breakouts for sensitive skin, as its clays absorb excess oil and its soothing ingredients help calm redness and irritation. However, a product for this skin needs gentle oil-absorbing clays and calming extracts like calamine and allantoin to clear pores without causing flare-ups.
Journal of Cosmetic Dermatology, 2025Medicina Oral, Patologia Oral Y Cirugia Bucal, 2020
Is this mask fragrance-free and alcohol-free?
Yes, it has no fragrance and no drying alcohol. Cetearyl alcohol is a fatty alcohol, which soften the skin.
What the research says
Topical 0.5% hyaluronic-ZnO nanogel applied twice daily reduced inflammatory-lesion counts by 58% at week four in human subjects compared to baseline without causing erythema.
Biomedicines, 2025Topical zinc oxide 20% ointment achieved a complete cure in 50% of patients with warts compared to 42% in the salicylic acid-lactic acid group, with no serious side-effects.
International Journal of Dermatology, 2007Topical lycopene-enriched virgin olive oil provides effective pain relief similar to a placebo in patients with burning mouth syndrome, showing a strong placebo effect.
Journal of Oral Rehabilitation, 2014Topical application of 0.05% w/w ECa 233 gel reduced erythema index by 0.03 U and improved early crusting and general wound appearance compared to placebo in thirty individuals undergoing facial laser resurfacing.
Journal of Alternative and Complementary Medicine, 2020A single application of a moisturizing fluid containing hyaluronic acid 1%, glycerin 5%, and Centella asiatica stem cells extract significantly increased skin hydration by 29% and reduced transepidermal water loss at 24 hours compared to baseline and an untreated control site in twenty healthy women.
Clinical, Cosmetic and Investigational Dermatology, 2017Moisturizer containing 5% panthenol, madecassoside, and copper-zinc-manganese decreased adverse reactions and downtime after ablative fractional carbon dioxide laser resurfacing with comparable efficacy to 0.02% triamcinolone acetonide cream in 20 subjects.
Journal of Cosmetic Dermatology, 2019Nels cream achieved a similar reduction in inflammatory and noninflammatory lesion counts compared to 5% benzoyl peroxide in acne vulgaris patients, but caused significantly fewer side-effects such as peeling and dryness.
Clinical and Experimental Dermatology, 2000Topically applied coated and uncoated zinc oxide nanoparticles under flexing and massage are retained in the stratum corneum with no significant penetration into the viable epidermis and no cellular toxicity in human skin.
Nanomedicine, 2016Cryotherapy with liquid nitrogen achieved a higher cure rate (39%) than salicylic acid (24%) and a wait-and-see approach (16%) for cutaneous warts at 13 weeks in primary care patients.
CMAJ, 2010A moisturizer containing licochalcone A, 1,2-decanediol, L-carnitine, and salicylic acid significantly reduced noninflammatory, inflammatory, and total acne lesion counts compared to a vehicle control in Thai patients during a 12-week maintenance phase.
BioMed Research International, 2020Treatment with 2% supramolecular salicylic acid hydrogel resulted in a regression and markedly improvement rate of 51.01% compared to 43.10% for Adapaline gel in patients with mild to moderate facial acne vulgaris, showing no significant difference in efficacy.
Journal of Cosmetic Dermatology, 2024
Ingredients
Water, Kaolin, Isononyl Isononanoate, Propanediol, Cetearyl Alcohol, Dipropylene Glycol, C14-22 Alcohols, Calamine, 1,2-Hexanediol, Glyceryl Stearate, Titanium Dioxide Ci 77891, Thuja Orientalis Leaf Extract, C12-20 Alkyl Glucoside, Caprylic Capric Triglyceride, Potassium Cetyl Phosphate, Bentonite, Melaleuca Alternifolia Tree Leaf Water, Melaleuca Alternifolia Tree Oil Leaf, Iron Oxides Ci 77491, Polyhydroxystearic Acid, Xanthan Gum, Melaleuca Alternifolia Tree Leaf Powder, Ethylhexylglycerin, Stearic Acid, Disodium Edta, Allantoin, Butylene Glycol, Houttuynia Cordata Extract, Pentylene Glycol, Madecassoside, Witch Hazel Extract, Glycerin, Willow Bark Extract, Gaultheria Procumbens Leaf Extract, Portulaca Oleracea Extract
Behind this fit score
Lovi calculates every fit score from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.
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Co-founder, Medical Director
Cosmetic chemist, cosmetologist, aesthetic products developer
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Co-founder, CEO and CTO
PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex
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Dr. Sofía Perea Pérez, MD, MSc
Medical Board
Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine
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Medical Board
Specialist dermatologist, MBBS, MD, IFAAD
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Medical Board
Cosmetic chemist, SCS, IFSCC member
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Medical Board, Medical Advisor
Dermatology MD
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Elina Nazarenko, MD
Medical Board
Dermatology and diagnostic consultant
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Victoria Derkova, MS
Medical Board
Cosmetic chemist, cosmetic development technologist
How does it fit your skin?
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