# Shu Uemura vs DOT & KEY Page: https://lovi.care/skincare/es/compare/shu-uemura-vs-dot-and-key The Lovi Fit is the same in every country; only the stores and prices differ, and the ones here are for Spain. Shu Uemura and DOT & KEY are distinct beauty labels originating from Japan and India, respectively. The Japanese house is deeply loved for its transformative makeup removers and meticulously crafted formulas like the cleansing oil, suiting all skin types best, while the Indian counterpart is warmly embraced for sensorially pleasing sunscreens such as the WATERMELON COOLING SUNSCREEN, suiting balanced, combination, and normal skin best. Both brands offer carefully balanced offerings and thoughtfully calibrated formulas designed to maintain skin comfort without heaviness. Ultimately, they differ in their heritage, founding years, ownership, and core product focus. Shu Uemura is a Japanese skincare brand founded in 1967 and owned by L'Oréal S.A. since 2003. [loreal-finance.com](https://www.loreal-finance.com/eng/2024-universal-registration-document/en/article/12/) [pitchbook.com](https://pitchbook.com/profiles/company/168869-71) [en.wikipedia.org](https://en.wikipedia.org/wiki/Shu_Uemura) [sec.gov](https://www.sec.gov/Archives/edgar/vprr/0303/03037595.pdf) DOT & KEY is an Indian skincare brand founded in 2018 and owned by FSN E-Commerce Ventures Limited since 2021. This page compares some of the most popular Shu Uemura and DOT & KEY products; for every product of both brands, with a fit score for your own skin, [use the Lovi app](https://app.pora.ai/vqqJ/j1xj2b6o?af_sub2=compare&af_sub3=selection_note&af_sub4=pg5b3ae8da1d). ### Popular Shu Uemura vs DOT & KEY products #### Shu Uemura - [cleansing oil](https://lovi.care/skincare/es/p/shu-uemura/cleansing-oil/for/dry-sensitive-skin) — Average fit — [€40.00 at Amazon](https://www.amazon.de/dp/B0DNJKPSB8?tag=lovi-care-web-product05-21&linkCode=osi&th=1&psc=1) #### DOT & KEY - [WATERMELON COOLING SUNSCREEN](https://lovi.care/skincare/es/p/dot-and-key/watermelon-cooling-sunscreen/for/combination-skin) — Average fit — [€17.00 at Amazon](https://www.amazon.de/dp/B0BQN2YWN5?tag=lovi-care-web-product05-21&linkCode=osi&th=1&psc=1) ## Questions and answers ### Shu Uemura or DOT & KEY: which is better? Neither brand is universally better, as their fit depends entirely on your skin type and needs. For the products on this page, DOT & KEY offers an Average fit across all skin types, while Shu Uemura ranges from Average for dry and sensitive skin to Caution for combination and oily acne-prone skin. ### What is the difference between Shu Uemura and DOT & KEY? Shu Uemura and DOT & KEY offer fragrance-free formulas, but Lovi rates Shu Uemura cleansing oil as Average for dry or sensitive skin and Caution for combination or oily acne-prone skin, while DOT & KEY sunscreen is rated Average across all skin types. ### Which is more affordable, Shu Uemura or DOT & KEY? The provided page facts do not mention the prices of Shu Uemura or DOT & KEY products. ### Which causes fewer breakouts, Shu Uemura or DOT & KEY? DOT & KEY products on this page get an Average fit for acne-prone skin, whereas Shu Uemura products on this page get a Low to Caution fit. ### When and where were Shu Uemura and DOT & KEY founded, and who owns them now? Shu Uemura was founded in Japan in 1967 and is currently owned by L'Oréal S.A., while DOT & KEY was founded in India in 2018 and is owned by FSN E-Commerce Ventures Limited. ### How do Shu Uemura and DOT & KEY compare regarding the presence of fragrance in their products? Shu Uemura and DOT & KEY are identical in this regard, as every product on this page for both brands lists no fragrance in its ingredients. ### What are the specific Lovi fit levels of Shu Uemura's cleansing oil for oily and acne-prone skin types? Lovi rates Shu Uemura's cleansing oil as Low for oily skin and Low for acne-prone skin. ## Research behind their key ingredients - [Skin delivery of epigallocatechin-3-gallate (EGCG) and hyaluronic acid loaded nano-transfersomes for antioxidant and anti-aging effects in UV radiation induced skin damage](https://pubmed.ncbi.nlm.nih.gov/28155509/) Hyaluronic acid · Drug Delivery, 2017 - [Benefits of topical hyaluronic acid for skin quality and signs of skin aging: From literature review to clinical evidence](https://pubmed.ncbi.nlm.nih.gov/36200921/) Hyaluronic acid · Dermatologic Therapy, 2022 - [Peroxidated squalene induces the production of inflammatory mediators in HaCaT keratinocytes: a possible role in acne vulgaris](https://pubmed.ncbi.nlm.nih.gov/16778793/) Squalane · The Journal of Investigative Dermatology, 2006 - [Effect of Camellia japonica oil on human type I procollagen production and skin barrier function](https://pubmed.ncbi.nlm.nih.gov/17386986/) Camellia japonica seed oil · Journal of Ethnopharmacology, 2007 - [The 24-hour skin hydration and barrier function effects of a hyaluronic 1%, glycerin 5%, and Centella asiatica stem cells extract moisturizing fluid: an intra-subject, randomized, assessor-blinded study](https://pubmed.ncbi.nlm.nih.gov/28860834/) Glycerin · Clinical, Cosmetic and Investigational Dermatology, 2017 - [In vivo and in vitro evaluation of octyl methoxycinnamate liposomes](https://pubmed.ncbi.nlm.nih.gov/24376350/) Ethylhexyl methoxycinnamate · International Journal of Nanomedicine, 2013 - [Squalane as a Promising Agent Protecting UV-Induced Inhibition of Collagen Biosynthesis and Wound Healing in Human Dermal Fibroblast](https://pubmed.ncbi.nlm.nih.gov/40363772/) Squalane · Molecules, 2025 - [Comparison of methods for assessing photoprotection against ultraviolet A in vivo](https://pubmed.ncbi.nlm.nih.gov/3819071/) Butyl methoxydibenzoylmethane · Journal of the American Academy of Dermatology, 1987 - [Mitigation of ultraviolet-induced erythema and inflammation by para-hydroxycinnamic acid in human skin](https://pubmed.ncbi.nlm.nih.gov/39138602/) Ethylhexyl methoxycinnamate · International Journal of Cosmetic Science, 2025 - [Facial disbiosis and UV filters](https://pubmed.ncbi.nlm.nih.gov/39499337/) Ethylhexyl methoxycinnamate · Archives of Dermatological Research, 2024 - [Retrospective Review of Dermal Safety Studies of Organic Sunscreens](https://pubmed.ncbi.nlm.nih.gov/40911743/) Ethylhexyl salicylate · Journal of Drugs in Dermatology, 2025 ## The brands - Japanese skincare: [Shu Uemura](https://lovi.care/skincare/es/brands/shu-uemura) - Indian skincare: [DOT & KEY](https://lovi.care/skincare/es/brands/dot-and-key) ## More comparisons - [SKIN1004 vs Shu Uemura](https://lovi.care/skincare/es/compare/skin1004-vs-shu-uemura) - [SKIN1004 vs DOT & KEY](https://lovi.care/skincare/es/compare/skin1004-vs-dot-and-key) - [Anua vs Shu Uemura](https://lovi.care/skincare/es/compare/anua-vs-shu-uemura) - [Anua vs DOT & KEY](https://lovi.care/skincare/es/compare/anua-vs-dot-and-key) - [Medicube vs Shu Uemura](https://lovi.care/skincare/es/compare/medicube-vs-shu-uemura) - [Medicube vs DOT & KEY](https://lovi.care/skincare/es/compare/medicube-vs-dot-and-key) - [The Ordinary vs Shu Uemura](https://lovi.care/skincare/es/compare/the-ordinary-vs-shu-uemura) - [The Ordinary vs DOT & KEY](https://lovi.care/skincare/es/compare/the-ordinary-vs-dot-and-key) - [Beauty of Joseon vs Shu Uemura](https://lovi.care/skincare/es/compare/beauty-of-joseon-vs-shu-uemura) - [Beauty of Joseon vs DOT & KEY](https://lovi.care/skincare/es/compare/beauty-of-joseon-vs-dot-and-key) - [COSRX vs Shu Uemura](https://lovi.care/skincare/es/compare/cosrx-vs-shu-uemura) - [COSRX vs DOT & KEY](https://lovi.care/skincare/es/compare/cosrx-vs-dot-and-key) - [CeraVe vs Shu Uemura](https://lovi.care/skincare/es/compare/cerave-vs-shu-uemura) - [CeraVe vs DOT & KEY](https://lovi.care/skincare/es/compare/cerave-vs-dot-and-key) - [La Roche-Posay vs Shu Uemura](https://lovi.care/skincare/es/compare/la-roche-posay-vs-shu-uemura) - [La Roche-Posay vs DOT & KEY](https://lovi.care/skincare/es/compare/la-roche-posay-vs-dot-and-key) - [Dr. Althea vs Shu Uemura](https://lovi.care/skincare/es/compare/dr-althea-vs-shu-uemura) - [Dr. Althea vs DOT & KEY](https://lovi.care/skincare/es/compare/dr-althea-vs-dot-and-key) - [Some By Mi vs Shu Uemura](https://lovi.care/skincare/es/compare/some-by-mi-vs-shu-uemura) - [Some By Mi vs DOT & KEY](https://lovi.care/skincare/es/compare/some-by-mi-vs-dot-and-key) ## About the Lovi Fit Lovi: Unbiased, science-based skincare AI trained on real user outcomes. Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules its dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update. Levels from best to worst: Superior, High, Average, Low, Caution, Warning. Behind this comparison: Nadia Kapleva, MS (Co-founder, Medical Director); Alexey Shagraev, PhD (Co-founder, CEO and CTO); Dr. Sofía Perea Pérez, MD, MSc (Medical Board); Aishani Shah, MD (Medical Board); Asya Zubkova, MS (Medical Board); Hanna Kurets, MD (Medical Board, Medical Advisor); Elina Nazarenko, MD (Medical Board); Victoria Derkova, MS (Medical Board). Page built Nov 8, 2026. More from Lovi: https://lovi.care/skincare/llms.txt ## This page in other countries - United States: https://lovi.care/skincare/compare/shu-uemura-vs-dot-and-key - United Kingdom: https://lovi.care/skincare/uk/compare/shu-uemura-vs-dot-and-key - Ireland: https://lovi.care/skincare/ie/compare/shu-uemura-vs-dot-and-key - Germany: https://lovi.care/skincare/de/compare/shu-uemura-vs-dot-and-key - France: https://lovi.care/skincare/fr/compare/shu-uemura-vs-dot-and-key - Italy: https://lovi.care/skincare/it/compare/shu-uemura-vs-dot-and-key - Netherlands: https://lovi.care/skincare/nl/compare/shu-uemura-vs-dot-and-key - Spain: https://lovi.care/skincare/es/compare/shu-uemura-vs-dot-and-key (this page) - Canada: https://lovi.care/skincare/ca/compare/shu-uemura-vs-dot-and-key - Australia: https://lovi.care/skincare/au/compare/shu-uemura-vs-dot-and-key - Singapore: https://lovi.care/skincare/sg/compare/shu-uemura-vs-dot-and-key - Saudi Arabia: https://lovi.care/skincare/sa/compare/shu-uemura-vs-dot-and-key - United Arab Emirates: https://lovi.care/skincare/ae/compare/shu-uemura-vs-dot-and-key