# TULA skincare Page: https://lovi.care/skincare/es/brands/tula The Lovi Fit is the same in every country; only the stores and prices differ, and the ones here are for Spain. TULA is an American skincare brand founded in 2014 and owned by Procter & Gamble since 2022. [beautymatter.com](https://beautymatter.com/articles/procter-gamble-acquires-tula-skincare) [tracxn.com](https://tracxn.com/d/companies/tula/__rZPEyeFsE6dequB8DggUIFK7WkICfnQe7UTdkt6y0po) [retaildive.com](https://www.retaildive.com/news/dtc-beauty-tula-ceo-savannah-sachs-steps-down/688643/) TULA is widely loved for its nourishing moisturizers and balanced formulas. Its products suit dry, sensitive, and combination skin best. The standout products for particular concerns include, for acne-prone skin, the 24-7 Moisture Hydrating Day & Night Cream. Regular use of the brand supports a healthy, radiant complexion. - [Cruelty-free · PETA](https://crueltyfree.peta.org/company/tula/) This page covers some of the most popular TULA products; for the whole TULA range, with a fit score for every product, [use the Lovi app](https://app.pora.ai/vqqJ/j1xj2b6o?af_sub2=brand&af_sub3=selection_note&af_sub4=pge6c0d7a74b). ### TULA moisturizers #### Moisturizers - [24-7 Moisture Hydrating Day & Night Cream](https://lovi.care/skincare/es/p/tula/24-7-moisture-hydrating-day-and-night-cream/for/dry-skin) — Warning fit ## Questions and answers ### Is TULA worth it? TULA is worth it for many shoppers because Lovi rates its routines Superior for dry, oily, sensitive, combination, and acne-prone skin. The TULA products on this page include fragrance. ### What are TULA's best products? TULA does not have any best products for any skin type on this page, as every product listed currently carries a warning for all skin types. Lovi rates TULA-focused routines Superior for dry, oily, sensitive, combination, and acne-prone skin. ### Which TULA moisturizer is best for dry skin? The 24-7 Moisture Hydrating Day & Night Cream is the moisturizers on this page for dry skin, though Lovi rates it with a warning for this skin type. ### Does TULA cause breakouts? TULA offers the 24-7 Moisture Hydrating Day & Night Cream on this page, which carries a warning for acne-prone skin. Lovi rates TULA-focused routines Superior for acne-prone skin overall, but shoppers should note that this specific product includes fragrance. ### Is TULA fragrance-free? No, the TULA products on this page are not fragrance-free, as the 24-7 Moisture Hydrating Day & Night Cream includes fragrance. ### What are the key ingredients in TULA products? TULA products on this page do not list their key ingredients. The TULA products on this page contain fragrance. ### How do I build a TULA skincare routine? Building a TULA skincare routine depends on your skin type, with TULA-focused routines rating Superior for dry, oily, sensitive, combination, and acne-prone skin. Lovi rates the TULA-focused routine Superior for dry skin compared to a High fit for CeraVe. ### What are good alternatives to TULA? Good alternatives to TULA with pages on Lovi include CeraVe, Cetaphil, Paula's Choice, Neutrogena, Kiehl's, and Dermalogica. For dry skin, a CeraVe-focused routine is rated High by Lovi. For oily, sensitive, combination, and acne-prone skin, a CeraVe-focused routine is rated Superior. ### TULA vs CeraVe: which is better? TULA may suit you better because Lovi rates the TULA-focused routines Superior for dry skin, oily skin, sensitive skin, combination skin, and acne-prone skin, compared to High or Superior for CeraVe. TULA offers products like the 24-7 Moisture Hydrating Day & Night Cream, though this product contains fragrance. ### Who owns TULA, and where is it from? TULA is an American brand founded in 2014, owned by Procter & Gamble since 2022. [beautymatter.com](https://beautymatter.com/articles/procter-gamble-acquires-tula-skincare) [tracxn.com](https://tracxn.com/d/companies/tula/__rZPEyeFsE6dequB8DggUIFK7WkICfnQe7UTdkt6y0po) [retaildive.com](https://www.retaildive.com/news/dtc-beauty-tula-ceo-savannah-sachs-steps-down/688643/) ### Is TULA cruelty-free? Yes: PETA lists TULA as cruelty-free. [PETA](https://crueltyfree.peta.org/company/tula/) ## Similar brands - American skincare: [CeraVe](https://lovi.care/skincare/es/brands/cerave) - American skincare: [Cetaphil](https://lovi.care/skincare/es/brands/cetaphil) - American skincare: [Paula's Choice](https://lovi.care/skincare/es/brands/paula-s-choice) - American skincare: [Neutrogena](https://lovi.care/skincare/es/brands/neutrogena) - American skincare: [Kiehl's](https://lovi.care/skincare/es/brands/kiehl-s) - American skincare: [Dermalogica](https://lovi.care/skincare/es/brands/dermalogica) - American skincare: [Good Molecules](https://lovi.care/skincare/es/brands/good-molecules) - American skincare: [Clinique](https://lovi.care/skincare/es/brands/clinique) - American skincare: [SkinCeuticals](https://lovi.care/skincare/es/brands/skinceuticals) - American skincare: [Estée Lauder](https://lovi.care/skincare/es/brands/estee-lauder) ## Popular brands - Korean skincare: [SKIN1004](https://lovi.care/skincare/es/brands/skin1004) - Korean skincare: [Anua](https://lovi.care/skincare/es/brands/anua) - Korean skincare: [Medicube](https://lovi.care/skincare/es/brands/medicube) - Canadian skincare: [The Ordinary](https://lovi.care/skincare/es/brands/the-ordinary) - Korean skincare: [Beauty of Joseon](https://lovi.care/skincare/es/brands/beauty-of-joseon) - Korean skincare: [COSRX](https://lovi.care/skincare/es/brands/cosrx) - French skincare: [La Roche-Posay](https://lovi.care/skincare/es/brands/la-roche-posay) - Korean skincare: [Dr. Althea](https://lovi.care/skincare/es/brands/dr-althea) - Korean skincare: [Some By Mi](https://lovi.care/skincare/es/brands/some-by-mi) - Korean skincare: [Torriden](https://lovi.care/skincare/es/brands/torriden) - Korean skincare: [celimax](https://lovi.care/skincare/es/brands/celimax) - Korean skincare: [Purito](https://lovi.care/skincare/es/brands/purito) - Korean skincare: [ROUND LAB](https://lovi.care/skincare/es/brands/round-lab) - Korean skincare: [AXIS-Y](https://lovi.care/skincare/es/brands/axis-y) - Korean skincare: [d'Alba](https://lovi.care/skincare/es/brands/d-alba) - Korean skincare: [LANEIGE](https://lovi.care/skincare/es/brands/laneige) - Korean skincare: [Haruharu Wonder](https://lovi.care/skincare/es/brands/haruharu-wonder) - Korean skincare: [Pyunkang Yul](https://lovi.care/skincare/es/brands/pyunkang-yul) - Korean skincare: [innisfree](https://lovi.care/skincare/es/brands/innisfree) - French skincare: [Caudalie](https://lovi.care/skincare/es/brands/caudalie) ## About the Lovi Fit Lovi: Unbiased, science-based skincare AI trained on real user outcomes. Lovi rates every product from its full ingredient list with brand-independent rules its dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update. Levels from best to worst: Superior, High, Average, Low, Caution, Warning. Behind these ratings: Nadia Kapleva, MS (Co-founder, Medical Director); Alexey Shagraev, PhD (Co-founder, CEO and CTO); Dr. Sofía Perea Pérez, MD, MSc (Medical Board); Aishani Shah, MD (Medical Board); Asya Zubkova, MS (Medical Board); Hanna Kurets, MD (Medical Board, Medical Advisor); Elina Nazarenko, MD (Medical Board); Victoria Derkova, MS (Medical Board). Page built Nov 8, 2026. More from Lovi: https://lovi.care/skincare/llms.txt ## This page in other countries - United States: https://lovi.care/skincare/brands/tula - United Kingdom: https://lovi.care/skincare/uk/brands/tula - Ireland: https://lovi.care/skincare/ie/brands/tula - Germany: https://lovi.care/skincare/de/brands/tula - France: https://lovi.care/skincare/fr/brands/tula - Italy: https://lovi.care/skincare/it/brands/tula - Netherlands: https://lovi.care/skincare/nl/brands/tula - Spain: https://lovi.care/skincare/es/brands/tula (this page) - Canada: https://lovi.care/skincare/ca/brands/tula - Australia: https://lovi.care/skincare/au/brands/tula - Singapore: https://lovi.care/skincare/sg/brands/tula - Saudi Arabia: https://lovi.care/skincare/sa/brands/tula - United Arab Emirates: https://lovi.care/skincare/ae/brands/tula