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Cetaphil-focused skincare routine for mature skin

Routine by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

A routine for mature skin built around Cetaphil products, complemented by other brands where they fit better, for complete care.

Cleansers and toners with niacinamide and hyaluronic acid help keep skin plump and smooth, while moisturizers with ceramides and squalane support firm and soft skin. Serums and cleansing toners with vitamin C, salicylic acid, and polyhydroxy acid help smooth fine lines and wrinkles.

The morning routine prepares the skin for the day: it cleans off the night, hydrates, and protects, with sunscreen as its last step. The evening routine removes sunscreen, makeup, and the day's oil, then treats mature skin while it rests away from the sun. The weekly routine takes the place of the evening routine once a week and adds deeper steps to help smooth and renew mature skin.

Dermatology and Therapy, 2025Journal of Cosmetic Dermatology, 2020

Products are rated for the concerns frequently associated with mature skin: fine lines, wrinkles, and loss of firmness. For a routine based on your full skin profile, including your 12D face scan results and any goals or preferences you have, please use the Lovi app.

Morning

Step 1Cleanser

Cleansers with amino acids, aloe vera, and cucumber fruit extract help wash away impurities while keeping mature skin feeling soft and fresh. These cleansers with glycerin and hyaluronic acid help keep moisture balanced and support mature skin, and the cleanser step is used every morning and every evening and once a week in place of the evening routine.

Best cleansers for mature skin

Step 2Hydrating Toner

This routine step is used every morning to prep and refresh your face. Hydrating toners with hyaluronic acid and glycerin help smooth fine lines and boost moisture, while options with niacinamide and resveratrol improve firmness and tackle wrinkles.

Best toners for mature skin

Step 3Moisturizer

Moisturizers with niacinamide, ceramides, and peptides help smooth fine lines and wrinkles while keeping mature skin soft, and they are used every morning and every evening and once a week, in place of the evening routine.

Best moisturizers and moisturizing serums for mature skin

Step 4SPF

In the Lovi routine for this skin the sunscreen step is used every morning. Sunscreens and protective steps with zinc oxide and titanium dioxide defend against UV damage, while formulas with hyaluronic acid and niacinamide help smooth fine lines and wrinkles.

Best sunscreens and spf moisturizers for mature skin

Evening

Step 1Pre-Cleanser

Makeup removers with jojoba seed oil, helianthus annuus seed oil, tocopherol, and centella asiatica extract help remove oil-based debris and nourish mature skin to address wrinkles and fine lines. This step is used every evening and once a week, in place of the evening routine.

Step 2Cleanser

Cleansers with amino acids, aloe vera, and cucumber fruit extract help wash away impurities while keeping mature skin feeling soft and fresh. These cleansers with glycerin and hyaluronic acid help keep moisture balanced and support mature skin, and the cleanser step is used every morning and every evening and once a week in place of the evening routine.

Best cleansers for mature skin

Step 3Cleansing Toner

Cleansing toners and exfoliating steps with salicylic acid and BHA help refine skin texture and minimize the appearance of wrinkles and fine lines. This step is used every evening in the routine.

Best toners for mature skin

Step 4Serum or Treatment

Serums and treatments with Vitamin C, peptides, and niacinamide help smooth out fine lines and wrinkles while restoring firmness to mature skin. These targeted products are used every evening and once a week in place of the regular evening routine.

Best serums and treatments for mature skin

Step 5Moisturizer

Moisturizers with niacinamide, ceramides, and peptides help smooth fine lines and wrinkles while keeping mature skin soft, and they are used every morning and every evening and once a week, in place of the evening routine.

Best moisturizers and moisturizing serums for mature skin

Once a week

Step 1Pre-Cleanser

Makeup removers with jojoba seed oil, helianthus annuus seed oil, tocopherol, and centella asiatica extract help remove oil-based debris and nourish mature skin to address wrinkles and fine lines. This step is used every evening and once a week, in place of the evening routine.

Step 2Cleanser

Cleansers with amino acids, aloe vera, and cucumber fruit extract help wash away impurities while keeping mature skin feeling soft and fresh. These cleansers with glycerin and hyaluronic acid help keep moisture balanced and support mature skin, and the cleanser step is used every morning and every evening and once a week in place of the evening routine.

Best cleansers for mature skin

Step 3Enzyme Powder

Enzyme powders with papain and salicylic acid help digest dull surface cells to reveal smoother skin and address fine lines and wrinkles. This step is used once a week, in place of the evening routine.

Step 4Nourishing Mask

This step is used once a week in place of the evening routine. Nourishing masks with hyaluronic acid and hydrolyzed collagen help deeply hydrate and smooth out fine lines and wrinkles for mature skin.

Step 5Serum or Treatment

Serums and treatments with Vitamin C, peptides, and niacinamide help smooth out fine lines and wrinkles while restoring firmness to mature skin. These targeted products are used every evening and once a week in place of the regular evening routine.

Best serums and treatments for mature skin

Step 6Moisturizer

Moisturizers with niacinamide, ceramides, and peptides help smooth fine lines and wrinkles while keeping mature skin soft, and they are used every morning and every evening and once a week, in place of the evening routine.

Best moisturizers and moisturizing serums for mature skin

Research behind this routine

Behind this routine

Lovi builds every routine from each product's full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

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