# The Ordinary Natural Moisturizing Factors + HA for mature skin

**Lovi Fit: High fit for mature skin.**
Normal Skin Fit: Superior · Effectiveness: High · Safety: Excellent.

Page: https://lovi.care/skincare/de/p/the-ordinary/natural-moisturizing-factors-ha/for/mature-skin

The Lovi Fit is the same in every country; only the stores and prices differ, and the ones here are for Germany.

Brand: [The Ordinary](https://lovi.care/skincare/de/brands/the-ordinary)
Category: [Moisturizers and moisturizing serums](https://lovi.care/skincare/de/best/moisturizers)

This fit is calculated for the concerns frequently associated with mature skin: fine lines, wrinkles, and loss of firmness. For scores based on a full skin profile (12D face scan, goals, preferences), use the Lovi app.

A great choice for mature skin; a few moisturizers fit it even better.

## Why this fit

- Excellent suitability for your normal skin is provided by glycerin and sodium hyaluronate for humectant action and linoleic acid and oleic acid for emollient action, though it does not directly address your wrinkles and fine lines.
- The formula offers excellent moisturizing due to high concentrations of glycerin and sodium hyaluronate for hydrating and plumping the skin.
- The safety profile is excellent, with no risks of irritation due to the absence of harsh ingredients and the presence of soothing components like allantoin and glycerin.

## Fit by skin type

- [Oily skin](https://lovi.care/skincare/de/p/the-ordinary/natural-moisturizing-factors-ha/for/oily-skin): High
- [Dry skin](https://lovi.care/skincare/de/p/the-ordinary/natural-moisturizing-factors-ha/for/dry-skin): Superior
- [Combination skin](https://lovi.care/skincare/de/p/the-ordinary/natural-moisturizing-factors-ha/for/combination-skin): High
- [Sensitive skin](https://lovi.care/skincare/de/p/the-ordinary/natural-moisturizing-factors-ha/for/sensitive-skin): High
- [Acne-prone skin](https://lovi.care/skincare/de/p/the-ordinary/natural-moisturizing-factors-ha/for/acne-prone-skin): Average
- [Skin with dark spots](https://lovi.care/skincare/de/p/the-ordinary/natural-moisturizing-factors-ha/for/dark-spots): High
- [Mature skin](https://lovi.care/skincare/de/p/the-ordinary/natural-moisturizing-factors-ha/for/mature-skin): High (this page)
- [Dry sensitive skin](https://lovi.care/skincare/de/p/the-ordinary/natural-moisturizing-factors-ha/for/dry-sensitive-skin): Superior
- [Oily acne-prone skin](https://lovi.care/skincare/de/p/the-ordinary/natural-moisturizing-factors-ha/for/oily-acne-prone-skin): Average

## Key ingredients

Moisturizing Factors, Sodium Hyaluronate, Glycerin, Allantoin, Urea

## What the research says

- A single application of a moisturizing fluid containing hyaluronic acid 1%, glycerin 5%, and Centella asiatica stem cells extract significantly increased skin hydration by 29% and reduced transepidermal water loss at 24 hours compared to baseline and an untreated control site in twenty healthy women. ([Clinical, Cosmetic and Investigational Dermatology, 2017](https://pubmed.ncbi.nlm.nih.gov/28860834/))
- Topical hyaluronic acid filler serum combined with Botulinum toxin type A lengthened the duration of the toxin's effect in reducing wrinkles compared to Botulinum toxin type A alone. ([Dermatologic Therapy, 2022](https://pubmed.ncbi.nlm.nih.gov/36200921/))
- Topical gel containing chitosan, 0.2% chlorhexidine, allantoin and dexpanthenol did not improve postoperative comfort regarding swelling and pain, but improved the wound's aesthetic appearance following impacted lower third molar extraction compared to no gel. ([Medicina Oral, Patologia Oral Y Cirugia Bucal, 2016](https://pubmed.ncbi.nlm.nih.gov/27475700/))
- A topical gel containing chitosan, chlorhexidine, allantoin, and dexpanthenol significantly reduced postoperative pain, trismus, swelling, and analgesic consumption, while improving wound healing after third molar surgery compared to a placebo. ([Medicina Oral, Patologia Oral Y Cirugia Bucal, 2020](https://pubmed.ncbi.nlm.nih.gov/32683390/))
- Topical application of 0.1% hyaluronic acid formulations of different molecular weights led to significant improvements in skin hydration and elasticity, with low-molecular-weight formulations also significantly reducing wrinkle depth in seventy-six female subjects compared to a vehicle control. ([Journal of Drugs in Dermatology, 2011](https://pubmed.ncbi.nlm.nih.gov/22052267/))
- Topical application of hyaluronic acid in conjunction with free gingival graft significantly reduced donor site postoperative pain until day 7 compared to normal saline, with no significant differences in graft dimensions or patient satisfaction. ([Clinical Oral Investigations, 2022](https://pubmed.ncbi.nlm.nih.gov/34623507/))
- Treatment with a hyaluronic acid-containing mouth rinse or topical gel led to significant lesion reduction, pain relief, and normalization of lesion color in adult patients with minor recurrent aphthous stomatitis, with the gel formulation showing an earlier healing onset at 3 days. ([BMC Oral Health, 2019](https://pubmed.ncbi.nlm.nih.gov/31311529/))
- The emollient V0034CR significantly reduced TEWL compared to vehicle and vehicle plus glycerol, and significantly increased corneometry scores compared to vehicle and vehicle plus petrolatum in healthy volunteers with dry skin, demonstrating combined barrier function improvement from petrolatum and hydration improvement from glycerol. ([Journal of Cosmetic Dermatology, 2020](https://pubmed.ncbi.nlm.nih.gov/31532576/))
- Ten days of treatment with a cream containing 20% glycerin significantly increased skin hydration measured by corneometer values in 17 healthy volunteers compared to a placebo cream, but showed no influence on transepidermal water loss or skin sensitivity to an irritating surfactant. ([International Journal of Cosmetic Science, 2001](https://pubmed.ncbi.nlm.nih.gov/18498456/))
- Niacinamide/glycerin body moisturizers provided better rapid and prolonged improvement of cosmetic xerosis through functional improvement of stratum corneum barrier function compared to no treatment and conventional moisturizers in female subjects. ([Journal of Drugs in Dermatology, 2012](https://pubmed.ncbi.nlm.nih.gov/22206073/))
- An overnight patch containing Allium cepa extract and allantoin safely promotes scar healing after dermatologic surgery, resulting in significantly greater reductions in observer- and patient-assessed POSAS scores compared to no treatment. ([Aesthetic Plastic Surgery, 2018](https://pubmed.ncbi.nlm.nih.gov/29948103/))
- Prophylactic application of a topical scar gel containing Allium cepae extract, allantoin, and heparin significantly improves patient-assessed scar color, stiffness, and irregularity compared to no treatment in women following a cesarean section. ([Journal of Drugs in Dermatology, 2014](https://pubmed.ncbi.nlm.nih.gov/24509969/))
- Prophylactic use of a topical gel containing Allium cepa extract, allantoin and heparin significantly reduced vascularity, pigmentation and height of scars compared to an untreated control group and in intra-individual analysis in 120 patients after caesarean section. ([Journal of Wound Care, 2020](https://pubmed.ncbi.nlm.nih.gov/33052789/))
- Topical 40% urea cream achieved improvement in less time and showed superiority over 12% ammonium lactate lotion in skin roughness, fissure reduction, thickness, and dryness at day 14 in patients treated for moderate to severe xerosis. ([American Journal of Clinical Dermatology, 2002](https://pubmed.ncbi.nlm.nih.gov/11978141/))
- Topical treatment with K101 achieved a significantly higher mycological cure rate compared to placebo in patients with ≤50% nail involvement (27.2% vs 10.4%), while showing early visible improvements in nail appearance and no safety issues. ([Mycoses, 2012](https://pubmed.ncbi.nlm.nih.gov/22681227/))

## What reviewers say

Based on a very large amount of data, this moisturizer is highly favored by users with oily, combination, and sensitive skin for its hydrating properties without causing greasiness or breakouts. It is also frequently praised for its affordability and gentle, fragrance-free formula. The packaging size is also a common point of complaint.

- Liked: Non-greasy finish (mostly mentioned)
- Liked: Unbeatable price (mostly mentioned)
- Liked: Fragrance-free, gentle (often mentioned)
- Disliked: Insufficient moisture (often mentioned)
- Liked: Makeup compatibility (sometimes noted)
- Disliked: Small packaging (sometimes noted)
- Disliked: Thick texture (sometimes noted)
- Disliked: White cast (sometimes noted)

## How to apply

- Use your moisturizer twice a day in your AM and PM routines. Apply it daily to help smooth fine lines.
- Apply this product after your toner and serum, but before your SPF in the morning. Follow your cleanser and toner steps to keep your skin balanced.
- Gently press a small amount into your face and neck. Avoid rubbing the skin too harshly to prevent extra tension.
- Apply the moisturizer on slightly damp skin to help lock in extra moisture. Clean skin helps the product absorb much more evenly.
- Avoid the sensitive eye area during application. Do a quick patch test before your very first use to stay safe.
- Video: https://storage.pora.ai/2f72f5d69f07beeafc30237f829efbff.mp4

## Questions and answers

### What makes The Ordinary Natural Moisturizing Factors a great fit for mature skin?

This moisturizer is a great fit because glycerin and sodium hyaluronate draw in water to plump up the skin, while linoleic and oleic acids keep it soft and smooth. It is very gentle and safe for daily use, though it does not directly target wrinkles and fine lines.
Sources: [Dermatologic Therapy, 2022](https://pubmed.ncbi.nlm.nih.gov/36200921/), [Clinical, Cosmetic and Investigational Dermatology, 2017](https://pubmed.ncbi.nlm.nih.gov/28860834/)

### Which ingredients make this moisturizer a good fit for mature skin?

This moisturizer is a great fit for your skin because glycerin and sodium hyaluronate draw in moisture to plump the skin, while linoleic and oleic acids soften it. It has a very safe profile with soothing allantoin to keep skin calm, though it does not directly target wrinkles and fine lines.
Sources: [Dermatologic Therapy, 2022](https://pubmed.ncbi.nlm.nih.gov/36200921/), [Clinical, Cosmetic and Investigational Dermatology, 2017](https://pubmed.ncbi.nlm.nih.gov/28860834/)

### What do Natural Moisturizing Factors do for mature skin?

Natural moisturizing factors help keep mature skin feeling soft and smooth by boosting hydration and supporting the skin barrier. Because older skin can show lower moisture levels, using ingredients that mimic these natural components helps reduce visible dryness and rough texture. A product for mature skin needs rich moisturizers and barrier-repairing ingredients like ceramides to lock in hydration and keep the skin calm.
Sources: [Journal of Dermatological Science, 2023](https://pubmed.ncbi.nlm.nih.gov/37003921/), [Annals of Dermatology, 2024](https://pubmed.ncbi.nlm.nih.gov/38325428/)

### What does Hyaluronic Acid do for mature skin?

Hyaluronic acid helps mature skin by deeply boosting moisture, improving elasticity, and smoothing the appearance of fine lines and wrinkles. Regular use keeps the skin looking plump and soft while supporting overall firmness and hydration.
Sources: [Journal of Drugs in Dermatology, 2011](https://pubmed.ncbi.nlm.nih.gov/22052267/), [Skin Research and Technology, 2024](https://pubmed.ncbi.nlm.nih.gov/38591218/)

### Where does this moisturizer go in a skincare routine for mature skin?

This moisturizer goes as the final step of your morning routine and right after your treatment in the evening, helping keep your skin soft and hydrated. Using a daily moisturizer like this supports your skin barrier and improves overall dryness.
Sources: [The Journal of Dermatological Treatment, 2022](https://pubmed.ncbi.nlm.nih.gov/32239984/)

### Can I use this moisturizer with retinol, and in what order?

You can use this moisturizer with retinol by applying it either before or after your retinol treatment to keep your skin calm and hydrated. Using a moisturizing cream with skin-softening ingredients helps your skin handle retinol more comfortably and is unlikely to cause irritation.
Sources: [Cutis, 2006](https://pubmed.ncbi.nlm.nih.gov/17121065/)

### How often should I use this moisturizer?

You can use this moisturizer twice a day, in both your morning and evening routines. Applying it regularly helps keep mature skin feeling soft and well-hydrated throughout the day.
Sources: [Journal of Cosmetic Dermatology, 2020](https://pubmed.ncbi.nlm.nih.gov/32141711/), [Skin Pharmacology and Physiology, 2026](https://pubmed.ncbi.nlm.nih.gov/41231732/)

### Can this moisturizer clog pores, cause breakouts or purging for mature skin?

This moisturizer is unlikely to clog pores or cause breakouts for mature skin, as it has a very safe formula with soothing ingredients like glycerin and allantoin. It also will not cause skin purging because it does not contain active exfoliating ingredients that speed up cell turnover.
Sources: [Medicina Oral, Patologia Oral Y Cirugia Bucal, 2016](https://pubmed.ncbi.nlm.nih.gov/27475700/)

### Can I use this moisturizer around the eyes or on my body?

Yes, you can use this moisturizer around the eyes and on the body because its gentle formula has a very safe profile and suits different skin thicknesses well. Ingredients like glycerin and sodium hyaluronate help keep these areas hydrated and smooth without causing irritation.
Sources: [Surgical and Radiologic Anatomy, 2002](https://pubmed.ncbi.nlm.nih.gov/12375070/), [Clinical, Cosmetic and Investigational Dermatology, 2017](https://pubmed.ncbi.nlm.nih.gov/28860834/)

### Is this moisturizer fragrance-free and alcohol-free?

Yes, it has no fragrance and no drying alcohol. Cetyl alcohol and stearyl alcohol are fatty alcohols, which soften the skin.

## Alternatives for mature skin

- [L'Occitane Immortelle Divine Cream](https://lovi.care/skincare/de/p/l-occitane/immortelle-divine-cream/for/mature-skin) — Superior fit — €95.00 at Amazon
- [Some By Mi Yuja Niacin Brightening Moisture Gel Cream](https://lovi.care/skincare/de/p/some-by-mi/yuja-niacin-brightening-moisture-gel-cream/for/mature-skin) — Superior fit — €13.67 at Amazon
- [NEOGEN DERMALOGY Probiotics Youth Repair Cream](https://lovi.care/skincare/de/p/neogen-dermalogy/probiotics-youth-repair-cream/for/mature-skin) — Superior fit — €45.30 at Amazon

## Pairs well with

- Cleanser: [Fresh Soy Face Cleanser](https://lovi.care/skincare/de/p/fresh/soy-face-cleanser/for/mature-skin) — Superior fit — €39.99 at Amazon
- Hydrating Toner: [COSRX Propolis Synergy Toner](https://lovi.care/skincare/de/p/cosrx/full-fit-propolis-synergy-toner/for/mature-skin) — Superior fit — €14.00 at Amazon
- SPF: [Torriden DIVE-IN Mild Sunscreen](https://lovi.care/skincare/de/p/torriden/dive-in-mild-sunscreen/for/mature-skin) — Superior fit — €18.00 at Amazon

## Where to buy

- Amazon.de: €11.50 (https://www.amazon.de/dp/B07N74F8NP?tag=lovi-care-web-product05-21&linkCode=osi&th=1&psc=1)
Prices checked 6 Nov 2026.

## Ingredients

Water, Caprylic Capric Triglyceride, Cetyl Alcohol, Propanediol, Stearyl Alcohol, Glycerin, Sodium Hyaluronate, Arginine, Aspartic Acid, Glycine, Alanine, Serine, Valine, Isoleucine, Proline, Threonine, Histidine, Phenylalanine, Glucose, Maltose, Fructose, Trehalose, Sodium Pca, Pca, Sodium Lactate, Urea, Allantoin, Linoleic Acid, Oleic Acid, Phytosteryl Canola Glycerides, Palmitic Acid, Stearic Acid, Lecithin, Trioleic Acid, Tocopherol, Carbomer, Isoceteth-20, Polysorbate 60, Sodium Chloride, Citric Acid, Trisodium Ethylenediamine Disuccinate, Pentylene Glycol, Triethanolamine, Sodium Hydroxide, Phenoxyethanol, Chlorphenesin
## About the Lovi Fit

Lovi: Unbiased, science-based skincare AI trained on real user outcomes.

Lovi calculates every fit score from the full ingredient list with brand-independent rules its dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update. Levels from best to worst: Superior, High, Average, Low, Caution, Warning.

Behind this fit score: Nadia Kapleva, MS (Co-founder, Medical Director); Alexey Shagraev, PhD (Co-founder, CEO and CTO); Dr. Sofía Perea Pérez, MD, MSc (Medical Board); Aishani Shah, MD (Medical Board); Asya Zubkova, MS (Medical Board); Hanna Kurets, MD (Medical Board, Medical Advisor); Elina Nazarenko, MD (Medical Board); Victoria Derkova, MS (Medical Board).

Page built Nov 8, 2026.

More from Lovi: https://lovi.care/skincare/llms.txt

## This page in other countries

- United States: https://lovi.care/skincare/p/the-ordinary/natural-moisturizing-factors-ha/for/mature-skin
- United Kingdom: https://lovi.care/skincare/uk/p/the-ordinary/natural-moisturizing-factors-ha/for/mature-skin
- Ireland: https://lovi.care/skincare/ie/p/the-ordinary/natural-moisturizing-factors-ha/for/mature-skin
- Germany: https://lovi.care/skincare/de/p/the-ordinary/natural-moisturizing-factors-ha/for/mature-skin (this page)
- France: https://lovi.care/skincare/fr/p/the-ordinary/natural-moisturizing-factors-ha/for/mature-skin
- Italy: https://lovi.care/skincare/it/p/the-ordinary/natural-moisturizing-factors-ha/for/mature-skin
- Netherlands: https://lovi.care/skincare/nl/p/the-ordinary/natural-moisturizing-factors-ha/for/mature-skin
- Spain: https://lovi.care/skincare/es/p/the-ordinary/natural-moisturizing-factors-ha/for/mature-skin
- Canada: https://lovi.care/skincare/ca/p/the-ordinary/natural-moisturizing-factors-ha/for/mature-skin
- Australia: https://lovi.care/skincare/au/p/the-ordinary/natural-moisturizing-factors-ha/for/mature-skin
- Singapore: https://lovi.care/skincare/sg/p/the-ordinary/natural-moisturizing-factors-ha/for/mature-skin
- Saudi Arabia: https://lovi.care/skincare/sa/p/the-ordinary/natural-moisturizing-factors-ha/for/mature-skin
- United Arab Emirates: https://lovi.care/skincare/ae/p/the-ordinary/natural-moisturizing-factors-ha/for/mature-skin