MIDHA Rice Cream for dry skin
Rice Extract
Niacinamide
Glycerin
Squalane
Tocopherol Vitamin EAverage
- HighDry Skin Fit
- AverageEffectiveness
- HighSafety
Works for dry skin; other moisturizers fit it better.
- International Journal of Cosmetic Science, 2020
- Clinical, Cosmetic and Investigational Dermatology, 2017
This fit is calculated for the concerns frequently associated with dry skin: flakiness, tightness, dehydration, fine lines, and wrinkles. For scores and recommendations based on your full skin profile, including your 12D face scan results and any goals or preferences you have, please use the Lovi app.
Page built Nov 8, 2026How the Fit score works
Lovi Assistant explains
- Offers moderate hydration and smoothing for your dry skin, as rice extract and glycerin provide humectant and emollient actions to support skin barrier function.
- Niacinamide and squalane further enhance moisturization and offer general skincare benefits, though stronger occlusive ingredients could provide more comprehensive relief for flakiness.
- The product is safe for your dry skin, containing no harsh ingredients and including soothing components like rice extract and allantoin.
How to apply
- Could be used as part of your AM or PM routine. Start using it 3 times a week and work your way up to daily use.
- Apply your moisturizer after your toner and before your sunscreen in the morning. At night, use it as the final step after your serum.
- Gently press a small amount of the moisturizer into your skin. Avoid rubbing to keep your dry skin happy.
- Apply the moisturizer on slightly damp skin to help lock in extra hydration. This is great for soothing dry and flaky areas .
- Avoid the sensitive eye area and do a patch test before your first use .
People Say
★4.2Overall rating based on 100+ reviewsBased on limited data, users consistently praise this cream for its ability to provide deep, long-lasting hydration without feeling overly heavy, making it a favorite for those with dry, dehydrated, or sensitive skin. While many appreciate its brightening effects and smooth absorption, some users with oily skin find it slightly too rich or greasy, and others have expressed concerns about the jar packaging being unhygienic.
Highlights
Deep hydration Mostly Mentioned
- “perfectly addressing deep dryness”
- “maintains good hydration considering its texture”
- “leaves skin feeling deeply moisturized”
Lightweight texture Often Mentioned
- “absorbs quickly without leaving residue”
- “glides on softly”
- “rich yet lightweight texture”
- “not thick or runny”
Gentle and soothing Sometimes Noted
- “no irritation even on sensitive skin”
- “calms blemishes and soothes”
- “mild and non-pore-clogging”
- “caused no blemishes”
Oily skin incompatibility Sometimes Noted
- “finish feels greasy rather than moisturizing”
- “leaves a shiny, oil-like residue”
- “too rich for oily skin”
- “caused some blemishes”
Unhygienic packaging Sometimes Noted
- “no spatula included”
- “dust gets in easily”
- “jar packaging is disappointing”
- “wish it came with a pump”
Brightening effect Rarely Noted
- “helped brighten my complexion”
- “cultivate clear, radiant skin”
- “gives a glow to the skin”
Pricey for size Rarely Noted
- “price is a bit steep”
- “quantity is so small”
- “pricier than I anticipated”
Unpleasant scent Rarely Noted
- “smell of glycerin/silicone”
- “scent can be off-putting”
- “smells like raw ingredients”
Sources: lovi.care, amazon.com, skinsort.com, reddit.com, hwahae.co.kr, ubuy.com, and more
Questions and answers
How well does MIDHA Rice Cream work for dry skin?
MIDHA Rice Cream provides moderate hydration and smoothing for dry skin, helping to keep it soft and comfortable without irritation. While it supports basic moisture needs, a moisturizing treatment for dry skin needs stronger sealing ingredients to provide more comprehensive relief for flakiness.
Which ingredients make this cream a good fit for dry skin?
Rice extract, glycerin, squalane, and niacinamide make this cream a good fit for dry skin by providing moderate hydration and smoothing, though a product of this type needs stronger sealing ingredients to give more complete relief from flakiness.
What does Rice Extract do for dry skin?
Rice extract helps keep dry skin hydrated and smooth while making it feel softer. It brings moisture back to the surface and supports overall skin barrier comfort.
Journal of Cosmetic Dermatology, 2022International Journal of Molecular Sciences, 2022
What does Niacinamide do for dry skin?
Niacinamide helps dry skin by strengthening the skin barrier, increasing hydration, and reducing water loss. It supports ceramide production and helps keep the surface smooth and calm. This ingredient tends to be very well tolerated and is unlikely to irritate dry skin.
Journal of Cosmetic Dermatology, 2004Journal of Cosmetic Dermatology, 2026
Where does this cream go in a skincare routine for dry skin?
This moisturizing treatment goes in the evening routine after cleansing and before a final moisturizer, or as your daytime moisturizer before sunscreen. A daily moisturizing routine helps improve visual dryness and keeps skin comfortable.
The Journal of Dermatological Treatment, 2022Clinical, Cosmetic and Investigational Dermatology, 2017
Can I use this cream with retinol, and in what order?
You can use this cream with retinol by applying the retinol first and following with this moisturizer. This routine helps keep your dry skin comfortable, though a moisturizer with richer barrier-sealing ingredients may provide better relief against flakiness.
How often should I use it?
You can use this moisturizing treatment daily in your morning and evening routines to help keep your skin soft and smooth. Regular daily application of moisturizers helps improve skin hydration and supports the natural skin barrier.
Health Science Reports, 2021Journal of Cosmetic Dermatology, 2020
Can this cream clog pores, cause breakouts or purging for dry skin?
This cream is unlikely to clog pores or cause breakouts for dry skin because it is safe and free of harsh ingredients, though reviewers occasionally note it can feel too oily for some skin types. It helps smooth and soften dry areas, but a product of this type needs stronger sealing ingredients to fully prevent flakiness.
Can I use it around the eyes or on my body?
You can use this moisturizing treatment around your eyes or on your body because it is safe and gentle for dry skin. However, since the skin around the eyes and body can be quite thin or prone to dryness, this product works best when paired with heavier protective ingredients to lock in lasting moisture.
Is this cream fragrance-free and alcohol-free?
Yes, it has no fragrance and no drying alcohol. Cetearyl alcohol is a fatty alcohol, which soften the skin.
What the research says
Daily application of a cream containing niosomes loaded with purple glutinous rice extract in 20 human volunteers for 28 days resulted in a significant decrease in melanin index and skin roughness by -14.05% and -9.95%, and increases in skin hydration and elastic recovery by +48.73% and +35.98% compared to initial values.
International Journal of Cosmetic Science, 2020A single application of a moisturizing fluid containing hyaluronic acid 1%, glycerin 5%, and Centella asiatica stem cells extract significantly increased skin hydration by 29% and reduced transepidermal water loss at 24 hours compared to baseline and an untreated control site in twenty healthy women.
Clinical, Cosmetic and Investigational Dermatology, 2017Niacinamide significantly decreased hyperpigmentation and increased skin lightness compared with vehicle alone after 4 weeks of use in women by inhibiting melanosome transfer.
The British Journal of Dermatology, 2002Topical post-laser application of human adipocyte-derived mesenchymal stem cell media combined with niacinamide significantly improved wrinkle index, melanin index, patient satisfaction, and investigator esthetic improvement scores compared to vehicle cream in patients with aging skin.
Journal of Cosmetic Dermatology, 2021The iontophoretic delivery of hyaluronic acid nanogel-loaded Saccharomyces/Rice Ferment Filtrate significantly reduced advanced glycation end products and mitigated skin stiffening in an ex vivo skin tissue glycation model.
International Journal of Nanomedicine, 2025Red rice extract suppressed UVB-induced inflammation and skin aging in human skin fibroblasts by inhibiting the MAPK signaling pathway, leading to decreased NF-kappa B and AP-1 activation, reduced ECM degradation, and increased ECM synthesis compared to UVB-irradiated controls.
Natural Product Communications, 2016Aspergillus oryzae-fermented broken rice and brewers' rice water extracts inhibit photoaging in UV-irradiated human fibroblasts and co-cultured keratinocytes by downregulating MMP-1, inhibiting elastase, enhancing collagen formation, upregulating elastin gene expression, and lowering pro-inflammatory cytokines.
Cellular and Molecular Biology, 2023Topical nicotinamide prevented solar-simulated UV-induced immunosuppression in healthy volunteers, and men experienced immunosuppression at solar-simulated UV doses three times lower than those required for women.
The Journal of Investigative Dermatology, 2008Topical 5% niacinamide applied twice daily for 12 weeks reduced fine lines and wrinkles, hyperpigmented spots, red blotchiness, and skin sallowness, and improved skin elasticity compared to vehicle control in 50 female white subjects with facial photoaging.
Dermatologic Surgery, 2005Topical 2% niacinamide significantly decreased sebum excretion rate in Japanese individuals and casual sebum levels in Caucasian individuals compared to placebo or baseline.
Journal of Cosmetic and Laser Therapy, 2006The emollient V0034CR significantly reduced TEWL compared to vehicle and vehicle plus glycerol, and significantly increased corneometry scores compared to vehicle and vehicle plus petrolatum in healthy volunteers with dry skin, demonstrating combined barrier function improvement from petrolatum and hydration improvement from glycerol.
Journal of Cosmetic Dermatology, 2020Ten days of treatment with a cream containing 20% glycerin significantly increased skin hydration measured by corneometer values in 17 healthy volunteers compared to a placebo cream, but showed no influence on transepidermal water loss or skin sensitivity to an irritating surfactant.
International Journal of Cosmetic Science, 2001Niacinamide/glycerin body moisturizers provided better rapid and prolonged improvement of cosmetic xerosis through functional improvement of stratum corneum barrier function compared to no treatment and conventional moisturizers in female subjects.
Journal of Drugs in Dermatology, 2012Squalane at 0.005-0.015% counteracts UVA-induced oxidative stress, inflammation, and collagen metabolism inhibition while stimulating fibroblast migration in human dermal fibroblasts.
Molecules, 2025Plant-derived squalane protected human dermal fibroblasts against UVA-induced damage by counteracting ROS formation, suppressing apoptosis-related proteins p53, caspase-3, caspase-9, and PARP, and restoring the pro-survival p-Akt/mTOR pathway.
Antioxidants, 2025Topical application of an antioxidant serum containing 15% ascorbic acid, 0.5% ferulic acid, and 1% tocopherol prevented particulate matter-induced degradation of extracellular matrix components, inflammation, and oxidative stress in the skin of 15 female volunteers compared to untreated controls.
Journal of Cosmetic Dermatology, 2025Dermatological products containing d-alpha tocopheryl acetate showed non-comedogenic potential with less than a 50% increase in microcomedones in 12 healthy male subjects compared to octyl palmitate.
Contemporary Clinical Trials Communications, 2021Topical application of an antioxidant mix containing 15% ascorbic acid, 0.5% ferulic acid, and 1% tocopherol prevented PM and UV-induced skin barrier perturbation, lipid peroxidation, inflammatory markers, MMP9 activation, and Type I collagen loss in 15 healthy females compared to untreated exposed skin.
Journal of Cosmetic Dermatology, 2024
Why other moisturizers fit dry skin better
Cosmetic formulations containing 5% Centella asiatica extract showed the best efficacy in improving skin moisture and decreasing transepidermal water loss, while also exhibiting antiinflammatory properties in 25 volunteers compared to baseline measurements.
Indian Journal of Pharmaceutical Sciences, 2016Nanoemulsions containing Macadamia integrifolia seed oil successfully enhanced skin hydration and reduced wrinkles in human volunteers, outperforming conventional emulsions in skin hydration enhancement.
Nanomaterials, 2024Topical oil-in-water and water-in-oil emulsions containing glyceryl glucoside, natural moisturizing factors, and ceramide significantly improved skin hydration and barrier function while reducing visible dryness and tactile roughness in subjects with very dry skin compared to untreated sites and vehicles.
The Journal of Clinical and Aesthetic Dermatology, 2012
Ingredients
Water, Rice Extract, Glycerin, Niacinamide, Squalane, Butylene Glycol, Cetearyl Alcohol, Caprylic Capric Triglyceride, Dimethicone, Tocopherol Vitamin E, Allantoin, Panthenol, Phenoxyethanol, Ethylhexylglycerin
Behind this fit score
Lovi calculates every fit score from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.
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Co-founder, Medical Director
Cosmetic chemist, cosmetologist, aesthetic products developer
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Co-founder, CEO and CTO
PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex
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Dr. Sofía Perea Pérez, MD, MSc
Medical Board
Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine
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Medical Board
Specialist dermatologist, MBBS, MD, IFAAD
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Medical Board
Cosmetic chemist, SCS, IFSCC member
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Medical Board, Medical Advisor
Dermatology MD
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Elina Nazarenko, MD
Medical Board
Dermatology and diagnostic consultant
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Victoria Derkova, MS
Medical Board
Cosmetic chemist, cosmetic development technologist
How does it fit your skin?
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