MIDHA Rice Bran Scrub Foam for dry skin
Rice Bran Water
Glycerin
Ginkgo Biloba Leaf Extract
Avena Sativa Seed Extract Oat Seed ExtractHigh
- AverageDry Skin Fit
- AverageEffectiveness
- ExcellentSafety
A great choice for dry skin; a few exfoliants fit it even better.
This fit is calculated for the concerns frequently associated with dry skin: flakiness, tightness, dehydration, fine lines, and wrinkles. For scores and recommendations based on your full skin profile, including your 12D face scan results and any goals or preferences you have, please use the Lovi app.
Page built Nov 8, 2026How the Fit score works
Lovi Assistant explains
- Offers excellent exfoliation for your dry skin due to Rice Bran Water and Rice Bran, which effectively remove dead skin cells and support hydration. Glycerin also provides humectant action, though it lacks sufficient emollient ingredients for optimal hydration of dry or flaky skin.
- The formula is safe for your dry skin, as it contains soothing Rice Bran Extract and Portulaca Oleracea Extract and lacks harsh or prohibited ingredients.
- While it offers general skincare benefits like cleansing, its primary focus on exfoliation is not the most direct approach for addressing your dry or flaky skin concerns.
How to apply
- Use this exfoliant as part of your PM routine once a week, increasing slowly to twice a week if your dry skin tolerates it well. Always remember to apply SPF every morning to protect your newly smoothed skin.
- Apply the exfoliant after cleansing and toning, but always before your rich moisturizer.
- Gently press 2-3 drops of the exfoliant into your skin and let it absorb for a minute. Avoid rubbing to prevent any irritation on flaky areas.
- Apply the product directly to dry clean skin to ensure the best possible tolerance for your dry type. This helps address flaky patches without causing extra stress.
- Avoid the sensitive eye area and do a quick patch test before your very first use. Do not mix this with other strong acids or retinoids on the same night.
People Say
★4.0Overall rating based on 100+ reviewsBased on limited data, this product is a creamy, foaming cleanser offering mild physical exfoliation, ideal for combination or oily skin. Many users report softer, brighter skin, while some with dry or sensitive skin occasionally experience tightness or a waxy residue.
Highlights
Gentle Daily Exfoliation Often Mentioned
- “Mild scrub”
- “fine rice particles”
- “good for daily use”
- “not harsh”
- “soft exfoliation”
Rich Creamy Texture Often Mentioned
- “Dense lather”
- “luxurious foam”
- “thick consistency”
- “smooth application”
- “bubbles well”
Natural Scent Sometimes Noted
- “Rice water scent”
- “mild fragrance”
- “unscented/natural”
- “pleasant smell”
- “no strong perfume”
Softening & Brightening Sometimes Noted
- “Skin feels soft”
- “smooth texture”
- “brightens complexion”
- “removes dead skin”
- “clean feeling”
Drying sensation Sometimes Noted
- “Stripping”
- “tight after washing”
- “drying for dry skin”
- “squeaky clean”
- “needs moisturizer immediately”
Packaging Design Rarely Noted
- “Transparent tube”
- “see remaining product”
- “cute logo”
- “easy to squeeze”
- “generous amount”
Potential Irritation Rarely Noted
- “Tingling”
- “redness”
- “irritated sensitive skin”
- “too rough for delicate skin”
- “caused bumps”
Price Point Rarely Noted
- “Bit steep”
- “expensive”
- “wait for sale”
- “pricier than drugstore”
- “costly for cleanser”
Residue/Film Rarely Noted
- “Waxy residue”
- “sticky feeling”
- “hard to rinse”
- “film left behind”
- “requires second cleanse”
Unpleasant Scent Rarely Noted
- “Raw rice smell”
- “weird scent”
- “smells like playdough”
- “disappointing odor”
- “scent is not it”
Sources: lovi.care, reddit.com, skinsort.com, walmart.com, stylevana.com, hwahae.co.kr, and more
Questions and answers
What makes MIDHA Rice Bran Scrub Foam a great fit for dry skin?
MIDHA Rice Bran Scrub Foam is a great fit for your dry skin because rice bran water and rice bran effectively sweep away dead skin cells while helping keep skin hydrated. Glycerin adds extra moisture, and soothing ingredients like rice bran extract and portulaca oleracea extract keep the formula gentle and safe to use.
Pharmaceutical Biology, 2012Journal of Nanoscience and Nanotechnology, 2011
Which ingredients make this exfoliant a good fit for dry skin?
Rice bran water and rice bran make this exfoliant a good fit for dry skin by effectively removing dead skin cells while supporting hydration. Glycerin also helps draw moisture into the skin, while soothing plant extracts keep the formula safe and comfortable.
Pharmaceutical Biology, 2012Journal of Nanoscience and Nanotechnology, 2011
What does Rice Bran Water do for dry skin?
Rice Bran Water helps hydrate dry skin by locking in moisture and keeping it soft and smooth. Studies show that rice-derived ingredients have moisturizing properties that support overall skin health.
What does Rice Bran Extract do for dry skin?
Rice bran extract helps improve skin moisture and keeps dry skin feeling soft and smooth. It works by supporting the skin barrier to lock in water and ease rough patches.
Pharmaceutical Biology, 2012Journal of Nanoscience and Nanotechnology, 2011
Where does this exfoliant go in a skincare routine for dry skin?
This exfoliant goes in your routine once a week. People who tolerate it well and see good results can carefully use it more often.
Can I use this exfoliant with retinol, and in what order?
You can use this exfoliant and retinol in the same routine, but use them on alternate nights to prevent irritation on dry skin. Exfoliating too often alongside retinol may make dry skin feel flaky or sensitive.
How often should I use this exfoliant?
Start by using this exfoliant once a week, and only use it more often if your skin handles it well and shows good results. It gently removes dead skin cells while keeping your skin calm, but dry skin also needs richer moisturizing ingredients to stay soft and smooth.
Can this exfoliant clog pores, cause breakouts or purging for dry skin?
This exfoliant is unlikely to clog pores or cause breakouts on dry skin, as its formula avoids harsh ingredients and includes soothing extracts that keep irritation low. However, because it focuses heavily on scrubbing rather than deep hydration, it may sometimes leave dry skin feeling a bit tight.
Pharmaceutical Biology, 2012Journal of Nanoscience and Nanotechnology, 2011
Is this exfoliant fragrance-free and alcohol-free?
Yes, it has no fragrance and no drying alcohol.
What the research says
Topical gel and cream formulations containing niosomes entrapped with rice bran bioactive compounds improved skin hydration, lightening, thickness, roughness, and elasticity in 30 human volunteers over 28 days compared to baseline.
Pharmaceutical Biology, 2012Gel and cream formulations containing rice bran bioactive compounds entrapped in niosomes increased in vitro antioxidant activity (ORAC values of 20-28 micromol TE/g versus 16-18 micromol TE/g for placebo), enhanced lipid peroxidation inhibition in human sebum by about 1.5 times, and improved in vivo human skin hydration by approximately 3 to 30% depending on the measurement technique.
Journal of Nanoscience and Nanotechnology, 2011Facial masks containing low-temperature extracted Portulaca oleracea protect sensitive skin from photothermal stimulation and improve skin barrier function during photorejuvenation.
Cutaneous and Ocular Toxicology, 2025Chemical peels using 35% glycolic acid, 20% salicylic-10% mandelic acid, and phytic acid reduce acne scores by 70.55%, 74.14%, and 69.7% respectively, and significantly decline the postacne hyperpigmentation index in Asian patients with mild to moderate acne.
Journal of Cutaneous and Aesthetic Surgery, 2019Stirring Nukadoko fermented rice bran beds by hand leads to temporary settlement of microorganisms on human skin with quick shedding.
FEMS Microbiology Letters, 2023Crude extracts from Sang 5 CMU rice bran and husk exhibited antioxidant, anti-inflammatory, anti-melanogenesis, and collagen-regulating properties by scavenging radicals, reducing TBARS and MMP-2 levels, inhibiting nitric oxide and melanin production, and upregulating antioxidant, collagen-associated, and downregulating pigmentary genes in cell models.
Plants, 2024Rice bran soft and hard waxes exhibited anti-skin ageing activities including melanogenesis inhibition, antioxidant protection, collagen stimulation, matrix metalloproteinase suppression, and anti-inflammation in cultured skin cells.
International Journal of Cosmetic Science, 2024A single application of a moisturizing fluid containing hyaluronic acid 1%, glycerin 5%, and Centella asiatica stem cells extract significantly increased skin hydration by 29% and reduced transepidermal water loss at 24 hours compared to baseline and an untreated control site in twenty healthy women.
Clinical, Cosmetic and Investigational Dermatology, 2017The emollient V0034CR significantly reduced TEWL compared to vehicle and vehicle plus glycerol, and significantly increased corneometry scores compared to vehicle and vehicle plus petrolatum in healthy volunteers with dry skin, demonstrating combined barrier function improvement from petrolatum and hydration improvement from glycerol.
Journal of Cosmetic Dermatology, 2020Ten days of treatment with a cream containing 20% glycerin significantly increased skin hydration measured by corneometer values in 17 healthy volunteers compared to a placebo cream, but showed no influence on transepidermal water loss or skin sensitivity to an irritating surfactant.
International Journal of Cosmetic Science, 2001Topical application of a 2% cream containing combined fruit extracts for 56 days significantly reduced wrinkle depth by 11.5%, length by 10.07%, and area by 29.55% in 21 female subjects compared to a placebo.
Clinical, Cosmetic and Investigational Dermatology, 2015A dermocosmetic containing bakuchiol, Ginkgo biloba extract, and mannitol improves inflammatory lesions, Investigator Global Assessment, and seborrhea intensity when added to adapalene 0.1% gel in patients with acne vulgaris.
Clinical, Cosmetic and Investigational Dermatology, 2015Topical application of Ginkgo biloba cream for two weeks reduced wrinkles and improved skin shape, texture, and tautness in human volunteers compared to baseline.
Drug Development and Industrial Pharmacy, 2023A repair cream containing Rhealba oat plantlets extract, l-ALA-l-GLU dipeptide, and hyaluronic acid provided immediate relief and was judged by doctors as good or very good in 96.8% of cases for wound healing in 2,363 patients following dermatological acts.
Clinical, Cosmetic and Investigational Dermatology, 2018Topically applied Avena sativa and Avena Rhealba oatmeal extracts significantly reduced skin irritation parameters including a* parameter increase and blood flow increase compared to vehicle in 12 healthy individuals subjected to the sodium lauryl sulfate irritation model.
Skin Pharmacology and Applied Skin Physiology, 2002Colloidal oat extracts diminished pro-inflammatory cytokines in vitro and colloidal oat lotion improved skin dryness, scaling, roughness, and itch intensity in healthy female subjects compared to baseline.
Journal of Drugs in Dermatology, 2015
Ingredients
Rice Bran Water, Myristic Acid, Glycerin, Water, Potassium Hydroxide, Palmitic Acid, Stearic Acid, Rice Bran, Lauric Acid, Glyceryl Stearate, Cocamidopropyl Betaine, Potassium Cocoyl Glycinate, Dipropylene Glycol, 1,2-Hexanediol, Rice Bran Extract, Xanthium Strumarium Fruit Extract, Portulaca Oleracea Extract, Morinda Citrifolia Extract, Ginkgo Biloba Leaf Extract, Avena Sativa Seed Extract Oat Seed Extract, Opuntia Humifusa Stem Extract, Akebia Quinata Extract, Hydroxypropyl Phosphate Starch, Sodium Polyacrylate, Polyquaternium-7, Peg-100 Stearate, Butylene Glycol, Sodium Chloride, Chlorphenesin, Sodium Benzoate, Disodium Edta
Behind this fit score
Lovi calculates every fit score from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.
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Co-founder, Medical Director
Cosmetic chemist, cosmetologist, aesthetic products developer
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Co-founder, CEO and CTO
PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex
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Dr. Sofía Perea Pérez, MD, MSc
Medical Board
Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine
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Medical Board
Specialist dermatologist, MBBS, MD, IFAAD
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Medical Board
Cosmetic chemist, SCS, IFSCC member
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Medical Board, Medical Advisor
Dermatology MD
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Elina Nazarenko, MD
Medical Board
Dermatology and diagnostic consultant
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Victoria Derkova, MS
Medical Board
Cosmetic chemist, cosmetic development technologist
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