# Anua Rice 70 Intensive Moisturizing Milk for oily skin

**Lovi Fit: Warning fit for oily skin.**
Oily Skin Fit: Warning · Effectiveness: Average · Safety: Concerning.

Page: https://lovi.care/skincare/de/p/anua/rice-70-intensive-moisturizing-milk/for/oily-skin

The Lovi Fit is the same in every country; only the stores and prices differ, and the ones here are for Germany.

Brand: [Anua](https://lovi.care/skincare/de/brands/anua)
Category: [Moisturizers and moisturizing serums](https://lovi.care/skincare/de/best/moisturizers)

This fit is calculated for the concerns frequently associated with oily skin: shine, enlarged pores, blackheads, and blemishes. For scores based on a full skin profile (12D face scan, goals, preferences), use the Lovi app.

A poor match for oily skin; the moisturizers alongside fit it better.

## Why this fit

- Offers moderate moisturizing for your oily skin, but Rice Bran Water and Ceramides are more suited for dry skin by providing emollient and barrier repair actions, which do not align with your goal of reducing oily shine.
- While the product offers general hydration and barrier support, these benefits are largely irrelevant or mostly supportive for oily shine and oily skin.

## Fit by skin type

- [Oily skin](https://lovi.care/skincare/de/p/anua/rice-70-intensive-moisturizing-milk/for/oily-skin): Warning (this page)
- [Dry skin](https://lovi.care/skincare/de/p/anua/rice-70-intensive-moisturizing-milk/for/dry-skin): High
- [Combination skin](https://lovi.care/skincare/de/p/anua/rice-70-intensive-moisturizing-milk/for/combination-skin): Caution
- [Sensitive skin](https://lovi.care/skincare/de/p/anua/rice-70-intensive-moisturizing-milk/for/sensitive-skin): Average
- [Acne-prone skin](https://lovi.care/skincare/de/p/anua/rice-70-intensive-moisturizing-milk/for/acne-prone-skin): Caution
- [Skin with dark spots](https://lovi.care/skincare/de/p/anua/rice-70-intensive-moisturizing-milk/for/dark-spots): Average
- [Mature skin](https://lovi.care/skincare/de/p/anua/rice-70-intensive-moisturizing-milk/for/mature-skin): Average
- [Dry sensitive skin](https://lovi.care/skincare/de/p/anua/rice-70-intensive-moisturizing-milk/for/dry-sensitive-skin): High
- [Oily acne-prone skin](https://lovi.care/skincare/de/p/anua/rice-70-intensive-moisturizing-milk/for/oily-acne-prone-skin): Low

## Key ingredients

Rice Bran Water, Ceramides

## What the research says

- Application of Body Lotion for 5 weeks on cosmetic dry skin improved barrier properties, increased levels of cholesterol, ceramides, and long-chain fatty acids, increased beneficial skin bacteria, and enhanced microbiome functional potential compared to baseline. ([Scientific Reports, 2022](https://pubmed.ncbi.nlm.nih.gov/35340018/))
- Topical gel and cream formulations containing niosomes entrapped with rice bran bioactive compounds improved skin hydration, lightening, thickness, roughness, and elasticity in 30 human volunteers over 28 days compared to baseline. ([Pharmaceutical Biology, 2012](https://pubmed.ncbi.nlm.nih.gov/22235888/))
- Gel and cream formulations containing rice bran bioactive compounds entrapped in niosomes increased in vitro antioxidant activity (ORAC values of 20-28 micromol TE/g versus 16-18 micromol TE/g for placebo), enhanced lipid peroxidation inhibition in human sebum by about 1.5 times, and improved in vivo human skin hydration by approximately 3 to 30% depending on the measurement technique. ([Journal of Nanoscience and Nanotechnology, 2011](https://pubmed.ncbi.nlm.nih.gov/21449379/))
- Stirring Nukadoko fermented rice bran beds by hand leads to temporary settlement of microorganisms on human skin with quick shedding. ([FEMS Microbiology Letters, 2023](https://pubmed.ncbi.nlm.nih.gov/37960971/))

## What reviewers say

Users widely praise this moisturizer for its lightweight, milky texture that absorbs instantly to create a "glass skin" glow, making it a favorite for normal, combination, and oily skin types. It is frequently cited as insufficient for very dry skin in winter, and a notable minority of acne-prone users experienced breakouts linked to its coconut oil content.

- Liked: Lightweight texture (mostly mentioned)
- Liked: Glass skin glow (often mentioned)
- Liked: Hydrating & softening (often mentioned)
- Liked: Barrier support (sometimes noted)
- Disliked: Caused breakouts (sometimes noted)
- Disliked: Not moisturizing enough (sometimes noted)
- Disliked: Skin irritation (rarely noted)

## How to apply

- Could be used as part of your AM or PM routine every day to keep your face fresh.
- Apply this moisturizer after cleansing and toning, but right before your SPF in the morning.
- Gently press a small amount into your skin and let it absorb fully.
- Apply on clean, slightly dry skin to help control that oily shine.
- Avoid the eye area and do a quick patch test before your first use.
- Video: https://storage.pora.ai/2f72f5d69f07beeafc30237f829efbff.mp4

## Questions and answers

### Why does Lovi advise against Anua Rice 70 Intensive Moisturizing Milk for oily skin?

Lovi advises against this moisturizer because its ingredients are more suited for dry skin and do not align with your goal of reducing oily shine. A product for oily skin needs peptides and lightweight hydrating agents that provide moisture without heavy oils or contributing to breakouts.

### Which ingredients make this cream a poor fit for oily skin?

Rice Bran Water and ceramides make this cream a poor fit for oily skin because they are better suited for dry skin and do not help reduce oily shine. A moisturizer for oily skin needs peptides and lightweight hydrating agents that manage shine and hydration without heavy oils.

### What does Rice Bran Water do for oily skin?

Rice Bran Water helps keep oily skin balanced by providing lightweight moisture without clogging pores, and its natural properties may help calm the skin. This type of product needs ingredients that control excess oil and soothe irritation to truly fit oily skin.
Sources: [Journal of Cosmetic Dermatology, 2022](https://pubmed.ncbi.nlm.nih.gov/35587098/)

### What do Ceramides do for oily skin?

Ceramides help balance and strengthen oily skin by supporting the natural barrier and keeping moisture locked in without feeling heavy. They may also help calm irritation and reduce blemishes when used as part of a regular daily routine.
Sources: [Journal of Cosmetic Dermatology, 2024](https://pubmed.ncbi.nlm.nih.gov/38299457/), [Journal of Cosmetic Dermatology, 2004](https://pubmed.ncbi.nlm.nih.gov/17147561/)

### Where does this cream go in a skincare routine for oily skin?

This cream is a poor match for oily skin because its ingredients are better suited for dry skin by keeping moisture in and repairing the skin barrier, which does not help reduce oily shine. Oily skin needs lightweight hydrating products that balance oil and provide moisture without heavy oils.

### Can I use this cream with retinol, and in what order?

You can use this cream with retinol, and applying it first helps soothe and strengthen your skin barrier while you use retinoids. This approach is unlikely to block your treatment and may help reduce dryness and irritation.
Sources: [Journal of Drugs in Dermatology, 2023](https://pubmed.ncbi.nlm.nih.gov/37276158/), [Cutis, 2006](https://pubmed.ncbi.nlm.nih.gov/17121065/)

### How often should I use this cream?

This cream is a poor match for oily skin, as it is designed to soften dry skin rather than reduce oily shine. Oily skin needs a lightweight moisturizer with oil-controlling ingredients like niacinamide, salicylic acid, or lightweight hydrators that help manage shine.

### Can this cream clog pores, cause breakouts or purging for oily skin?

This cream may cause breakouts for oily skin since reviewers frequently report pimples, and its rich ingredients like rice bran water and ceramides are designed for dry skin rather than reducing oily shine. An oily skin type needs lightweight or oil-free hydrators with ingredients like niacinamide or salicylic acid to help balance oil without heavy moisture.

### Can I use this cream around the eyes or on my body?

This cream is suitable for use on the body and the thin skin around the eyes because its rich ingredients provide deep hydration and barrier support for these areas. However, an oily skin type needs lightweight, oil-free hydrators and balancing ingredients that target shine rather than heavy barrier repair.
Sources: [Surgical and Radiologic Anatomy, 2002](https://pubmed.ncbi.nlm.nih.gov/12375070/)

## Alternatives for oily skin

- [Some By Mi Yuja Niacin Brightening Moisture Gel Cream](https://lovi.care/skincare/de/p/some-by-mi/yuja-niacin-brightening-moisture-gel-cream/for/oily-skin) — High fit — €13.67 at Amazon
- [The Ordinary Natural Moisturizing Factors + HA](https://lovi.care/skincare/de/p/the-ordinary/natural-moisturizing-factors-ha/for/oily-skin) — High fit — €11.50 at Amazon
- [ANUA Heartleaf 70% Soothing Cream](https://lovi.care/skincare/de/p/anua/heartleaf-70-soothing-cream/for/oily-skin) — High fit — €25.95 at Amazon

## Routine for oily skin

### AM

- Cleanser: [CeraVe Foaming Facial Cleanser](https://lovi.care/skincare/de/p/cerave/foaming-facial-cleanser/for/oily-skin) — Superior fit — €11.75 at Amazon
- Hydrating Toner: [SOME BY MI Snail Truecica Miracle Repair Toner](https://lovi.care/skincare/de/p/some-by-mi/snail-truecica-miracle-repair-toner/for/oily-skin) — Superior fit — €16.59 at Amazon
- Moisturizer: [CeraVe CeraVe PM Facial Moisturizing Lotion](https://lovi.care/skincare/de/p/cerave/pm-facial-moisturizing-lotion/for/oily-skin) — Superior fit — €38.99 at Amazon
- SPF: [make p:rem UV Defense Me Blue Ray Sun Cream](https://lovi.care/skincare/de/p/make-p-rem/uv-defense-me-blue-ray-sun-cream/for/oily-skin) — Superior fit — €32.80 at Amazon

### PM

- Pre-Cleanser: [Shu Uemura Ultime8 Sublime Beauty Cleansing Oil](https://lovi.care/skincare/de/p/shu-uemura/ultime8-sublime-beauty-cleansing-oil/for/oily-skin) — Superior fit — €104.00 at Amazon
- Cleanser: [CeraVe Foaming Facial Cleanser](https://lovi.care/skincare/de/p/cerave/foaming-facial-cleanser/for/oily-skin) — Superior fit — €11.75 at Amazon
- Cleansing Toner: [Caudalie Vinopure Clear Skin Purifying Toner](https://lovi.care/skincare/de/p/caudalie/vinopure-purifying-toner/for/oily-skin) — Superior fit — €16.90 at Amazon
- Serum or Treatment: [The Ordinary Niacinamide 10% + Zinc 1%](https://lovi.care/skincare/de/p/the-ordinary/niacinamide-10-zinc-1/for/oily-skin) — Superior fit — €5.80 at Amazon
- Moisturizer: [CeraVe CeraVe PM Facial Moisturizing Lotion](https://lovi.care/skincare/de/p/cerave/pm-facial-moisturizing-lotion/for/oily-skin) — Superior fit — €38.99 at Amazon

### Weekly

- Pre-Cleanser: [Shu Uemura Ultime8 Sublime Beauty Cleansing Oil](https://lovi.care/skincare/de/p/shu-uemura/ultime8-sublime-beauty-cleansing-oil/for/oily-skin) — Superior fit — €104.00 at Amazon
- Cleanser: [CeraVe Foaming Facial Cleanser](https://lovi.care/skincare/de/p/cerave/foaming-facial-cleanser/for/oily-skin) — Superior fit — €11.75 at Amazon
- Enzyme Powder: [Dermalogica Daily Microfoliant](https://lovi.care/skincare/de/p/dermalogica/daily-microfoliant/for/oily-skin) — Superior fit — €48.55 at Amazon
- Cleansing Mask: [Dr. Sebagh Deep Exfoliating Mask](https://lovi.care/skincare/de/p/dr-sebagh/deep-exfoliating-mask/for/oily-skin) — Superior fit — €81.80 at Amazon
- Hydrating Toner: [SOME BY MI Snail Truecica Miracle Repair Toner](https://lovi.care/skincare/de/p/some-by-mi/snail-truecica-miracle-repair-toner/for/oily-skin) — Superior fit — €16.59 at Amazon
- Serum or Treatment: [The Ordinary Niacinamide 10% + Zinc 1%](https://lovi.care/skincare/de/p/the-ordinary/niacinamide-10-zinc-1/for/oily-skin) — Superior fit — €5.80 at Amazon

## Where to buy

- Amazon.de: €20.49 (https://www.amazon.de/dp/B0DX11CM5G?tag=lovi-care-web-product05-21&linkCode=osi&th=1&psc=1)
Prices checked 6 Nov 2026.

## Ingredients

Rice Bran Water, Ceramides
## About the Lovi Fit

Lovi: Unbiased, science-based skincare AI trained on real user outcomes.

Lovi calculates every fit score from the full ingredient list with brand-independent rules its dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update. Levels from best to worst: Superior, High, Average, Low, Caution, Warning.

Behind this fit score: Nadia Kapleva, MS (Co-founder, Medical Director); Alexey Shagraev, PhD (Co-founder, CEO and CTO); Dr. Sofía Perea Pérez, MD, MSc (Medical Board); Aishani Shah, MD (Medical Board); Asya Zubkova, MS (Medical Board); Hanna Kurets, MD (Medical Board, Medical Advisor); Elina Nazarenko, MD (Medical Board); Victoria Derkova, MS (Medical Board).

Page built Nov 8, 2026.

More from Lovi: https://lovi.care/skincare/llms.txt

## This page in other countries

- United States: https://lovi.care/skincare/p/anua/rice-70-intensive-moisturizing-milk/for/oily-skin
- United Kingdom: https://lovi.care/skincare/uk/p/anua/rice-70-intensive-moisturizing-milk/for/oily-skin
- Ireland: https://lovi.care/skincare/ie/p/anua/rice-70-intensive-moisturizing-milk/for/oily-skin
- Germany: https://lovi.care/skincare/de/p/anua/rice-70-intensive-moisturizing-milk/for/oily-skin (this page)
- France: https://lovi.care/skincare/fr/p/anua/rice-70-intensive-moisturizing-milk/for/oily-skin
- Italy: https://lovi.care/skincare/it/p/anua/rice-70-intensive-moisturizing-milk/for/oily-skin
- Netherlands: https://lovi.care/skincare/nl/p/anua/rice-70-intensive-moisturizing-milk/for/oily-skin
- Spain: https://lovi.care/skincare/es/p/anua/rice-70-intensive-moisturizing-milk/for/oily-skin
- Canada: https://lovi.care/skincare/ca/p/anua/rice-70-intensive-moisturizing-milk/for/oily-skin
- Australia: https://lovi.care/skincare/au/p/anua/rice-70-intensive-moisturizing-milk/for/oily-skin
- Singapore: https://lovi.care/skincare/sg/p/anua/rice-70-intensive-moisturizing-milk/for/oily-skin
- Saudi Arabia: https://lovi.care/skincare/sa/p/anua/rice-70-intensive-moisturizing-milk/for/oily-skin
- United Arab Emirates: https://lovi.care/skincare/ae/p/anua/rice-70-intensive-moisturizing-milk/for/oily-skin