# Shu Uemura vs OPTASE Page: https://lovi.care/skincare/de/compare/shu-uemura-vs-optase The Lovi Fit is the same in every country; only the stores and prices differ, and the ones here are for Germany. Shu Uemura and OPTASE are respected skincare brands celebrated for their makeup removers and meticulously crafted formulas. The Japanese brand, founded in 1967 and owned by L'Oréal S.A. since 2003, offers transformative products that suit all skin types best, with its cleansing oil ideal for acne-prone skin. Meanwhile, the second brand features soothing and restorative qualities that suit sensitive, dry, and irritated skin best, with the LIFE SENSITIVE EYE MAKEUP REMOVER standing out for acne-prone skin. While both maintain skin comfort and support calm daily routines, they differ in their specific heritage and targeted formulations. Shu Uemura is a Japanese skincare brand founded in 1967 and owned by L'Oréal S.A. since 2003. [loreal-finance.com](https://www.loreal-finance.com/eng/2024-universal-registration-document/en/article/12/) [pitchbook.com](https://pitchbook.com/profiles/company/168869-71) [en.wikipedia.org](https://en.wikipedia.org/wiki/Shu_Uemura) [sec.gov](https://www.sec.gov/Archives/edgar/vprr/0303/03037595.pdf) This page compares some of the most popular Shu Uemura and OPTASE products; for every product of both brands, with a fit score for your own skin, [use the Lovi app](https://app.pora.ai/vqqJ/j1xj2b6o?af_sub2=compare&af_sub3=selection_note&af_sub4=pgb7e512302b). ### Popular Shu Uemura vs OPTASE products #### OPTASE - [LIFE SENSITIVE EYE MAKEUP REMOVER](https://lovi.care/skincare/de/p/optase/life-sensitive-eye-makeup-remover/for/sensitive-skin) — High fit #### Shu Uemura - [cleansing oil](https://lovi.care/skincare/de/p/shu-uemura/cleansing-oil/for/dry-sensitive-skin) — Average fit — [€40.00 at Amazon](https://www.amazon.de/dp/B0DNJKPSB8?tag=lovi-care-web-product05-21&linkCode=osi&th=1&psc=1) ### Shu Uemura vs OPTASE makeup removers and cleansing oils #### OPTASE - [LIFE SENSITIVE EYE MAKEUP REMOVER](https://lovi.care/skincare/de/p/optase/life-sensitive-eye-makeup-remover/for/sensitive-skin) — High fit #### Shu Uemura - [cleansing oil](https://lovi.care/skincare/de/p/shu-uemura/cleansing-oil/for/dry-sensitive-skin) — Average fit — [€40.00 at Amazon](https://www.amazon.de/dp/B0DNJKPSB8?tag=lovi-care-web-product05-21&linkCode=osi&th=1&psc=1) ## Questions and answers ### Shu Uemura or OPTASE: which is better? OPTASE has a High fit for sensitive skin with its makeup remover, whereas Shu Uemura only has an Average fit for that skin type. ### What is the difference between Shu Uemura and OPTASE? OPTASE has a High fit for sensitive skin on Lovi, whereas Shu Uemura only has an Average fit for that skin type. Both brands offer makeup removers on this page that list no fragrance in their ingredients. ### Which is more affordable, Shu Uemura or OPTASE? The provided page facts do not contain pricing information, so it is not possible to determine whether Shu Uemura or OPTASE is more affordable. ### Which causes fewer breakouts, Shu Uemura or OPTASE? OPTASE life sensitive eye makeup remover gets an Average fit rating from Lovi for acne-prone skin, whereas Shu Uemura cleansing oil receives a Low fit. ### Which brand is older, Shu Uemura or OPTASE? Shu Uemura is much older than OPTASE, having been founded in 1967 in Japan compared to OPTASE, which started in 2016. ### Who is the parent company of Shu Uemura versus OPTASE? Shu Uemura is owned by L'Oréal S.A., whereas OPTASE is owned by Scope Health Group. ### Which brand's makeup remover is better suited for sensitive skin? OPTASE's makeup remover is better suited for sensitive skin, earning a High fit on Lovi compared to Shu Uemura's Average fit. Both brands' products on this page list no fragrance in their ingredients. ## Research behind their key ingredients - [Benefits of topical hyaluronic acid for skin quality and signs of skin aging: From literature review to clinical evidence](https://pubmed.ncbi.nlm.nih.gov/36200921/) Hyaluronic acid · Dermatologic Therapy, 2022 - [Topical use of dexpanthenol in skin disorders](https://pubmed.ncbi.nlm.nih.gov/12113650/) Vitamin b5 · American Journal of Clinical Dermatology, 2002 - [Peroxidated squalene induces the production of inflammatory mediators in HaCaT keratinocytes: a possible role in acne vulgaris](https://pubmed.ncbi.nlm.nih.gov/16778793/) Squalane · The Journal of Investigative Dermatology, 2006 - [Effect of Camellia japonica oil on human type I procollagen production and skin barrier function](https://pubmed.ncbi.nlm.nih.gov/17386986/) Camellia japonica seed oil · Journal of Ethnopharmacology, 2007 - [A new topical panthenol-containing emollient: Results from two randomized controlled studies assessing its skin moisturization and barrier restoration potential, and the effect on skin microflora](https://pubmed.ncbi.nlm.nih.gov/27425824/) Vitamin b5 · The Journal of Dermatological Treatment, 2017 - [Squalane as a Promising Agent Protecting UV-Induced Inhibition of Collagen Biosynthesis and Wound Healing in Human Dermal Fibroblast](https://pubmed.ncbi.nlm.nih.gov/40363772/) Squalane · Molecules, 2025 - [Evaluation of the Efficacy and Safety of a Panthenol-Enriched Mask for Skin Barrier Recovery After Facial Laser Treatment: Results of a Double-Blind Randomized Controlled Study](https://pubmed.ncbi.nlm.nih.gov/40613435/) Vitamin b5 · Journal of Cosmetic Dermatology, 2025 - [Investigating the Effects of a Manuka Honey, Royal Jelly, and Bee Venom-Derived Face Serum on Skin Health and Signs of Aging](https://pubmed.ncbi.nlm.nih.gov/40291268/) Manuka honey · Cureus, 2025 ## The brands - Japanese skincare: [Shu Uemura](https://lovi.care/skincare/de/brands/shu-uemura) - Skincare: [OPTASE](https://lovi.care/skincare/de/brands/optase) ## More comparisons - [SKIN1004 vs Shu Uemura](https://lovi.care/skincare/de/compare/skin1004-vs-shu-uemura) - [SKIN1004 vs OPTASE](https://lovi.care/skincare/de/compare/skin1004-vs-optase) - [Anua vs Shu Uemura](https://lovi.care/skincare/de/compare/anua-vs-shu-uemura) - [Anua vs OPTASE](https://lovi.care/skincare/de/compare/anua-vs-optase) - [Medicube vs Shu Uemura](https://lovi.care/skincare/de/compare/medicube-vs-shu-uemura) - [Medicube vs OPTASE](https://lovi.care/skincare/de/compare/medicube-vs-optase) - [The Ordinary vs Shu Uemura](https://lovi.care/skincare/de/compare/the-ordinary-vs-shu-uemura) - [The Ordinary vs OPTASE](https://lovi.care/skincare/de/compare/the-ordinary-vs-optase) - [Beauty of Joseon vs Shu Uemura](https://lovi.care/skincare/de/compare/beauty-of-joseon-vs-shu-uemura) - [Beauty of Joseon vs OPTASE](https://lovi.care/skincare/de/compare/beauty-of-joseon-vs-optase) - [COSRX vs Shu Uemura](https://lovi.care/skincare/de/compare/cosrx-vs-shu-uemura) - [COSRX vs OPTASE](https://lovi.care/skincare/de/compare/cosrx-vs-optase) - [CeraVe vs Shu Uemura](https://lovi.care/skincare/de/compare/cerave-vs-shu-uemura) - [CeraVe vs OPTASE](https://lovi.care/skincare/de/compare/cerave-vs-optase) - [La Roche-Posay vs Shu Uemura](https://lovi.care/skincare/de/compare/la-roche-posay-vs-shu-uemura) - [La Roche-Posay vs OPTASE](https://lovi.care/skincare/de/compare/la-roche-posay-vs-optase) - [Dr. Althea vs Shu Uemura](https://lovi.care/skincare/de/compare/dr-althea-vs-shu-uemura) - [Dr. Althea vs OPTASE](https://lovi.care/skincare/de/compare/dr-althea-vs-optase) - [Some By Mi vs Shu Uemura](https://lovi.care/skincare/de/compare/some-by-mi-vs-shu-uemura) - [Some By Mi vs OPTASE](https://lovi.care/skincare/de/compare/some-by-mi-vs-optase) ## About the Lovi Fit Lovi: Unbiased, science-based skincare AI trained on real user outcomes. Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules its dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update. Levels from best to worst: Superior, High, Average, Low, Caution, Warning. Behind this comparison: Nadia Kapleva, MS (Co-founder, Medical Director); Alexey Shagraev, PhD (Co-founder, CEO and CTO); Dr. Sofía Perea Pérez, MD, MSc (Medical Board); Aishani Shah, MD (Medical Board); Asya Zubkova, MS (Medical Board); Hanna Kurets, MD (Medical Board, Medical Advisor); Elina Nazarenko, MD (Medical Board); Victoria Derkova, MS (Medical Board). Page built Nov 8, 2026. More from Lovi: https://lovi.care/skincare/llms.txt ## This page in other countries - United States: https://lovi.care/skincare/compare/shu-uemura-vs-optase - United Kingdom: https://lovi.care/skincare/uk/compare/shu-uemura-vs-optase - Ireland: https://lovi.care/skincare/ie/compare/shu-uemura-vs-optase - Germany: https://lovi.care/skincare/de/compare/shu-uemura-vs-optase (this page) - France: https://lovi.care/skincare/fr/compare/shu-uemura-vs-optase - Italy: https://lovi.care/skincare/it/compare/shu-uemura-vs-optase - Netherlands: https://lovi.care/skincare/nl/compare/shu-uemura-vs-optase - Spain: https://lovi.care/skincare/es/compare/shu-uemura-vs-optase - Canada: https://lovi.care/skincare/ca/compare/shu-uemura-vs-optase - Australia: https://lovi.care/skincare/au/compare/shu-uemura-vs-optase - Singapore: https://lovi.care/skincare/sg/compare/shu-uemura-vs-optase - Saudi Arabia: https://lovi.care/skincare/sa/compare/shu-uemura-vs-optase - United Arab Emirates: https://lovi.care/skincare/ae/compare/shu-uemura-vs-optase