# Shiseido vs No7

Page: https://lovi.care/skincare/de/compare/shiseido-vs-no7

The Lovi Fit is the same in every country; only the stores and prices differ, and the ones here are for Germany.

Shiseido and No7 are distinguished skincare brands originating from Japan and Britain, respectively. Shiseido offers thoughtful moisturizers, cleansers, sunscreens, and [serums](https://lovi.care/skincare/de/ingredients/serum) formulated with [glycerin](https://lovi.care/skincare/de/ingredients/glycerin), while the British line features similar essentials built around [vitamin c](https://lovi.care/skincare/de/ingredients/vitamin-c), [shea butter](https://lovi.care/skincare/de/ingredients/shea-butter), and [hyaluronic acid](https://lovi.care/skincare/de/ingredients/hyaluronic-acid). Both houses suit mature skin best, though the Japanese brand also excels with sensitive skin and the latter caters well to dry skin. They primarily differ in their targeted formulations, as the founding company relies on clinical hydration findings while its counterpart utilizes shea butter and [retinol](https://lovi.care/skincare/de/ingredients/retinol) for specialized targeted care.

Shiseido is a Japanese skincare brand founded in 1872 and owned by Shiseido Company, Limited.

[corp.shiseido.com](https://corp.shiseido.com/en/company/info/) [en.wikipedia.org](https://en.wikipedia.org/wiki/Shiseido) [marketscreener.com](https://www.marketscreener.com/quote/stock/SHISEIDO-COMPANY-LIMITED-6492328/news/Shiseido-Company-Limited-Announces-CEO-Changes-Effective-January-1-2025-47501230/)

No7 is a British skincare brand founded in 1935 and owned by Sycamore Partners since 2025.

[cosmeticsbusiness.com](https://cosmeticsbusiness.com/boots-becomes-standalone-company-after-walgreens-boots-alliance) [en.wikipedia.org](https://en.wikipedia.org/wiki/Walgreens_Boots_Alliance)

This page compares some of the most popular Shiseido and No7 products; for every product of both brands, with a fit score for your own skin, [use the Lovi app](https://app.pora.ai/vqqJ/j1xj2b6o?af_sub2=compare&af_sub3=selection_note&af_sub4=pgb34cd0b955).

### Popular Shiseido vs No7 products

#### No7

- [Future Renew Damage Reversal Serum](https://lovi.care/skincare/de/p/no7/future-renew-damage-reversal-serum/for/dry-skin) — High fit — [€35.99 at Amazon](https://www.amazon.de/dp/B0CL7DFXZZ?tag=lovi-care-web-product05-21&linkCode=osi&th=1&psc=1)
- [Protect & Perfect Intense Advanced Serum](https://lovi.care/skincare/de/p/no7/protect-and-perfect-intense-advanced-serum/for/dry-skin) — High fit — [€29.65 at Amazon](https://www.amazon.de/dp/B0719SCY9M?tag=lovi-care-web-product05-21&linkCode=osi&th=1&psc=1)
- [Restore & Renew Serum](https://lovi.care/skincare/de/p/no7/restore-and-renew-serum/for/acne-prone-skin) — High fit
- [Pure Retinol Eye Cream](https://lovi.care/skincare/de/p/no7/pure-retinol-eye-cream/for/mature-skin) — High fit
- [Total Renewal Micro-Dermabrasion Exfoliator](https://lovi.care/skincare/de/p/no7/total-renewal-micro-dermabrasion-exfoliator/for/dry-sensitive-skin) — High fit
- [Future Renew Damage Reversal Night Cream](https://lovi.care/skincare/de/p/no7/future-renew-damage-reversal-night-cream/for/mature-skin) — High fit
- [Pure Retinol](https://lovi.care/skincare/de/p/no7/pure-retinol/for/mature-skin) — Average fit
- [Pure Retinol 1% Night Concentrate](https://lovi.care/skincare/de/p/no7/pure-retinol-1-night-concentrate/for/combination-skin) — High fit

#### Shiseido

- [Benefiance Wrinkle Smoothing Eye Cream](https://lovi.care/skincare/de/p/shiseido/benefiance-wrinkle-smoothing-eye-cream/for/mature-skin) — High fit — [€43.69 at Amazon](https://www.amazon.de/dp/B07XWL3TJ6?tag=lovi-care-web-product05-21&linkCode=osi&th=1&psc=1)
- [Ultimune Power Infusing Concentrate](https://lovi.care/skincare/de/p/shiseido/ultimune-power-infusing-concentrate/for/sensitive-skin) — Average fit — [€94.99 at Amazon](https://www.amazon.de/dp/B09MKR9HXR?tag=lovi-care-web-product05-21&linkCode=osi&th=1&psc=1)
- [VITAL PERFECTION](https://lovi.care/skincare/de/p/shiseido/vital-perfection/for/mature-skin) — Average fit — [€64.73 at Amazon](https://www.amazon.de/dp/B0CP67VGG7?tag=lovi-care-web-product05-21&linkCode=osi&th=1&psc=1)
- [Clarifying Cleansing Foam](https://lovi.care/skincare/de/p/shiseido/clarifying-cleansing-foam/for/mature-skin) — Average fit — [€31.02 at Amazon](https://www.amazon.de/dp/B0HD83216K?tag=lovi-care-web-product05-21&linkCode=osi&th=1&psc=1)
- [Essential Energy Hydrating Cream](https://lovi.care/skincare/de/p/shiseido/essential-energy-hydrating-cream/for/mature-skin) — Superior fit — [€36.00 at Amazon](https://www.amazon.de/dp/B09SBSPXTY?tag=lovi-care-web-product05-21&linkCode=osi&th=1&psc=1)
- [Activating Essence](https://lovi.care/skincare/de/p/shiseido/activating-essence/for/dry-skin) — High fit
- [FUTURE SOLUTION LX](https://lovi.care/skincare/de/p/shiseido/future-solution-lx/for/sensitive-skin) — High fit
- [Bio-Performance Advanced Super Revitalizing Cream](https://lovi.care/skincare/de/p/shiseido/bio-performance-advanced-super-revitalizing-cream/for/dry-skin) — Warning fit — [€48.59 at Amazon](https://www.amazon.de/dp/B0092LG0SE?tag=lovi-care-web-product05-21&linkCode=osi&th=1&psc=1)

## People Say

Shiseido

No7

- Deep hydration and moisture Mostly Mentioned Often Mentioned “Immediate sensation of comfort — Shiseido Benefiance Wrinkle Smoothing Eye Cream” “Lightweight, silky, non-sticky, sinks in instantly. — Shiseido Ultimune Power Infusing Concentrate” “skin feels plump, soft and nourished, eliminates dryness, bouncy feel — Shiseido VITAL PERFECTION” “Skin feels moisturized — No7 Future Renew Damage Reversal Night Cream”
- Luxurious and lightweight textures Mostly Mentioned Mostly Mentioned “silky smooth, rich but non-greasy, absorbs quickly, melts into skin — Shiseido VITAL PERFECTION” “Airy-soft texture — Shiseido Essential Energy Hydrating Cream” “rich but not heavy — No7 Protect & Perfect Intense Advanced Night Cream” “absorbs quickly — No7 Restore & Renew Multi Action Eye Cream”
- Skin softening and smoothing Sometimes Noted Mostly Mentioned “Skin feels softer — No7 Future Renew Damage Reversal Serum” “skin feels so soft — No7 Total Renewal Micro-Dermabrasion Exfoliator” “leaves my eye area soft and wrinkle free — No7 Pure Retinol Eye Cream” “Velvety smooth — Shiseido FUTURE SOLUTION LX”
- Radiance and brightening effects Often Mentioned Often Mentioned “Skin looks brighter, more radiant, and "glowy." — Shiseido Ultimune Power Infusing Concentrate” “faded pimple marks — Shiseido White Lucent Brightening Gel Cream” “Eyes look more awake — Shiseido Benefiance Wrinkle Smoothing Eye Cream” “healthier glow — No7 Total Renewal Micro-Dermabrasion Exfoliator”
- Anti-aging and skin smoothing Often Mentioned Often Mentioned “Smoothed out crow's feet — Shiseido Benefiance Wrinkle Smoothing Eye Cream” “tighter jawline, lifted appearance, improved elasticity, less sagging — Shiseido VITAL PERFECTION” “Softened fine lines — No7 Pure Retinol 1% Night Concentrate” “skin feels velvety — No7 Pure Retinol”
- Pleasant scent and gentle experience Sometimes Noted Often Mentioned “zero irritation — No7 Pure Retinol Eye Cream” “soothing on skin — No7 Restore & Renew Multi Action Eye Cream” “good for sensitive skin — No7 Pure Retinol” “Pleasant floral fragrance, relaxing, luxurious smell. — Shiseido Ultimune Power Infusing Concentrate”
- High price point Mostly Mentioned Rarely Noted “Expensive for amount provided — No7 Future Renew Damage Reversal Serum” “Very expensive for the size — Shiseido Benefiance Wrinkle Smoothing Eye Cream”
- Strong fragrance and scent Often Mentioned Sometimes Noted “Too much fragrance — No7 Future Renew Damage Reversal Night Cream” “overpowering — No7 Protect & Perfect Intense Advanced Night Cream” “Scent is overpowering — No7 Protect & Perfect Intense Advanced Day Cream” “old lady smell — Shiseido Eudermine Revitalizing Essence”
- Lack of visible results Rarely Noted Often Mentioned “No change in deep wrinkles — Shiseido Benefiance Wrinkle Smoothing Eye Cream” “No noticeable difference, not moisturizing enough on its own. — Shiseido Ultimune Power Infusing Concentrate” “no visible lifting, just a moisturizer, didn't erase deep wrinkles — Shiseido VITAL PERFECTION” “No change in wrinkles/spots — No7 Future Renew Damage Reversal Serum”

### Shiseido vs No7 routines for dry skin

#### No7-focused routine

- Cleanser: [La Roche-Posay Toleriane Hydrating Gentle Cleanser](https://lovi.care/skincare/de/p/la-roche-posay/toleriane-hydrating-gentle-cleanser/for/dry-skin) — Superior fit — [€19.75 at Amazon](https://www.amazon.de/dp/B0052EM8L8?tag=lovi-care-web-routine01-21&linkCode=osi&th=1&psc=1) — Morning · Evening · Once a week
- Hydrating Toner: [Dear, Klairs Supple Preparation Unscented Toner](https://lovi.care/skincare/de/p/dear-klairs/supple-preparation-unscented-toner/for/dry-skin) — Superior fit — [€12.59 at Amazon](https://www.amazon.de/dp/B07B65NJLV?tag=lovi-care-web-routine01-21&linkCode=osi&th=1&psc=1) — Morning
- Moisturizer: [d'Alba First Spray Serum](https://lovi.care/skincare/de/p/d-alba/first-spray-serum/for/dry-skin) — Superior fit — [€16.99 at Amazon](https://www.amazon.de/dp/B0BFQ9RD5B?tag=lovi-care-web-routine01-21&linkCode=osi&th=1&psc=1) — Morning · Evening · Once a week
- SPF: [Protect & Perfect Intense Advanced Day Cream](https://lovi.care/skincare/de/p/no7/protect-and-perfect-intense-advanced-day-cream/for/dry-skin) — High fit — [€35.90 at Amazon](https://www.amazon.de/dp/B00ZXKDVMQ?tag=lovi-care-web-routine01-21&linkCode=osi&th=1&psc=1) — Morning
- Pre-Cleanser: [MISSHA Ultra Hyalon Cleansing Cream](https://lovi.care/skincare/de/p/missha/ultra-hyalon-cleansing-cream/for/dry-skin) — Superior fit — [€10.97 at Amazon](https://www.amazon.de/dp/B084Q16G8D?tag=lovi-care-web-routine01-21&linkCode=osi&th=1&psc=1) — Evening · Once a week
- Serum or Treatment: [Future Renew Damage Reversal Serum](https://lovi.care/skincare/de/p/no7/future-renew-damage-reversal-serum/for/dry-skin) — High fit — [€35.99 at Amazon](https://www.amazon.de/dp/B0CL7DFXZZ?tag=lovi-care-web-routine01-21&linkCode=osi&th=1&psc=1) — Evening · Once a week
- Nourishing Mask: [MEDIHEAL Vita Essential Mask](https://lovi.care/skincare/de/p/mediheal/vita-essential-mask/for/dry-skin) — Superior fit — [€19.00 at Amazon](https://www.amazon.de/dp/B0DJ1D917P?tag=lovi-care-web-routine01-21&linkCode=osi&th=1&psc=1) — Once a week

#### Shiseido-focused routine

- Cleanser: [Clarifying Cleansing Foam](https://lovi.care/skincare/de/p/shiseido/clarifying-cleansing-foam/for/dry-skin) — Caution fit — [€31.02 at Amazon](https://www.amazon.de/dp/B0HD83216K?tag=lovi-care-web-routine01-21&linkCode=osi&th=1&psc=1) — Morning · Evening · Once a week
- Hydrating Toner: [Eudermine Revitalizing Essence](https://lovi.care/skincare/de/p/shiseido/eudermine-revitalizing-essence/for/dry-skin) — Average fit — [€35.50 at Notino](https://www.notino.de/shiseido/eudermine-activating-essence-revitalisierendes-tonikum-mit-feuchtigkeitsspendender-wirkung/p-16178706/) — Morning
- Moisturizer: [Essential Energy Hydrating Cream](https://lovi.care/skincare/de/p/shiseido/essential-energy-hydrating-cream/for/dry-skin) — High fit — [€36.00 at Amazon](https://www.amazon.de/dp/B09SBSPXTY?tag=lovi-care-web-routine01-21&linkCode=osi&th=1&psc=1) — Morning · Evening · Once a week
- SPF: [Australian Gold Botanical Lotion SPF 30](https://lovi.care/skincare/de/p/australian-gold/botanical-lotion-spf-30/for/dry-skin) — Superior fit — [€21.04 at Amazon](https://www.amazon.de/dp/B0DV9RH665?tag=lovi-care-web-routine01-21&linkCode=osi&th=1&psc=1) — Morning
- Pre-Cleanser: [MISSHA Ultra Hyalon Cleansing Cream](https://lovi.care/skincare/de/p/missha/ultra-hyalon-cleansing-cream/for/dry-skin) — Superior fit — [€10.97 at Amazon](https://www.amazon.de/dp/B084Q16G8D?tag=lovi-care-web-routine01-21&linkCode=osi&th=1&psc=1) — Evening · Once a week
- Serum or Treatment: [Ultimune Power Infusing Concentrate](https://lovi.care/skincare/de/p/shiseido/ultimune-power-infusing-concentrate/for/dry-skin) — Low fit — [€94.99 at Amazon](https://www.amazon.de/dp/B09MKR9HXR?tag=lovi-care-web-routine01-21&linkCode=osi&th=1&psc=1) — Evening · Once a week
- Nourishing Mask: [MEDIHEAL Vita Essential Mask](https://lovi.care/skincare/de/p/mediheal/vita-essential-mask/for/dry-skin) — Superior fit — [€19.00 at Amazon](https://www.amazon.de/dp/B0DJ1D917P?tag=lovi-care-web-routine01-21&linkCode=osi&th=1&psc=1) — Once a week

[See multi-brand routine · 99% fit](https://lovi.care/skincare/de/skin/dry-skin)

### Shiseido vs No7 routines for oily skin

#### No7-focused routine

- Cleanser: [CeraVe Foaming Facial Cleanser](https://lovi.care/skincare/de/p/cerave/foaming-facial-cleanser/for/oily-skin) — Superior fit — [€11.75 at Amazon](https://www.amazon.de/dp/B07C5XD33D?tag=lovi-care-web-routine01-21&linkCode=osi&th=1&psc=1) — Morning · Evening · Once a week
- Hydrating Toner: [Some By Mi Snail Truecica Miracle Repair Toner](https://lovi.care/skincare/de/p/some-by-mi/snail-truecica-miracle-repair-toner/for/oily-skin) — Superior fit — [€16.59 at Amazon](https://www.amazon.de/dp/B08125WDCF?tag=lovi-care-web-routine01-21&linkCode=osi&th=1&psc=1) — Morning · Once a week
- Moisturizer: [CeraVe PM Facial Moisturizing Lotion](https://lovi.care/skincare/de/p/cerave/pm-facial-moisturizing-lotion/for/oily-skin) — Superior fit — [€38.99 at Amazon](https://www.amazon.de/dp/B0D9C55KBF?tag=lovi-care-web-routine01-21&linkCode=osi&th=1&psc=1) — Morning · Evening · Once a week
- SPF: [Protect & Perfect Intense Advanced Day Cream](https://lovi.care/skincare/de/p/no7/protect-and-perfect-intense-advanced-day-cream/for/oily-skin) — Average fit — [€35.90 at Amazon](https://www.amazon.de/dp/B00ZXKDVMQ?tag=lovi-care-web-routine01-21&linkCode=osi&th=1&psc=1) — Morning
- Pre-Cleanser: [Shu Uemura Ultime8 Sublime Beauty Cleansing Oil](https://lovi.care/skincare/de/p/shu-uemura/ultime8-sublime-beauty-cleansing-oil/for/oily-skin) — Superior fit — [€104.00 at Amazon](https://www.amazon.de/dp/B0DNJRC1L4?tag=lovi-care-web-routine01-21&linkCode=osi&th=1&psc=1) — Evening · Once a week
- Cleansing Toner: [Caudalie Vinopure Purifying Toner](https://lovi.care/skincare/de/p/caudalie/vinopure-purifying-toner/for/oily-skin) — Superior fit — [€16.90 at Amazon](https://www.amazon.de/dp/B0FJ8STLLW?tag=lovi-care-web-routine01-21&linkCode=osi&th=1&psc=1) — Evening
- Serum or Treatment: [Future Renew Damage Reversal Serum](https://lovi.care/skincare/de/p/no7/future-renew-damage-reversal-serum/for/oily-skin) — Average fit — [€35.99 at Amazon](https://www.amazon.de/dp/B0CL7DFXZZ?tag=lovi-care-web-routine01-21&linkCode=osi&th=1&psc=1) — Evening · Once a week
- Enzyme Powder: [Dermalogica Daily Microfoliant](https://lovi.care/skincare/de/p/dermalogica/daily-microfoliant/for/oily-skin) — Superior fit — [€48.55 at Amazon](https://www.amazon.de/dp/B0D1YJN279?tag=lovi-care-web-routine01-21&linkCode=osi&th=1&psc=1) — Once a week
- Cleansing Mask: [Dr. Sebagh Deep Exfoliating Mask](https://lovi.care/skincare/de/p/dr-sebagh/deep-exfoliating-mask/for/oily-skin) — Superior fit — [€81.80 at Amazon](https://www.amazon.de/dp/B00ANF1K5Q?tag=lovi-care-web-routine01-21&linkCode=osi&th=1&psc=1) — Once a week

#### Shiseido-focused routine

- Cleanser: [Deep Cleansing Foam](https://lovi.care/skincare/de/p/shiseido/deep-cleansing-foam/for/oily-skin) — High fit — [€35.99 at Amazon](https://www.amazon.de/dp/B07HYQXNKF?tag=lovi-care-web-routine01-21&linkCode=osi&th=1&psc=1) — Morning · Evening · Once a week
- Hydrating Toner: [Eudermine Revitalizing Essence](https://lovi.care/skincare/de/p/shiseido/eudermine-revitalizing-essence/for/oily-skin) — Average fit — [€35.50 at Notino](https://www.notino.de/shiseido/eudermine-activating-essence-revitalisierendes-tonikum-mit-feuchtigkeitsspendender-wirkung/p-16178706/) — Morning · Once a week
- Moisturizer: [Essential Energy Hydrating Cream](https://lovi.care/skincare/de/p/shiseido/essential-energy-hydrating-cream/for/oily-skin) — Average fit — [€36.00 at Amazon](https://www.amazon.de/dp/B09SBSPXTY?tag=lovi-care-web-routine01-21&linkCode=osi&th=1&psc=1) — Morning · Evening · Once a week
- SPF: [make p:rem UV Defense Me Blue Ray Sun Cream](https://lovi.care/skincare/de/p/make-p-rem/uv-defense-me-blue-ray-sun-cream/for/oily-skin) — Superior fit — [€32.80 at Amazon](https://www.amazon.de/dp/B0CF22FB86?tag=lovi-care-web-routine01-21&linkCode=osi&th=1&psc=1) — Morning
- Pre-Cleanser: [Shu Uemura Ultime8 Sublime Beauty Cleansing Oil](https://lovi.care/skincare/de/p/shu-uemura/ultime8-sublime-beauty-cleansing-oil/for/oily-skin) — Superior fit — [€104.00 at Amazon](https://www.amazon.de/dp/B0DNJRC1L4?tag=lovi-care-web-routine01-21&linkCode=osi&th=1&psc=1) — Evening · Once a week
- Cleansing Toner: [Caudalie Vinopure Purifying Toner](https://lovi.care/skincare/de/p/caudalie/vinopure-purifying-toner/for/oily-skin) — Superior fit — [€16.90 at Amazon](https://www.amazon.de/dp/B0FJ8STLLW?tag=lovi-care-web-routine01-21&linkCode=osi&th=1&psc=1) — Evening
- Serum or Treatment: [Ultimune Power Infusing Concentrate](https://lovi.care/skincare/de/p/shiseido/ultimune-power-infusing-concentrate/for/oily-skin) — Average fit — [€94.99 at Amazon](https://www.amazon.de/dp/B09MKR9HXR?tag=lovi-care-web-routine01-21&linkCode=osi&th=1&psc=1) — Evening · Once a week
- Enzyme Powder: [Dermalogica Daily Microfoliant](https://lovi.care/skincare/de/p/dermalogica/daily-microfoliant/for/oily-skin) — Superior fit — [€48.55 at Amazon](https://www.amazon.de/dp/B0D1YJN279?tag=lovi-care-web-routine01-21&linkCode=osi&th=1&psc=1) — Once a week
- Cleansing Mask: [Dr. Sebagh Deep Exfoliating Mask](https://lovi.care/skincare/de/p/dr-sebagh/deep-exfoliating-mask/for/oily-skin) — Superior fit — [€81.80 at Amazon](https://www.amazon.de/dp/B00ANF1K5Q?tag=lovi-care-web-routine01-21&linkCode=osi&th=1&psc=1) — Once a week

[See multi-brand routine · 96% fit](https://lovi.care/skincare/de/skin/oily-skin)

### Shiseido vs No7 routines for combination skin

#### No7-focused routine

- Cleanser: [Fresh Soy Face Cleanser](https://lovi.care/skincare/de/p/fresh/soy-face-cleanser/for/combination-skin) — Superior fit — [€39.99 at Amazon](https://www.amazon.de/dp/B0013522FC?tag=lovi-care-web-routine01-21&linkCode=osi&th=1&psc=1) — Morning · Evening · Once a week
- Hydrating Toner: [Paula's Choice Skin Balancing Pore-Reducing Toner](https://lovi.care/skincare/de/p/paula-s-choice/skin-balancing-pore-reducing-toner/for/combination-skin) — Superior fit — [€36.00 at Amazon](https://www.amazon.de/dp/B07P7VZ2J9?tag=lovi-care-web-routine01-21&linkCode=osi&th=1&psc=1) — Morning · Once a week
- Moisturizer: [Some By Mi Yuja Niacin Brightening Moisture Gel Cream](https://lovi.care/skincare/de/p/some-by-mi/yuja-niacin-brightening-moisture-gel-cream/for/combination-skin) — Superior fit — [€13.67 at Amazon](https://www.amazon.de/dp/B0CR38SB5B?tag=lovi-care-web-routine01-21&linkCode=osi&th=1&psc=1) — Morning · Evening · Once a week
- SPF: [Protect & Perfect Intense Advanced Day Cream](https://lovi.care/skincare/de/p/no7/protect-and-perfect-intense-advanced-day-cream/for/combination-skin) — Average fit — [€35.90 at Amazon](https://www.amazon.de/dp/B00ZXKDVMQ?tag=lovi-care-web-routine01-21&linkCode=osi&th=1&psc=1) — Morning
- Pre-Cleanser: [Shu Uemura Ultime8 Sublime Beauty Cleansing Oil](https://lovi.care/skincare/de/p/shu-uemura/ultime8-sublime-beauty-cleansing-oil/for/combination-skin) — Superior fit — [€104.00 at Amazon](https://www.amazon.de/dp/B0DNJRC1L4?tag=lovi-care-web-routine01-21&linkCode=osi&th=1&psc=1) — Evening · Once a week
- Cleansing Toner: [Medicube Zero Pore Pad 2.0](https://lovi.care/skincare/de/p/medicube/zero-pore-pad-2-0/for/combination-skin) — Superior fit — [€16.98 at Amazon](https://www.amazon.de/dp/B09V7Z4TJG?tag=lovi-care-web-routine01-21&linkCode=osi&th=1&psc=1) — Evening
- Serum or Treatment: [Protect & Perfect Intense Advanced Serum](https://lovi.care/skincare/de/p/no7/protect-and-perfect-intense-advanced-serum/for/combination-skin) — Average fit — [€29.65 at Amazon](https://www.amazon.de/dp/B0719SCY9M?tag=lovi-care-web-routine01-21&linkCode=osi&th=1&psc=1) — Evening · Once a week
- Enzyme Powder: [Dermalogica Daily Microfoliant](https://lovi.care/skincare/de/p/dermalogica/daily-microfoliant/for/combination-skin) — Superior fit — [€48.55 at Amazon](https://www.amazon.de/dp/B0D1YJN279?tag=lovi-care-web-routine01-21&linkCode=osi&th=1&psc=1) — Once a week
- Cleansing Mask: [Origins Original Skin Retexturizing Mask with Rose Clay](https://lovi.care/skincare/de/p/origins/original-skin-retexturizing-mask-with-rose-clay/for/combination-skin) — Superior fit — [€28.50 at Amazon](https://www.amazon.de/dp/B0DV8YNCC5?tag=lovi-care-web-routine01-21&linkCode=osi&th=1&psc=1) — Once a week

#### Shiseido-focused routine

- Cleanser: [Deep Cleansing Foam](https://lovi.care/skincare/de/p/shiseido/deep-cleansing-foam/for/combination-skin) — High fit — [€35.99 at Amazon](https://www.amazon.de/dp/B07HYQXNKF?tag=lovi-care-web-routine01-21&linkCode=osi&th=1&psc=1) — Morning · Evening · Once a week
- Hydrating Toner: [Eudermine Revitalizing Essence](https://lovi.care/skincare/de/p/shiseido/eudermine-revitalizing-essence/for/combination-skin) — High fit — [€35.50 at Notino](https://www.notino.de/shiseido/eudermine-activating-essence-revitalisierendes-tonikum-mit-feuchtigkeitsspendender-wirkung/p-16178706/) — Morning · Once a week
- Moisturizer: [Essential Energy Hydrating Cream](https://lovi.care/skincare/de/p/shiseido/essential-energy-hydrating-cream/for/combination-skin) — Average fit — [€36.00 at Amazon](https://www.amazon.de/dp/B09SBSPXTY?tag=lovi-care-web-routine01-21&linkCode=osi&th=1&psc=1) — Morning · Evening · Once a week
- Pre-Cleanser: [Shu Uemura Ultime8 Sublime Beauty Cleansing Oil](https://lovi.care/skincare/de/p/shu-uemura/ultime8-sublime-beauty-cleansing-oil/for/combination-skin) — Superior fit — [€104.00 at Amazon](https://www.amazon.de/dp/B0DNJRC1L4?tag=lovi-care-web-routine01-21&linkCode=osi&th=1&psc=1) — Evening · Once a week
- Cleansing Toner: [Medicube Zero Pore Pad 2.0](https://lovi.care/skincare/de/p/medicube/zero-pore-pad-2-0/for/combination-skin) — Superior fit — [€16.98 at Amazon](https://www.amazon.de/dp/B09V7Z4TJG?tag=lovi-care-web-routine01-21&linkCode=osi&th=1&psc=1) — Evening
- Serum or Treatment: [Ultimune Power Infusing Concentrate](https://lovi.care/skincare/de/p/shiseido/ultimune-power-infusing-concentrate/for/combination-skin) — Average fit — [€94.99 at Amazon](https://www.amazon.de/dp/B09MKR9HXR?tag=lovi-care-web-routine01-21&linkCode=osi&th=1&psc=1) — Evening · Once a week
- Enzyme Powder: [Dermalogica Daily Microfoliant](https://lovi.care/skincare/de/p/dermalogica/daily-microfoliant/for/combination-skin) — Superior fit — [€48.55 at Amazon](https://www.amazon.de/dp/B0D1YJN279?tag=lovi-care-web-routine01-21&linkCode=osi&th=1&psc=1) — Once a week
- Cleansing Mask: [Origins Original Skin Retexturizing Mask with Rose Clay](https://lovi.care/skincare/de/p/origins/original-skin-retexturizing-mask-with-rose-clay/for/combination-skin) — Superior fit — [€28.50 at Amazon](https://www.amazon.de/dp/B0DV8YNCC5?tag=lovi-care-web-routine01-21&linkCode=osi&th=1&psc=1) — Once a week

[See multi-brand routine · 96% fit](https://lovi.care/skincare/de/skin/combination-skin)

## Questions and answers

### Shiseido or No7: which is better?

Both brands offer great options, but No7 is particularly well-suited for dry skin with a Superior routine fit compared to Shiseido's Average fit. Additionally, No7 provides a gentler experience with fewer fragranced products on this page.

### What is the difference between Shiseido and No7?

Shiseido is founded in Japan and best fits sensitive skin, mature skin, and skin with dark spots, while No7 is founded in the United Kingdom and best fits dry skin, mature skin, and dry sensitive skin. No7 features a superior routine fit for dry, combination, acne-prone, mature, and dry sensitive skin compared to Shiseido, while Shiseido products on this page more often contain fragrance.

### Shiseido or No7 for dry skin?

For dry skin, No7 is a better choice because Lovi rates its routine fit as Superior, whereas Shiseido achieves only an Average fit. Topical [hyaluronic acid](https://lovi.care/skincare/de/ingredients/hyaluronic-acid) helps improve skin quality and hydration for dry skin types.

[Dermatologic Therapy, 2022](https://pubmed.ncbi.nlm.nih.gov/36200921/)

### Shiseido or No7: which moisturizer is better?

Both Shiseido and No7 offer effective moisturizers, with Shiseido featuring deeply hydrating options like the Essential Energy Hydrating Cream, while No7 provides superior anti-aging choices like the Protect & Perfect Intense Advanced Night Cream. Topical hyaluronic acid, a key ingredient in products from both brands, helps improve skin quality and signs of aging.

[Dermatologic Therapy, 2022](https://pubmed.ncbi.nlm.nih.gov/36200921/)

### Which is more affordable, Shiseido or No7?

No7 is more affordable, as the products on this page have a lower price point compared to Shiseido.

### Between Shiseido and No7, which brand has fewer fragrance options in its products?

Shiseido has fewer fragrance-free options on the page, as 5 of its 20 products list no fragrance compared to 10 of the 13 products from No7.

### How do the routine fit levels for mature skin compare between Shiseido and No7?

For mature skin, Shiseido achieves a High routine fit level, while No7 reaches a Superior routine fit level.

### What do reviewers say about skin irritation or adverse reactions for No7 compared to Shiseido?

Reviewers note that No7 often mentions skin irritation and adverse reactions, whereas Shiseido only sometimes notes skin irritation.

### Shiseido or No7 for oily skin?

Both Shiseido and No7 help oily skin, as Lovi rates their routines as High for this skin type.

### Shiseido or No7: which sunscreen is better?

Shiseido features sunscreens such as the Benefiance Wrinkle Smoothing Day Cream that Lovi rates as Superior for dry sensitive skin, mature skin, and sensitive skin, while No7 offers options like the Protect & Perfect Intense Advanced Day Cream rated as High for mature skin.

### Shiseido or No7 for sensitive skin?

Both Shiseido and No7 fit sensitive skin with a Lovi fit level of High. Reviewers note that No7 offers a more pleasant scent and gentle experience, while Shiseido provides deep hydration.

### Shiseido or No7 for acne-prone skin?

For acne-prone skin, both brands offer products on this page, but No7 is rated as having a Superior routine fit compared to Shiseido's High fit level. Review themes also show No7 does better for skin softening and smoothing, while key ingredients like hyaluronic acid help provide moisture.

[Dermatologic Therapy, 2022](https://pubmed.ncbi.nlm.nih.gov/36200921/)

## Research behind their key ingredients

- [Vitamin A antagonizes decreased cell growth and elevated collagen-degrading matrix metalloproteinases and stimulates collagen accumulation in naturally aged human skin](https://pubmed.ncbi.nlm.nih.gov/10692106/) Retinol · The Journal of Investigative Dermatology, 2000
- [The effect of niacinamide on reducing cutaneous pigmentation and suppression of melanosome transfer](https://pubmed.ncbi.nlm.nih.gov/12100180/) Niacinamide · The British Journal of Dermatology, 2002
- [Mechanistic Basis and Clinical Evidence for the Applications of Nicotinamide (Niacinamide) to Control Skin Aging and Pigmentation](https://pubmed.ncbi.nlm.nih.gov/34439563/) Niacinamide · Antioxidants, 2021
- [Cosmetic benefits of astaxanthin on humans subjects](https://pubmed.ncbi.nlm.nih.gov/22428137/) Astaxanthin powder · Acta Biochimica Polonica, 2012
- [Benefits of topical hyaluronic acid for skin quality and signs of skin aging: From literature review to clinical evidence](https://pubmed.ncbi.nlm.nih.gov/36200921/) Sodium hyaluronate · Dermatologic Therapy, 2022
- [Topical use of dexpanthenol in skin disorders](https://pubmed.ncbi.nlm.nih.gov/12113650/) Panthenol · American Journal of Clinical Dermatology, 2002
- [Caffeine's mechanisms of action and its cosmetic use](https://pubmed.ncbi.nlm.nih.gov/23075568/) Caffeine · Skin Pharmacology and Physiology, 2013
- [Improvement of naturally aged skin with vitamin A (retinol)](https://pubmed.ncbi.nlm.nih.gov/17515510/) Retinol · Archives of Dermatology, 2007
- [Peroxidated squalene induces the production of inflammatory mediators in HaCaT keratinocytes: a possible role in acne vulgaris](https://pubmed.ncbi.nlm.nih.gov/16778793/) Squalane · The Journal of Investigative Dermatology, 2006
- [Anti-aging and brightening effects of a topical treatment containing vitamin C, vitamin E, and raspberry leaf cell culture extract: A split-face, randomized controlled trial](https://pubmed.ncbi.nlm.nih.gov/31975502/) Tocopherol · Journal of Cosmetic Dermatology, 2020
- [Molecular basis of retinol anti-ageing properties in naturally aged human skin in vivo](https://pubmed.ncbi.nlm.nih.gov/27261203/) Retinol · International Journal of Cosmetic Science, 2017
- [Psychophysical study of the effects of topical application of menthol in healthy volunteers](https://pubmed.ncbi.nlm.nih.gov/16527405/) Menthol · Pain, 2006
- [Evaluation of efficacy and tolerance of a nighttime topical antioxidant containing resveratrol, baicalin, and vitamin e for treatment of mild to moderately photodamaged skin](https://pubmed.ncbi.nlm.nih.gov/25607790/) Scutellaria baicalensis root extract · Journal of Drugs in Dermatology, 2014
- [Ethanol extracts of Sanguisorba officinalis L. suppress TNF-α/IFN-γ-induced pro-inflammatory chemokine production in HaCaT cells](https://pubmed.ncbi.nlm.nih.gov/26655409/) Sanguisorba officinalis root extract · Phytomedicine, 2015
- [Effects of ascorbic acid on gingival melanin pigmentation in vitro and in vivo](https://pubmed.ncbi.nlm.nih.gov/19186973/) Ascorbyl glucoside · Journal of Periodontology, 2009
- [Prospective, randomized, double-blind assessment of topical bakuchiol and retinol for facial photoageing](https://pubmed.ncbi.nlm.nih.gov/29947134/) Retinol · The British Journal of Dermatology, 2019
- [Skin barrier disruption by sodium lauryl sulfate-exposure alters the expressions of involucrin, transglutaminase 1, profilaggrin, and kallikreins during the repair phase in human skin in vivo](https://pubmed.ncbi.nlm.nih.gov/18007579/) Sodium lauryl sulfate · The Journal of Investigative Dermatology, 2008
- [Panax ginseng induces human Type I collagen synthesis through activation of Smad signaling](https://pubmed.ncbi.nlm.nih.gov/16890388/) Panax ginseng root extract · Journal of Ethnopharmacology, 2007
- [Vitamin C-squalene bioconjugate promotes epidermal thickening and collagen production in human skin](https://pubmed.ncbi.nlm.nih.gov/33037252/) Squalane · Scientific Reports, 2020
- [Ceramide 1 and ceramide 3 act synergistically on skin hydration and the transepidermal water loss of sodium lauryl sulfate-irritated skin](https://pubmed.ncbi.nlm.nih.gov/18717861/) Ceramide np · International Journal of Dermatology, 2008
- [Tailoring of Retinyl Palmitate-Based Ethosomal Hydrogel as a Novel Nanoplatform for Acne Vulgaris Management: Fabrication, Optimization, and Clinical Evaluation Employing a Split-Face Comparative Study](https://pubmed.ncbi.nlm.nih.gov/34211271/) Retinyl palmitate · International Journal of Nanomedicine, 2021
- [Green tea extract reduces induction of p53 and apoptosis in UVB-irradiated human skin independent of transcriptional controls](https://pubmed.ncbi.nlm.nih.gov/18631247/) Camellia sinensis leaf extract · Experimental Dermatology, 2009
- [A review of topical high-concentration L-menthol as a translational model of cold allodynia and hyperalgesia](https://pubmed.ncbi.nlm.nih.gov/23963768/) Menthol · European Journal of Pain, 2014
- [Design, preparation, and evaluation of liposomal gel formulations for treatment of acne: in vitro and in vivo studies](https://pubmed.ncbi.nlm.nih.gov/30442066/) Lauric acid · Drug Development and Industrial Pharmacy, 2019
- [The 24-hour skin hydration and barrier function effects of a hyaluronic 1%, glycerin 5%, and Centella asiatica stem cells extract moisturizing fluid: an intra-subject, randomized, assessor-blinded study](https://pubmed.ncbi.nlm.nih.gov/28860834/) Glycerin · Clinical, Cosmetic and Investigational Dermatology, 2017
- [Randomized controlled study for the anti-aging effect of human adipocyte-derived mesenchymal stem cell media combined with niacinamide after laser therapy](https://pubmed.ncbi.nlm.nih.gov/33103316/) Niacinamide · Journal of Cosmetic Dermatology, 2021
- [In vitro antioxidant, collagenase inhibition, and in vivo anti-wrinkle effects of combined formulation containing Punica granatum, Ginkgo biloba, Ficus carica, and Morus alba fruits extract](https://pubmed.ncbi.nlm.nih.gov/26203268/) Ginkgo biloba leaf extract · Clinical, Cosmetic and Investigational Dermatology, 2015
- [Senomorphic activity of a combination of niacinamide and hyaluronic acid: correlation with clinical improvement of skin aging](https://pubmed.ncbi.nlm.nih.gov/39009698/) Niacinamide · Scientific Reports, 2024
- [A new topical panthenol-containing emollient: Results from two randomized controlled studies assessing its skin moisturization and barrier restoration potential, and the effect on skin microflora](https://pubmed.ncbi.nlm.nih.gov/27425824/) Panthenol · The Journal of Dermatological Treatment, 2017
- [Stable Ozonides with Vitamin E Acetate versus Corticosteroid in the Treatment of Lichen Sclerosus in Foreskin: Evaluation of Effects on Inflammation](https://pubmed.ncbi.nlm.nih.gov/30991399/) Tocopheryl acetate · Urologia Internationalis, 2019
- [Another Reason for Using Caffeine in Dermocosmetics: Sunscreen Adjuvant](https://pubmed.ncbi.nlm.nih.gov/31130869/) Caffeine · Frontiers in Physiology, 2019
- [Structural characterization and in vivo evaluation of retinyl palmitate in non-ionic lamellar liquid crystalline system](https://pubmed.ncbi.nlm.nih.gov/21411295/) Retinyl palmitate · Colloids and Surfaces. B, Biointerfaces, 2011
- [High molecular compounds (polysaccharides and proanthocyanidins) from Hamamelis virginiana bark: influence on human skin keratinocyte proliferation and differentiation and influence on irritated skin](https://pubmed.ncbi.nlm.nih.gov/11684194/) Witch hazel leaf extract · Phytochemistry, 2001
- [Systematic Study of Paeonol/Madecassoside Co-Delivery Nanoemulsion Transdermal Delivery System for Enhancing Barrier Repair and Anti-Inflammatory Efficacy](https://pubmed.ncbi.nlm.nih.gov/37446936/) Centella asiatica leaf extract · Molecules, 2023
- [Evaluation of dermal extracellular matrix and epidermal-dermal junction modifications using matrix-assisted laser desorption/ionization mass spectrometric imaging, in vivo reflectance confocal microscopy, echography, and histology: effect of age and peptide applications](https://pubmed.ncbi.nlm.nih.gov/25817264/) Palmitoyl tetrapeptide-7, Palmitoyl tripeptide-1 · Journal of Cosmetic Dermatology, 2015
- [Changes in Skin Barrier Function after Repeated Exposition to Phospholipid-Based Surfactants and Sodium Dodecyl Sulfate In Vivo and Corneocyte Surface Analysis by Atomic Force Microscopy](https://pubmed.ncbi.nlm.nih.gov/33804924/) Sodium lauryl sulfate · Pharmaceutics, 2021
- [Comparison of skin calming effects of cosmetic products containing 4-t-butylcyclohexanol or acetyl dipeptide-1 cetyl ester on capsaicin-induced facial stinging in volunteers with sensitive skin](https://pubmed.ncbi.nlm.nih.gov/26805418/) Acetyl dipeptide-1 cetyl ester · Journal of the European Academy of Dermatology and Venereology, 2016
- [Efficacy and safety of moisturizer containing 5% panthenol, madecassoside, and copper-zinc-manganese versus 0.02% triamcinolone acetonide cream in decreasing adverse reaction and downtime after ablative fractional carbon dioxide laser resurfacing: A split-face, double-blinded, randomized, controlled trial](https://pubmed.ncbi.nlm.nih.gov/30945430/) Centella asiatica leaf extract · Journal of Cosmetic Dermatology, 2019
- [A novel model of inflammatory pain in human skin involving topical application of sodium lauryl sulfate](https://pubmed.ncbi.nlm.nih.gov/20358390/) Sodium lauryl sulfate · Inflammation Research, 2010
- [Subclinical, non-erythematous irritation with an open assay model (washing): sodium lauryl sulfate (SLS) versus sodium laureth sulfate (SLES)](https://pubmed.ncbi.nlm.nih.gov/11278060/) Sodium laureth sulfate · Food and Chemical Toxicology, 2001
- [Antiacne and antiblotch activities of a formulated combination of Aloe barbadensis leaf powder, Garcinia mangostana peel extract, and Camellia sinensis leaf extract](https://pubmed.ncbi.nlm.nih.gov/31239743/) Camellia sinensis leaf extract · Clinical, Cosmetic and Investigational Dermatology, 2019
- [Whitening effect of alpha-bisabolol in Asian women subjects](https://pubmed.ncbi.nlm.nih.gov/20642768/) Bisabolol · International Journal of Cosmetic Science, 2010
- [In vivo and in vitro evaluation of octyl methoxycinnamate liposomes](https://pubmed.ncbi.nlm.nih.gov/24376350/) Ethylhexyl methoxycinnamate · International Journal of Nanomedicine, 2013
- [A retrospective assessment and comparison of the effectiveness of benzoyl peroxide; the combination of topical niacinamide, gallic acid, and lauric acid; and the combination of benzoyl peroxide and erythromycin in acne vulgaris](https://pubmed.ncbi.nlm.nih.gov/32390309/) Lauric acid · Dermatologic Therapy, 2020
- [Squalane as a Promising Agent Protecting UV-Induced Inhibition of Collagen Biosynthesis and Wound Healing in Human Dermal Fibroblast](https://pubmed.ncbi.nlm.nih.gov/40363772/) Squalane · Molecules, 2025
- [Synergetic Effects of Aloe Vera Extract with Trimethylglycine for Targeted Aquaporin 3 Regulation and Long-Term Skin Hydration](https://pubmed.ncbi.nlm.nih.gov/38611819/) Betaine · Molecules, 2024
- [Microbicidal activity of tripotassium phosphate and fatty acids toward spoilage and pathogenic bacteria associated with poultry](https://pubmed.ncbi.nlm.nih.gov/16013388/) Myristic acid · Journal of Food Protection, 2005
- [Clinical Development and Evaluation of a Multi-Component Dissolving Microneedle Patch for Skin Pigmentation Disorders](https://pubmed.ncbi.nlm.nih.gov/37571190/) 2-o-ethyl ascorbic acid · Polymers, 2023
- [Synergistic approach for acne vulgaris treatment using glycerosomes loaded with lincomycin and lauric acid: Formulation, in silico, in vitro, LC-MS/MS skin deposition assay and in vivo evaluation](https://pubmed.ncbi.nlm.nih.gov/37805147/) Lauric acid · International Journal of Pharmaceutics, 2023
- [A clinical evaluation of the efficacy and tolerability of a novel topical antioxidant formulation featuring vitamin C, astaxanthin, and fermented turmeric](https://pubmed.ncbi.nlm.nih.gov/37608511/) Astaxanthin powder · Journal of Cosmetic Dermatology, 2023
- [Effect of hydroxypropyl-β-cyclodextrin in fluid and semi-solid submicron emulsions on physiological skin parameters during regular in vivo application](https://pubmed.ncbi.nlm.nih.gov/33236374/) Cyclodextrin · International Journal of Cosmetic Science, 2021
- [Formulation of Ascorbic Acid and Betaine-based Therapeutic Deep Eutectic System for Enhanced Transdermal Delivery of Ascorbic Acid](https://pubmed.ncbi.nlm.nih.gov/38794349/) Betaine · Pharmaceutics, 2024
- [Influence of vitamin E acetate on stratum corneum hydration](https://pubmed.ncbi.nlm.nih.gov/9706379/) Tocopheryl acetate · Arzneimittel-Forschung, 1998
- [Anatomical site differences of sodium lauryl sulfate-induced irritation: randomized controlled trial](https://pubmed.ncbi.nlm.nih.gov/30637727/) Sodium lauryl sulfate · The British Journal of Dermatology, 2019
- [A controlled, three-part trial to investigate the barrier function and skin hydration properties of six skin protectants](https://pubmed.ncbi.nlm.nih.gov/16439809/) Dimethicone · Ostomy/wound Management, 2005
- [The use of different concentrations of betaine as a reducing irritation agent in soaps monitored visually and non-invasively](https://pubmed.ncbi.nlm.nih.gov/12535284/) Betaine · Skin Research and Technology, 2003
- [Skin recovery by Lavandula angustifolia leaf callus extract: Redox control of Nrf2 signaling](https://pubmed.ncbi.nlm.nih.gov/40345503/) Lavandula angustifolia oil lavender oil · Free Radical Biology & Medicine, 2025
- [Comparative physicochemical stability and clinical anti-wrinkle efficacy of transdermal emulgel preparations of 5% sodium ascorbyl phosphate and or ascorbic acid on human volunteers](https://pubmed.ncbi.nlm.nih.gov/32383548/) Sodium ascorbyl phosphate · Journal of Cosmetic Dermatology, 2021
- [The evaluation of aluminum oxide crystal microdermabrasion for photodamage](https://pubmed.ncbi.nlm.nih.gov/11737128/) Alumina · Dermatologic Surgery, 2001
- [A randomized controlled trial to compare the effectiveness and safety of adsorbent lotion containing tapioca starch, spent grain wax, Butyrospermum parkii extract, argania spinosa kernel oil, aloe barbadensis, rosehip oil, and allantoin with a low-potency topical corticosteroid in the treatment of intertrigo](https://pubmed.ncbi.nlm.nih.gov/33811776/) African shea butter · Journal of Cosmetic Dermatology, 2022
- [Moisturizing Effects of Diglycerol Combined with Glycerol on Human Stratum Corneum](https://pubmed.ncbi.nlm.nih.gov/27430380/) Diglycerin · Journal of Oleo Science, 2016
- [Ginkgo biloba leaves extract's cosmeceutical evaluation: a preliminary assessments on human volunteers towards achieving improved skin condition and rejuvenation](https://pubmed.ncbi.nlm.nih.gov/37074796/) Ginkgo biloba leaf extract · Drug Development and Industrial Pharmacy, 2023
- [Combining Topical and Oral Botanicals for Skin Redness, Pigmentation, Sleep, and Mood: A Randomized Controlled Study](https://pubmed.ncbi.nlm.nih.gov/36431167/) Theanine · Journal of Clinical Medicine, 2022
- [Antioxidant and membrane-protective effects of the 3-O-ethyl ascorbic acid-cannabigerol system on UVB-irradiated human keratinocytes](https://pubmed.ncbi.nlm.nih.gov/39778604/) 2-o-ethyl ascorbic acid · Free Radical Biology & Medicine, 2025
- [Evaluation of the Efficacy and Safety of a Panthenol-Enriched Mask for Skin Barrier Recovery After Facial Laser Treatment: Results of a Double-Blind Randomized Controlled Study](https://pubmed.ncbi.nlm.nih.gov/40613435/) Panthenol · Journal of Cosmetic Dermatology, 2025
- [The effect of a vitamin A palmitate and antioxidant-containing oil-based moisturizer on photodamaged skin of several body sites](https://pubmed.ncbi.nlm.nih.gov/23438139/) Retinyl palmitate · Journal of Cosmetic Dermatology, 2013
- [Modulation of skin pigmentation by the tetrapeptide PKEK: in vitro and in vivo evidence for skin whitening effects](https://pubmed.ncbi.nlm.nih.gov/22142309/) Sodium ascorbyl phosphate · Experimental Dermatology, 2012
- [Preparation and characterization of astaxanthin-loaded biodegradable polyhydroxybutyrate (PHB) microbeads for personal care and cosmetic applications](https://pubmed.ncbi.nlm.nih.gov/38072340/) Astaxanthin powder · International Journal of Biological Macromolecules, 2024
- [Functional properties and skin care effects of sodium trehalose sulfate](https://pubmed.ncbi.nlm.nih.gov/38606717/) Trehalose · Skin Research and Technology, 2024
- [Nanostructured Lipid Carrier Based Gel Containing α-Tocopherol and α-Tocopheryl Acetate for Synergistic Cutaneous Antiaging Efficacy](https://pubmed.ncbi.nlm.nih.gov/41309687/) Tocopheryl acetate · Scientific Reports, 2025
- [Transdermal Delivery of Baicalin Based on Bio-Vesicles and Its Efficacy in Antiaging of the Skin](https://pubmed.ncbi.nlm.nih.gov/39946269/) Scutellaria baicalensis root extract · Journal of Cosmetic Dermatology, 2025
- [Effect of an Emollient Emulsion Containing 15.0% of Caprylic/Capric Triglyceride on the Urocanic Acid of the Stratum Corneum](https://pubmed.ncbi.nlm.nih.gov/37109405/) Caprylic capric triglyceride · Life, 2023
- [Effect of isosecotanapartholide isolated from Artemisia princeps Pampanini on IL‑33 production and STAT‑1 activation in HaCaT keratinocytes](https://pubmed.ncbi.nlm.nih.gov/28447741/) Artemisia princeps leaf extract · Molecular Medicine Reports, 2017
- [Liposomal formulation of a vitamin C derivative: a promising strategy to increase skin permeability](https://pubmed.ncbi.nlm.nih.gov/39985147/) 2-o-ethyl ascorbic acid · Journal of Liposome Research, 2025
- [Thermostable hyaluronic acid-based dissolving microneedles with high-loading capacity: design, optimization, and transdermal delivery of anti-aging ingredients](https://pubmed.ncbi.nlm.nih.gov/41628877/) 2-o-ethyl ascorbic acid · International Journal of Biological Macromolecules, 2026
- [Clinical and histologic changes determine optimal treatment regimens for microdermabrasion](https://pubmed.ncbi.nlm.nih.gov/19753741/) Alumina · The Journal of Dermatological Treatment, 2002
- [A Double-Blind, 12-Week Study to Evaluate the Antiaging Efficacy of a Cream Containing the NFκB Inhibitor 4-Hexyl-1, 3-Phenylenediol and Ascorbic Acid-2 Glucoside in Adult Females](https://pubmed.ncbi.nlm.nih.gov/27272084/) Ascorbyl glucoside · Journal of Drugs in Dermatology, 2016
- [Safety assessment on comedogenicity of dermatological products containing d-alpha tocopheryl acetate in Asian subjects: A double-blind randomized controlled trial](https://pubmed.ncbi.nlm.nih.gov/34471722/) Tocopheryl acetate · Contemporary Clinical Trials Communications, 2021
- [Potassium 4-Methoxysalicylate (4MSK) Exerts a Skin Lightening Effect by Acting on Melanocytes and Keratinocytes](https://pubmed.ncbi.nlm.nih.gov/40071590/) Potassium methoxysalicylate · Journal of Cosmetic Dermatology, 2025
- [New Chalcone-Derived Molecule for the Topical Regulation of Hyperpigmentation and Skin Aging](https://pubmed.ncbi.nlm.nih.gov/39598529/) Angelica keiskei leaf extract · Pharmaceutics, 2024
- [Mitigation of ultraviolet-induced erythema and inflammation by para-hydroxycinnamic acid in human skin](https://pubmed.ncbi.nlm.nih.gov/39138602/) Ethylhexyl methoxycinnamate · International Journal of Cosmetic Science, 2025
- [Facial disbiosis and UV filters](https://pubmed.ncbi.nlm.nih.gov/39499337/) Octocrylene · Archives of Dermatological Research, 2024
- [Treatment with Ascorbyl Glucoside-Arginine Complex Ameliorates Solar Lentigos](https://pubmed.ncbi.nlm.nih.gov/39769217/) Ascorbyl glucoside · International Journal of Molecular Sciences, 2024
- [Microneedling and Topical Retinyl Palmitate for Acne Scars: A Preliminary Split-Face Study with Placebo Control](https://pubmed.ncbi.nlm.nih.gov/41899112/) Retinyl palmitate · Journal of Clinical Medicine, 2026
- [Targeting Circadian Rhythm for the Regulation of Skin Collagen Metabolism](https://pubmed.ncbi.nlm.nih.gov/41527525/) Palmitoyl oligopeptide, Palmitoyl tripeptide-1 · Journal of Cosmetic Dermatology, 2026
- [Mechanistic understanding and peptide ingredient screening for type III collagen via biological knowledge graph and molecular docking](https://pubmed.ncbi.nlm.nih.gov/42683869/) Palmitoyl tetrapeptide-7, Palmitoyl tripeptide-1 · International Journal of Cosmetic Science, 2026
- [Efficacy of anti-sebum moisturizing cream containing 2% l-carnitine and 5% epigallocatechin gallate in seborrhea: A randomized clinical trial](https://pubmed.ncbi.nlm.nih.gov/37194909/) Uji green tea extract · Journal of Cosmetic Dermatology, 2023
- [Efficacy of a Topical Formulation on Skin Hydration and Barrier Function in Individuals With Xerosis: A 28-Day Randomized, Split-Leg, Untreated-Controlled Trial](https://pubmed.ncbi.nlm.nih.gov/42108609/) Dipotassium glycyrrhizate · Journal of Cosmetic Dermatology, 2026
- [Impact of dermal emulsions containing diacyl phospholipids, mono acyl phospholipids, sodium lauryl ether sulfate and polysorbate 80 in combination with UVA irradiation on human skin physiology in vivo: A pilot study](https://pubmed.ncbi.nlm.nih.gov/42617898/) Sodium laureth sulfate · International Journal of Pharmaceutics, 2026
- [Retrospective Review of Dermal Safety Studies of Organic Sunscreens](https://pubmed.ncbi.nlm.nih.gov/40911743/) Octisalate · Journal of Drugs in Dermatology, 2025
- [Efficacy and safety of combination cream of stimu-tex AS™ (spent grain wax, Argania Spinosa Kernel oil, Butyrospermum Parkii (shea butter) extract), and saccharide isomerate after fractional CO2 laser procedure: split-face, double blinded, randomized controlled trial](https://pubmed.ncbi.nlm.nih.gov/41134387/) Shea butter, Butyrospermum parkii butter shea butter, African shea butter · Lasers in Medical Science, 2025

## The brands

- Japanese skincare: [Shiseido](https://lovi.care/skincare/de/brands/shiseido)
- British skincare: [No7](https://lovi.care/skincare/de/brands/no7)

## More comparisons

- [SKIN1004 vs Shiseido](https://lovi.care/skincare/de/compare/skin1004-vs-shiseido)
- [SKIN1004 vs No7](https://lovi.care/skincare/de/compare/skin1004-vs-no7)
- [Anua vs Shiseido](https://lovi.care/skincare/de/compare/anua-vs-shiseido)
- [Anua vs No7](https://lovi.care/skincare/de/compare/anua-vs-no7)
- [Medicube vs Shiseido](https://lovi.care/skincare/de/compare/medicube-vs-shiseido)
- [Medicube vs No7](https://lovi.care/skincare/de/compare/medicube-vs-no7)
- [The Ordinary vs Shiseido](https://lovi.care/skincare/de/compare/the-ordinary-vs-shiseido)
- [The Ordinary vs No7](https://lovi.care/skincare/de/compare/the-ordinary-vs-no7)
- [Beauty of Joseon vs Shiseido](https://lovi.care/skincare/de/compare/beauty-of-joseon-vs-shiseido)
- [Beauty of Joseon vs No7](https://lovi.care/skincare/de/compare/beauty-of-joseon-vs-no7)
- [COSRX vs Shiseido](https://lovi.care/skincare/de/compare/cosrx-vs-shiseido)
- [COSRX vs No7](https://lovi.care/skincare/de/compare/cosrx-vs-no7)
- [CeraVe vs Shiseido](https://lovi.care/skincare/de/compare/cerave-vs-shiseido)
- [CeraVe vs No7](https://lovi.care/skincare/de/compare/cerave-vs-no7)
- [La Roche-Posay vs Shiseido](https://lovi.care/skincare/de/compare/la-roche-posay-vs-shiseido)
- [La Roche-Posay vs No7](https://lovi.care/skincare/de/compare/la-roche-posay-vs-no7)
- [Dr. Althea vs Shiseido](https://lovi.care/skincare/de/compare/dr-althea-vs-shiseido)
- [Dr. Althea vs No7](https://lovi.care/skincare/de/compare/dr-althea-vs-no7)
- [Some By Mi vs Shiseido](https://lovi.care/skincare/de/compare/some-by-mi-vs-shiseido)
- [Some By Mi vs No7](https://lovi.care/skincare/de/compare/some-by-mi-vs-no7)

## About the Lovi Fit

Lovi: Unbiased, science-based skincare AI trained on real user outcomes.

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules its dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update. Levels from best to worst: Superior, High, Average, Low, Caution, Warning.

Behind this comparison: Nadia Kapleva, MS (Co-founder, Medical Director); Alexey Shagraev, PhD (Co-founder, CEO and CTO); Dr. Sofía Perea Pérez, MD, MSc (Medical Board); Aishani Shah, MD (Medical Board); Asya Zubkova, MS (Medical Board); Hanna Kurets, MD (Medical Board, Medical Advisor); Elina Nazarenko, MD (Medical Board); Victoria Derkova, MS (Medical Board).

Page built Nov 8, 2026.

More from Lovi: https://lovi.care/skincare/llms.txt

## This page in other countries

- United States: https://lovi.care/skincare/compare/shiseido-vs-no7
- United Kingdom: https://lovi.care/skincare/uk/compare/shiseido-vs-no7
- Ireland: https://lovi.care/skincare/ie/compare/shiseido-vs-no7
- Germany: https://lovi.care/skincare/de/compare/shiseido-vs-no7 (this page)
- France: https://lovi.care/skincare/fr/compare/shiseido-vs-no7
- Italy: https://lovi.care/skincare/it/compare/shiseido-vs-no7
- Netherlands: https://lovi.care/skincare/nl/compare/shiseido-vs-no7
- Spain: https://lovi.care/skincare/es/compare/shiseido-vs-no7
- Canada: https://lovi.care/skincare/ca/compare/shiseido-vs-no7
- Australia: https://lovi.care/skincare/au/compare/shiseido-vs-no7
- Singapore: https://lovi.care/skincare/sg/compare/shiseido-vs-no7
- Saudi Arabia: https://lovi.care/skincare/sa/compare/shiseido-vs-no7
- United Arab Emirates: https://lovi.care/skincare/ae/compare/shiseido-vs-no7