# Purito vs Hada Labo

Page: https://lovi.care/skincare/de/compare/purito-vs-hada-labo

The Lovi Fit is the same in every country; only the stores and prices differ, and the ones here are for Germany.

Purito and Hada Labo are gentle Asian beauty lines centered on daily comfort, with the former originating in Korea in 2017 and the latter established in Japan in 2004. Both feature thoughtful moisturizers and gentle makeup removers, though Purito is cherished for soothing [serums](https://lovi.care/skincare/de/ingredients/serum) and sunscreens, while Hada Labo is deeply loved for hydrating toners driven by advanced science. The Korean brand suits dry skin and sensitive skin best, while the Japanese brand excels at supporting dry skin and acne-prone skin without clogging pores. They differ primarily in their formulation focus and regional origins, offering targeted options like the [Centella](https://lovi.care/skincare/de/ingredients/centella-asiatica) Unscented Toner and the Gokujyun Lotion to nurture a healthy skin barrier.

Purito is a Korean skincare brand founded in 2017 and owned by Corstone Capital since 2022.

[preqin.com](https://www.preqin.com/data/profile/asset/purito/526264) [tracxn.com](https://tracxn.com/d/companies/purito/__Q3dgyn7p8V7kxg-ygxhmyr_lVBcQy1iHz3oUZdRXhC8) [mk.co.kr](https://www.mk.co.kr/en/business/11344042) [v.daum.net](https://v.daum.net/v/Kg10z0B3aJ)

Hada Labo is a Japanese skincare brand founded in 2004 and owned by Rohto Pharmaceutical Co., Ltd..

[en.wikipedia.org](https://en.wikipedia.org/wiki/Hada_Labo) [hadalabosa.co.za](https://hadalabosa.co.za/about-hada-labo/) [hadalabotokyo.pl](https://www.hadalabotokyo.pl/en/the-world-of-hada-labo/brand-history/)

This page compares some of the most popular Purito and Hada Labo products; for every product of both brands, with a fit score for your own skin, [use the Lovi app](https://app.pora.ai/vqqJ/j1xj2b6o?af_sub2=compare&af_sub3=selection_note&af_sub4=pg509acc1ba5).

### Popular Purito vs Hada Labo products

#### Hada Labo

- [Gokujyun Lotion](https://lovi.care/skincare/de/p/hada-labo/gokujyun-lotion/for/dry-skin) — Superior fit — [€25.57 at Amazon](https://www.amazon.de/dp/B09C7LPC7M?tag=lovi-care-web-product05-21&linkCode=osi&th=1&psc=1)
- [Gokujun Premium](https://lovi.care/skincare/de/p/hada-labo/gokujun-premium/for/dry-skin) — Superior fit
- [Shirojyun Premium Whitening Lotion](https://lovi.care/skincare/de/p/hada-labo/shirojyun-premium-whitening-lotion/for/dry-skin) — High fit — [€19.95 at Amazon](https://www.amazon.de/dp/B08WSCPL38?tag=lovi-care-web-product05-21&linkCode=osi&th=1&psc=1)
- [Gokujyun Cleansing Oil](https://lovi.care/skincare/de/p/hada-labo/gokujyun-cleansing-oil/for/dry-skin) — Superior fit
- [Gokujyun Perfect Gel](https://lovi.care/skincare/de/p/hada-labo/gokujyun-perfect-gel/for/dry-skin) — High fit
- [Premium Whitening Lotion (Light)](https://lovi.care/skincare/de/p/hada-labo/premium-whitening-lotion-light/for/dry-sensitive-skin) — High fit — [€19.95 at Amazon](https://www.amazon.de/dp/B08WSCPL38?tag=lovi-care-web-product05-21&linkCode=osi&th=1&psc=1)

#### Purito

- [Oat-in Calming Gel Cream](https://lovi.care/skincare/de/p/purito/oat-in-calming-gel-cream/for/sensitive-skin) — High fit — [€13.42 at Amazon](https://www.amazon.de/dp/B09C1LW874?tag=lovi-care-web-product05-21&linkCode=osi&th=1&psc=1)
- [Mighty Bamboo Panthenol Cream](https://lovi.care/skincare/de/p/purito/mighty-bamboo-panthenol-cream/for/acne-prone-skin) — High fit — [€16.34 at Amazon](https://www.amazon.de/dp/B0D4Y6MNTF?tag=lovi-care-web-product05-21&linkCode=osi&th=1&psc=1)
- [Centella Unscented Serum](https://lovi.care/skincare/de/p/purito/centella-unscented-serum/for/sensitive-skin) — Superior fit — [€17.39 at Amazon](https://www.amazon.de/dp/B0CST174J1?tag=lovi-care-web-product05-21&linkCode=osi&th=1&psc=1)
- [Daily Soft Touch Sunscreen](https://lovi.care/skincare/de/p/purito/daily-soft-touch-sunscreen/for/dry-skin) — Superior fit — [€12.98 at Amazon](https://www.amazon.de/dp/B0CYCBVBTR?tag=lovi-care-web-product05-21&linkCode=osi&th=1&psc=1)
- [From Green Cleansing Oil](https://lovi.care/skincare/de/p/purito/from-green-cleansing-oil/for/dry-skin) — High fit — [€16.80 at Amazon](https://www.amazon.de/dp/B0BLHDJZNV?tag=lovi-care-web-product05-21&linkCode=osi&th=1&psc=1)
- [Deep Sea Pure Water Cream](https://lovi.care/skincare/de/p/purito/deep-sea-pure-water-cream/for/dry-skin) — Superior fit — [€19.99 at Amazon](https://www.amazon.de/dp/B0D4TXNGRP?tag=lovi-care-web-product05-21&linkCode=osi&th=1&psc=1)
- [Wonder Releaf Centella Eye Cream](https://lovi.care/skincare/de/p/purito/wonder-releaf-centella-eye-cream/for/oily-acne-prone-skin) — High fit — [€9.97 at Amazon](https://www.amazon.de/dp/B0CSSZBTKM?tag=lovi-care-web-product05-21&linkCode=osi&th=1&psc=1)
- [Centella Unscented Toner](https://lovi.care/skincare/de/p/purito/centella-unscented-toner/for/acne-prone-skin) — Superior fit — [€19.00 at Amazon](https://www.amazon.de/dp/B0CSSVNW2G?tag=lovi-care-web-product05-21&linkCode=osi&th=1&psc=1)

## People Say

Purito

Hada Labo

- Deep Hydration and Plumping Sometimes Noted Mostly Mentioned “skin drinks it up — Hada Labo Gokujyun Lotion” “Plumps fine lines — Hada Labo Gokujun Premium” “leaves skin soft, smooth, and hydrated — Hada Labo Shirojyun Premium Whitening Lotion” “makes skin look dewy and plump — Purito Deep Sea Pure Water Cream”
- Acne-Safe and Gentle Formula Mostly Mentioned Mostly Mentioned “non-stinging — Purito Centella Unscented Toner” “no stinging on sensitive skin — Purito Centella Unscented Serum” “leaves skin soft and hydrated — Hada Labo Gokujyun Cleansing Oil” “never stings my sensitive skin — Hada Labo Gokujyun Lotion”
- Lightweight and Non-Greasy Texture Mostly Mentioned Often Mentioned “absorbs instantly into skin — Purito Oat-in Calming Gel Cream” “perfect weight, not too light not too heavy — Purito Mighty Bamboo Panthenol Cream” “feels like lotion — Purito Daily Soft Touch Sunscreen” “absorbs super quickly — Hada Labo Premium Whitening Lotion (Light)”
- Soothing and Calming Mostly Mentioned Not noted “calmed my redness instantly — Purito Centella Unscented Serum” “calmed my redness immediately — Purito Oat-in Calming Gel Cream” “helped calm down my acne — Purito Mighty Bamboo Panthenol Cream”
- Glass Skin and Brightening Effects Rarely Noted Sometimes Noted “faded considerably — Hada Labo Shirojyun Premium Whitening Lotion” “faded my PIH considerably — Hada Labo Premium Whitening Lotion (Light)” “gives dewy, glowy glass skin — Purito Mighty Bamboo Panthenol Cream”
- Value, Size, and Price Rarely Noted Sometimes Noted “bottle lasts forever — Hada Labo Gokujyun Lotion” “Lasts forever — Hada Labo Gokujun Premium” “Huge 30ml tube — Purito Wonder Releaf Centella Eye Cream”
- Sticky or Tacky Finish Sometimes Noted Often Mentioned “tacky when it's dry — Purito Mighty Bamboo Panthenol Cream” “tacky residue — Purito Pure Vitamin C Serum” “leaves a tacky film — Purito Oat-in Calming Gel Cream” “Tacky residue — Hada Labo Gokujun Premium”
- Insufficient Moisture for Dry Skin Often Mentioned Sometimes Noted “not enough for dry patches — Hada Labo Premium Whitening Lotion (Light)” “not enough to keep skin hydrated — Hada Labo Shirojyun Premium Whitening Lotion” “skin felt tight after an hour — Purito Oat-in Calming Gel Cream”
- Caused Breakouts Sometimes Noted Sometimes Noted “caused cystic acne — Purito From Green Cleansing Oil” “gave me tiny whiteheads — Purito Centella Unscented Serum” “Closed comedones — Hada Labo Gokujun Premium” “gave me closed comedones — Hada Labo Shirojyun Premium Whitening Lotion”

### Purito vs Hada Labo routines for dry skin

#### Hada Labo-focused routine

- Cleanser: [La Roche-Posay Toleriane Hydrating Gentle Cleanser](https://lovi.care/skincare/de/p/la-roche-posay/toleriane-hydrating-gentle-cleanser/for/dry-skin) — Superior fit — [€19.75 at Amazon](https://www.amazon.de/dp/B0052EM8L8?tag=lovi-care-web-routine01-21&linkCode=osi&th=1&psc=1) — Morning · Evening · Once a week
- Hydrating Toner: [Gokujyun Lotion](https://lovi.care/skincare/de/p/hada-labo/gokujyun-lotion/for/dry-skin) — Superior fit — [€25.57 at Amazon](https://www.amazon.de/dp/B09C7LPC7M?tag=lovi-care-web-routine01-21&linkCode=osi&th=1&psc=1) — Morning
- Moisturizer: [d'Alba First Spray Serum](https://lovi.care/skincare/de/p/d-alba/first-spray-serum/for/dry-skin) — Superior fit — [€16.99 at Amazon](https://www.amazon.de/dp/B0BFQ9RD5B?tag=lovi-care-web-routine01-21&linkCode=osi&th=1&psc=1) — Morning · Evening · Once a week
- SPF: [Australian Gold Botanical Lotion SPF 30](https://lovi.care/skincare/de/p/australian-gold/botanical-lotion-spf-30/for/dry-skin) — Superior fit — [€21.04 at Amazon](https://www.amazon.de/dp/B0DV9RH665?tag=lovi-care-web-routine01-21&linkCode=osi&th=1&psc=1) — Morning
- Pre-Cleanser: [MISSHA Ultra Hyalon Cleansing Cream](https://lovi.care/skincare/de/p/missha/ultra-hyalon-cleansing-cream/for/dry-skin) — Superior fit — [€10.97 at Amazon](https://www.amazon.de/dp/B084Q16G8D?tag=lovi-care-web-routine01-21&linkCode=osi&th=1&psc=1) — Evening · Once a week
- Serum or Treatment: [Beauty of Joseon Propolis + Niacinamide Glow Serum](https://lovi.care/skincare/de/p/beauty-of-joseon/propolis-niacinamide-glow-serum/for/dry-skin) — Superior fit — [€9.99 at Amazon](https://www.amazon.de/dp/B086VKZZZY?tag=lovi-care-web-routine01-21&linkCode=osi&th=1&psc=1) — Evening · Once a week
- Nourishing Mask: [MEDIHEAL Vita Essential Mask](https://lovi.care/skincare/de/p/mediheal/vita-essential-mask/for/dry-skin) — Superior fit — [€19.00 at Amazon](https://www.amazon.de/dp/B0DJ1D917P?tag=lovi-care-web-routine01-21&linkCode=osi&th=1&psc=1) — Once a week

#### Purito-focused routine

- Cleanser: [La Roche-Posay Toleriane Hydrating Gentle Cleanser](https://lovi.care/skincare/de/p/la-roche-posay/toleriane-hydrating-gentle-cleanser/for/dry-skin) — Superior fit — [€19.75 at Amazon](https://www.amazon.de/dp/B0052EM8L8?tag=lovi-care-web-routine01-21&linkCode=osi&th=1&psc=1) — Morning · Evening · Once a week
- Hydrating Toner: [Centella Unscented Toner](https://lovi.care/skincare/de/p/purito/centella-unscented-toner/for/dry-skin) — High fit — [€19.00 at Amazon](https://www.amazon.de/dp/B0CSSVNW2G?tag=lovi-care-web-routine01-21&linkCode=osi&th=1&psc=1) — Morning
- Moisturizer: [Deep Sea Pure Water Cream](https://lovi.care/skincare/de/p/purito/deep-sea-pure-water-cream/for/dry-skin) — Superior fit — [€19.99 at Amazon](https://www.amazon.de/dp/B0D4TXNGRP?tag=lovi-care-web-routine01-21&linkCode=osi&th=1&psc=1) — Morning · Evening · Once a week
- SPF: [Daily Soft Touch Sunscreen](https://lovi.care/skincare/de/p/purito/daily-soft-touch-sunscreen/for/dry-skin) — Superior fit — [€12.98 at Amazon](https://www.amazon.de/dp/B0CYCBVBTR?tag=lovi-care-web-routine01-21&linkCode=osi&th=1&psc=1) — Morning
- Pre-Cleanser: [From Green Cleansing Oil](https://lovi.care/skincare/de/p/purito/from-green-cleansing-oil/for/dry-skin) — High fit — [€16.80 at Amazon](https://www.amazon.de/dp/B0BLHDJZNV?tag=lovi-care-web-routine01-21&linkCode=osi&th=1&psc=1) — Evening · Once a week
- Serum or Treatment: [Centella Unscented Serum](https://lovi.care/skincare/de/p/purito/centella-unscented-serum/for/dry-skin) — Superior fit — [€17.39 at Amazon](https://www.amazon.de/dp/B0CST174J1?tag=lovi-care-web-routine01-21&linkCode=osi&th=1&psc=1) — Evening · Once a week
- Nourishing Mask: [MEDIHEAL Vita Essential Mask](https://lovi.care/skincare/de/p/mediheal/vita-essential-mask/for/dry-skin) — Superior fit — [€19.00 at Amazon](https://www.amazon.de/dp/B0DJ1D917P?tag=lovi-care-web-routine01-21&linkCode=osi&th=1&psc=1) — Once a week

[See multi-brand routine · 99% fit](https://lovi.care/skincare/de/skin/dry-skin)

### Purito vs Hada Labo routines for oily skin

#### Hada Labo-focused routine

- Cleanser: [CeraVe Foaming Facial Cleanser](https://lovi.care/skincare/de/p/cerave/foaming-facial-cleanser/for/oily-skin) — Superior fit — [€11.75 at Amazon](https://www.amazon.de/dp/B07C5XD33D?tag=lovi-care-web-routine01-21&linkCode=osi&th=1&psc=1) — Morning · Evening · Once a week
- Hydrating Toner: [Shirojyun Premium Whitening Lotion](https://lovi.care/skincare/de/p/hada-labo/shirojyun-premium-whitening-lotion/for/oily-skin) — Average fit — [€19.95 at Amazon](https://www.amazon.de/dp/B08WSCPL38?tag=lovi-care-web-routine01-21&linkCode=osi&th=1&psc=1) — Morning · Once a week
- Moisturizer: [CeraVe PM Facial Moisturizing Lotion](https://lovi.care/skincare/de/p/cerave/pm-facial-moisturizing-lotion/for/oily-skin) — Superior fit — [€38.99 at Amazon](https://www.amazon.de/dp/B0D9C55KBF?tag=lovi-care-web-routine01-21&linkCode=osi&th=1&psc=1) — Morning · Evening · Once a week
- SPF: [make p:rem UV Defense Me Blue Ray Sun Cream](https://lovi.care/skincare/de/p/make-p-rem/uv-defense-me-blue-ray-sun-cream/for/oily-skin) — Superior fit — [€32.80 at Amazon](https://www.amazon.de/dp/B0CF22FB86?tag=lovi-care-web-routine01-21&linkCode=osi&th=1&psc=1) — Morning
- Pre-Cleanser: [Shu Uemura Ultime8 Sublime Beauty Cleansing Oil](https://lovi.care/skincare/de/p/shu-uemura/ultime8-sublime-beauty-cleansing-oil/for/oily-skin) — Superior fit — [€104.00 at Amazon](https://www.amazon.de/dp/B0DNJRC1L4?tag=lovi-care-web-routine01-21&linkCode=osi&th=1&psc=1) — Evening · Once a week
- Cleansing Toner: [Caudalie Vinopure Purifying Toner](https://lovi.care/skincare/de/p/caudalie/vinopure-purifying-toner/for/oily-skin) — Superior fit — [€16.90 at Amazon](https://www.amazon.de/dp/B0FJ8STLLW?tag=lovi-care-web-routine01-21&linkCode=osi&th=1&psc=1) — Evening
- Serum or Treatment: [The Ordinary Niacinamide 10% + Zinc 1%](https://lovi.care/skincare/de/p/the-ordinary/niacinamide-10-zinc-1/for/oily-skin) — Superior fit — [€5.80 at Amazon](https://www.amazon.de/dp/B01MDTVZTZ?tag=lovi-care-web-routine01-21&linkCode=osi&th=1&psc=1) — Evening · Once a week
- Enzyme Powder: [Dermalogica Daily Microfoliant](https://lovi.care/skincare/de/p/dermalogica/daily-microfoliant/for/oily-skin) — Superior fit — [€48.55 at Amazon](https://www.amazon.de/dp/B0D1YJN279?tag=lovi-care-web-routine01-21&linkCode=osi&th=1&psc=1) — Once a week
- Cleansing Mask: [Dr. Sebagh Deep Exfoliating Mask](https://lovi.care/skincare/de/p/dr-sebagh/deep-exfoliating-mask/for/oily-skin) — Superior fit — [€81.80 at Amazon](https://www.amazon.de/dp/B00ANF1K5Q?tag=lovi-care-web-routine01-21&linkCode=osi&th=1&psc=1) — Once a week

#### Purito-focused routine

- Cleanser: [CeraVe Foaming Facial Cleanser](https://lovi.care/skincare/de/p/cerave/foaming-facial-cleanser/for/oily-skin) — Superior fit — [€11.75 at Amazon](https://www.amazon.de/dp/B07C5XD33D?tag=lovi-care-web-routine01-21&linkCode=osi&th=1&psc=1) — Morning · Evening · Once a week
- Hydrating Toner: [Centella Unscented Toner](https://lovi.care/skincare/de/p/purito/centella-unscented-toner/for/oily-skin) — Superior fit — [€19.00 at Amazon](https://www.amazon.de/dp/B0CSSVNW2G?tag=lovi-care-web-routine01-21&linkCode=osi&th=1&psc=1) — Morning · Once a week
- Moisturizer: [Deep Sea Pure Water Cream](https://lovi.care/skincare/de/p/purito/deep-sea-pure-water-cream/for/oily-skin) — Average fit — [€19.99 at Amazon](https://www.amazon.de/dp/B0D4TXNGRP?tag=lovi-care-web-routine01-21&linkCode=osi&th=1&psc=1) — Morning · Evening · Once a week
- SPF: [Daily Soft Touch Sunscreen](https://lovi.care/skincare/de/p/purito/daily-soft-touch-sunscreen/for/oily-skin) — High fit — [€12.98 at Amazon](https://www.amazon.de/dp/B0CYCBVBTR?tag=lovi-care-web-routine01-21&linkCode=osi&th=1&psc=1) — Morning
- Pre-Cleanser: [From Green Cleansing Oil](https://lovi.care/skincare/de/p/purito/from-green-cleansing-oil/for/oily-skin) — Average fit — [€16.80 at Amazon](https://www.amazon.de/dp/B0BLHDJZNV?tag=lovi-care-web-routine01-21&linkCode=osi&th=1&psc=1) — Evening · Once a week
- Cleansing Toner: [Caudalie Vinopure Purifying Toner](https://lovi.care/skincare/de/p/caudalie/vinopure-purifying-toner/for/oily-skin) — Superior fit — [€16.90 at Amazon](https://www.amazon.de/dp/B0FJ8STLLW?tag=lovi-care-web-routine01-21&linkCode=osi&th=1&psc=1) — Evening
- Serum or Treatment: [Pure Vitamin C Serum](https://lovi.care/skincare/de/p/purito/pure-vitamin-c-serum/for/oily-skin) — Superior fit — [€15.08 at Amazon](https://www.amazon.de/dp/B091561ZZJ?tag=lovi-care-web-routine01-21&linkCode=osi&th=1&psc=1) — Evening · Once a week
- Enzyme Powder: [Dermalogica Daily Microfoliant](https://lovi.care/skincare/de/p/dermalogica/daily-microfoliant/for/oily-skin) — Superior fit — [€48.55 at Amazon](https://www.amazon.de/dp/B0D1YJN279?tag=lovi-care-web-routine01-21&linkCode=osi&th=1&psc=1) — Once a week
- Cleansing Mask: [Dr. Sebagh Deep Exfoliating Mask](https://lovi.care/skincare/de/p/dr-sebagh/deep-exfoliating-mask/for/oily-skin) — Superior fit — [€81.80 at Amazon](https://www.amazon.de/dp/B00ANF1K5Q?tag=lovi-care-web-routine01-21&linkCode=osi&th=1&psc=1) — Once a week

[See multi-brand routine · 96% fit](https://lovi.care/skincare/de/skin/oily-skin)

### Purito vs Hada Labo routines for combination skin

#### Hada Labo-focused routine

- Cleanser: [Fresh Soy Face Cleanser](https://lovi.care/skincare/de/p/fresh/soy-face-cleanser/for/combination-skin) — Superior fit — [€39.99 at Amazon](https://www.amazon.de/dp/B0013522FC?tag=lovi-care-web-routine01-21&linkCode=osi&th=1&psc=1) — Morning · Evening · Once a week
- Hydrating Toner: [Premium Whitening Lotion (Light)](https://lovi.care/skincare/de/p/hada-labo/premium-whitening-lotion-light/for/combination-skin) — High fit — [€19.95 at Amazon](https://www.amazon.de/dp/B08WSCPL38?tag=lovi-care-web-routine01-21&linkCode=osi&th=1&psc=1) — Morning · Once a week
- Moisturizer: [Some By Mi Yuja Niacin Brightening Moisture Gel Cream](https://lovi.care/skincare/de/p/some-by-mi/yuja-niacin-brightening-moisture-gel-cream/for/combination-skin) — Superior fit — [€13.67 at Amazon](https://www.amazon.de/dp/B0CR38SB5B?tag=lovi-care-web-routine01-21&linkCode=osi&th=1&psc=1) — Morning · Evening · Once a week
- Pre-Cleanser: [Shu Uemura Ultime8 Sublime Beauty Cleansing Oil](https://lovi.care/skincare/de/p/shu-uemura/ultime8-sublime-beauty-cleansing-oil/for/combination-skin) — Superior fit — [€104.00 at Amazon](https://www.amazon.de/dp/B0DNJRC1L4?tag=lovi-care-web-routine01-21&linkCode=osi&th=1&psc=1) — Evening · Once a week
- Cleansing Toner: [Medicube Zero Pore Pad 2.0](https://lovi.care/skincare/de/p/medicube/zero-pore-pad-2-0/for/combination-skin) — Superior fit — [€16.98 at Amazon](https://www.amazon.de/dp/B09V7Z4TJG?tag=lovi-care-web-routine01-21&linkCode=osi&th=1&psc=1) — Evening
- Serum or Treatment: [Beauty of Joseon Propolis + Niacinamide Glow Serum](https://lovi.care/skincare/de/p/beauty-of-joseon/propolis-niacinamide-glow-serum/for/combination-skin) — Superior fit — [€9.99 at Amazon](https://www.amazon.de/dp/B086VKZZZY?tag=lovi-care-web-routine01-21&linkCode=osi&th=1&psc=1) — Evening · Once a week
- Enzyme Powder: [Dermalogica Daily Microfoliant](https://lovi.care/skincare/de/p/dermalogica/daily-microfoliant/for/combination-skin) — Superior fit — [€48.55 at Amazon](https://www.amazon.de/dp/B0D1YJN279?tag=lovi-care-web-routine01-21&linkCode=osi&th=1&psc=1) — Once a week
- Cleansing Mask: [Origins Original Skin Retexturizing Mask with Rose Clay](https://lovi.care/skincare/de/p/origins/original-skin-retexturizing-mask-with-rose-clay/for/combination-skin) — Superior fit — [€28.50 at Amazon](https://www.amazon.de/dp/B0DV8YNCC5?tag=lovi-care-web-routine01-21&linkCode=osi&th=1&psc=1) — Once a week

#### Purito-focused routine

- Cleanser: [Fresh Soy Face Cleanser](https://lovi.care/skincare/de/p/fresh/soy-face-cleanser/for/combination-skin) — Superior fit — [€39.99 at Amazon](https://www.amazon.de/dp/B0013522FC?tag=lovi-care-web-routine01-21&linkCode=osi&th=1&psc=1) — Morning · Evening · Once a week
- Hydrating Toner: [Centella Unscented Toner](https://lovi.care/skincare/de/p/purito/centella-unscented-toner/for/combination-skin) — Superior fit — [€19.00 at Amazon](https://www.amazon.de/dp/B0CSSVNW2G?tag=lovi-care-web-routine01-21&linkCode=osi&th=1&psc=1) — Morning · Once a week
- Moisturizer: [Deep Sea Pure Water Cream](https://lovi.care/skincare/de/p/purito/deep-sea-pure-water-cream/for/combination-skin) — Average fit — [€19.99 at Amazon](https://www.amazon.de/dp/B0D4TXNGRP?tag=lovi-care-web-routine01-21&linkCode=osi&th=1&psc=1) — Morning · Evening · Once a week
- SPF: [Daily Soft Touch Sunscreen](https://lovi.care/skincare/de/p/purito/daily-soft-touch-sunscreen/for/combination-skin) — High fit — [€12.98 at Amazon](https://www.amazon.de/dp/B0CYCBVBTR?tag=lovi-care-web-routine01-21&linkCode=osi&th=1&psc=1) — Morning
- Pre-Cleanser: [From Green Cleansing Oil](https://lovi.care/skincare/de/p/purito/from-green-cleansing-oil/for/combination-skin) — High fit — [€16.80 at Amazon](https://www.amazon.de/dp/B0BLHDJZNV?tag=lovi-care-web-routine01-21&linkCode=osi&th=1&psc=1) — Evening · Once a week
- Cleansing Toner: [Medicube Zero Pore Pad 2.0](https://lovi.care/skincare/de/p/medicube/zero-pore-pad-2-0/for/combination-skin) — Superior fit — [€16.98 at Amazon](https://www.amazon.de/dp/B09V7Z4TJG?tag=lovi-care-web-routine01-21&linkCode=osi&th=1&psc=1) — Evening
- Serum or Treatment: [Pure Vitamin C Serum](https://lovi.care/skincare/de/p/purito/pure-vitamin-c-serum/for/combination-skin) — Superior fit — [€15.08 at Amazon](https://www.amazon.de/dp/B091561ZZJ?tag=lovi-care-web-routine01-21&linkCode=osi&th=1&psc=1) — Evening · Once a week
- Enzyme Powder: [Dermalogica Daily Microfoliant](https://lovi.care/skincare/de/p/dermalogica/daily-microfoliant/for/combination-skin) — Superior fit — [€48.55 at Amazon](https://www.amazon.de/dp/B0D1YJN279?tag=lovi-care-web-routine01-21&linkCode=osi&th=1&psc=1) — Once a week
- Cleansing Mask: [Origins Original Skin Retexturizing Mask with Rose Clay](https://lovi.care/skincare/de/p/origins/original-skin-retexturizing-mask-with-rose-clay/for/combination-skin) — Superior fit — [€28.50 at Amazon](https://www.amazon.de/dp/B0DV8YNCC5?tag=lovi-care-web-routine01-21&linkCode=osi&th=1&psc=1) — Once a week

[See multi-brand routine · 96% fit](https://lovi.care/skincare/de/skin/combination-skin)

## Questions and answers

### Purito or Hada Labo: which is better?

Both Purito and Hada Labo are great options, depending on your skin goals. Purito performs better for lightweight textures and soothing irritated skin, whereas Hada Labo stands out for deep hydration and brightening effects.

### What is the difference between Purito and Hada Labo?

Purito focuses on lightweight, soothing formulas with ingredients like [centella asiatica](https://lovi.care/skincare/de/ingredients/centella-asiatica), while Hada Labo emphasizes deep hydration and plumping with [hyaluronic acid](https://lovi.care/skincare/de/ingredients/hyaluronic-acid). Reviewers note that Purito delivers a lighter, less sticky texture, whereas Hada Labo provides stronger deep hydration and brightening effects.

[Dermatologic Therapy, 2022](https://pubmed.ncbi.nlm.nih.gov/36200921/) [Indian Journal of Pharmaceutical Sciences, 2016](https://pubmed.ncbi.nlm.nih.gov/27168678/)

### Purito or Hada Labo for dry skin?

Both Purito and Hada Labo provide a Superior routine fit for dry skin. Reviewers note that Purito delivers lightweight and soothing care, while Hada Labo focuses on deep hydration and plumping with hyaluronic acid.

[Dermatologic Therapy, 2022](https://pubmed.ncbi.nlm.nih.gov/36200921/)

### Purito or Hada Labo: which moisturizer is better?

Purito is better for soothing and lightweight hydration, while Hada Labo excels in deep hydration and plumping for the products on this page. Reviewers often mention Purito for soothing moisturizers and Hada Labo for deep moisturization.

[Dermatologic Therapy, 2022](https://pubmed.ncbi.nlm.nih.gov/36200921/)

### Which is more affordable, Purito or Hada Labo?

Hada Labo is more affordable, as value, size, and price are areas where the brand does better than Purito according to the products on this page.

### Which brand has a lighter and less greasy texture, Purito or Hada Labo?

Purito stands out on this page for offering a lighter and less greasy texture, as reviewers mostly note its lightweight moisturizers and gentle [serums](https://lovi.care/skincare/de/ingredients/serum). Meanwhile, Hada Labo reviewers often mention sticky and tacky finishes across its formulations.

### Purito or Hada Labo for dark spots and brightening effects?

Both Purito and Hada Labo fit skin with dark spots at a Superior level on this page, while Hada Labo does better for brightening effects. Reviewers frequently note Hada Labo for its brightening and dark spot reduction.

### Purito or Hada Labo for oily skin?

Hada Labo is a better fit for oily skin, as Lovi rates its routine fit as Superior compared to Purito's High level on this page. Reviewers on the page also note that Hada Labo delivers lightweight and fast-absorbing toners with deep hydration.

### Purito or Hada Labo for acne-prone skin?

Both Purito and Hada Labo provide a Superior routine fit for acne-prone skin on this page, with Purito delivering a lighter texture and Hada Labo offering deep hydration. Reviewers note that Purito excels with soothing and calming formulations, whereas Hada Labo is frequently praised for deep hydration.

### Purito or Hada Labo for sensitive skin?

Purito fits sensitive skin better than Hada Labo, as it is highlighted for soothing and calming benefits and holds superior routine fit. Reviewers often note gentle and fragrance-free formulations for both brands, while Purito products on this page list no fragrance.

[Indian Journal of Pharmaceutical Sciences, 2016](https://pubmed.ncbi.nlm.nih.gov/27168678/) [Pharmaceutics, 2024](https://pubmed.ncbi.nlm.nih.gov/39458583/)

## Research behind their key ingredients

- [The effect of niacinamide on reducing cutaneous pigmentation and suppression of melanosome transfer](https://pubmed.ncbi.nlm.nih.gov/12100180/) Niacinamide · The British Journal of Dermatology, 2002
- [Mechanistic Basis and Clinical Evidence for the Applications of Nicotinamide (Niacinamide) to Control Skin Aging and Pigmentation](https://pubmed.ncbi.nlm.nih.gov/34439563/) Niacinamide · Antioxidants, 2021
- [Benefits of topical hyaluronic acid for skin quality and signs of skin aging: From literature review to clinical evidence](https://pubmed.ncbi.nlm.nih.gov/36200921/) Sodium hyaluronate · Dermatologic Therapy, 2022
- [Topical use of dexpanthenol in skin disorders](https://pubmed.ncbi.nlm.nih.gov/12113650/) Panthenol · American Journal of Clinical Dermatology, 2002
- [Anti-aging and brightening effects of a topical treatment containing vitamin C, vitamin E, and raspberry leaf cell culture extract: A split-face, randomized controlled trial](https://pubmed.ncbi.nlm.nih.gov/31975502/) Tocopherol, Ascorbic acid · Journal of Cosmetic Dermatology, 2020
- [Skin-whitening and skin-condition-improving effects of topical oxidized glutathione: a double-blind and placebo-controlled clinical trial in healthy women](https://pubmed.ncbi.nlm.nih.gov/25378941/) Glutathione · Clinical, Cosmetic and Investigational Dermatology, 2014
- [Moisturizing and Antiinflammatory Properties of Cosmetic Formulations Containing Centella asiatica Extract](https://pubmed.ncbi.nlm.nih.gov/27168678/) Centella asiatica extract, Madecassic acid, Madecassoside, Asiaticoside · Indian Journal of Pharmaceutical Sciences, 2016
- [Topical Application of Centella asiatica in Wound Healing: Recent Insights into Mechanisms and Clinical Efficacy](https://pubmed.ncbi.nlm.nih.gov/39458583/) Centella asiatica extract · Pharmaceutics, 2024
- [The effects of a topical gel containing chitosan, 0,2% chlorhexidine, allantoin and despanthenol on the wound healing process subsequent to impacted lower third molar extraction](https://pubmed.ncbi.nlm.nih.gov/27475700/) Allantoin · Medicina Oral, Patologia Oral Y Cirugia Bucal, 2016
- [Alteration of barrier properties, stratum corneum ceramides and microbiome composition in response to lotion application on cosmetic dry skin](https://pubmed.ncbi.nlm.nih.gov/35340018/) Ceramide · Scientific Reports, 2022
- [Preparation and characterization of a lecithin nanoemulsion as a topical delivery system](https://pubmed.ncbi.nlm.nih.gov/20652152/) Hydroxylated lecithin · Nanoscale Research Letters, 2009
- [Ceramide 1 and ceramide 3 act synergistically on skin hydration and the transepidermal water loss of sodium lauryl sulfate-irritated skin](https://pubmed.ncbi.nlm.nih.gov/18717861/) Ceramide np · International Journal of Dermatology, 2008
- [Effect of a topical antioxidant serum containing vitamin C, vitamin E, and ferulic acid after Q-switched 1064-nm Nd:YAG laser for treatment of environment-induced skin pigmentation](https://pubmed.ncbi.nlm.nih.gov/32052907/) Tocopherol, Ascorbic acid · Journal of Cosmetic Dermatology, 2020
- [Injectable thermo-sensitive and wide-crack self-healing hydrogel loaded with antibacterial anti-inflammatory dipotassium glycyrrhizate for full-thickness skin wound repair](https://pubmed.ncbi.nlm.nih.gov/35245682/) Dipotassium glycyrrhizate · Acta Biomaterialia, 2022
- [Anti-inflammatory activities of colloidal oatmeal (Avena sativa) contribute to the effectiveness of oats in treatment of itch associated with dry, irritated skin](https://pubmed.ncbi.nlm.nih.gov/25607907/) Avena sativa seed oat seed water seed · Journal of Drugs in Dermatology, 2015
- [Green tea extract reduces induction of p53 and apoptosis in UVB-irradiated human skin independent of transcriptional controls](https://pubmed.ncbi.nlm.nih.gov/18631247/) Camellia sinensis leaf extract · Experimental Dermatology, 2009
- [The clinical effect of glutathione on skin color and other related skin conditions: A systematic review](https://pubmed.ncbi.nlm.nih.gov/30895708/) Glutathione · Journal of Cosmetic Dermatology, 2019
- [The 24-hour skin hydration and barrier function effects of a hyaluronic 1%, glycerin 5%, and Centella asiatica stem cells extract moisturizing fluid: an intra-subject, randomized, assessor-blinded study](https://pubmed.ncbi.nlm.nih.gov/28860834/) Glycerin · Clinical, Cosmetic and Investigational Dermatology, 2017
- [The Effects of a Standardized Extract of Centella asiatica on Postlaser Resurfacing Wound Healing on the Face: A Split-Face, Double-Blind, Randomized, Placebo-Controlled Trial](https://pubmed.ncbi.nlm.nih.gov/32310680/) Madecassoside, Asiaticoside, Madecassic acid · Journal of Alternative and Complementary Medicine, 2020
- [Randomized controlled study for the anti-aging effect of human adipocyte-derived mesenchymal stem cell media combined with niacinamide after laser therapy](https://pubmed.ncbi.nlm.nih.gov/33103316/) Niacinamide · Journal of Cosmetic Dermatology, 2021
- [A new topical panthenol-containing emollient: Results from two randomized controlled studies assessing its skin moisturization and barrier restoration potential, and the effect on skin microflora](https://pubmed.ncbi.nlm.nih.gov/27425824/) Panthenol · The Journal of Dermatological Treatment, 2017
- [Senomorphic activity of a combination of niacinamide and hyaluronic acid: correlation with clinical improvement of skin aging](https://pubmed.ncbi.nlm.nih.gov/39009698/) Niacinamide · Scientific Reports, 2024
- [Preparation of novel apigenin-enriched, liposomal and non-liposomal, antiinflammatory topical formulations as substitutes for corticosteroid therapy](https://pubmed.ncbi.nlm.nih.gov/20641055/) Extracts flower · Phytotherapy Research, 2011
- [Adenosine-loaded dissolving microneedle patches to improve skin wrinkles, dermal density, elasticity and hydration](https://pubmed.ncbi.nlm.nih.gov/29574973/) Adenosine · International Journal of Cosmetic Science, 2018
- [Efficacy of a topical gel containing chitosan, chlorhexidine, allantoin and dexpanthenol for pain and inflammation control after third molar surgery: A randomized and placebo-controlled clinical trial](https://pubmed.ncbi.nlm.nih.gov/32683390/) Allantoin, Panthenol · Medicina Oral, Patologia Oral Y Cirugia Bucal, 2020
- [Topical glutathione amino acid precursors protect skin against environmental and oxidative stress](https://pubmed.ncbi.nlm.nih.gov/38189670/) Glutathione · Journal of the European Academy of Dermatology and Venereology, 2024
- [Systematic Study of Paeonol/Madecassoside Co-Delivery Nanoemulsion Transdermal Delivery System for Enhancing Barrier Repair and Anti-Inflammatory Efficacy](https://pubmed.ncbi.nlm.nih.gov/37446936/) Centella asiatica extract, Madecassoside · Molecules, 2023
- [A Lipid Mixture Enriched by Ceramide NP with Fatty Acids of Diverse Chain Lengths Contributes to Restore the Skin Barrier Function Impaired by Topical Corticosteroid](https://pubmed.ncbi.nlm.nih.gov/34348350/) Ceramide np · Skin Pharmacology and Physiology, 2022
- [Clay jojoba oil facial mask for lesioned skin and mild acne--results of a prospective, observational pilot study](https://pubmed.ncbi.nlm.nih.gov/22585103/) Jojoba seed oil · Forschende Komplementarmedizin, 2012
- [Efficacy of a topical serum containing L-ascorbic acid, neohesperidin, pycnogenol, tocopherol, and hyaluronic acid in relation to skin aging signs](https://pubmed.ncbi.nlm.nih.gov/35150043/) Vitamin e · Journal of Cosmetic Dermatology, 2022
- [Encapsulation of alpha arbutin, a depigmenting agent, in nanosized ethosomes: Invitro and invivo human studies](https://pubmed.ncbi.nlm.nih.gov/37681127/) Alpha-arbutin · Heliyon, 2023
- [Effects of 1,3-propanediol associated, or not, with butylene glycol and/or glycerol on skin hydration and skin barrier function](https://pubmed.ncbi.nlm.nih.gov/37699769/) Propanediol · International Journal of Cosmetic Science, 2024
- [Botulinum toxin injection as a single or combined treatment with non-cross-linked high molecular weight and low molecular weight hyaluronic acid gel for neck rejuvenation: A randomized clinical trial](https://pubmed.ncbi.nlm.nih.gov/35775872/) Hydrolyzed hyaluronic acid · Dermatologic Therapy, 2022
- [Efficacy of cosmetic formulations containing dispersion of liposome with magnesium ascorbyl phosphate, alpha-lipoic acid and kinetin](https://pubmed.ncbi.nlm.nih.gov/22236139/) Magnesium ascorbyl phosphate · Photochemistry and Photobiology, 2012
- [Topical application of jojoba (Simmondsia chinensis L.) wax enhances the synthesis of pro-collagen III and hyaluronic acid and reduces inflammation in the ex-vivo human skin organ culture model](https://pubmed.ncbi.nlm.nih.gov/38344180/) Jojoba seed oil · Frontiers in Pharmacology, 2024
- [Antiacne and antiblotch activities of a formulated combination of Aloe barbadensis leaf powder, Garcinia mangostana peel extract, and Camellia sinensis leaf extract](https://pubmed.ncbi.nlm.nih.gov/31239743/) Camellia sinensis leaf extract · Clinical, Cosmetic and Investigational Dermatology, 2019
- [Administration of skin care regimens containing β-glucan for skin recovery after fractional laser therapy: A split-face, double-blinded, vehicle-controlled study](https://pubmed.ncbi.nlm.nih.gov/33128496/) Beta-glucan · Journal of Cosmetic Dermatology, 2021
- [Two-phase delivery using a horse oil and adenosine-loaded dissolving microneedle patch for skin barrier restoration, moisturization, and wrinkle improvement](https://pubmed.ncbi.nlm.nih.gov/30160014/) Adenosine · Journal of Cosmetic Dermatology, 2019
- [Development of solid lipid microparticles (SLMs) containing asiatic acid for topical treatment of acne: Characterization, stability, in vitro and in vivo anti-acne assessment](https://pubmed.ncbi.nlm.nih.gov/38460769/) Asiatic acid · International Journal of Pharmaceutics, 2024
- [The anti-wrinkles properties of sodium acetylated hyaluronate](https://pubmed.ncbi.nlm.nih.gov/34708918/) Sodium acetylhyaluronate · Journal of Cosmetic Dermatology, 2022
- [Evaluation of the Efficacy and Safety of a Panthenol-Enriched Mask for Skin Barrier Recovery After Facial Laser Treatment: Results of a Double-Blind Randomized Controlled Study](https://pubmed.ncbi.nlm.nih.gov/40613435/) Panthenol · Journal of Cosmetic Dermatology, 2025
- [Propanediol (and) Caprylic Acid (and) Xylitol as a New Single Topical Active Ingredient against Acne: In Vitro and In Vivo Efficacy Assays](https://pubmed.ncbi.nlm.nih.gov/34771112/) Propanediol · Molecules, 2021
- [Dead Sea minerals: New findings on skin and the biology beyond](https://pubmed.ncbi.nlm.nih.gov/30903724/) Deep sea water · Experimental Dermatology, 2019
- [Efficacy and Tolerability of Stable Hybrid Cooperative Complexes of High- and Low-Molecular Weight Hyaluronic Acid in Asian Patients: An Open-Label Study](https://pubmed.ncbi.nlm.nih.gov/40921777/) Hydrolyzed hyaluronic acid · Aesthetic Plastic Surgery, 2026
- [Moisturizing Effects of Diglycerol Combined with Glycerol on Human Stratum Corneum](https://pubmed.ncbi.nlm.nih.gov/27430380/) Diglycerin · Journal of Oleo Science, 2016
- [Tocopherol succinate-loaded ethosomal gel synthesized by cold method technique: Deeper biophysical characterizations for translational application on human skin](https://pubmed.ncbi.nlm.nih.gov/38268219/) Vitamin e · Journal of Cosmetic Dermatology, 2024
- [Comparative Study on Epidermal Moisturizing Effects and Hydration Mechanisms of Rice-Derived Glucosylceramides and Ceramides](https://pubmed.ncbi.nlm.nih.gov/36613524/) Glucosyl ceramide · International Journal of Molecular Sciences, 2022
- [Effect of an Emollient Emulsion Containing 15.0% of Caprylic/Capric Triglyceride on the Urocanic Acid of the Stratum Corneum](https://pubmed.ncbi.nlm.nih.gov/37109405/) Caprylic capric triglyceride · Life, 2023
- [Translational Evaluation of a Disodium Adenosine Monophosphate (AMP2Na)-Based Topical Formulation for Physiology-Aligned Skin Rejuvenation: Integrated In Vitro, Ex Vivo, and Clinical Evidence](https://pubmed.ncbi.nlm.nih.gov/42278371/) Adenosine · International Journal of Molecular Sciences, 2026
- [Functional properties and skin care effects of sodium trehalose sulfate](https://pubmed.ncbi.nlm.nih.gov/38606717/) Trehalose · Skin Research and Technology, 2024
- [Evaluation of additive effects of hydrolyzed jojoba (Simmondsia chinensis) esters and glycerol: a preliminary study](https://pubmed.ncbi.nlm.nih.gov/19146603/) Hydrolyzed jojoba esters · Journal of Cosmetic Dermatology, 2008
- [Nanocomplex of quaternized cyclodextrin grafted chitosan and hyaluronic acid for a skin delivery](https://pubmed.ncbi.nlm.nih.gov/36279763/) Hydrolyzed hyaluronic acid · Colloids and Surfaces. B, Biointerfaces, 2022
- [Thermostable hyaluronic acid-based dissolving microneedles with high-loading capacity: design, optimization, and transdermal delivery of anti-aging ingredients](https://pubmed.ncbi.nlm.nih.gov/41628877/) 3-o-ethyl ascorbic acid · International Journal of Biological Macromolecules, 2026
- [Noninvasive Monitoring of Palmitoyl Hexapeptide-12 in Human Skin Layers: Mechanical Interaction with Skin Components and Its Potential Skincare Benefits](https://pubmed.ncbi.nlm.nih.gov/39964201/) Palmitoyl hexapeptide-12 · ACS Applied Bio Materials, 2025
- [Efficacy of a Topical Formulation on Skin Hydration and Barrier Function in Individuals With Xerosis: A 28-Day Randomized, Split-Leg, Untreated-Controlled Trial](https://pubmed.ncbi.nlm.nih.gov/42108609/) Dipotassium glycyrrhizate · Journal of Cosmetic Dermatology, 2026
- [Targeting Circadian Rhythm for the Regulation of Skin Collagen Metabolism](https://pubmed.ncbi.nlm.nih.gov/41527525/) Palmitoyl tripeptide-1 · Journal of Cosmetic Dermatology, 2026
- [Low-temperature extracted Portulaca oleracea L. as a functional ingredient in facial masks for photorejuvenation of sensitive skin](https://pubmed.ncbi.nlm.nih.gov/41182319/) Portulaca oleracea extract · Cutaneous and Ocular Toxicology, 2025
- [Combined Effect of Silybin and Sodium Acetylated Hyaluronate on UV-Induced Photoaging](https://pubmed.ncbi.nlm.nih.gov/42728863/) Sodium acetylhyaluronate · Skin Research and Technology, 2026

## The brands

- Korean skincare: [Purito](https://lovi.care/skincare/de/brands/purito)
- Japanese skincare: [Hada Labo](https://lovi.care/skincare/de/brands/hada-labo)

## More comparisons

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- [La Roche-Posay vs Purito](https://lovi.care/skincare/de/compare/la-roche-posay-vs-purito)
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- [Some By Mi vs Hada Labo](https://lovi.care/skincare/de/compare/some-by-mi-vs-hada-labo)

## About the Lovi Fit

Lovi: Unbiased, science-based skincare AI trained on real user outcomes.

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules its dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update. Levels from best to worst: Superior, High, Average, Low, Caution, Warning.

Behind this comparison: Nadia Kapleva, MS (Co-founder, Medical Director); Alexey Shagraev, PhD (Co-founder, CEO and CTO); Dr. Sofía Perea Pérez, MD, MSc (Medical Board); Aishani Shah, MD (Medical Board); Asya Zubkova, MS (Medical Board); Hanna Kurets, MD (Medical Board, Medical Advisor); Elina Nazarenko, MD (Medical Board); Victoria Derkova, MS (Medical Board).

Page built Nov 8, 2026.

More from Lovi: https://lovi.care/skincare/llms.txt

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